The Amy Porterfield Show

A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works

If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes.

I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional stream of revenue.

What I love most about Becca’s story is that she didn’t overthink it. She got scrappy, listened to her audience, and built something that aligned with her zone of genius. Her AI tool, Custom Codey, isn’t replacing her. It’s amplifying her voice, supporting her audience while she prepares for maternity leave, and keeping her business moving even when she steps away.

If you're building a course or already have one, and you're curious about how AI can elevate your offer, this episode is for you. Becca is an amazing example of what’s possible when you think creatively, take action, and serve your audience in new ways.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You don’t need to bundle everything into one offer – Becca’s offers serve two different audiences. She listened to what people actually needed and met them where they were.

2️⃣ AI can sound like you… when you teach it to – Becca trained her custom GPT with her course content, proprietary processes, and point of view so it delivers answers just like she would.

3️⃣ Done is better than perfect – She launched her AI tool using a Notion page and a buy link, proving you don’t need fancy tech to start. You just need a clear idea and the willingness to get it out there.

RESOURCES MENTIONED IN THIS EPISODE:

What’s standing between you and your next $100k? Head to amyporterfield.com/quiz to take the 3-minute assessment and find your sneaky hidden business bottleneck (+ how to fix!)

Get the six steps that Becca took to create Custom Codey at customcodey.com/amy

Be the first to know about Digital Course Academy - doors open in September! amyporterfield.com/dca 

Check out FormWise.AI

MORE FROM BECCA 

Sign up to chat with Custom Codey: customcodey.com  

Learn more about Becca’s course: insidethesquare.co 

Follow Becca on Instagram: @thinkinsidethesquare

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Revenue Not Flowing Like It Used To? Here’s The Fix.

Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring in more revenue right now without having to launch something brand new.

These aren’t complicated, start-from-scratch ideas. Instead, they’re foundational focus points that still work, even in a changing market. Whether it’s creating a hyper-specific coaching offer, adding in a simple upsell or downsell, or finally making affiliate links work for you, this episode is all about helping you get scrappy, smart, and profitable.

I also talk about something that might feel counterintuitive… why spending money on yourself might be the most powerful way to unlock untapped revenue. Because sometimes the biggest money-maker is a new skill set or fresh perspective.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Don’t Need a Big Launch, You Just Need to Get Specific – Coaching offers still work beautifully, but they’ve gotta be personal and crystal clear. The more niche and results-driven, the better. 

2️⃣ Small Tweaks = Big Revenue Opportunities – Things like upsells, downsells, and affiliate links can bring in thousands without needing a massive list or marketing overhaul.

3️⃣ Make It More Personal –  Whether it's offering concierge calls during a launch or hosting a mini in-person retreat, adding a personal touch builds trust and drives real results.

RESOURCES MENTIONED IN THIS EPISODE:

Did you know your client calls are actually preparing you to create your course? Learn how to mine insights from your client work and turn them into a high-converting digital offer with my FREE training, How to Move from Client Work into Course Sales (Without Starting Over).

Hop on the Digital Course Academy Waitlist – Doors open in September!

Join My Weekly Newsletter – I drop fresh ideas every Tuesday. (P.S. Here's the Cann drink I shared in a recent newsletter!)

My Favorite Tools & Resources

Online Marketing Made Easy - #447: This Sales Strategy Converted at 44% & Now I’m Teaching It To You 

The Amy Porterfield Show - #14: The Bridge Offer Strategy: Your Missing Link to Move Sales 

Chanti Zak - Quiz Strategist  

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think

In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents.

You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs. But AI agents are the Mac Daddy of them all. Think, responding to data in real time, anticipating your project needs, and making reason-based decisions for you. And the best news? You don’t need to be techie to start using them in your business.

Rick breaks it down in the most approachable way… from what AI agents actually are, to how to start using them today to save time, improve workflows, and scale with less stress. Whether you're a solopreneur or you have a team, this episode will shift the way you think about efficiency and growth.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ AI Agents Aren’t Just Fancy Chatbots, They Can Do the Work for You – AI agents don’t just complete one task. You can give them goals, set parameters, and they’ll take action, like researching, writing, posting, and even responding, without you lifting a finger (after you’ve trained them, of course).

