Making a (Multi) Million Dollar MedSpa

We are back with a clinical episode on one of the industry’s most popular treatments: HALO Fractional Laser. As one of Sciton’s staple devices, this treatment has revolutionized how providers treat texture, sun damage, and other conditions of the skin. In this episode, Kathy shares her wisdom on HALO from onboarding the treatment into your clinic to combining technologies for the best possible results. Don’t miss the exceptional information shared in this one!

In today's discussion:

• Revenue performance
• HALO Bright and why it’s the best
• Understanding treatment levels
• What you do in the room determines downtime, determines results
• Use 1 price when launching HALO
• Process of HALO 
• Numbing protocol
• Utilizing the Zimmer
• Benefits of combining BBL + HALO
• Proper measurements
• Adjust settings in different zones
• Post care
• Stacking technologies for best results

Clinics To Watch:
CONGRATULATIONS, ASHLEY SLATER!

• Read their Clinics To Watch article
• Visit The Lifestyle Center's Website
• Follow Ashley on Instagram
• Follow The Lifestyle Center on Instagram

If you know a clinic or provider doing amazing things, nominate them here.

Links from the episode:
HALO Training
BBL Training
Moxi Training
Sculptra Training
Velez Masks

NOMINATE A CLINIC

Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion

Don't forget to enter for your chance to win:

• 1 year of Online E-courses
• 1 day of In-Person Training
• 6 hours of Virtual Training calls
• 3 Virtual Immersion Seminar events

The best part? It's all of those awesome prizes FOR YOUR WHOLE TEAM! Don't miss this. Enter to win here. 

Giveaway closes at 11:59PM Central Time on Sunday, May 12, 2024. 

In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice.

Events:
Sweat 4k Giveaway
$4k package giveaway with local gym and DJ
Prize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ set
The DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting. 

863 people entered the giveaway—over 200 were totally new to AesthetiCare!

Resources: Events: Big, Small, & Virtual E-course, Episode #20 - Leveraging Low-Cost Strategies to Build B2B Relationships

Promotions:
Filler special in July and August of 2023
During the special all Galderma filler was BOGO (existing clients got 50% a syringe, new clients got a free syringe)
Galderma agreed to donate all free syringes for new clients

$161K were generated between two locations with the special

Resources: Marketing E-course, Dermal Fillers E-course, Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger

Leverage Your Team:
Consultation deal for existing clients
30-minute follow up consultation with Visia for photo imaging
Compare original photos, progress photos, and current photos to let the client see their progress
Deal: Any single treatment booked at the consult for July or August was 20% off (AC’s largest discount)

Received 110 treatment bookings from the consults (Ward Parkway: 65 bookings, Liberty: 45 bookings)

Resources: The Perfect Consultation E-course, Events: Big, Small & Virtual E-course

Training: 
Take advantage of slow times to pull your team into training. 
Ask what they want to learn or need support with. 
Work on new devices/technology in preparation for the next laser season

Resources: Online E-courses, In-Person Training, Virtual Training, Group Training

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Thanks for being the best community! We wanted you to know first! We'll see you on Instagram very soon... 

As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening. When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening?

Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and building community. 

In today's discussion:

• Following the rules (or not)
• Getting people to talk about you and your clinic
• Finding your own value and confidence
• Finding the best tools in your toolbox
• Transitioning to a laser focus as an aesthetician
• Competition in the clinic
• Giving up some treatments to focus on what you want to do
• Treating different clients than your coworkers
• Advice for a young provider
• The importance of listening
• Managing complications
• Knowing expectations and being honest
• Tightening the skin
• Preventing and managing dermatitis
• Reducing anxiety in the client experience
• Stacking treatments vs series of treatments
• Being a mother in aesthetics
• Setting boundaries to preserve your longevity in aesthetics

If you know a clinic or provider doing amazing things, nominate them here.

Links from the episode:
EnlightenU
Erin Blackwell Instagram
BBL E-course
HALO E-course
Laser Hair Removal E-course
Velez Masks
Revision CMT
Sciton

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Ad links:
Clinics To Watch
Virtual Immersion Seminar
Tuesday Trainings
MINT Online E-courses

In this episode, Kathy invites Dr. Amy Carter from AC Wellness. Drawing from her expertise in weight loss, bioidentical hormone therapy, IV therapy, and OB/GYN services, Dr. Carter delves into the symbiotic relationship between her private practice and the wellness and aesthetics industry. She highlights how offering comprehensive medical support for both men and women propels her and her team to assist patients in achieving their optimal lives. Tune in to this enlightening episode focusing on wellness—you won't want to miss it!

In today's discussion:

• Love of patient continuity
• Marriage of OB/GYN, wellness, and aesthetics
• Supporting your private practice clients through wellness
• Trust with OB/GYN 
• Treatments safe for mothers postpartum
• Pelvic floor treatment packages
• Understanding results through experience
• Safe and effective weight loss plans
• Importance of thorough medical support and running labs
• Managing side effects of weight loss medications
• Bioidentical hormone replacement therapy
• Important aspects of adding services to your practice

If you know a clinic or provider doing amazing things, nominate them here.

Links from the episode:
AC Wellness
BBL E-course
Moxi E-course
HALO E-course
diVa E-course
Emsella E-course
Aesthetic Training
Cosmetic Physician Partners (CPP)

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Ad links:
Clinics To Watch
Virtual Immersion Seminar
Hands-On/In-Person Training
Tuesday Trainings
MINT Online E-courses

Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa, Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City. Tune in to see how you can bring your clinic into the community through charitable engagement.

In today's discussion:

• Being visible in your community
• Participating in silent auctions
• Connecting with causes you feel passionate about
• Managing requests for philanthropic participation
• Finding support in virtual training
• Client parties vs Girls Night Out
• Creating an entertaining presentation
• Focusing on conditions treated
• Creating an army of marketers
• Incorporating your team into after-hour events
• The value of participating in community events
  
  

Providers To Watch:
CONGRATULATIONS, CHARLOTTE SIMS!

• Read her Providers To Watch article
• Visit their website 
• Follow on Instagram 
  
  

If you know a clinic or provider doing amazing things, nominate them here.

Links from the episode:
Events: Big, Small, & Virtual
AesthetiCare
AesthetiCare: Donations Page
Virtual Training
Big Brothers Big Sisters of Greater Kansas City
The Rose Brooks Foundation

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Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion Seminar

We’re giving you an inside peek at what MINT is all about. Today’s episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto. Interviewed by the renowned Dr. Jay Burns, you’ll get to experts for the price of one!  

The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of building AesthetiCare Medspa and MINT Aesthetics. He shares marketing tactics that changed his business, the most important aspects of operating an aesthetics practice, and how these ideas have brought him success and fulfillment. 

Hear a wealth of wisdom and practical advice from Matt Taranto and Dr. Burns as they share entrepreneurial journeys and the lessons learned along the way. Whether you're a seasoned professional or just starting out in the field, this episode offers invaluable insights into building and growing a successful aesthetics business.

In today's discussion:

• Learn all you can learn from experts
• Doctors as businessmen/women
• Starting AesthetiCare
• Developing a work ethic
• Trial and error and other nontraditional marketing
• The importance of getting in front of clients
• Creating an irresistible offer
• Online e-courses at MINT
• Hiring not for your strengths but your weaknesses
• The value and impact of a clinic manager
  
  

Clinics To Watch:
CONGRATULATIONS, CHARLOTTE SIMS OF BLUE SPIRAL MEDSPA!

• Read her Providers To Watch article
• Visit their website
• Follow on Instagram

If you know a clinic or provider doing amazing things, nominate them here.

Links from the episode:
Expert Exchange
Sliding Doors Movie
AesthetiCare 411 Course
Marketing Course
Online E-courses
Resurrect Skin MD
The Customer Comes Second
AesthetiCare Medspa

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Ad links:
Clinics To Watch
MINT Online E-courses
Tuesday Training

Kathy welcomes AesthetiCare team member and aesthetician, Sammy Williams to the podcast. They talk about the challenges and triumphs of navigating aesthetics post-undergrad such as finding your footing as a young provider in the field, focusing on overcoming doubts and instilling confidence while treating older clients. Sammy shares her experiences in creating meaningful connections with clients and how she has forged a path for herself at AesthetiCare to becoming an outstanding provider in the field.

In today's discussion:

• Finding aesthetics post-undergrad
• Using combination treatments for amazing results
• Settings for treating melasma
• Getting before & afters and asking for permission to use
• Treating older clients as a young provider with confidence
• Meaningful connections with clients
• Changing settings when you don’t get ideal results
• The “mommy makeover” 
• Preventing swelling in high histamine clients

Links from the episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Moxi Fractional Laser
Microneedling RF
AesthetiCare Medspa

NOMINATE A CLINIC TO WATCH

Ad Links:
MINT Online E-courses

Join Kathy as she dives into the journey of spouses and colleagues Dr. Heather Furnas & Dr. Paco Canales, exploring the evolution of their thriving clinic. From transitions in treatments and location to harnessing the power of technology and AI, this conversation is brimming with insights. Follow along as the former reconstructive surgeons delve into the lessons they learned in the process of building their leading clinic, Allegro Medspa. Discover how they've adapted and grown over the years, from the impacts of their website to maintaining excellence in a dynamic industry.

In today's discussion:

• Experience in reconstructive surgery
• Moving to the west coast and transitioning to aesthetics
• The love story of Heather & Paco
• Shifting from reconstructive surgery to aesthetics
• Creating the client experience through customer service
• Writing an outstanding  job description to attract the best candidates
• Improved efficacy & safety of new treatments
• The benefits and practical uses of weight-loss shots
• Importance of marketing and websites
• Getting review without getting uncomfortable
• The Skintuition Podcast
• Understanding the business of your business
• Drawbacks of transactional mindsets in a medspa
• AI and it’s growing impacts
• Maintaining a spousal partnership while working together

Links in this episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Skintuition Podcast
The Business of Plastic Surgery (Publisher or Amazon)
Allegro Medspa
Plastic Surgery Associates

NOMINATE FOR CLINICS TO WATCH

Ad Links:
Clinics to Watch
MINT Online E-courses
Tuesday Training
Virtual Immersion
Management & Marketing Training