Welcome back to another episode of Creator Science. This is part two of our July edition of Ask Creator Science. I asked for your questions about your business or mine on all of our different social platforms. Here in part two, we're going to answer all of the LinkedIn questions. We had several dozen, so I'm going to get through as many as I possibly can. They are insightful, they're quirky, they're into the nitty gritty, and I'm excited to share all of those answers with you.

⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠

#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

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TIMESTAMPS

00:00 Optimizing LinkedIn Posts for Success

08:58 From Freelance to Productization

15:23 Evolving from Content to Business

19:52 Identify and Build Signature Product

23:54 Reflective Business Planning Insights

30:47 Content Investment Strategy Concerns

36:17 Boosting Podcast Retention with Titles

40:34 AI's Impact on Creative Process

44:28 Reluctance to Clone for Chat

50:28 Creating Niche Interest Communities

56:55 Exploring Solo Content for Growth

01:02:31 AI-Proofing: Prioritize Exclusivity and Community

01:06:07 Balancing Work, Exercise, and Social Media

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

→ #260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

→ #192: I coached Ali Abdaal on building a membership.

→ #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.

***

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Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.

⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠

Benjamin's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠

***

TIMESTAMPS

(00:00) The Appliance Repairman Making Millions

(01:16) The Economics of an Appliance Channel

(04:20) The YouTube Shopping Program

(13:33) How to Use Affiliate Links to Sell

(19:33) Ideation Strategy to Sell More Effectively

(21:46) What Content Converts the Best?

(23:58) Secret to Getting People to Click Links

(27:19) SEO Oriented Packaging and Descriptions

(29:12) Creators Are the Distributors of Attention

(32:25) Traffic Source Data and Chapter Title Importance

(35:09) The Maytag Uniform

(38:05) When to Start Diversifying Your Channel

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠

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WHEN YOU'RE READY

📬 ⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠

🚀 ⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠

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Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms.

We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions.

⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Content Strategy and Audience Growth

03:36 Email Focus and Personal Well-being Practices

06:47 Tiered Lab Strategy Explained

10:46 Three-Tier Educational System Overview

13:51 Effective Membership Launch Strategies

17:01 Boost Newsletter Signups with Signatures

22:49 Early Stage Creator Strategies

25:32 Effective Pricing and Sponsorship Strategy

26:44 Sponsorship Value vs. Refund Policies

29:45 Importance of Refund Policies

35:31 Start Luxury, Then Expand Downmarket

40:07 Value-Driven YouTube Strategy

41:16 Audience Engagement Over Growth

44:56 Conference Networking: Make One New Friend

50:26 Focus on Membership Growth

51:17 Future Marketing: Master One Medium

54:37 Master One Platform for Success

59:24 LinkedIn Q&A Part Two

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#259: My numbers from May 2025 [From The Lab]

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠

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WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠

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🧪 ⁠⁠⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠⁠⁠

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CONNECT

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***

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→ Watch my episode with Nathan Barry

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Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business.

In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membership, this will certainly help you think about how to design it and build something that becomes a great little engine for your business, as it has for mine.

⁠⁠⁠⁠Subscribe to Niche Pursuits

⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Building a $400K Community

03:23 Evolving Entrepreneurship Perspectives

06:26 "Pioneering Mastermind Communities Online"

10:04 Sustainable Small Creator Community

14:43 Success Through Consistent Visibility

17:41 "Embrace Accountability, Achieve Goals"

20:35 "Strategic Attention and Revenue Alignment"

24:58 "Content's Role: Passing the Regret Test"

27:36 "Building Valuable Peer Relationships"

30:02 Capped Membership Growth Strategy

35:57 Evaluating Recurring Revenue Viability

36:48 Sustaining Membership Engagement

42:29 Reducing Churn with Annual Memberships

45:04 "Importance of Valuing Membership Renewals"

46:41 "Creating Value Beyond Entry"

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#192: I coached Ali Abdaal on building a membership

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠

🚀 ⁠⁠⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠⁠⁠

***

CONNECT

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***

SPONSORS

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***

SAY THANKS

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If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!

→ Watch the tour of my basement studio

→ Subscribe to the newsletter

→ Join The Lab

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.

⁠⁠⁠Full transcript and show notes⁠⁠⁠

Colin and Samir's ⁠⁠⁠Website⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠YouTube⁠⁠ / ⁠Instagram⁠

***

TIMESTAMPS

(00:00) The Most Influential Duo on YouTube

(01:08) What Are Successful YouTubers Doing Right Now

(03:47) Relationship Between Consistency and a Strong Brand

(12:38) What Consistency Looks Like in the C&S Brand

(16:27) Don’t Commercialize Your Passion

(18:51) Turning Your Channel Into a Business

(25:52) The Future of Monetization

(29:41) YouTubers Are Underselling Themselves to Brands

(39:02) Merch as a Revenue Driver Vs Brand Loyalty

(41:12) Future of Shorts

(44:07) What Happens When Thumbnails Become Less Important

(46:41) What’s the Deal with Livestreaming

(50:23) Venting to Each Other About the World Around Us

(55:46) Learn How to Secure High Paying Brand Deals

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral

→ #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠Submit your question here⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠Creator Science Newsletter⁠⁠⁠

🚀 ⁠⁠⁠Get CreatorHQ⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠Join The Lab⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠Get a Personalized Offer⁠⁠⁠

***

CONNECT

🐦 ⁠⁠⁠Connect on Twitter⁠⁠⁠

📸 ⁠⁠⁠Connect on Instagram⁠⁠⁠

💼 ⁠⁠⁠Connect on LinkedIn⁠⁠⁠

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***

SPONSORS

💼 ⁠⁠⁠View all sponsors and offers⁠⁠⁠

***

SAY THANKS

💜 ⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠

🟢 ⁠⁠⁠Leave a rating on Spotify

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!

→ Subscribe to the newsletter

→ Join The Lab

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!

→ Subscribe to the newsletter

→ Join The Lab

Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.

He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well.

With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.”

This conversation is divided into halves:

The first half explores Mike’s unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he’s been so prolific while running a very lean team. So we dig into how that works (and what he’d do differently if he were starting over today).

The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly.

⁠Full transcript and show notes⁠

Mike's ⁠Website⁠ / ⁠Twitter⁠ / ⁠Instagram⁠ / ⁠YouTube⁠ / ⁠LinkedIn⁠

***

RECOMMENDED NEXT EPISODE

→ ⁠#176: April Dunford – How self-publishing a book exploded her client service business.⁠

***

ASK CREATOR SCIENCE

→ ⁠Submit your question here⁠

***

WHEN YOU'RE READY

📬 ⁠Creator Science Newsletter⁠

🚀 ⁠Get CreatorHQ⁠ (creator operating system)

🧪 ⁠Join The Lab⁠ (private membership community)

🧞‍♂️ ⁠Get a Personalized Offer⁠

***

CONNECT

🐦 ⁠Connect on Twitter⁠

📸 ⁠Connect on Instagram⁠

💼 ⁠Connect on LinkedIn⁠

📹 ⁠Subscribe on YouTube⁠

***

SPONSORS

💼 ⁠View all sponsors and offers⁠

***

SAY THANKS

💜 ⁠Leave a review on Apple Podcasts⁠

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