2️⃣ Start Small, But Start Now – You won’t nail it on the first try (and that’s okay!). Rick explains how to begin with simple tasks like social media posts or inbox filtering so you can build confidence and see results fast.

3️⃣ The Right Tool + The Right Workflow = Magic – Tools like Relay.app make it simple to build workflows and integrate AI agents into your business. And when you pair that with ChatGPT and clear context, you’ve got a powerful team member working 24/7.

RESOURCES MENTIONED IN THIS EPISODE:

What’s working in my business? I’ll show you! Snag my free guide explaining the 3 funnels that allow us to build relationships and turn follows into sales, automatically. Then, use the template to weave these 3 funnels into your business, too. Get it for free at amyporterfield.com/funnels 

The AI Playbook is the perfect membership for online business owners ready to integrate AI the smart way. Join us here: amyporterfield.com/rick 

Check out Rick’s go-to app for building AI workflows: Relay.app 

Rick’s video on the end of prompt engineering: Stop Learning Prompt Engineering... Do This Instead 

MORE FROM RICK 

Follow Rick on Instagram @rickmulready

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Here’s What I Wish I Knew at Each Milestone

If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Leadership Expansion Phase once you’ve hit $1M.

I break down the exact moves to make at each level, from optimizing your core offer and tightening up your systems, to tracking profit margins and building a team you can trust. You’ll learn how to stop spinning your wheels, make smarter decisions based on real data, and step into the CEO role your business needs from you.

This isn’t about doing more. It’s about doing the right things at the right time—without burning out, losing profit, or feeling like you have to constantly reinvent the wheel.

I’m sharing behind-the-scenes strategies I used to scale my own business and what I teach inside my masterminds and Digital Course Academy. So whether you're trying to stabilize your income, grow with intention, or finally let go of the tasks that are dragging you down, I’ve got you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Scaling from $100K starts with building a rock-solid foundation  – Without a strong foundation, you’ll pay for it later. Learn how to systematize your processes, get clear on your finances, and stop jumping from offer to offer too soon. 

2️⃣ At $500K, focus on financial mastery and the customer journey – Know your numbers, track your profit margins, and design offers that support your audience as they continue to grow with you.

3️⃣ Once you’ve hit $1M, it’s time to lead like a CEO – This is where leadership becomes essential. You’ll need to build a strong team, clarify roles, and step fully into the visionary role so your business doesn’t rely on you for every little decision.

RESOURCES MENTIONED IN THIS EPISODE:

Doubting every move? Stressing over every sentence, margin, and graphic? Take a beat and grab my guide, 3 Mind Games That Keep You Playing Small (And How to Break Free for Good). You’ll learn how to gently get your thoughts in check so you can keep moving forward. 

Digital Course Academy is opening in September! To be the first to know and access all the early bird perks, sign up for the waitlist: amyporterfield.com/dca 

Check out Episode 21, all about business metrics and data: amyporterfield.com/show-notes/21 

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted?

What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you.

In this episode, Sahil shares how a wake-up call led him to walk away from a prestigious job and move across the country to prioritize family, purpose, and time freedom. And if you know me, you know this conversation hit home in a big way.

Sahil breaks down the invisible pressures we carry as entrepreneurs and offers a framework that creates room for joy, health, and deep connection. If you've ever felt like you’re chasing the next big revenue goal but still not getting closer to the life you really want, this is your chance to reset. 

Plus, there’s one question he shared that I can’t stop thinking about: If you were the main character in a movie of your life, what would the audience be screaming at you to do right now? Think about it and then DM me on Instagram (@amyporterfield) and tell me your answer. Seriously, I want to know!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The Five Types of Wealth –  Sahil breaks down the five dimensions of wealth—time, social, mental, physical, and financial—and explains why financial wealth is the least important without the others.

2️⃣ The Power of Defining Your "Enough" – Your expectations are your biggest financial liability. Defining what "enough" looks like for you personally is the only way to feel truly wealthy and avoid a lifetime of chasing moving goalposts.

3️⃣ Create an Anti To-Do List – If you want to grow faster without burnout, try creating an "anti to-do list” of all the habits and mindsets that hold you back from being the best version of yourself.

RESOURCES MENTIONED IN THIS EPISODE:

How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno 🤷🏻‍♀️”, then grab my FREE guide, How to Create a Course Offer That Does NOT Sound Like Everyone Else: 3 AI Prompts To Ensure You Create a Course That Stands Out.

Harvard Business School Study: The Amount and Source of Millionaires’ Wealth (Moderately) Predicts Their Happiness 

MORE FROM SAHIL:

Get your copy of The Five Types of Wealth: the5typesofwealth.com 

Subscribe to Sahil's Newsletter: sahilbloom.com/newsletter

Follow Sahil on Instagram: @sahilbloom

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Real Growth Is Hidden In The Data That Most People Overlook

In this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle.

If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the ones most entrepreneurs ignore because they either feel overwhelming, vulnerable, or just not "fun."

But here’s the truth: these numbers hold the key to smarter launches, healthier profits, and a deeper sense of ownership over your success. Whether you're heading into your first six-figure year or gunning for your first million, this episode will help you finally feel grounded and clear when it comes to your business metrics.

Your Homework:

1. Choose two of the four pillars I share in this episode and start tracking them immediately if you’re not already.

2. Schedule a 30-minute CEO time block this week to review your numbers, even if they’re incomplete. Start building that data-driven muscle!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Can’t Scale What You Can’t Track – Tracking numbers gives you agency not overwhelm. You stop throwing spaghetti at the wall, and you start making decisions that are rooted in evidence.

2️⃣ Your Conversion Rate Is Your Business IQ – Understanding where leads convert and where they fall off gives you instant clarity on what to fix for your next launch. 

3️⃣ Profit Is Power – You don't need to make a million dollars. You need to keep more of what you earn. Tracking profit margin keeps your business sustainable.

RESOURCES MENTIONED IN THIS EPISODE:

How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno 🤷🏻‍♀️”, then grab my FREE guide, How to Create a Course Offer That Does NOT Sound Like Everyone Else: 3 AI Prompts To Ensure You Create a Course That Stands Out.

Sign up for my weekly newsletter to get actionable business tips in your inbox every Tuesday: amyporterfield.com/newsletter 

Get your copy of Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy: gapandgainbook.com 

Get your copy of my book, Two Weeks Notice: twoweeksnoticebook.com 

Join the waitlist for my signature program, Digital Course Academy: amyporterfield.com/online-business-courses 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Bold Reset You Didn't Know You Needed

If you’ve ever found yourself chasing a version of success that no longer fits, this episode is your reminder that you have the power to rewrite your rules.

I’m joined by powerhouse entrepreneur and author Morgan DeBaun to explore what it really means to build a business and life on your own terms. We talk about everything from recovering from burnout, scaling sustainably, and how to unapologetically choose joy, clarity, and freedom over hustle. Morgan shares honest insights about defining what "enough" looks like in her personal and professional life that I think  every ambitious woman should hear. 

Whether you’re at a turning point in your business, reevaluating your goals, or just feeling stretched too thin, this episode will help you reset your mindset and business strategy.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Redefining Success Starts With Radical Clarity – Morgan shares how she learned to step away from external expectations and get crystal clear on what success looks like for her — not what’s impressive on paper.

2️⃣ Use the "Three Pillar" Framework to Find Focus – You can’t do it all. Morgan introduces her Six Pillars of Life and explains why focusing on just three at a time creates sustainable growth and less overwhelm.

3️⃣ Wealth Isn’t About Stuff, It’s About Freedom – Discover how Morgan makes decisions that maximize joy and align with her deepest values.

RESOURCES MENTIONED IN THIS EPISODE:

You don’t have time to build out a course offer that doesn’t sell. So before you pour your energy into slides, scripts, or sales pages, grab my FREE guide with 5 templates to validate your idea first. 

Order your copy of Rewrite Your Rules: worksmartprogram.com/book 

Follow Morgan on Instagram: @morgandebaun 

Join Morgan’s Patreon: patreon.com/MorganDeBaun

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

When Your Copy Evolves, So Does Your Business 

In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection.

You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond.

Whether you’re still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it’s likely you’re playing it too safe. The copy that truly resonates often feels vulnerable to write—and that’s what makes it powerful.

2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms.

