In this episode, your host Sam Varner sits down with Todd Stanley, Partner at Practice Real Estate Group, to uncover what every medspa owner should know before choosing, leasing, or expanding their space. Todd shares insider strategies from years in healthcare real estate—so you can stop guessing and start growing smarter.

If you're a medspa owner ready to expand with confidence (and keep more profit in your pocket), this episode is packed with expert insights, practical advice, and the kind of real talk you won’t hear from your average broker.

00:00 – Intro & why real estate matters
01:00 – Todd’s background + Practice Companies
04:00 – Startup roadmap: referrals, checklist, team
05:00 – Demographic & competition reports
09:00 – Saturation myths & how to pick the right pocket
12:00 – Leasing workflow: tours, shortlists & multiple LOIs
17:00 – LOI 101: base rent, triple net & annual escalations
21:00 – TI allowances & real buildout costs
34:00 – Retail vs medical office vs office (pros/cons)
39:00 – Timeline reality: shell (~10–12 mo) vs second-gen (~3–4 mo)
44:00 – Wrap & next steps
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About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

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Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

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