Med Spa CEO

By Heather TerveenBusiness Entrepreneurship Marketing

Med Spa CEO episodes

November 04How to Break the Beliefs That Are Limiting Your Business
Are the beliefs you have about your business setting the ceiling on what’s possible? In Part 3 of the Stop Playing Small series, I talk about the beliefs underneath your identity and show you how they can shape the results you create around pricing, visibility, leadership, and growth. I also break down the CTFAR model and the concept of a bridge thought, a belief that feels believable enough to help you start creating a different result. Plus, I share 4 questions to help you uncover the beliefs that may be keeping you stuck and begin shifting them. Tune in to learn how to challenge the invisible beliefs setting your business ceiling and start creating different results.
HIGHLIGHTS
The 4-minute mile and what it teaches us about belief.
How beliefs around pricing, visibility, and self-promotion can limit your growth.
Why “my market won’t pay premium” can become a self-fulfilling belief.
The connection between belief, identity, and business results.
The CTFAR model for understanding how your thoughts create results.
Why simply replacing a limiting belief with its opposite often doesn’t work.
How to use bridge thoughts to create beliefs your brain can actually believe.
4 questions to identify the beliefs that are influencing your business.

RESOURCES + LINKS
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
19 min
October 28How to Standardize Your Services Without Losing Personalization
Are your providers creating different treatment plans for every client, making your business harder to scale and your results harder to standardize? In this episode, I break down why relying on customized treatment plans can create inconsistency across your team and make clients more loyal to individual providers than to your practice. I share how to take the clinical protocols you already know work and turn them into clear, branded signature packages and programs that give your team a reliable framework while still allowing room to personalize when needed. Tune in to learn how to move beyond provider-dependent care and build a signature approach that makes your expertise easier to deliver, sell, and scale.
HIGHLIGHTS
Why customized treatment plans can make your practice more provider-dependent.
How consistency and reliability strengthen the client experience.
The difference between standardizing your framework and personalizing the treatment.
How to turn your proven clinical protocols into signature packages and programs.
Why clear offerings can reduce the number of decisions clients have to make.
How consistency can strengthen team performance, client loyalty, and the overall client experience.
Ways to reduce provider dependency and create a more scalable business.
How to build flexibility into standardized protocols while still personalizing treatments when needed.

RESOURCES + LINKS
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
27 min
October 21Your Problem Isn't Leads, It's Strategy | How to Sell More $5k - $7k Packages
Are you making business decisions based on what others recommend instead of what your numbers actually show? In this solo episode, I discuss how outside advice from device reps, marketing agencies, consultants, and patient feedback can pull med spa owners away from their most profitable strategy. I break down how too many low-priced services and unclear consultation processes distract from comprehensive solutions that address high-value concerns. I also share how to use your numbers to clarify your ideal patient and give your team a repeatable consultation framework that makes recommendations consistent. Tune in to learn how to redesign your offers around the results you want to deliver and the revenue your practice needs to generate.
HIGHLIGHTS
Who’s really influencing your business decisions
How a device rep’s membership advice hurt revenue
The math behind $50,000 months with memberships versus packages
How too many low-priced options can undermine premium offers
The consult system that helps your team recommend the right solutions
Why fear of price objections can lead to smaller recommendations
How to evaluate advice and take ownership of your business strategy

RESOURCES + LINKS
Email my team at [email protected] with MSA in the subject line to learn more about joining the Med Spa Advantage.
Join the waitlist for the Med Spa Advantage - doors open this October!
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
31 min
October 14How 30-Year Med Spa Veteran Simplified Sales & Increased Profitability (The Sales System That WORKS) with Daniela Hofman
Your med spa is successful, but is your team still relying on YOU to make sales decisions? After 30 years in the aesthetics industry, Freedom Medi Spa owner Daniela Hofman knew that running a thriving clinic wasn't the same as running an optimized business. In this episode, we're breaking down how she replaced inconsistent consultations, custom treatment quotes, and on-the-spot discounting with a streamlined signature package system that empowers her team to sell with confidence. You'll discover how to simplify your offers, create more consistency in your sales process, and build a med spa that runs more profitably without every decision landing on your shoulders.
In This Episode, You Will Learn:
The hidden cost of letting every team member create their own treatment plans and pricing.
How to structure signature packages that simplify consultations without sacrificing personalized patient care.
The 6-month and 12-month package strategy that makes long-term treatment plans easier to present and sell.
How to give your team more confidence and autonomy during consultations without constantly needing your approval.
The hiring and leadership lessons Daniela learned the hard way after 30 years in aesthetics.
How to create systems that improve team consistency, protect your clinic culture, and free you from daily decision-making.

