In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing the platform's potential for fostering authentic connections and community building.

Together, they explore strategies for overcoming hesitations businesses have about LinkedIn, the importance of content relevance, and innovative uses of company pages for advocacy. From tactical advice like leveraging the search bar to long-term brand-building strategies, Michelle offers actionable insights for businesses and individuals aiming to grow their influence and client base on LinkedIn.

This conversation is a must-listen for professionals seeking to stand out in an increasingly crowded digital space.

Timestamps:

(00:00) - Introduction to Michelle J. Raymond

(00:57) - Michelle’s professional background

(02:53) - Discovering LinkedIn’s potential

(06:00) - Shifting from secrecy to transparency in business

(10:00) - Addressing challenges in converting LinkedIn followers

(14:56) - Defining and targeting your dream client

(25:00) - Leveraging company pages strategically

(37:00) - Overcoming content creation fears

(50:00) - The energy behind content creation

(58:45) - Trends and predictions for 2025

Check out today's guest, Michelle J. Raymond:

Michelle's LinkedIn: https://au.linkedin.com/in/michellejraymond

Michelle's Website: https://b2bgrowthco.com/

Michelle's Instagram: https://www.instagram.com/good_trading_co/?hl=es

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the dangers of unclear processes and taking client relationships for granted, Chris offers practical advice on how to safeguard and nurture these valuable connections.

He emphasizes the importance of keeping clients informed, creating inclusive communication, and consistently engaging in dialogue to ensure alignment and trust. This episode provides essential insights for creatives aiming to build lasting client relationships and avoid common missteps.

Timestamps:

(00:00) Introduction to solo episode

(00:38) Importance of client retention

(01:00) Mistake 1: Lack of responsiveness

(01:51) Mistake 2: Inflexibility and resistance to input

(03:00) Mistake 3: Unclear process or next steps

(04:13) Mistake 4: Expecting clients to speak “creative language”

(05:39) Mistake 5: Taking relationships for granted

Check out The Futur:

➤ Website | Courses | LinkedIn | Podcasts

➤ Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

➤ Website | LinkedIn | Facebook | Instagram | Twitter

➤ TikTok | Threads | Zaap | Clubhouse | Behance

In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success.

Timestamps:

(00:00) - Intro and background

(02:00) - From design to business

(05:30) - Defining product design

(10:05) - Marketing as applied psychology

(15:30) - Consumer beliefs and branding

(20:40) - The Febreze Sport case study

(30:15) - Navigating free information overload

(35:25) - The value of credibility

(40:40) - Building a personal brand narrative

(45:30) - Key storytelling tips for creators

Check out today's guest, Finn McKenty:

Finn's Website: https://www.finnmckenty.com/

Finn's YouTube: https://www.youtube.com/@FinnMckentyPRMBA

Finn's Instagram: https://www.instagram.com/finnmckenty/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation.

Chris and Sean break down the importance of authenticity, goal setting, and work-life balance while discussing the role of personal websites in a social-first world. They explore how creators can position themselves for long-term success by leveraging their unique voice, refining their brand, and staying ahead of industry trends. Throughout the conversation, they provide actionable steps for creators looking to elevate their content and future-proof their careers.

Timestamps:

(00:00) - Introduction

(00:28) - Meet Chris Do

(01:08) - AI’s disruptive future

(02:20) - Using AI in content

(05:00) - Productivity vs. team size

(07:46) - AI and creative ethics

(10:00) - Essential skills for future jobs

(14:00) - Elon Musk & brand loyalty

(16:32) - Staying grounded with fame

(19:00) - Foundations of personal branding

(25:00) - Brand authenticity challenges

(32:13) - Design improvements for creators

(41:30) - Chris on copying and learning

(49:00) - Value of mentorship and coaching

(54:00) - Finding your niche and ikigai

(57:23) - Content strategy & future goals

Check out today's guest, Sean Cannell:

Sean's Website: https://www.seancannell.com/

Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Sean's Instagram: https://www.instagram.com/seancannell/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

In this episode, Chris Do brings back Daniel Priestley for an insightful discussion on attracting high-end clients and the mindset shifts needed to position yourself as a key player in your industry. Daniel, a successful entrepreneur and author, shares practical tactics and strategies on moving from being perceived as a "worker bee" to a "key person of influence." They dive into the importance of showcasing past successes, building a list of potential clients, and leveraging exclusivity to create demand. Along the way, Chris and Daniel provide actionable steps for building credibility, boosting your business reputation, and rethinking client relationships for long-term success.

Timestamps:

(00:00) - Intro and welcome

(01:18) - Defining high-end clients

(03:23) - Myths about high-end clients

(05:08) - Value of high-paying clients

(10:00) - Showcasing past projects

(15:04) - Importance of storytelling

(20:00) - Pitching yourself as influential

(24:26) - Creating your niche and identity

(28:50) - Leveraging a waitlist for exclusivity

(35:30) - Strategies for setting appointments

Check out today's guest, Daniel Priestley:

Daniel's Website: https://danielpriestley.com/

Daniel's Instagram: https://www.instagram.com/danielpriestley/?hl=en

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching CoachBox AI and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in achieving your goals. We also get deep into personal reflections — like the lessons we learn from childhood and the hidden power of discomfort as a sign of growth. If you’ve ever wondered what your unique formula for success might be, this is an episode you won’t want to miss.

