The StoryBrand Podcast

It's a ridiculously common misconception that you should be telling people YOUR story. You shouldn't.

Because in your story, the hero is..... You.

Instead you should be inviting customers into a story where THEY are the hero. It's a big paradigm shift. But if you can make that shift, people will actually start paying attention to you instead of tuning out when you start telling them how many employees you have and the square footage of your warehouse.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide: The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

If people can't quickly and easily understand what your product can do for them, they'll skip you and move on.

But a great elevator pitch is a ridiculously effective way to solve that problem. And in this video bestselling marketer Donald Miller shares the three parts of an effective elevator pitch, gives real-world examples, and has suggestions for places to use it.

Once your elevator pitch is written and memorized, you and your team can use every conversation, every website hit, and every ad view as opportunities to share your product's value.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide: The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

If people can't quickly and easily understand what your product can do for them, they'll skip you and move on.

But a great elevator pitch is a ridiculously effective way to solve that problem. And in this video bestselling marketer Donald Miller shares the three parts of an effective elevator pitch, gives real-world examples, and has suggestions for places to use it.

Once your elevator pitch is written and memorized, you and your team can use every conversation, every website hit, and every ad view as opportunities to share your product's value.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Your tagline is probably the most important piece of marketing collateral you can write. And most businesses get it wrong.

Most people try to imitate the style of international brands, but since they don't have the name recognition, it's a huge waste of time and money.

In this episode of the StoryBrand Podcast, bestselling marketer Donald Miller share tips and real world examples to help you write a tagline that instantly communicates your value and opens the door to new customers.

If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Do you know exactly what to say when someone asks you about what you sell?

If not, you need to. But it's easier than you might think.

In this episode you'll learn the five short soundbites that you can use to get people to quickly understand and engage with your product.

The five soundbites are:

1. Problem

2. Empathy

3. Answer

4. Change

5. End Result

Once you have these soundbites figured out, it will actually be easy to use them to write your company's tagline, elevator pitch, website, and all the other marketing collateral you've been struggling to get right.

If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

How do you know if your marketing is going to work? Most people fly by the seat of their pants: they rely on a gut instinct or a general consensus, but those aren't actually very reliable. They're certainly not worth risking the future of your business on.

Before you put out ANY message for your business (a post, a tagline, a header) you need to make sure they follow the Four Rules of Messaging.

Based on years of experience, centuries of storytelling, and successful for literally thousands of businesses, the Four Rules of Messaging keep your messaging from complicated, confusing, and ignored.

Rule 1: Make it Zero Cognitive Load

Rule 2: Link it to Survival

Rule 3: ...

Rule 4: ...

....listen to this episode of the StoryBrand podcast to learn the rules and how to implement them into your business marketing.

If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

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Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

If you're a marketer, it's incredibly hard to actually show your value. That's not right.

But if you use a StoryBrand Messaging Canvas you prove your value instantly by showing your client or boss your entire plan on a single page. The Canvas is a story framework from bestselling marketing author Donald Miller that makes sure your marketing stands out from the crowd and actually grows business.

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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

----------------------

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

If you want to stand out in our trust recession: start a personal brand.

In this episode Donald Miller talks with brand coach Laura Higgins to discuss how (and why) to start a personal brand. They go into a lot of detail about finding your voice, choosing topics, generating ideas, the right balance of vulnerability and professionalism, and when to know it's time for you to step up to the mic.

If you're a creative looking to scale your business, book a session with Laura: https://laurahiggins.com

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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

----------------------

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that.

Jim is a speaker, podcaster, and bestselling author ("Limitless"), who's become a world-class voice in cognition and accelerated learning. He's worked with Google, Harvard, Nike, Oprah and Elon Musk to name a few. But Jim isn't just a brain expert: he's also an excellent communicator and loves distilling his message into short, powerful statements his community calls "Kwik-isms".

In this week's episode, bestselling author Donald Miller sits down with Jim to discuss the in-depth story behind his brand, brainstorm soundbites they can use to make his offer instantly appealing to customers, and Jim shares his process for making sure he uses AI effectively and without turning off his brain.

Check out Jim Kwik's newly released book, "Limitless Daily", here: https://www.amazon.com/Limitless-Daily-Train-Brain-Master/dp/1401978940

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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

----------------------

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast?

In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action.

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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

----------------------

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram: https://www.instagram.com/storybrand

Connect on LinkedIn: https://www.linkedin.com/company/storybrand