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The Futur with Chris Do episodes
- Going Viral Won't Build Your Brand w/ Chris Do | Ep 453
There's a version of Hawk Tuah Girl in every algorithm feed: one clip, one accident, one viral moment that turns into an identity overnight. Chris Do says that's not a strategy, it's luck, and luck runs out. What actually holds up over years comes from solving the same problem for the same person long enough that your name becomes the answer.
Chris explains his own 90-day blueprint for finding that thread: a month to experiment, a month to narrow in, and a month to commit fully. He ties it to Seth Godin's "The Dip," the flat, unrewarding stretch where most people quit right before the payoff kicks in, and makes the case for why staying past that point is the whole game.
Timestamps:
(00:00) - Intro
(00:22) - The Hawk Tuah Girl Story
(01:09) - Lean Into Your Gift
(01:52) - The 90-Day Content Framework
(02:36) - Seth Godin's The Dip
(03:24) - Pushing Through the Dip
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
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5 min - The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452
Brittney Carlini taught herself Photoshop to make thumbnails for her husband's YouTube channel because they couldn't afford to hire anyone. Now she builds tension into every frame she designs, a bar of soap forged from steel, a jet-powered go-kart racing a closing railroad crossing, the eye of a man about to swallow a pill. Chris compares the work to movie poster marketing, the cracked egg on the Alien poster, the shark in Jaws, neither of which appears in the actual film. The two land on where exaggeration turns into a lie, and whether AI tools now generating thumbnails in seconds will ever learn that difference.
Timestamps:
(00:00) - Intro
(00:36) - Brittney’s Path to Thumbnail Design
(01:56) - Learning Thumbnails Through Reps
(03:13) - The Steel Soap Story
(06:15) - Chris Do's Thumbnail Concept Test
(08:58) - Finding the Moment of Tension
(10:24) - The Thumbnail Style Spectrum
(13:03) - Clickbait vs. Movie Poster Marketing
(16:53) - The Movie Poster Analogy: Alien and Jaws
(19:45) - AI and the Future of Thumbnail Design
(24:52) - Advice for New Thumbnail Designers
(26:23) - Where to Find Brittney Carlini
Register for Adobe MAX and get $400 off on a full pass here
Check out today's guest, Brittney Carlini:
Brittney's X: https://x.com/BrittCarlini
The Thumbnail Blueprint Waitlist: https://carlinithumbnails.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
29 min - Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer data beats clever taglines every time, and outlines the three-part moat she's building against AI: a book, YouTube, and stages. She also names the mistake founders make when they hire someone to fix a problem they should be solving themselves, and makes the case for personality over polish in a world where AI can summarize anything.
Timestamps:
(00:00) - Intro
(01:20) - Who Is Joanna Wiebe
(03:13) - Conversion vs Direct Response Copywriting
(04:07) - Problem, Agitate, Solution (PAS) Framework
(08:16) - Desire, Obstacle, Solution (DOS) Framework
(10:16) - YouTube Channel Turnaround Story
(16:00) - 3000% YouTube Growth in 3 Months
(19:44) - Building a Content Moat Against AI
(22:15) - Personality as an AI-Proof Moat
(26:36) - Quality Over Frequency Content Strategy
Check out today's guest, Joanna Wiebe:
CopyHackers' website: https://copyhackers.com/
Joanna's YouTube: https://www.youtube.com/@joanna-wiebe
Joanna's Instagram: https://www.instagram.com/therealjoannawiebe/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
31 min - Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why she's skeptical anyone should learn taste from a machine. She makes the case for designing for "intentional friction" instead of removing it, defines what agentic AI means past the buzzword, and names what she wants gen AI to do for designers: less content generated for its own sake, more time spent on the ideas they're genuinely excited about.
Timestamps:
(00:00) - Intro
(01:33) - Brooke Hopper's Path at Adobe
(03:26) - The Firefly Love-Hate Relationship
(04:58) - Where AI Helps the Creative Process
(09:55) - Intentional Friction in Creative Tools
(14:41) - AI Patterns and Breaking the Rules
(16:27) - Can AI Teach You Design Taste
(20:51) - What Is Agentic AI
(23:18) - Adobe's Five-Year AI Vision
Check out today's guest, Brooke Hopper:
Brooke's LinkedIn: https://www.linkedin.com/in/brookehopper/
Adobe Firefly: https://firefly.adobe.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min - Know When to Quit w/ John Lee | Ep 449
John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales training, social media, and AI. In this conversation, Chris Do and John break down WIIFT (What's In It For Them), a mentor lesson that reframed John's failing investor pitches by moving the ask from "do you have the money" to "here's what's in it for you," turning years of rejection into funded deals. They also get into how to tell a real pivot from quitting too early, why doubt (not lack of skill) is what actually blocks people from making money, and John's case for AI as an amplifier of human wisdom rather than a replacement for it.
Timestamps:
(00:00) - Intro
(00:40) - Who Is John Lee
(02:32) - Money Unlocked Book
(03:15) - Childhood Hustle Story
(05:00) - CGI Animator to Real Estate
(09:24) - The WIIFT Pitch
(11:09) - No-Money Property Deals
(12:28) - Multi-Passionate Career Philosophy
(17:25) - Demand, Joy, Money, Mission Matrix
(19:00) - AI and Job Displacement
(21:23) - Core Three Branding Framework
(24:28) - Doubt Is the Enemy
Check out today's guest, John Lee:
Order Money Unlocked: https://a.co/d/02P9smPQ
John's Instagram: https://www.instagram.com/john_lee_official/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
28 min - Scaling A Solo Creative Business w/ Matt Essam | Ep 448
Matt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that scales: differentiation, communication, and delivery. Chris and Matt pull audience members into the hot seat to work through real pricing blocks, story-driven positioning, and the shift from selling yourself to selling your process, live and in real time.
