The Amy Porterfield Show

Find The Hidden Profit Potential That Already Exists In Your Business

Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem.

In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overlooked aspects of online business: sustainable profit. Together, we unpack the hidden profit levers inside your business, how to identify which offers are draining your time and energy, and the mindset shifts that allow you to step into true CEO-level financial decision making.

Jamie brings practical, approachable advice to help you see your numbers differently, so you can finally stop hustling for vanity metrics and start creating a business that supports your life, not the other way around.

Whether you have digital courses, a one-to-one service, or a mix of offers, this episode will show you how small shifts in pricing, costs, and strategy can add up to massive increases in your take-home pay.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Revenue ≠ Profit — A million-dollar business at a 5% margin only nets $50K. Jamie reveals why focusing on profit over vanity revenue is the real key to freedom.

2️⃣ Identify Hidden Profit Levers — From pricing and upsells to indirect costs and offer mix, Jamie shares how small tweaks in your business model can unlock significant profit.

3️⃣ It Doesn’t Have to Be Perfect to Be Useful — You don’t need to be a CFO to understand your numbers. Even rough estimates and small shifts can create lasting impact and clarity in your business.

RESOURCES MENTIONED IN THIS EPISODE:

If you need a roadmap to finding the profit hiding in your business, Jamie’s book is here to help! Get your copy at jamietrull.com/hiddenprofit 

Join the waitlist for The Milly Club: millyclub.amyporterfield.com 

MORE FROM JAMIE

Follow Jamie on Instagram @jamie.trull

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Change Your Message, Attract and Book Your “Highest Self” Buyer 

Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with).

Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your “highest self buyer”. This conversation is a must-listen if your content feels off, your offers aren’t converting the way they used to, or you’re ready to scale through clarity, not chaos.

Together, we dive deep into the specifics of how to shift from transactional marketing to transformational messaging. 

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Scale By Being Seen As More, Not Doing More – True growth doesn’t come from posting more, producing more, or hustling harder. It comes from being seen as the elevated and aligned version of yourself and allowing your message to reflect that transformation.

2️⃣ Start Selling To Your Highest Self Buyer – Creating content for the old version of yourself is guaranteed to keep you stuck. Julie’s framework shows you how to shift your message to attract clients who are already aligned and ready to buy.

3️⃣ Transformational Messaging vs. Transactional Messaging – Transactional marketing focuses on process, while transformational messaging sells aspiration. When your words reflect who your audience wants to become, they recognize themselves and take action faster.

RESOURCES MENTIONED IN THIS EPISODE:

Join Julie’s signature membership for just $1 to master her proven frameworks and start creating content that converts in one hour a week: amyporterfield.com/julie  

Check out House of Health on Instagram: @houseofpamelyn 

MORE FROM JULIE 

Follow Julie: @julssolomon 

Learn more about The Revenue Accelerator, Julie’s four month identity alignment container that rebuilds your messaging, positioning, and offers so your external brand finally matches the woman you’ve become: juliesolomon.net/work-with-julie

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Solopreneur Blueprint I Wish I Had 16 Years Ago

If I had to start my online business all over again today with no team, just me, I wouldn’t chase more. I’d double down on simplicity, one signature offer, and AI as my secret sidekick. This episode is your shortcut to avoid the trial-and-error that cost me years of confusion and wasted effort.

In this episode, I take you behind the curtain and share exactly what I’d do if I were building as a solopreneur in today’s world. From how to find your ideal customer, to building a story bank that makes content creation effortless, to leveraging AI as your marketing assistant, you’ll walk away with a step-by-step guide for growing a sustainable business without the overwhelm.

Because the fastest way to scale as a solopreneur isn’t doing everything. It’s doing less, but doing it better.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Simplicity scales – One signature offer for one customer will get you further, faster, than juggling multiple products or audiences.

2️⃣ AI is your sidekick – Tools like ChatGPT, Claude, and Gemini can serve as your marketing assistant, copywriter, and researcher, freeing you up to show up live and connect with your audience.

