Med Spa CEO by Heather Terveen

05.29.2024

10 Tips to Beat the Summer Slump and Sell More During Slow Seasons

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your...

05.22.2024

Designing Your Practice's Brand Architecture

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the...

05.15.2024

Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly how to use social media strategically and consistently to attract your dream clients....

05.08.2024

How To Make Millions From Your Menu

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does...

04.05.2024

Going After Big Goals With Kris Pritchard of Deja You Medical

Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations...

03.15.2024

Revenue Generating Teams with Lori Wimmer of Simplified HR

"My team struggles to sell." "I can't seem to get my staff on the same page." "I'm struggling to keep my staff accountable...or to know even where to start with...

02.23.2024

Leveling Up Your Med Spa with Andrea Ramirez

To get bigger results you sometimes have to start placing bigger bets. In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside...

02.18.2024

3 Systems for Rapid Growth

Growth comes down to the systems you install in your business. Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market. ...

02.09.2024

The #1 Thing Our Most Successful Clients Possess

What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses. We're talking the type of growth that has them: ✔️ Go...

02.01.2024

The Psychology Behind Selling Comprehensive Packages

Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans. If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was...

01.25.2024

My Word for 2024

I almost quadrupled my revenue from 2022 to 2023. With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could...

01.18.2024

CEO Optimization To Hit Your Business + Personal Goals in 2024

I might be a CEO, but I’m human, too. So how do I look at optimizing my busy personal life to also optimize myself as the CEO of my business? In today’s episode, I get...

01.13.2024

What To Do About Customer Acquisition for Med Spas

Today's episode we're diving into some of the most common questions I get asked about customer acquisition. What marketing channels are the "best?" What's currently working in 2024? ...

12.19.2023

Reinvention in 2024: Creating BIG Results

Today’s episode we’re chatting about how we’re going to help our clients get BIG results in 2024. These are the KEY areas that will really move the needle faster than some other...

12.15.2023

Finding Support for 2024 with Ashleigh Ramshaw

Looking for a BIG up level in your business in 2024? If so, you're going to need support in order to attain it. If you didn't, you would already have...

12.07.2023

Finish 2023 Strong

Today you're in for a treat. In this week's episode, we're letting you tune in to a replay of our The Blueprint to Selling Premium Aesthetic Packages training. Discover the...

12.06.2023

Profitable Patient Ecosystem

Looking for more customers in the door of your med spa? Today we're talking about why focusing on getting more customers/patients in the door isn’t the best growth strategy. Now...

11.16.2023

The Cost of Being "Affordable"

"We care about being a cost-effective option for your aesthetic treatments," she said. In this episode, we deep dive into why focusing on being "affordable" is costing you more than you think....

11.10.2023

Leveling Up For Big Growth

Leveling up for big growth in your business takes courage. And courage doesn't always feel like rainbows and daises. In fact, courage means feeling the fear and doubt and taking...

10.26.2023

Selling Confidently in a Small Town with Dr. Tanya Williams

Do you struggle to believe that your market and current patient base will actually pay for premium aesthetic packages? You're not alone. In this episode of the podcast, Heather interviews...

10.25.2023

6 Counterintuitive Ways To Build A Strong Med Spa Brand

Your brand is not your logo or colors or fonts. While these assets can help communicate your brand. They are not what ultimately define your brand. Becoming a powerhouse med...

09.28.2023

Launching New Things Profitably

Considering bringing in a new device or product? In this episode, we unpack 5 key things to consider to ensure you launch it profitably. Enjoy! MENTIONED IN THIS...

09.24.2023

Obstacles Costing You Bank

When I ask med spa owners what their biggest costs are they usually respond with something overhead related... "Team" "Products" "Technology cost/leases" "Rent" "Marketing"...

09.15.2023

The Blueprint for Selling Premium Event

In this episode, we are unpacking how to crush your Q4 goals! I'm also hosting a special Live Workshop that you won’t want to miss: Close Q4 with a Bang! The Blueprint...

08.24.2023

How We Help You Grow

Some exciting announcements! Plus, I take you behind the curtains of what's going on inside The Med Spa Advantage. Why I decided to go into a business partnership for Aesthetically CRM. And...

08.17.2023

Leading with Clarity: 8 Essential Mindset Shifts for Med Spa Owners' Success

In this episode, we unpack the 8 essential mindset shifts for becoming a successful business leader. If you're confused at what to do next in your business. If your revenue...

08.14.2023

Proven Strategies to Skyrocket Skincare Sales in Your Med Spa

Learn the strategy I used to sell $1000's of dollars in retail skincare sales every month. This is a replay of the Predictable Retail Revenue Formula episode from over two years ago....

