The Amy Porterfield Show

Your Copy's Too Safe - Here's How to Fix It (And Finally Sound Like You)


Listen Later

When Your Copy Evolves, So Does Your Business 

In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection.


You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond.


Whether you’re still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells.


HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it’s likely you’re playing it too safe. The copy that truly resonates often feels vulnerable to write—and that’s what makes it powerful.

2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms.

3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time –  Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you’re selling. It’s a subtle shift that drives deeper resonance and more conversions.


RESOURCES MENTIONED IN THIS EPISODE:

If you're not seeing the sales you expected, there's a good chance it's your copy. 🤦‍♀️ Try my FREE guide, Sales Copy That Connects: How To Write Copy That Converts (Without Sounding Salesy).


Check out more examples of Marie Forelo’s title style: youtube.com/@marieforleo 

Listen to my episode with Gary Vee: Go Against The Grain To Grow Your Business with Gary Vaynerchuk

Listen to my episode with Veronica Romney: Why Customers Buy When They Feel Like They Belong 

Learn more about StoryBrand: storybrand.com 


MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

...more
View all episodesView all episodes
Download on the App Store

The Amy Porterfield ShowBy Amy Porterfield

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

4,536 ratings


More shows like The Amy Porterfield Show

View all
Boundless Life by Ben Greenfield

Boundless Life

5,023 Listeners

The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

The Human Upgrade: Biohacking for Longevity & Performance

7,211 Listeners

Social Triggers Insider with Derek Halpern by Derek Halpern

Social Triggers Insider with Derek Halpern

363 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

The Solopreneur Hour Podcast with Michael O'Neal by Michael O'Neal and Unemployable Co-Hosts

The Solopreneur Hour Podcast with Michael O'Neal

580 Listeners

Knowledge For Men by Andrew Ferebee

Knowledge For Men

679 Listeners

Onken's World Podcast by Nick Onken

Onken's World Podcast

141 Listeners

A HUMAN PROJECT by Wesley Chapman the Founder of A HUMAN PROJECT & Ryan Andrews: Talking hard hitting real issues to start a human conversation

A HUMAN PROJECT

176 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,613 Listeners

The Mind Your Business Podcast by James Wedmore

The Mind Your Business Podcast

1,642 Listeners

Earn Your Happy by Lori Harder | YAP Media

Earn Your Happy

2,788 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,925 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,062 Listeners

She Means Business Show by Carrie Green

She Means Business Show

301 Listeners

The Marie Forleo Podcast by Marie Forleo

The Marie Forleo Podcast

1,665 Listeners

The Influencer Podcast by Julie Solomon

The Influencer Podcast

1,446 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

877 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,955 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

837 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,573 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

292 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

125 Listeners