In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!

In today's discussion:

• Lessons from experience
• Emergence of preventative health
• Navigating economic downturns
• Outdated vs. game-changing technology
• Future trends in aesthetics
• Industry-shifting devices and services
• Key lessons learned

Links & Resources:

MINT Online E-courses
Episode #57 - The New Menopause with Dr. Mary Claire Haver

Ads from the episode:
Vrtly Screen Management
Tuesday Training
Online E-courses

Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.

In today's discussion:

• Building brand recognition within your local community
• Connecting with other businesses for collaboration
• Finding like-minded businesses that align with your goals
• Hosting small, impactful events
• Organizing give-back events to engage your community
• Defining the goal of each event for maximum success
• Customizing events to fit your brand and audience
• Starting small: One event a month to build momentum
• Social media strategies that are working today
• Using AI to streamline marketing and operations

Links & Resources:

LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course

Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers

Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance. 

They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth.

In today's discussion:

• Essential Numbers for Owners:
  • Net revenue
  • Revenue generated per hour worked
  • Return on investment (ROI) by service type
• Key Metrics for Providers:
  • Service-to-product ratio
  • Revenue generated by services
• Managing & Supporting Providers:
  • Encouraging collaboration and training among providers
  • Knowing when to let go of underperforming providers
• Using Reports to Drive Success:
  • Running and analyzing key reports (including AesthetiCare’s approach)
  • How to effectively pull and interpret reports
  • Monthly meetings: Reviewing numbers and setting goals
• Setting Goals for New Clinics:
  • Establishing benchmarks for financial and operational success

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC

Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites!

Links from the Episode: 

• Business Virtual Immersion Seminar - March 13
• Sculptra E-course 
• Ramp Credit Card Management
• Ripley Rader pants
• Supplements - Book a Virtual Training Call with AC Wellness
• Episode #57 - A Night with Dr. Mary Claire Haver
• ChatGPT
• MOXI Bright (BBL + MOXI) 
• Hormone Replacement Therapy (HRT) - Book a Virtual Training Call with AC Wellness

The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver.  Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health.

In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach.  She highlights the lack of specialized training in menopause how women are taking control of the aging process. From personalized health plans, nutrition, and the significance of hormone therapy, Dr. Haver shares the experience of the NEW menopause. 

In today's discussion:

• Dr. Haver's experience with women's health
• Lack of menopause training
• Patient experiences with menopause
• Visceral fat & detection
• Patient assessment & HRT
• GLP-1 Medications
• Protein, Muscle & Bone Health
• The truth about menopause
• HRT Risks
• The impacts of a quality diet
• Women's health funding

Links from the episode:
The New Menopause by Dr. Mary Claire Haver
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
AesthetiCare Medspa
Rainy Day Books

Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles. 

In today's discussion:

• Share the core values of your practice
• Getting everyone involved in marketing
• Touch base after 90 days
• Specialized onboarding by role
• The front Desk onboarding process
• Cheat sheets for your front desk
• The front desk manual
• Answering the phone 
• Reviewing phone call recordings
• Aesthetician onboarding process
• Utilizing the MINT e-courses

Links from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers

In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team. 

In today's discussion:

• Halloween Trick or Treat Me Special
• Leveraging your vendors & suppliers
• Prioritizing value add promotions
• Black Friday and Cyber Monday
• 12 Days of Christmas deal
• Fun staff events
• Holiday awards party
• Adopting families at the holidays
• Continuing your small events through the season
• The Business Virtual Immersion Course
• December Virtual BBL + HERO = HEROic Immersion
• Quarterly team bonding events

Links from the episode:
Business Virtual Immersion Seminar
December Virtual Immersion Seminar (BBL+HERO+HEROic)
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses

Matt Taranto is back to discuss one of AesthetiCare's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you!

In today's discussion:

• Faults in confusing memberships
• Memberships that make business sense
• Mentality of exclusivity and membership
• Benefits of memberships
• The AesthetiCare membership
• Target markets for memberships
• Building a loyal client base
• Software to manage memberships
• Membership pricing

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC

Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!

In today's discussion:

• Things that have changed in the clinic
• Combination therapies
• Pre and post treatment protocols
• PIH treatment and prevention protocol
• The 7/47 Study
• Keeping patients in your practice
• Utilizing low dose Accutane
• The father/daughter relationship in medicine
• Managing work and family
• What's next for Dr. Austin
  
  

Resources from this episode:
Renato Saltz Book (7-47 Study)
Dr. Austin's First Podcast Episode
PIH treatment and prevention protocol
Microneedling RF with Genius E-course
Sofwave Training
Essentialism Book

Links from the episode:
Vrtly Screen Management
Online E-courses
MINT Certificates

Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.

In today's discussion:

• Tech for the aesthetics industry
• Focusing on the big problems
• Taking the risk to start your own business
• Cruciality of retention rates
• Membership models
• The value of an add on vs a discount
• The must-haves of a business plan
• Growing up on northern Vancouver Island
• Vrtly Screen Management
• Success of digital marketing
• Streamlining & ease for clients
• Advertisements that actually work

This episode is Ad free thanks to Vrtly! Sign up at the link below. 

Links from the episode:
Vrtly Screen Management
Episode #31 - Meet Dr. Molly Austin
Cosmetic Physician Partners