Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorships.

Justin's first-ever book is now available for purchase. It's called Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships. I was an early reader of Sponsor Magnet, and I enthusiastically endorsed this book.

In this conversation, we get candid about the highs and lows of writing this book, including launching it just ahead of his first-ever in-person event Sponsor Games, which I will be at in March of this year.

→Get a free copy of Sponsor Magnet

Justin's Website / Instagram / Twitter / YouTube / TikTok

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RECOMMENDED NEXT EPISODE

→ #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.

→ #176: April Dunford – How self-publishing a book exploded her client service business.

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Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages.

That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation.

Rachel is consistently recognized as a top keynote speaker, and her TED Talks have been viewed more than 5,000,000 times. If there's anyone who understands trust more than Rachel, I haven't found them yet.

→ How to Trust and Be Trusted - Audible & Spotify

Full transcript and show notes

Rachel's Website / Instagram / LinkedIn

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→ #219: Robin Dreeke – How to earn someone’s trust (from a former FBI special agent)

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Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.

He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well.

With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.”

This conversation is divided into halves:

The first half explores Mike’s unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he’s been so prolific while running a very lean team. So we dig into how that works (and what he’d do differently if he were starting over today).

The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly.

Full transcript and show notes

Mike's Website / Twitter / Instagram / YouTube / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #176: April Dunford – How self-publishing a book exploded her client service business.

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Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016.

Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything.

In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale.

Full transcript and show notes

Garrett's Twitter / YouTube / Instagram

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TIMESTAMPS

(00:00) The Most Insane Production on YouTube

(01:33) How Michelle Khare’s Channel Evolved

(07:14) How Much a Michelle Khare Video Costs

(10:19) Grow Your Podcast With Spotify

(11:36) Bono’s Six Thinking Hats

(17:43) Getting Rejected

(21:20) Thinking Big

(23:51) How Challenge Accepted Gets Made

(29:23) Making Content for Impact

(32:34) When is Something Done?

(34:07) Where Do Things Go Wrong?

(39:44) Systems and Processes

(43:48) Getting Sponsors

(48:55) Advice to Grow Quickly

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→ #202: Zack Honarvar – What he learned from working with 10,000 creators

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Dan Andrews founded the Dynamite Circle and Dynamite Jobs and is now a repeat guest. Dan was first on the show in episode #32 in November 2020.

I've been listening to Dan's podcast, Tropical MBA, since 2014, and that was 5 years after they started. Tropical MBA started as a podcast for location-independent entrepreneurs and has grown into a thriving global community. The Dynamite Circle is a paid membership community that Dan and his partner, Ian, built from the podcast's success. It has more than 1,000 members, dozens of local meetups, and 5 signature events throughout the year; the Dynamite Circle has continued to innovate as a member-led community.

This is a 2 part episode. The second half of this conversation can be found on Dan's podcast, Tropical MBA, and will be released on Thursday.

→ Subscribe to Tropical MBA

→ Join The Lab

Full transcript and show notes

Dan's Website / Twitter / Instagram / YouTube

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RECOMMENDED NEXT EPISODE

→ #32: Dan Andrews – Helping location independent entrepreneurs build businesses and find community

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YouTubers keep a lot of secrets, but that's not really my style.

So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working?

In this video, my producer, Conor, and I answer all these questions and more with complete transparency.

Full transcript and show notes

Conor's Twitter / Instagram

***

TIMESTAMPS

(0:00:00) How Much Does a 100K Channel Make?

(0:02:26) What Does a 100K Channel Charge for Brand Deals

(0:09:25) AdSense and Brand Deals Are Overhyped

(0:13:09) Pros and Cons of Talking About Politics

(0:21:01) The Biggest Threat to the Channel

(0:23:08) Most YouTubers Aren’t As Successful As You Think

(0:28:26) Downsides of Being a Parent and a YouTuber

(0:33:21) How Much Does a YouTuber ACTUALLY Work?

(0:38:02) Promoting Products You Don’t Believe In

(0:44:06) Is the Creator Economy Eating Itself?

(0:49:34) Hidden Gems You Should Watch

(0:55:08) Why Are YouTubers Secretive?

(0:59:53) Don’t Listen to This Common Growth Advice

(1:04:22) How to Spot Fake Gurus

(1:08:50) YouTubers Who Lie to Their Audience

(1:11:20) Trends That Will Die Quickly

(1:14:29) Parasocial Relationships

(1:20:15) When a Channel Dies

(1:22:23) How Long to Get to $8k/month in Revenue

(1:24:48) Maintaining Relationships As You Get Older

(1:30:11) The Right Way to Raise Prices

***

RECOMMENDED NEXT EPISODE

→ Answering the Questions you're afraid to ask [YouTube]

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