The Digital Marketing Podcast

We are back with another tools and trends episode and this time focusing on the latest AI tools transforming how marketers work and engage with their audiences. We explore Google's key Gemini updates, including enhanced image generation capabilities and the introduction of 'gems', as well as the evolution of search with ChatGPT's new SearchGPT prototype. We also dive into Midjourney, Leonardo.ai, and the overall rise of AI productivity tools. A must-listen if wanted to stay up to date with the latest AI developements! Plus, we introduce our partnership with Semrush for their in Amsterdam on 30th October, as well as our exclusive 20% discount code and our giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

In this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorities and focus on helping others manage their time effectively. She also shares with us practical frameworks for emphasising activity and achieving a balanced and fulfilling life, and discusses with Daniel the impact of AI on time management. Abigail’s insights offer valuable strategies for anyone looking to achieve greater efficiency and balance in their daily lives. Tune in today!   Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Struggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you’re creating content for a blog, YouTube, or social media, the title is your first, and sometimes only, chance to capture your audience’s interest.  On this episode of the Digital Marketing Podcast, we share insights on why the right title can make all the difference in content performance, including how to optimise them for better click-through rates and why understanding your target audience is key. Tune in today! P.S. as promised, this episode title was created by AI. We'd love to know your thoughts! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

With Google’s recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make or break your SEO strategy. From building a strong author profile to leveraging personal branding, this episode is packed with insights that will help you create content that not only ranks but also builds trust with your audience. Show notes:    Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today! -- Show notes: https://targetinternet.com/resources/marketing-and-sales-synergy-lead-generation-account-based-marketing Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial ‘what’s in it for me?’, to how to leverage email as a social channel, make them more conversational and use them to foster two-way communication with your customers. For marketers or business owners looking to maximise their email efforts, listen in today! -- Show notes:  Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

It has been a while since we have given a performance marketing update so that’s exactly what we’re doing, as well as bringing you the latest trends and ad formats across multiple platforms. We also delve into the role of AI in optimising ad delivery and creative generation across the major platforms. We bring you some internal news and updates as well, including our ‘Persuade Your Boss’ letter template, which you can find down below… -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights and tactics to help you in your marketing efforts. Tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please