What if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025.

HIGHLIGHTS

• The framework to transition your generic offerings into comprehensive packages.

• Why transitioning clients from $2K/year to $10K/year is easier than you think.

• How decision fatigue impacts client loyalty.

• Methods to establish your med spa as a market leader.

• Strategies to elevate team consistency and client outcomes.

RESOURCES + LINKS

Learn more about Signature Menus That Sell HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Did you know that franchise businesses have a survivability rate of nearly 70%, compared to just 35-38% for independent small businesses? In this episode, I talk about how the secret behind their success applies directly to MedSpas. I dive into what could be holding you back from scaling, and how you can create signature offers to increase consistency, revenue, and client loyalty. I also provide examples of how MedSpa owners are transforming their clinical protocols into standout packages that WOW their clients and reduce dependency on individual providers. Let’s make 2025 the year you scale with ease, impact, and confidence!

HIGHLIGHTS

• How franchise businesses outperform independent small businesses 2-to-1.

• Why customized treatment plans are slowing your growth potential.

• The key to building client loyalty.

• Ways to adapt clinical protocols that maintain personalization.

• Strategies to empower your team and reduce provider-dependent results.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business.

HIGHLIGHTS

• Why I transitioned away from book-a-call funnels and what replaced them.

• How to attract the right clients and filter out the wrong ones.

• Lessons I learned from doubling down on specificity and unique genius in 2024.

• How video content and polarizing hooks drive visibility and sales.

• How to build revenue-generating teams with confidence.

• My ultimate goal for 2025!

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Do you want to 10x your growth in 2025? It's easier than you think! In this episode, I reveal the powerful mindset shifts and strategies you need to achieve massive results and dial up your MedSpa in the New Year. I break down how to unlock exponential growth by narrowing your focus on your unique genius, creating irresistible signature offers, and adding more play and fun to your processes. I also share the secret of how one of my clients consistently sells $15K+ packages. Get ready to kick off the New Year with clarity and purpose!

HIGHLIGHTS

• How focusing on your unique genius drives your exponential growth.

• The power of 10x thinking vs 2x thinking (and why it’s easier than you think).

• Strategies to infuse play, pleasure, and fun into your business processes.

• How to align big picture thinking with daily 1% improvements for consistent success.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Is building a personal brand really worth your time and effort? In this episode, I break down the powerful benefits of developing a strong personal brand to set yourself apart, attract top talent, and even increase your pricing power. I also share strategies to position yourself as the go-to authority in your market to expand your business and add new revenue streams. Get ready to put rocket fuel on your business growth!

HIGHLIGHTS

• The secret to charging more for your services.

• How to attract top talent and become a category of one.

• The difference between organic brand building vs direct response marketing.

• Why personality-driven marketing gives you a higher ROI on paid ads.

• Examples of industry leaders using personal branding to scale (and how you can do it too).

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Where does lack of self-trust hold you back? In this episode, I dive deep into the limits we subconsciously set for ourselves and how to break through them in order to achieve limitless growth in 2025. I share mindset shifts and strategies to develop radical self-trust, make confident decisions, and let go of the fears that keep you playing small. Get ready to achieve the limitless growth you know you’re capable of!

HIGHLIGHTS

• I'm launching my new mastermind program.

• How I navigate life after being diagnosed with hereditary cancer.

• Ways to let go of the limits and become limitless.

• Strategies to strengthen your self-trust muscle.

• How lack of self-trust impacts your decision making and results.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are your consultations as effective as they could be? In this episode, I share three powerful communication secrets that will help you and your team transform into expert communicators so that you can ultimately ensure even better results for your patients. I also break down how to create compelling offers that not only attract clients but empower your team to confidently sell premium packages. Get ready to master communication for explosive growth and outstanding client satisfaction.

HIGHLIGHTS

• Common communication mistakes that may be hindering your sales and client engagement.

• Ways to replace complex sales jargon during customer consultation.

• Techniques to effectively influence clients’ decisions.

• Tips to turn your team into high-performing sales experts.

RESOURCES + LINKS

Learn the “Five-Figure Consults” Process HERE

Apply for Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are you ready to stop playing small and grow your business in 2025? In this episode, I challenge you to consider how seriously you’re approaching your business. Are you halfway in or halfway out? Let’s talk about what it tangibly looks like to "burn the boats" island go all-in to create real results. I share how to identify and overcome the obstacles you're avoiding, invest strategically in your core channels, and create a roadmap for sustainable growth. Get ready to eliminate half-hearted efforts, and finally achieve the next level results you’ve been working for in business and life!

HIGHLIGHTS

• Why "burning the boats" is essential for exponential growth.

• One mindset shift that leads to bigger opportunities.

• Lessons from Martha Stewart on going all in and building an empire.

• Three powerful questions to assess how committed you are to your business.

• How to approach every channel in your business like a multi-million dollar opportunity.

• Why addressing what you’re avoiding is the key to breaking through to your next level.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are you tired of competing on price and struggling to stand out? In this episode, I break down the key to transform your MedSpa into a Category of One business that attracts a strong and loyal client base. I share simple but effective ways to stand out on the market, create unique offerings, and design systems that guarantee exceptional patient experience. Get ready to build innovative frameworks and position yourself as the ultimate expert in your niche.

HIGHLIGHTS

• How to identify and solve the "sameness problem" in your practice.

• Why many MedSpas struggle to stand out.

• How to design a client experience that consistently delivers exceptional results.

• Ways to shift from basic promotions to an authority-driven marketing strategy.

RESOURCES + LINKS

Learn the “Five-Figure Consults” Process HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

What if delivering exceptional client results could be your ultimate growth strategy? In this episode, I break down the powerful PSP framework and how to apply it to your offers, sales systems, and marketing. I reveal how to design outcome-focused packages that deliver incredible results and practically sell themselves. Plus, I share tips on how to turn your consultation process into a high conversion secret weapon and create lifelong clients. Get ready to turn your obsession with results into revenue!

HIGHLIGHTS

• How the PSP framework simplifies offers, sales, and marketing.

• How to craft offers that solve real problems and deliver tangible outcomes.

• The secret to a high conversion consultation process.

• How to position your med spa as a results-driven authority.

• Tips for using client results to attract pre-sold, high value clients.

RESOURCES + LINKS

Learn more about our Proprietary Consult Process HERE

Learn about the Signature Menu System HERE

Apply for MedSpa Advantage HERE 

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com