3️⃣ Stories and testimonials are gold – Building a story bank and testimonial bank early ensures you always have powerful proof and connection points to fuel your marketing.

RESOURCES MENTIONED IN THIS EPISODE:

Sign up for my weekly newsletter 

Learn more about Momentum

Join the waitlist for The Milly Club 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Coaching Week Converts Better Than Webinars...Here’s How To Do It

What if you could run one simple event that builds trust, delivers quick wins, and brings hundreds of new members into your program? I know it sounds too good to be true, but my friend Sarah Williams is here to share the exact formula! 

Sarah is the founder of Launch Your Box, and she’s mastered a strategy she calls Coaching Week. After adding over 1,000 members in just one launch using this framework, Sarah has perfected the art of turning warm leads into loyal members. And the best part is it’s not limited to subscription boxes - you can adapt this approach for your membership, group coaching program, or even your digital course.

Sarah pulls back the curtain on exactly how Coaching Week works, from structuring daily sessions to creating irresistible bonuses that drive sign-ups. If you’ve been struggling to get traction with your launches, or if you’re just ready for something fresh that actually works, this conversation will give you a scalable plan to implement right away.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Quick Wins Build Trust Faster Than Webinars – Sarah reveals how to deliver tangible, fast result in the first 48 hours, which is the key to converting participants into paying members.

2️⃣ Structure Is Everything – Learn the exact Coaching Week schedule (trainings, interviews, box openings, Q&A sessions) and why it keeps engagement sky-high from start to finish.

3️⃣ Sell Without Feeling Salesy – Discover how Sarah seamlessly weaves membership invites into every day of Coaching Week using bonuses, member stories, and community energy.

RESOURCES MENTIONED IN THIS EPISODE:

Check out Launch Your Box 

Follow Sarah on Instagram: @howtostartasubbox 

Subscribe to Sarah’s Podcast: Launch Your Box Podcast 

Learn more about Jeff Walker’s Product Launch Formula (PLF)

Catch up on my episodes with Stu McLaren

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Do Less and Earn More 

Sometimes the fastest way to grow your business isn’t about adding more — it’s about letting go. In this episode, I’m outlining the five specific things I quit that unlocked my path to sustainable seven-figure growth. Each quit felt uncomfortable in the moment, but it was exactly what I needed to step into my CEO role and finally scale with confidence.

If you’ve ever felt maxed out, stuck in the weeds, or afraid to let go of something that feels “safe,” this episode will show you what’s possible when you choose to quit with intention.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Doing It All Yourself Keeps You Stuck — Growth only happened once I stopped wearing every hat and started leading my team of contractors like a true CEO.

2️⃣ Data > Gut Decisions — Tracking my numbers (instead of avoiding them) gave me the clarity and confidence to simplify my offers and scale smarter.

3️⃣ Repeatable Systems Create Freedom — When I stopped starting from scratch and built repeatable, scalable systems, I gained momentum, peace of mind, and a reputation that fueled my business growth.

RESOURCES MENTIONED IN THIS EPISODE:

If you're around that $500K mark or even a little bit more, but you haven't yet had your first million dollar year, then I want you to check out The Milly Club. To be the first to know when the next cohort opens, go to amyporterfield.com/millywaitlist! 

Michael Stelzner: @stelzner

Social Media Examiner: socialmediaexaminer.com

Marie Forleo: @marieforleo 

James Wedmore: @jameswedmore 

Jasmine Star: @jasminestar 

Laura Belgray: @laurabelgray 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Part of Course Creation No One Talks About (And Why You Need to Start Anyway)

Ever think that a messy first course and a few failed launches could eventually lead to your signature program? In this episode, I’m taking you behind the scenes of my journey with digital courses—from my very first $267 launch to creating Digital Course Academy—and showing you how every single step (even the missteps) led me to finding and perfecting the offer I’ve become known for.

You’ll hear about the pivotal stages of my business: partnering with Lewis Howes, experimenting with memberships, and eventually combining my most successful programs into what is now Digital Course Academy. Each step taught me something new about confidence, listening to my audience, and taking action from feedback.

Finally, I’ll walk you through how courses are evolving in 2025. Students are looking for accountability, community, live coaching, and the personal stories only you can share. You’ll leave this episode with practical insights for shaping your own program and a reminder that every decision, even the messy ones, brings you closer to the course you’re meant to create.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Action creates clarity – You won’t know your best course idea until you start. Each attempt reveals what works, what doesn’t, and where to go next.

2️⃣ Audience feedback is your compass – When you listen closely to what people need next, you’ll uncover the clues that lead to your most profitable and aligned offer.

3️⃣ Courses require more than just content – Transformation comes from live coaching, accountability, and sharing your personal stories. These are the elements that set your course apart in 2025.

RESOURCES MENTIONED IN THIS EPISODE:

Visit amyporterfield.com/dca for all the details on the Digital Course Academy Experience. You can find exclusive bonuses, payment plans, and scholarship opportunities on that page!  

Check out formwise.ai

Listen to How I Built This with Guy Raz - one of my favorite podcasts! 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Your Fear Of Wasting Time And Money In Course Creation Is Costing You (+ A Hack To Fix It Fast)

If you’ve been sitting on a course idea for months (even years), telling yourself you’ll do it “someday,” chances are fear is in the driver’s seat. Maybe you’re worried it will take too much time, cost too much money, or flop without the perfect polish. I know those fears all too well, because I’ve made expensive mistakes myself… including one that cost me $20,000. But looking back, those so-called mistakes became the lessons that built my confidence and gave me the stories, strategies, and success I have today.

In this episode, I walk you through the mindset shift that changed everything for me when I felt frozen by fear. You’ll hear a powerful tool I learned from my friend Jill Stanton called “Capture, Cancel, Correct,” which stops negative thoughts before they derail you. I also share why keeping your first course simple is actually your secret weapon to keeping costs down, and how to tap into what you already know instead of starting from scratch.

Plus, you’ll hear inspiring stories from my students who launched without all the bells and whistles, validated their ideas, and built profitable businesses step by step. By the end of this episode, you’ll see that the only real waste of time and money is doing nothing, pushing your launch, and delaying compounding revenue.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ A proven way to stop fear in its tracks – The “Capture, Cancel, Correct” method gives you a practical tool to recognize limiting thoughts, shut them down, and choose a more empowering belief that keeps you moving forward.

2️⃣ Why simple beats perfect every time – Your first course doesn’t need to be polished to succeed. A streamlined, minimal viable course gets you into action faster, helps you earn revenue sooner, and gives you real student feedback to improve with each launch.

3️⃣ You already have everything you need to get started – You’re not starting with a blank page. The steps, strategies, and advice you’ve been sharing with clients, friends, or your community can be packaged into a clear, repeatable framework that becomes a long-term business asset.

RESOURCES MENTIONED IN THIS EPISODE:

Join my FREE Masterclass: The New & Better Way To Create And Sell A Profitable Digital Course In 2025 → amyporterfield.com/masterclass

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What 6 Top Course Creators Would Do If They Were Launching Today 

What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that sells in 2025 and beyond.

Stu McLaren, Jenna Kutcher, Cathy Heller, Pete Vargas, Susie Moore, and Hadar Shemesh are sharing what they’d do differently if they were starting a course from scratch. From quick-win courses to validating your idea and leveraging storytelling, this is your playbook for creating courses that will attract your ideal audience. 

Whether you’re about to launch your very first course or you’re looking to refine an established program, these highlights will help you see what’s possible and give you tangible strategies to implement immediately.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Quick wins are the new power move – Instead of overwhelming students with extra content, focus on solving one clear problem fast. Small wins build trust, momentum, and long-term loyalty.

2️⃣ Your humanity is your biggest asset – Today’s students are craving connection. Showing up authentically (quirks and all!) is what makes your course stand out in a crowded market.

3️⃣ Your story is your credibility – You don’t need endless certifications to succeed. The journey you’ve lived is enough to teach, inspire, and position you as the guide who can lead others to results.