3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time –  Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you’re selling. It’s a subtle shift that drives deeper resonance and more conversions.

RESOURCES MENTIONED IN THIS EPISODE:

If you're not seeing the sales you expected, there's a good chance it's your copy. 🤦‍♀️ Try my FREE guide, Sales Copy That Connects: How To Write Copy That Converts (Without Sounding Salesy).

Check out more examples of Marie Forelo’s title style: youtube.com/@marieforleo 

Listen to my episode with Gary Vee: Go Against The Grain To Grow Your Business with Gary Vaynerchuk

Listen to my episode with Veronica Romney: Why Customers Buy When They Feel Like They Belong 

Learn more about StoryBrand: storybrand.com 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Website Upgrade Your Business Has Been Waiting For

Want a brand that instantly builds trust and makes you money? It all starts with your website.

In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual branding, and how to make your audience feel like they already know and trust you—before you even make the ask.

This conversation will help you step into the next version of yourself as a business owner. You’ll learn how to evolve your brand as you grow, stand out in a crowded market, and connect with your audience in a way that feels both strategic and authentic. 

If your website is feeling outdated or your content isn’t converting like it used to, Jen will guide you on exactly how to make your online presence reflect the level of business you’re building.

P.S. Are you one of those people who gets their best work done on a plane? DM me on Instagram @amyporterfield and let me know!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣  Your Story Is Your Superpower – No one can copy your story. Not AI. Not your competitors. If you want to stand out in your niche, start sharing the personal stories only you can tell.

2️⃣ Your Website Should Reflect Where You’re Going – If your site still looks like “you” from five years ago, it’s time for a refresh. Your online presence should reflect the founder you’re becoming—not the scrappy startup you once were.

3️⃣ Consistency > Funnels in Today’s Market – Forget the funnel-first formula. Jen shares why long-term trust and repeat messaging (backed by a strong brand) are now the keys to conversions.

RESOURCES MENTIONED IN THIS EPISODE:

To shop TONIC’s collection of website + marketing templates and get the special discount code JUST for Amy Porterfield podcast listeners, visit www.tonicsiteshop.com/amy.  You’ll also find two exclusive Amy Porterfield X TONIC templates we made just for you!

MORE FROM JEN

Sign up for Jen’s newsletter tonicsiteshop.com/tonic-vip/

Follow Jen on Instagram @jenolmstead

Learn more about Tonic Site Shop tonicsiteshop.com

Follow Tonic Site Shop on Instagram @tonicsiteshop

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What Helped Me Trust My Team, Protect My Energy, and Step Into True Leadership

I’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer.

Patrick introduces his powerful framework called the Six Types of Working Genius. It helped me understand why certain parts of my business drain me, and why trying to be “good at everything” was actually slowing me down.

In this episode, we explore how to build a team that complements your strengths, how to identify the work that energizes you, and why letting go doesn’t mean losing control—it means finally creating the business you thought you were building all along.

If you're tired of feeling stretched thin, second-guessing your hires, or silently resenting tasks that suck the life out of you, this one’s for you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your Genius Isn’t What You’re Good At—It’s What Energizes You – Just because you can do something doesn’t mean you should. Patrick explains how working in your genius fuels your joy, while living in your “competency” or “frustration” zones can quickly burn you out.

2️⃣ You Weren’t Meant to Do It All—And That’s Not a Flaw, It’s the Fix – We dive into how trying to wear every hat as your business grows actually holds you back. The magic starts when you let your team do what they do best so you can lead from where you thrive.

3️⃣ Self-Awareness Is the Shortcut to Better Hires, Better Systems & Better Leadership – This framework isn’t another personality quiz like Enneagram or Myers Briggs. It's a strategic tool that helps you make smarter hires, build a team that fits, and finally stop micromanaging things that were never yours to own.

RESOURCES MENTIONED IN THIS EPISODE:

Take the Working Genius Assessment: workinggenius.com

Get your copy of The 6 Types of Working Genius: The Working Genius Book 

Get your copy of The Five Dysfunctions of a Team: The Five Dysfunctions Book

MORE FROM PATRICK

Learn more about Patrick tablegroup.com/pat 

Follow Patrick on LinkedIn @patrick-lencioni

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!