Aesthetic AF - MedSpa Marketing & Sales Podcast

In this episode of Aesthetic AF we sit down with nurse practitioner and aesthetic practice owner Holly Seals to explore her journey from nursing burnout to building her own thriving medspa. Holly shares the bold decisions that shaped her career, the mindset shifts new injectors need, the systems that genuinely grow a practice, and why honest patient education is the key to long term success. This conversation is packed with strategy and inspiration for anyone in the aesthetics world.
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Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner – 
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley – 
CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa marketing trends
✔️ Learn how to leverage social media, SEO, and paid ads for growth
✔️ Hear from successful medspa owners and industry experts
✔️ Get proven strategies to boost revenue and scale sustainably

If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

If you’re growing your medspa and want marketing that actually works instead of draining your energy and budget, this episode is for you. We sit down with Braidee Ireland, an aesthetic injector at Injections by Braidee, for a real conversation about what it takes to build a business that is profitable, sustainable, and built on strategy rather than hustle.

00:00 – Intro + Meet Braidee Ireland
01:00 – How Braidee Started in Aesthetics
03:20 – Balancing ER Nursing and Injecting
06:00 – What New Injectors Should Know
09:15 – Choosing the Right Practice
12:00 – Training, Safety, and Standards
15:10 – Braidee’s Advice for New Injectors

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Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner – 
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley – 
CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner and Tara Dotson Riley, each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa marketing trends
✔️ Learn how to leverage social media, SEO, and paid ads for growth
✔️ Hear from successful medspa owners and industry experts
✔️ Get proven strategies to boost revenue and scale sustainably

If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

Money talk doesn’t have to be scary.

In this episode of the Aesthetic AF Podcast, Sam and Tara sit down with
Stephanie Simkins, founder of Harper & Faye Financial, to talk all things
numbers — from bookkeeping basics to scaling with confidence.

Stephanie breaks down the biggest financial mistakes medspa owners make (hint: your bank balance isn’t your business health), how to actually
use your numbers to make smart decisions, and what KPIs to track before expanding your team or opening that second location.

If you’ve ever thought “I’ll look at my books later,” this episode will change
the way you see your numbers, and your business.
__________________________________

Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-...

Join Our Community of MedSpa Owners:   / salesandmarketingformedspas 

Learn More About The Podcast: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner – 
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

Tara Dotson Riley – 
CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa marketing trends
✔️ Learn how to leverage social media, SEO, and paid ads for growth
✔️ Hear from successful medspa owners and industry experts
✔️ Get proven strategies to boost revenue and scale sustainably

If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

Networking isn’t just mingling — it’s marketing that works.

In this episode of the Aesthetic AF Podcast, Sam Varner and Tara Dotson Riley of Bloom Theory Marketing chat with Heather Leopold, owner of DripBar Cinco Ranch, about how showing up, building connections, and collaborating strategically helped her grow a thriving medspa brand.

You’ll learn:

•How to turn networking into real business growth
•Tips for confident 30-second intros
•Why consistency + authenticity beat paid ads every time


00:00 – Welcome
01:15 – Meet Heather Leopold
03:00 – Why networking matters for medspas
10:20 – The 30-second commercial mindset
17:30 – Turning connections into collaborations
27:05 – Social media’s role in staying top of mind
36:10 – Final advice for business owners

__________________________________

Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner – 
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley – 
CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa marketing trends
✔️ Learn how to leverage social media, SEO, and paid ads for growth
✔️ Hear from successful medspa owners and industry experts
✔️ Get proven strategies to boost revenue and scale sustainably

If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Katya
Kulic, owner of Le Blanc Dentistry and Aesthetics in Houston, about what it’s really like to blend dentistry and aesthetics under one roof. Dr. Katya shares how her love for smiles and skin turned into a unique dual-practice concept — one that treats beauty from the inside out. She opens up about running two separate marketing strategies, finding the right team, and building trust with patients who value both health and confidence. It’s an insightful, down-to-earth conversation about innovation, balance, and creating a patient experience that feels luxurious, genuine, and personal.

00:00 – Welcome + Meet Dr. Katya Kulic
01:00 – The concept behind Le Blanc Dentistry and Aesthetics
03:00 – Blending dentistry with anti-aging + facial treatments
05:00 – How she markets dental vs. aesthetic services
08:00 – Creating patient trust and the “one-stop-shop” experience
11:00 – What she’s learned about staffing, loyalty, and growth
15:00 – Balancing business, motherhood, and brand building
18:00 – Testing new marketing strategies for the med spa side
22:00 – Education over discounts: why patient understanding matters
25:00 – Final advice for med spa and dental owners

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Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner – 
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley – 
CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa marketing trends
✔️ Learn how to leverage social media, SEO, and paid ads for growth
✔️ Hear from successful medspa owners and industry experts
✔️ Get proven strategies to boost revenue and scale sustainably

If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Chanique Eby, owner of Face Value Med Spa, about her journey from labor & delivery nurse to med-spa founder. She opens up about starting with zero clients, learning to market authentically, finding confidence in her pricing, and facing the fear of leaving her full-time job. It’s an honest, inspiring convo about growth, balance, and building a business rooted in confidence and care.

