You don’t have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn’t work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I’ve built this exact strategy into Ask Heather AI. Get ready to stop crash discounting and start selling like a premium brand. 

 

HIGHLIGHTS

• How crash discounting trains your audience to expect price drops.

• What makes a value-add irresistible without sounding salesy.

• The White Glove Promotion mindset that attracts high-integrity buyers.

• How to incentivize without cheapening your brand.

• How I coach clients to maintain a premium identity while increasing conversions.

 

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly HERE

Apply for The Med Spa Advantage HERE 

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com