Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and why Fox Entertainment just signed a major multi-project slate with them.

What you’ll get in this episode:

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We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effective advertising: tell the truth.

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Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge.

In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube’s massive library, or if its cultural cachet gives it a unique edge.

Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can’t be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin

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Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today.

Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp’s Kendall Hope Tucker, and Adobe’s Lara Balazs to look at how real brands are catching people's attention by being entertaining and acting like creators themselves.

What we cover:

The Power of Stunts: Why Ramp puts Kevin from The Office in a glass box, and how they pull it off without a corporate committee ruining the idea.

The New Brand Deal: Why creators are moving past basic shoutouts and actually helping big companies build their entire strategy.

Moving Fast with AI: How Adobe uses new tools to handle the boring parts of making videos and images so teams can focus on the big ideas.

The End of Google Search: Why people are looking for things inside AI chatbots instead of search engines, and what that means for brands.

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Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit.

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This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier's Iron Lung ($52M independently). From a 16-year-old YouTuber landing an A24 deal to creators outperforming major studio releases, these stories reveal what happens when internet-native storytellers bring their audiences to the big screen.

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Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube. Kareem shares his pov on the future of attention and what it means to build a "show" in the modern media landscape.

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Our thoughts from Brandcast and Google I/O.

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Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of the Mark Rober cinematic universe.

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Most of the internet runs on negativity.

But Yes Theory built a massive audience doing the opposite.

They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone

We’ve known Thomas Brag for years, watching his journey up close, and this is his third time on the show.

In this episode, we talk about the real challenge of YouTube:
how do you make people care?

Virality vs. meaning, real human moments, and why authenticity might be the only edge left online.

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