RESOURCES MENTIONED IN THIS EPISODE:

Join me for Course Competent, my live, one-time-only bootcamp! For just $47, you can validate your course idea before you spend weeks creating it and start growing your audience as you build. We start on September 11, so head to amyporterfield.com/bootcamp to sign up today! 

If you’re looking for personalized support and a thriving digital course creator community, Digital Course Academy is made for you! Head to amyporterfield.com/enroll to join now! 

More from Stu McLaren 

More from Jenna Kutcher 

More from Cathy Heller 

More from Pete Vargas 

More from Susie Moore 

More from Hadar Shemesh 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Launch Strategies That Actually Work In Today’s Trust-Recession Market

In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape.

We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an emotional connection. And launch strategies that are both smart and sustainable.

Emily and I dig into the biggest mistakes course creators are making right now, why launches underperform, and how to shift your strategy to cut through the noise. You’ll walk away with practical, actionable steps you can apply immediately — whether you’re launching for the first time or reworking a course that hasn’t hit its stride yet.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Messaging is your greatest competitive advantage – Most less-than-sucessful launches come down to surface-level copy. When your words reflect the real pain, frustrations, and desires of your audience, you stand out in a crowded market.

2️⃣ Your course doesn’t need more content, it needs a clearer path – Buyers don’t want to sift through hours of information. They want transformation, delivered in the simplest, fastest way possible.

3️⃣ Warm buyers convert best – A lead magnet followed by a low-ticket offer before the webinar builds trust, offsets ad costs, and creates higher-quality leads that are ready to buy.

RESOURCES MENTIONED IN THIS EPISODE:

It’s not course creation that eats up your time and money.

It’s guessing your way through it.

For just $47, I’ll show you exactly how to choose and structure your offer, and how to validate it before you ever spend months building something that may not sell inside of my LIVE Bootcamp, Course Confident. 

And here’s the best part: you won’t be doing it alone. You’ll have the support of me, my team, a community of other course creators, and an AI assistant I personally trained to guide you step by step, so you’re never stuck wondering what’s next or if you’re doing it right.

Think of it as a small investment of time now that saves you months of frustration (and thousands of dollars) later.

👉 Ready to finally create your course with confidence? [Register for Course Confident here.]

MORE FROM EMILY 

Follow Emily on Instagram @emilyhirsh 

Subscribe to Embodied CEO 

Learn more about Embodied Marketing

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It

If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun! 

In this episode, I’m breaking down the shift I’m seeing in the digital course world and sharing why I’m so excited about it. With AI tools everywhere and information at everyone’s fingertips, your audience doesn’t need more content. They need you. Your voice, your story, your guidance.

I’ll walk you through exactly what it looks like to create a course that actually improves lives (and yes, makes you money in the process), how to use AI as a tool without losing your magic, and why your point of view is the most valuable asset in your business.

If you’ve been sitting on a course idea or wondering how to make your current one stand out in today’s market, this is the episode you didn’t know you needed.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ People Aren’t Buying Your Course for the Info – Your audience doesn’t want a content dump. They want clarity, a trusted path forward, and someone to help them cut through the noise. (P.S. That’s you!) 

2️⃣ Your Point of View Is the Reason They’ll Choose You Over Anyone Else – The most successful courses are rooted in personal experience and perspective. That’s your edge and no AI tool can replicate it.

3️⃣ AI Is a Tool, Not a Voice – When you lead with your stories and lived experience, AI becomes your assistant, not your replacement. Learn how I use it to sharpen my content, not water it down.

RESOURCES MENTIONED IN THIS EPISODE:

Slow sales? It’s not time to throw in the towel, it’s time to get strategic. Get my free guide, 5 Reasons Your Online Audience Isn't Buying (+ The Template To Fix It), to figure out what missed the mark and exactly how to fix it. 

Hop on the Digital Course Academy waitlist: amyporterfield.com/dcaMy weekly behind-the-scenes newsletter: amyporterfield.com/newsletterDevlin Peck’s e-learning market insights: The eLearning Market Size and Trends in 2025 Ryan Levesque’s Digital Contrarian newsletter: ryanlevesque.net/the-digital-contrarian/

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!