Creator Science

Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products.

At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue.

In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality.

Full transcript and show notes

Chef PK's Website / Twitter / Instagram / YouTube

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TIMESTAMPS

(00:00) What Happens When an Anime Chef Makes Merch?

(01:05) ChefPK’s Product Rundown

(02:11) Revenue Breakdown

(03:37) Evolving from Channel to Business

(07:07) Using Patreon as a YouTuber

(13:09) Evolving from Channel to Business II

(16:30) Figuring Out How to Make a Physical Product

(19:56) Figuring Out What Your Audience Really Wants

(24:32) Why You Should Sponsor Your Own Videos

(28:50) Evolving from Channel to Business III

(35:13) CCN Framework for Product Development

(38:27) Getting Over Limiting Beliefs

(40:02) Time and Cost of Product Development

(42:54) Balancing Running Your Channel and Building a Business

(45:52) Evolving from Channel to Business IV

(47:31) The Advice You Need to Hear

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RECOMMENDED NEXT EPISODE

→ #130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire

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Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse).

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Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.

Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community.

Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person.

In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly.

→ Listen to my first episode with Ryan

→ Join The Lab

Full transcript and show notes

Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)

→ #206: How I’d approach hosting in-person events

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Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse).

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Robin Dreeke is a human behavior expert, best-selling author, and professional speaker with a pretty incredible background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program, where he honed his skills in recruiting spies. He literally built relationships with citizens of other countries, earned their trust, and convinced them to become spies FOR the United States intelligence.

I recently read two of his books, which I highly recommend: The Code of Trust, which teaches you to inspire trust, and It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone.

Robin has a unique background in helping us understand humans and how to build relationships with them, and that’s exactly what we discuss in this episode.

Unbreakable Alliances: A Spy Recruiter’s Authoritative Guide to Cultivating Powerful and Lasting Connections

It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone

The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed

Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction

Full transcript and show notes

Robin's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience)

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Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome

Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.

Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!

In this episode, you’ll learn:

Full transcript and show notes

Alexandra's Book / Website / Facebook / LinkedIn / Twitter

SMILE and SCRATCH test

How I rebranded my newsletter

How I rebranded my podcast

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RECOMMENDED NEXT EPISODE

→ Creative Elements is now Creator Science

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Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.

I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020.

So this is a full circle moment for me. This week, Chase is releasing his newest book, Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want. I’ve pre-ordered my copy and I’ve read the first chapter, and recommend you do the same.

This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too.

Order Never Play it Safe

Read the first chapter

Full transcript and show notes

Chase's Website / Twitter / Instagram / Facebook / YouTube

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→ #153: Tina Roth Eisenberg – Building Creative Mornings into a global brand

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We hit 100,000 subscribers in just a little over 2 years. But here's the thing – we could have done it faster. So in this video, I'm talking with my producer, Conor, about the 9 biggest mistakes we made and how we correct them, so you can grow faster than we did.

Full transcript and show notes

Podcast Like A YouTuber – workshop on video podcasting

Conor's Twitter / Instagram

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TIMESTAMPS

(00:00) 100K in Two Years

(00:17) Mistake #1

(06:22) Mistake #2

(09:44) Mistake #3

(14:01) Mistake #4

(19:06) Mistake #5

(22:06) Mistake #6

(29:59) Mistake #7

(36:21) Mistake #8

(41:59) Bonus Tip #1

(47:57) Mistake #9

(51:00) Bonus Tip #2

***

RECOMMENDED NEXT EPISODE

→ #209: Paddy Galloway – How he makes any niche go viral

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