Timestamps:

(00:00) - Introduction

(02:00) - Jodie’s journey and recent achievements

(06:15) - The power of children’s books in storytelling

(10:30) - Personal success systems explained

(13:45) - Success stories: Taylor Swift, Jeff Bezos, Elon Musk

(17:00) - Visualization and goal setting

(21:45) - Communication and cultural understanding

(25:00) - Using personal strengths for success

(29:00) - Powerlifting and competitive mindset

(32:00) - Visualization as a success tool

(37:30) - Cosmic perspective and clarity

(43:00) - My personal success system exploration

(55:00) - The importance of persistence and adaptability

(01:02:00) - Creativity, patterns, and personal growth

Check out today's guest, Jodie Cook:

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook/

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook

Jodie's Website: https://www.jodiecook.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the dangers of unclear processes and taking client relationships for granted, Chris offers practical advice on how to safeguard and nurture these valuable connections. He emphasizes the importance of keeping clients informed, creating inclusive communication, and consistently engaging in dialogue to ensure alignment and trust. This episode provides essential insights for creatives aiming to build lasting client relationships and avoid common missteps.

Timestamps:

(00:00) Introduction to solo episode

(00:38) Importance of client retention

(01:00) Mistake 1: Lack of responsiveness

(01:51) Mistake 2: Inflexibility and resistance to input

(03:00) Mistake 3: Unclear process or next steps

(04:13) Mistake 4: Expecting clients to speak “creative language”

(05:39) Mistake 5: Taking relationships for granted

Check out The Futur:

➤ Website | Courses | LinkedIn | Podcasts

➤ Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

➤ Website | LinkedIn | Facebook | Instagram | Twitter

➤ TikTok | Threads | Zaap | Clubhouse | Behance

In this episode, host Chris Do sits down with Entrepreneur Noah Kagan, the founder and CEO of AppSumo, as he shares valuable advice on cultivating the entrepreneurial mindset, recognizing business opportunities and persisting through challenges. Drawing from his personal and professional experiences, he delves into the significance of perseverance, problem-solving skills, asking the right question, and continual improvement in business. Noah Kagan emphasizes the importance of not just generating ideas but also their successful execution and the value they add. He talks about setting transformative financial goals, the power of validating business ideas, leveraging personal networks, focusing on one platform for growth, and the role of email lists. He also gives a peek into his upcoming book, 'Million Dollar Weekend'.

Timestamps:

(00:00) Noah Kagan on starting a business

(01:00) Importance of experimentation and failure

(04:00) Finding opportunities through frustration

(07:00) Leadership and delegation strategies

(10:00) The power of slow, steady growth

(14:00) Insights on hiring and retaining talent

(18:00) Building a million-dollar business

(22:00) Business lessons from rejection and persistence

(28:00) Monetizing creativity and solving problems

Check out today's guest, Noah Kagan:

Noah's Instagram: https://www.instagram.com/noahkagan/?hl=en

Noah's LinkedIn: https://www.linkedin.com/in/noahkagan

Noah's YouTube: https://www.youtube.com/@noahkagan

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this heartfelt solo episode, Chris Do reflects on a transformative fishing trip with 19 creatives in the Canadian wilderness. Drawing on the classic Hero’s Journey story structure, Chris shares how stepping outside comfort zones leads to personal growth and connection. From humorous mishaps like a lost phone to lessons about being present and embracing challenges, this trip was full of memorable moments. Chris emphasizes the power of shared experiences, true connection, and the importance of answering a call to adventure. Whether you’re a seasoned explorer or hesitant to try something new, this episode will inspire you to embrace the unknown and create deeper bonds with others.

Timestamps:

(00:00) Introduction to solo episode

(00:54) The Hero’s Journey and the call to adventure

(02:10) 19 strangers embark on a fishing trip

(03:23) Lessons from frustrations and challenges

(04:36) A story of loss and transformation

(06:11) A surprise victory and a jackpot

(07:24) Creating connections through shared experiences

(09:00) Stepping out of your comfort zone

(10:00) An invitation to future adventures

Check out The Futur:

➤ Website | Courses | LinkedIn | Podcasts

➤ Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

➤ Website | LinkedIn | Facebook | Instagram | Twitter

➤ TikTok | Threads | Zaap | Clubhouse | Behance

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, I welcome back LinkedIn expert Jasmin Alic following our previous viral conversation that became LinkedIn's #1 video of the year. Jasmin brings 15 years of writing experience and insights from his thriving coaching practice to share what's really working on LinkedIn in 2024. We dive deep into the psychology of content creation, exploring everything from crafting the perfect first three lines to building genuine community engagement through strategic commenting. I'm particularly excited about our discussion of Jasmin's innovative "signposting" technique and his fresh perspective on how LinkedIn's evolution toward video content is changing the game. We also tackle controversial topics like AI-generated comments and the truth about reach metrics, while Jasmin opens up about how he maintains authentic connections while running a booked-out coaching business. Whether you're just starting out or looking to level up your LinkedIn strategy, this conversation offers practical techniques you can implement right away.

Timestamps:

(00:00) - Welcome and Previous Success

(03:27) - LinkedIn's Video Evolution

(06:00) - Content Creation Fundamentals

(31:33) - Post Psychology Deep Dive

(41:15) - Signposting Technique Explained

(57:54) - Case Study Strategy

(01:04) - Understanding Reach Metrics

(01:11) - AI Comments Discussion

(01:14) - Work-Life Integration

(01:20) - Episode Wrap-Up

Link to our first episode: https://open.spotify.com/episode/5RYWMtGeKvbNPYpMecgbJT?si=UXgHyC5QQVKt39sU2wSyqA

Check out today's guest, Jasmin Alic:

Website: https://www.hey-jay.com/

Jasmin Alic LinkedIn:https://www.linkedin.com/in/alicjasmin/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

Learn more about your ad choices. Visit podcastchoices.com/adchoices