00:00 – Intro & Welcome

01:00 – How Dr. Chanique Found Aesthetics

02:30 – Starting with Zero Clients

04:00 – Growing Without Loans

05:30 – Balancing a Full-Time Job

07:00 – Marketing & Authenticity

09:00 – Building Client Trust

13:00 – Knowing Your Worth

17:30 – Facing Fear & Taking the Leap

22:00 – Merging Aesthetics + Women’s Health

26:00 – Closing Thoughts

__________________________________

Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-...

Join Our Community of MedSpa Owners:

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________

Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

In this episode, your host Sam Varner sits down with Todd Stanley, Partner at Practice Real Estate Group, to uncover what every medspa owner should know before choosing, leasing, or expanding their space. Todd shares insider strategies from years in healthcare real estate—so you can stop guessing and start growing smarter.

If you're a medspa owner ready to expand with confidence (and keep more profit in your pocket), this episode is packed with expert insights, practical advice, and the kind of real talk you won’t hear from your average broker.

00:00 – Intro & why real estate matters
01:00 – Todd’s background + Practice Companies
04:00 – Startup roadmap: referrals, checklist, team
05:00 – Demographic & competition reports
09:00 – Saturation myths & how to pick the right pocket
12:00 – Leasing workflow: tours, shortlists & multiple LOIs
17:00 – LOI 101: base rent, triple net & annual escalations
21:00 – TI allowances & real buildout costs
34:00 – Retail vs medical office vs office (pros/cons)
39:00 – Timeline reality: shell (~10–12 mo) vs second-gen (~3–4 mo)
44:00 – Wrap & next steps
__________________________________

Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-...

Join Our Community of MedSpa Owners:   / salesandmarketingformedspas 

Learn More About The Podcast: https://aestheticafpodcast.com

__________________________________

About The Hosts 🎙

Sam Varner – 
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley – 
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate 

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa

In this episode, your hosts Tara Dotson Riley and Sam Varner sit down with DeAnna Maher, MSN, FNP-BC, CANS, owner of Holos Med Spa, to talk all things entrepreneurship, burnout, growth, and marketing in the aesthetics industry. DeAnna shares her real-world journey from working under a plastic surgeon to opening her own thriving practice — and the many lessons learned along the way.

If you're a medspa owner, aesthetic provider, or beauty entrepreneur navigating your next big move, this episode is packed with relatable truths and strategic gold.

00:00 Introduction and Guest Welcome

00:17 Inspiration Behind Opening a Med Spa

01:23 Transition from Previous Job to Med Spa Owner

03:16 Challenges and Realities of Running a Med Spa

06:17 Marketing and Social Media Struggles

09:46 Sales and Client Relationships

12:56 Future Plans and Expansion

22:31 Advocacy and Legislative Awareness

26:57 Conclusion and Final Thoughts

Whether you're building a new medspa or trying to scale sustainably, DeAnna’s honest perspective will resonate, and inspire you to keep pushing forward.

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily Kendel

What if your next medspa event didn’t just “go well”… but actually brought in six figures? 

In this episode of Aesthetic AF, hosts Sam Varner and Tara Dotson Riley sit down with Emily Kendel, founder of the SPA Project and coach to med spa owners, to discuss the secrets behind hosting a six-figure sales event. Emily talks about the importance of momentum, intention, and strategic marketing in planning successful events. She provides actionable tips on how to engage clients, set realistic revenue goals, and effectively utilize sales reps. The episode also covers common pitfalls med spa owners face and how to build a sustainable sales event strategy over time. Tune in for a wealth of insights on growing your med spa business.

00:00 Introduction and Guest Introduction
00:39 The Reality of Six-Figure Sales Events
01:40 Building Momentum and Marketing Strategies
02:21 Event Execution and Client Experience
04:44 Marketing Campaigns and Team Dynamics
13:55 Common Mistakes and Course Corrections
15:49 Strategies for Client Conversion
22:42 Working with Emily Kendel
24:35 Final Thoughts and Encouragement

If you're tired of throwing events that barely move the needle, this episode is your game plan.

Connect with Emily: 

• Website: https://spaproject.com/
• Instagram: https://www.instagram.com/spaprojectcoaching/

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...

On this episode of the Aesthetic AF Podcast, we’re joined by Michelle Marlowe, owner of Infusion Body & Skin, for a real conversation on what growth actually looks like when you’re building an aesthetic business that aligns with your life — not just the industry’s hustle mindset. 💡

From tackling women's wellness topics to redefining success on her own terms, Michelle shares the kind of insights that make you take a deep breath and say, "Ohhh… it’s not just me."

🔥 Whether you’re scaling up or choosing to stay small but powerful, this episode is packed with gold.

🎧 Here’s what we dive into:

00:00 — Introduction and Guest Welcome
 00:34 — Michelle Marlow’s journey into aesthetics
 02:13 — Rethinking growth and business strategies
 04:29 — Why women’s wellness is her focus
 10:21 — The real struggles of marketing “taboo” topics
 14:11 — Honest biz tips and behind-the-scenes insights
 18:25 — The power of a to-do list (and how Michelle uses hers)
 19:06 — The Big Three: What really needs to get done
 20:11 — Eat the frog first: Tackling the tough stuff
 22:52 — Why we need a wins list too
30:06 — Building real relationships in business
32:13 — How an abundance mindset changes the game
35:36 — Final thoughts and what Michelle wants other owners to know

Hit play, and don’t forget to follow, rate, and review if this episode hits home — we love hearing what’s resonating with you. 💬

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

 Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa m...