Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites!

Links from the Episode: 

• Business Virtual Immersion Seminar - March 13
• Sculptra E-course 
• Ramp Credit Card Management
• Ripley Rader pants
• Supplements - Book a Virtual Training Call with AC Wellness
• Episode #57 - A Night with Dr. Mary Claire Haver
• ChatGPT
• MOXI Bright (BBL + MOXI) 
• Hormone Replacement Therapy (HRT) - Book a Virtual Training Call with AC Wellness

The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver.  Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health.

In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach.  She highlights the lack of specialized training in menopause how women are taking control of the aging process. From personalized health plans, nutrition, and the significance of hormone therapy, Dr. Haver shares the experience of the NEW menopause. 

In today's discussion:

• Dr. Haver's experience with women's health
• Lack of menopause training
• Patient experiences with menopause
• Visceral fat & detection
• Patient assessment & HRT
• GLP-1 Medications
• Protein, Muscle & Bone Health
• The truth about menopause
• HRT Risks
• The impacts of a quality diet
• Women's health funding

Links from the episode:
The New Menopause by Dr. Mary Claire Haver
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
AesthetiCare Medspa
Rainy Day Books

Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles. 

In today's discussion:

• Share the core values of your practice
• Getting everyone involved in marketing
• Touch base after 90 days
• Specialized onboarding by role
• The front Desk onboarding process
• Cheat sheets for your front desk
• The front desk manual
• Answering the phone 
• Reviewing phone call recordings
• Aesthetician onboarding process
• Utilizing the MINT e-courses

Links from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers

In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team. 

In today's discussion:

• Halloween Trick or Treat Me Special
• Leveraging your vendors & suppliers
• Prioritizing value add promotions
• Black Friday and Cyber Monday
• 12 Days of Christmas deal
• Fun staff events
• Holiday awards party
• Adopting families at the holidays
• Continuing your small events through the season
• The Business Virtual Immersion Course
• December Virtual BBL + HERO = HEROic Immersion
• Quarterly team bonding events

Links from the episode:
Business Virtual Immersion Seminar
December Virtual Immersion Seminar (BBL+HERO+HEROic)
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses

Matt Taranto is back to discuss one of AesthetiCare's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you!

In today's discussion:

• Faults in confusing memberships
• Memberships that make business sense
• Mentality of exclusivity and membership
• Benefits of memberships
• The AesthetiCare membership
• Target markets for memberships
• Building a loyal client base
• Software to manage memberships
• Membership pricing

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC

Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!

In today's discussion:

• Things that have changed in the clinic
• Combination therapies
• Pre and post treatment protocols
• PIH treatment and prevention protocol
• The 7/47 Study
• Keeping patients in your practice
• Utilizing low dose Accutane
• The father/daughter relationship in medicine
• Managing work and family
• What's next for Dr. Austin
  
  

Resources from this episode:
Renato Saltz Book (7-47 Study)
Dr. Austin's First Podcast Episode
PIH treatment and prevention protocol
Microneedling RF with Genius E-course
Sofwave Training
Essentialism Book

Links from the episode:
Vrtly Screen Management
Online E-courses
MINT Certificates

Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.

In today's discussion:

• Tech for the aesthetics industry
• Focusing on the big problems
• Taking the risk to start your own business
• Cruciality of retention rates
• Membership models
• The value of an add on vs a discount
• The must-haves of a business plan
• Growing up on northern Vancouver Island
• Vrtly Screen Management
• Success of digital marketing
• Streamlining & ease for clients
• Advertisements that actually work

This episode is Ad free thanks to Vrtly! Sign up at the link below. 

Links from the episode:
Vrtly Screen Management
Episode #31 - Meet Dr. Molly Austin
Cosmetic Physician Partners

We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors. 

During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube.

In today's discussion:

• What our annual event is
• Educational sessions
• Engaging clients when they’re there
• Promotions and Giveaways
• Working with local businesses
• Charity involvement at your event
• Training and live demos
• Tour of our space at the event

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:

Events: Big, Small, & Virtual

AesthetiCare 411

Charity Podcast
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings

NOMINATE A CLINIC

Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa. If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you. 

In today's discussion:

• How MNRF works
• How AesthetiCare uses MNRF
• Conditions to treat
• Combination therapy
• Pricing for stacking treatments
• Post care
• What are the contraindications

Microneedling RF Course
New content going live on Thursday, September, 26

Our LIVE Podcast

Thursday, September 26 @ 4:30PM Central on Instagram Live

Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
Virtual Training
Hands-On Training
The Perfect Consultation
NOMINATE A CLINIC

Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered!

In today's discussion:

• Utilizing golf tournaments to market your aesthetics business
• Offering the Trans4mation Facial (FREE consultation included)
• Gathering contact information through strategic giveaways
• Value of the first visit and a comprehensive consultation
• Assessing the cost and return on tournament sponsorships
• Choosing the right giveaway to generate interest
• The importance of post-sponsorship follow-up
• Measuring the success of sponsorship efforts

Our LIVE Podcast

Thursday, September 26 @ 4:30PM Central on Instagram Live

Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC