You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge.

In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an independent creator, and today she earns income through paid subscriptions and brand partnerships on Substack.

Colin, Samir and Rachel break down how email newsletters became one of the most powerful tools in the creator economy and why Substack’s model of direct audience ownership is changing how writers, journalists, and creators make a living.

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Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner out. In this episode, we talk about how he’s rethinking the studio model for the vertical video era, what it takes to turn a 90-second TikTok into an ongoing series, and why he believes TikTok is replacing the traditional TV pilot.

We also get into how these shows make money, what Hollywood can learn from short-form creators, and how the next generation of entertainment will be developed on our phones.

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In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predictions for what comes next.

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Download Premiere for iPhone: https://apps.apple.com/us/app/adobe-premiere-video-editor/id6742757464

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At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy.

Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch testing remove guesswork from creative decisions.

Try out Copilot here: https://aka.ms/CopilotHome

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On this episode of the Colin and Samir Show, we break down the microdramas, the 1-minute movies that are making billions.

Check out Epidemic Sound: https://share.epidemicsound.com/colinandsamirSEP25

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YouTuber Michelle Khare and director Garrett Kennell join us to break down their most dangerous video yet: recreating Tom Cruise’s airplane stunt from Mission: Impossible. We get into how they pulled it off, the team behind the scenes, and what it’s like to build an independent media company from the ground up. Michelle also opens up about her failed Emmy campaign, the line between YouTube and Hollywood, and where creators fit into the future of entertainment.

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Download our Free 7-Point YouTube Checklist: http://colinandsamir.com/checklist

We've asked 100s of professional YouTubers this question: How do you stand out on YouTube? We pulled out 37 minutes of the best advice from The Colin and Samir Show.

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Comedian Josh Johnson is doing something almost no one else in stand-up is doing: releasing a new set every single week on YouTube. In this episode, we talk with Josh about how he’s built a 350M-view channel without Netflix or HBO, why stand-up comedians are some of the best observers of the human condition, and what creators can learn from the way he writes, performs, and publishes at such a relentless pace.

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Come to Press Publish NYC: https://news.thepublishpress.com/press-publish-nyc

In this solo episode, Samir breaks down the rise of Jubilee’s Surrounded series—and why the latest episode left him uneasy. He explores the line between conversation and spectacle, and what it means for the future of YouTube content.

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