08.04.2023

Unleashing Growth: How CRM Supercharges Marketing for Med Spas

If marketing tools and softwares have you spinning in circles every month then buckle up. This episode is a for you my friend. There is a new marketing and social...

07.30.2023

Habit Hacks: Building a Blueprint for Success in Your Med Spa

Habits are the building blocks for success. You've likely heard this before. Habits are also the building blocks for failure. In this episode, I’m going to unpack some...

07.13.2023

Fixing the Leaky Bucket

Does your med spa or practice have a leaky bucket? In today's episode, we discuss two key areas where many aesthetic practices leave an enormous amount of money on the table. ...

07.06.2023

The 6-Figure Mistake

There is one type of cost that most of you are not aware of when it comes to your business. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers...

06.29.2023

Avoid the Summer Sales Slump

It’s not unusual for some of you to experience a slump in your sales in the summer months. Many of our clients expect the volume of clients or patients to go down...

06.28.2023

Record-Breaking Sales Days

At a loss for why your sales aren't higher? Is your first inclination is to think that you need more clients or patients in the door? If so, then this...

06.11.2023

The Destination not the Plane

Today I want to share with you a simple exercise to help direct your offer, marketing and selling efforts. Your business in its simplest form is designed to deliver an offer. ...

06.01.2023

Over-Communicating

Do you feel like no one hears your marketing messages? Then you may have an under-communicating problem In this episode, we unpack how to leverage over-communicating in order to grow...

05.25.2023

Hunter and Farmer Marketing

Today we’re talking about hunter and farmer marketing strategies. Both are valid strategies in any small business owners marketing plan. In this episode, we unpack how to leverage both to...

05.24.2023

Quantity Before Quality

For years, I believed the notion that quality trumps quantity. Unfortunately, this sentiment keeps far too many of you playing small and stuck in procrastination. In this episode, we unpack...

05.11.2023

The Offer is Queen

Marketing and selling a crappy offer can feel like an uphill battle. Compelling and demand-worthy offers make growing your business so much easier. In this episode, we unpack how to...

05.04.2023

10 Things To Stop Doing To Grow Faster

Oftentimes in life and business, the growth opportunities are in the areas where we need to apply constraint and boundaries. Growing will involve NOT doing the things that got us to where...

04.28.2023

Building an Unstoppable Team with Juli Rogerson from Quartz Mind, Body + Skin

Today I’m thrilled to introduce you to another one of our Med Spa Advantage clients, Juli Rogerson of Quartz Mind, Body + Skin Clinic which is located in Surrey, British Columbia just outside of...

04.20.2023

Scaling Your Med Spa with Megan Hagley from Pur Aesthetics

In this episode, I’m really thrilled to introduce you to our Med Spa Advantage client, Megan Hagley, of Pur Aesthetics and Wellness. Megan is a Certified Registered Nurse Anesthetist and has rapidly...

04.15.2023

Coaching Your Team to Sell More

Struggling to get your team members to sell more? In this episode, we unpack the CPC Framework for creating an atmosphere that has your team dramatically increasing their sales. Learn...

04.06.2023

Growing An Aesthetic Practice from Scratch with Robyn from EverGlow Medical Aesthetics

In this episode of the podcast, I’m thrilled to introduce you to Robyn Sessler founder of Everglow Medical Aesthetics which is a small boutique aesthetic practice located in Kennebunk, Maine. Robyn is...

03.31.2023

Building Authority and Expertise

What does it mean to be an expert? And what does it mean to build authority in a category? What true authority and expertise can do for your business. MENTIONED...

03.30.2023

Helping Patients Decide

If you’ve ever told yourself “I’m just not sales-y” or “I’m not a marketing person,” then this episode is for you. Because today I’m going to help you flip the script on...

03.16.2023

Creating and Naming New Things

“Different is better than better.” Sally Hogshead Creating and naming new things is how you can break through the noise -- otherwise known as the sea of other aesthetic practices and Med...

03.10.2023

Elevated Selling Systems

No patient left behind. This is the philosophy that I recommend all aesthetic practices and med spas take when it comes to creating cohesive experiences while improving profits. In today's...

03.02.2023

Productivity That Drives Revenue

Today, we’re talking about how to do the things that are going to drive the revenue in your business. Many of us confuse productivity with “busyness.” And the two are not the...

01.28.2023

Friction vs Flow When Selling

Today we’re going to talk about friction vs flow when selling. And how demand will likely determine how much friction you can use to filter out patients that are not a best...

01.07.2023

Becoming Competition Proof

Feel like your market is completely saturated with competition? You're not alone. In this episode, discover how to become competition proof so that you don't have to worry about being...