Timestamps:
(00:00) - Intro
(01:02) - Freelancer vs Business Owner
(03:10) - Charging By The Job
(05:37) - What Are Phantom Loops
(09:14) - Coaching Ray On Pricing
(13:49) - Differentiate Through Your Story
(15:25) - The River Of Life Exercise
(18:27) - Hector's Hot Seat Story
(25:39) - Sell Symptoms Not Services
(35:13) - Selling Process Not People
Check out today's guest, Matt Essam:
Matt's Instagram: https://www.instagram.com/matt_essam/?hl=en
Matt's LinkedIn: https://uk.linkedin.com/in/mattessam
Matt's Book The Creative Studio Roadmap: https://a.co/d/0cqv7qwK
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
45 min - Stop Studying, Start Learning w/ Justin Sung | Ep 447
Dr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they learn: that everyone has a fixed "learning style" they should lean into. Justin walks Chris through what actually drives fast, durable learning: the discomfort of overwhelm, the discipline of turning confusion into questions, and why understanding something is not the same as remembering it. They get into how this applies to neurodivergent learners, what makes a great teacher versus a great instructor, and why the hardest, least visible part of building any skill is the part right before you start seeing results.
Timestamps:
(00:00) - Intro
(00:28) - Learning Styles Myth
(03:15) - From Doctor To Learning Coach
(04:40) - How To Learn Anything Faster
(08:42) - Turn Uncertainty Into Questions
(11:56) - Building Your Knowledge Schema
(13:34) - Learning vs The Feeling Of Learning
(15:11) - Learning With Dyslexia
(18:26) - Why Great Speakers Fail To Teach
(21:55) - Learner-Centric Teaching Method
(24:53) - The Socratic Teaching Method
(25:35) - Subclinical Symptoms Of Skill Growth
(29:15) - Overcoming Fear Of Mistakes
(30:30) - How Justin Reads To Retain
(33:00) - The Hypercorrection Effect
Check out today's guest, Justin Sung:
Justin's YouTube: https://www.youtube.com/@JustinSung/
Justin's Instagram: https://www.instagram.com/drjustinsung/
Justin's LinkedIn: https://nz.linkedin.com/in/justin-sung
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
35 min - Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446
Matt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million followers. In this conversation, Matt walks Chris through the full arc: getting sober and using a messy, unstructured writing practice as the starting point, learning to ship imperfect content instead of waiting to get it right, building a content waterfall system that turns one piece of work into dozens, and eventually structuring an offer simple enough to sell off a single Google Doc. It is a practical breakdown of what it actually takes to go from posting online to running a real business around your name.
Timestamps:
(00:00) - Intro
(01:04) - Matt Gray's Background
(02:43) - Getting Sober and Finding Focus
(07:21) - Building an Audience From Zero
(11:51) - Overcoming Perfectionism
(18:04) - The Piano Analogy on Fear
(23:11) - The Ikigai Framework
(24:31) - Platform Specific Growth Tactics
(31:12) - Personal Brand to Media Company
(36:29) - Monetization and Building an Offer
Check out today's guest, Matt Gray:
Matt's Instagram: https://www.instagram.com/matthgray/
Matt's YouTube: https://www.youtube.com/@realmattgray
Matt's LinkedIn: https://www.linkedin.com/in/mattgray1
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
43 min - The Psychology of Personal Style w/ Kimberly Parry | Ep 445
Chris Do welcomes stylist and archetypal coach Kimberly Parry to explore the deep connection between clothing, confidence, and identity. Parry walks through her Succeed with Style framework, the psychology behind why people sabotage a new look the moment they try it on, and the Bro Pro, Faux Pro, and GOAT archetypes she uses to help clients figure out who they actually are before they touch a closet.
Timestamps:
(00:00) - Intro
(01:27) - Fashion vs Image vs Style
(06:00) - What Swag Really Means
(09:03) - Why Men Resist Change
(14:14) - Fashion and Identity Formation
(21:56) - Coaching Through Style
(23:47) - The Ideal Body Shape Myth
(28:19) - The Bro Pro Archetype
(31:37) - Men of Fashion vs Men of Style
(34:21) - Five Layers of Style Framework
Check out today's guest, Kimberly Parry:
Kimberly's Website: https://www.emergencelifecoaching.com/
Kimberly's LinkedIn: https://www.linkedin.com/in/kimberly-parry
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
39 min - The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444
Most people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, Unbland Yourself, and what it actually takes to stop blending in and start building a brand that compels some people and repels others by design.
Chris breaks down the three principles of personal branding, the one-word framework that anchors everything, why owning a specific space matters more than being broadly good, and the surprising reason your clothes are a tool, not a choice.
Timestamps:
(00:00) - Intro
(00:27) - Unblend Yourself Workbook
(02:24) - When Chris Started Unblending
(04:18) - Fear of Being Yourself in Business
(06:20) - What to Do vs. Who You Are
(10:59) - Talking About What You Do vs. Building a Brand
(13:07) - Finding Your First Post
(18:00) - The Three-Part Personal Brand Framework
(20:30) - Owning Your Space or Finding a New Lane
(21:21) - Why Brands Need an Enemy
(25:56) - The 3 Principles of Personal Branding
(30:27) - Clothes as a Branding Tool
(31:48) - Where to Get the Workbook
Check out Drigo:
Drigo's Instagram: https://www.instagram.com/drigo_who
Drigo's YouTube: https://www.youtube.com/@RodrigoTasca/
Check out the workbook, Unbland Yourself:
https://community.thefutur.com/unbland
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices
34 min
About The Futur with Chris Do
From the publisher's feed
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational…
people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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