What if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it’s either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media strategy so your best-fit clients are coming in ready to buy.

HIGHLIGHTS

• The four biggest mistakes Med Spa owners make with social media.

• Tips to create content that both serves and sells at the same time.

• How to create a content roadmap that leads directly to your offers.

• Ways to build an intentional magnetic content ecosystem.

• Strategic content shifts to boost your revenue in 2025.

RESOURCES + LINKS

Get on the waitlist for The Authority Method → DM me on Instagram @heatherterveen

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

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Heather: @heatherterveen

Website: heatherterveen.com

Are you wasting money on ads? If your paid ads aren’t converting into bookings, the problem isn’t just targeting — it’s what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it’s not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead.

HIGHLIGHTS

00:00 Meet Med Spa marketing expert, Mike LeMieux.

06:15 The biggest mistake Med Spa owners make with paid ads.

13:30 How to get the best ROI on your paid ads.

19:30 The best follow-up system for turning leads into loyal patients.

24:00 The #1 thing the most successful MedSpa owners do differently.

26:30 Why boosting posts isn’t enough (and what to do instead).

28:45 The two types of content every Med Spa owner should focus on.

RESOURCES + LINKS

Learn more + work with Mike HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mike LeMieux: @mikelemieux

Mike’s MedSpa Marketing: @medspa_media

Selling is NOT sleazy — it’s an act of service. In this episode, I debunk common misconceptions about selling and explain why it’s critical to your med spa’s success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity.

HIGHLIGHTS

• Why selling is the ultimate act of service for your clients.

• The hidden costs of under-recommending treatments.

• The reason why 70% of businesses fail.

• The CARES consult framework for selling premium solutions.

• How increasing ticket values by 5% can boost profits by up to 95%.

• Strategies to boost team confidence and consistency in sales.

RESOURCES + LINKS

Learn more about the Five-Figure Consults System HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

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Heather: @heatherterveen

Website: heatherterveen.com

Premium patients won’t trust you with their results if you don’t trust yourself to charge what you’re worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients.

HIGHLIGHTS

• Why affordability is unsustainable for your businesses.

• The mindset shift you need to attract premium patients.

• How your pricing conveys your expertise and authority.

• The hidden cost of under-recommending treatments.

• Why premium pricing increases loyalty and profits.

• How to overcome your team’s price sensitivity beliefs.

RESOURCES + LINKS

Learn more about the Premium Patient Magnet Toolkit HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

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Heather: @heatherterveen

Website: heatherterveen.com

What if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025.

HIGHLIGHTS

• The framework to transition your generic offerings into comprehensive packages.

• Why transitioning clients from $2K/year to $10K/year is easier than you think.

• How decision fatigue impacts client loyalty.

• Methods to establish your med spa as a market leader.

• Strategies to elevate team consistency and client outcomes.

RESOURCES + LINKS

Learn more about Signature Menus That Sell HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Did you know that franchise businesses have a survivability rate of nearly 70%, compared to just 35-38% for independent small businesses? In this episode, I talk about how the secret behind their success applies directly to MedSpas. I dive into what could be holding you back from scaling, and how you can create signature offers to increase consistency, revenue, and client loyalty. I also provide examples of how MedSpa owners are transforming their clinical protocols into standout packages that WOW their clients and reduce dependency on individual providers. Let’s make 2025 the year you scale with ease, impact, and confidence!

HIGHLIGHTS

• How franchise businesses outperform independent small businesses 2-to-1.

• Why customized treatment plans are slowing your growth potential.

• The key to building client loyalty.

• Ways to adapt clinical protocols that maintain personalization.

• Strategies to empower your team and reduce provider-dependent results.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business.

HIGHLIGHTS

• Why I transitioned away from book-a-call funnels and what replaced them.

• How to attract the right clients and filter out the wrong ones.

• Lessons I learned from doubling down on specificity and unique genius in 2024.

• How video content and polarizing hooks drive visibility and sales.

• How to build revenue-generating teams with confidence.

• My ultimate goal for 2025!

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Do you want to 10x your growth in 2025? It's easier than you think! In this episode, I reveal the powerful mindset shifts and strategies you need to achieve massive results and dial up your MedSpa in the New Year. I break down how to unlock exponential growth by narrowing your focus on your unique genius, creating irresistible signature offers, and adding more play and fun to your processes. I also share the secret of how one of my clients consistently sells $15K+ packages. Get ready to kick off the New Year with clarity and purpose!

HIGHLIGHTS

• How focusing on your unique genius drives your exponential growth.

• The power of 10x thinking vs 2x thinking (and why it’s easier than you think).

• Strategies to infuse play, pleasure, and fun into your business processes.

• How to align big picture thinking with daily 1% improvements for consistent success.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Is building a personal brand really worth your time and effort? In this episode, I break down the powerful benefits of developing a strong personal brand to set yourself apart, attract top talent, and even increase your pricing power. I also share strategies to position yourself as the go-to authority in your market to expand your business and add new revenue streams. Get ready to put rocket fuel on your business growth!

HIGHLIGHTS

• The secret to charging more for your services.

• How to attract top talent and become a category of one.

• The difference between organic brand building vs direct response marketing.

• Why personality-driven marketing gives you a higher ROI on paid ads.

• Examples of industry leaders using personal branding to scale (and how you can do it too).

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Where does lack of self-trust hold you back? In this episode, I dive deep into the limits we subconsciously set for ourselves and how to break through them in order to achieve limitless growth in 2025. I share mindset shifts and strategies to develop radical self-trust, make confident decisions, and let go of the fears that keep you playing small. Get ready to achieve the limitless growth you know you’re capable of!

HIGHLIGHTS

• I'm launching my new mastermind program.

• How I navigate life after being diagnosed with hereditary cancer.

• Ways to let go of the limits and become limitless.

• Strategies to strengthen your self-trust muscle.

• How lack of self-trust impacts your decision making and results.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com