RESOURCES + LINKS
Join the waitlist for the Med Spa Advantage - doors open this October!
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather IG: @heatherterveen
Website: heatherterveen.com
Daniela IG: @Freedommedispa
Website: www.freedommedispa.com
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
38 min
October 07Think Your Patients Won’t Buy $3,500 Packages? Go From Single Services to Bigger Sales with Dr. Beth Freedman
Are you waiting until you know exactly how to grow your med spa before you take the next step? In this episode, I sit down with Dr. Beth Freedman, founder of B.Free Beauty and Wellness and a board-certified surgeon, to talk about the mindset shifts that helped her go from treating friends and family at home to building a team, creating comprehensive packages, and confidently planning for her next stage of growth. We talk about the shift from “I don’t know how to do this” to “I’m figuring it out,” why selling packages is often a belief and confidence game, and how knowing your ideal patient can shape your offers, marketing, and equipment decisions. Tune in to learn how to get out of your own head, take action, and keep figuring it out as you grow.
HIGHLIGHTS
Meet Dr. Beth Freedman, founder of B.Free Beauty and Wellness.
The mindset shift from “I don’t know how” to “I’m figuring it out.”
How Beth moved from treating friends and family at home to building a growing practice.
Why comprehensive packages can make it easier for patients to follow a treatment plan.
How selling packages can become a mindset shift for both you and your team.
How knowing your ideal patient can shape your offers and equipment decisions.

RESOURCES + LINKS
Learn more about B.Free Beauty and Wellness HERE!
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Dr. Beth Freedman: @bfree_beautyandwellness
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
31 min
September 30How to Build a Seven-Figure Business Around Service and Purpose with Meliza Mokrani
Can you build a highly profitable business without losing the purpose and service that inspired you to start it? In this episode, I sit down with Meliza Mokrani, founder of WORTHY Self-Care Studio, WORTHY Breath & Body, and WORTHY The Agency. Meliza shares how she built a seven-figure wellness business centered on accessibility, hospitality, and service. We talk about the systems that create a more consistent consult experience, build an operation that can serve more people, and connect your offers to what your clients actually want, while discussing the revenue potential of recurring memberships. Tune in to learn how to grow your business while staying deeply connected to your mission, values, and the people you serve.
HIGHLIGHTS
Meet Meliza Mokrani, founder of WORTHY Self-Care Studio, WORTHY Breath & Body, and WORTHY The Agency.
How Meliza built Worthy around accessibility, service, and hospitality.
Why becoming the bottleneck can limit your business's ability to grow.
The systems to create a more consistent and comprehensive client experience.
How to give clients what they want while still addressing what they need.
How hospitality can shape a more intentional client experience.
How storytelling can help you build trust with your clients.
The revenue opportunity Meliza sees in recurring memberships.
What it takes to stay committed to your vision when other people question it.

RESOURCES + LINKS
Learn more about WORTHY Breath & Body HERE - https://worthybreathandbody.com/
Learn more about WORTHY Self-Care Studio HERE - https://worthyselfcare.com/
Learn more about WORTHY The Agency HERE - http://www.worthytheagency.com/
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Meliza: @melizamokrani
WORTHY Breath & Body: @worthybreathbody
WORTHY Self-Care Studio: @becauseyouareworthy
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
52 min
September 25The Business Model Shift That Helped Amy Francis Increase Revenue, Ticket Value & Team Confidence
Are you offering too many services, second-guessing your decisions, or struggling to clearly communicate the value of what you sell? In this episode, I sit down with Amy Kimmig, founder of Aesthetic AF, to talk about the shifts that helped her simplify her business, strengthen her leadership, and create a clearer path for clients to invest in higher-value solutions. We dive into why having more services can create complexity, how to turn a complicated menu into clear programs built around the problems you solve, and how greater clarity can help your team sell with more confidence. Tune in to learn how to trust yourself when making major business decisions, recognize when it’s time to stop playing small, and go all in on the vision you have for your business.
HIGHLIGHTS
Meet Amy Kimmig, Founder of Aesthetic AF and licensed esthetician with 27 years of experience.
Why simplifying your service menu can create a clearer path for clients.
How to shift from selling individual treatments to solving bigger client problems.
The benefits of creating clear, higher-value programs your team can confidently communicate.
What simplifying your menu can reveal about your business and growth opportunities.
How greater clarity can strengthen team confidence and help clients understand the solutions you offer.
Why trusting yourself matters when making major business and leadership decisions.
Lessons for going all in on the business you actually want to build.

RESOURCES + LINKS
Learn more about Aesthetic AF - https://www.aesthetic-af.com/
Join The Med Spa Advantage - https://heatherterveen.com/join
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Amy: @amykimmigcarey
Aesthetic AF: @aestheticaf.denver
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
40 min
September 23The Audacity to Become the CEO You Want to Be
Are you waiting for the results to prove that you’re ready to become the CEO you want to be? In Part 2 of the Stop Playing Small series, I break down the identity shift needed to build a bigger business and the Audacity Principle, the willingness to claim the identity you’re becoming before the evidence exists. I also guide you through a Future Self Download to start making decisions as the version of you who already has what you want. Plus, I share a client example and four questions to help you claim the identity first and let the evidence follow. Get ready to have the audacity to claim the identity before the evidence catches up.
HIGHLIGHTS
The Audacity Principle and how to develop it.
How the Upper Limit Problem can keep you stuck at the same level.
A client example of using audacity to build a premium practice in a small market.
The Future Self Download for making decisions as the CEO you’re becoming.
Why investing in yourself can expand your capacity for bigger success.
Four questions to help you claim the identity and take action as your future self.

RESOURCES + LINKS
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
19 min
September 16How to Stop Playing Small and Build the Business You Really Want
Are you waiting for more confidence, proof, or permission before you let yourself think bigger? In this episode, I break down why waiting for validation, confidence, or proof keeps practice owners stuck playing small. I share how this mindset influences your pricing, visibility, revenue goals, team decisions, and willingness to say no, and why setbacks are often part of becoming the leader capable of creating the result you want. Tune in to learn how to dream beyond what feels realistic, build the emotional fuel to pursue it, and decide what going big looks like for you.
HIGHLIGHTS
Why there’s no roadmap or certification for becoming a successful CEO.
How a big dream creates the desire and fuel to take action.
What my husband’s baseball journey taught me about pursuing a big vision.
Where playing small shows up in pricing, visibility, revenue, and team decisions.
Why setbacks don’t mean your bigger goal is wrong.
Four questions to help you stop shrinking your vision and decide to go big.

RESOURCES + LINKS
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
26 min
September 09The Hidden Ceiling That’s Limiting Your Med Spa’s Growth
Are you unknowingly becoming the ceiling of your med spa’s growth? Your team, patients, pricing, and business decisions are all influenced by the level of certainty you bring as a leader. In this episode, I break down how hesitation around selling, pricing, visibility, and leadership can limit your conversions, positioning, profit, and growth. I share the shift from being an excellent provider to becoming a trusted authority and why confidently recommending what you believe will help your patients is part of leadership, not being pushy. Tune in to identify where hesitation may be holding your business back and become the chief believer your business needs.
HIGHLIGHTS
Why you as the owner are the thermostat of the practice.
How your certainty shapes your team, patients, and business.
The hidden beliefs that create hesitation in leadership.
Why hesitation is communication, not neutrality.
The shift from excellent provider to trusted authority.
How certainty influences perceived value and patient decisions.
Why selling is the bridge between staying stuck and getting results.

RESOURCES + LINKS
Build a signature package with Ask Heather AI - https://heatherterveen.com/build/
Create your own signature menu using Ask Heather AI - watch how HERE!
Turn every consult into a 10K sale with Heather AI!
Learn more about The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
Mentioned in this episode:
Join the Med Spa Advantage Waitlist!
Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist
19 min