Business on Top with Kaeli Lindholm

In this episode of Business on Top, I'm joined by my friend Shannon Bokhoor, founder of SocialRx, for Part 1 of our conversation about building a strong personal brand without feeling like you have to become an influencer.

Shannon has spent the last eight years working in aesthetics, helping providers build influential brands, create strategic content, and turn their expertise into scalable education. We discuss becoming more confident on camera, preparing for content days, creating content when you have limited time, and knowing when professional production is actually worth the investment. We also talk about why posting more isn't always the answer and why social media can't be the thing that fixes an underlying business problem.

We'll cover AI, authenticity, and how to create content that actually sounds like you. Shannon shares why your best content ideas are often already sitting inside your treatment rooms, conversations with patients, and the questions you answer every day. We talk about building authority through your own perspective and expertise rather than simply creating another version of the same generic content everyone else is posting.

Ultimately, this conversation is about becoming more visible without losing yourself in the process. You don't need to be everywhere, have millions of followers, or create perfectly polished content. You need to find the ideas and perspectives you're uniquely positioned to share, and have the courage to put them out there.

About Shannon Bokhoor

Shannon Bokhoor is the founder of SocialRx, a social media marketing, online course development, and content production agency for aesthetic and wellness brands. She helps providers strengthen their authority, build influential brands, and create new revenue streams through social media and education.

Resources

→ Watch this episode on YouTube

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

What if AI could do more than write emails, create content, or give you another list of things to do?

In this episode of Business on Top, I'm sharing a 20-minute sneak peek from our recent Too Busy to Learn AI workshop.

Over the last year, my team and I have been figuring out how to actually put AI to work inside our own business. And what we've learned is that the real opportunity goes far beyond using AI to create content faster. It can help us think more strategically, make better decisions, create stronger team execution, and ultimately give us more capacity to focus on the work that truly requires us.

In this workshop excerpt, I walk through what we've learned as we've moved beyond basic AI prompts and started using AI through the lens of workflows, agents, context, and guardrails. We also break down three practical applications we've been using inside KLC:

• The CEO Priority System: Using AI to sort through everything on my plate and identify what actually requires my attention.

• Meeting Follow-Through & Accountability: Creating clearer ownership so ideas, decisions, and action items don't get lost after the meeting ends.

• Data-Driven Decision Making: Using AI to help create a source of truth so we can access the information we need to make better business decisions.

This episode is just a preview of the full experience. If you're finding yourself wanting more, you can still purchase the full two-hour workshop replay along with the AI-Empowered Life-First CEO Playbook, where I walk you through the actual tools, prompts, and processes we're putting to work inside KLC.

Offer ends October 3.

Resources

→ Watch this episode on YouTube

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

In this episode of Business on Top, I'm answering your questions about visibility, confidence, authority, and what it really takes to walk into a room and own it.

I'm sharing lessons from early in my career, including the powerful women I watched and emulated, and how those experiences shaped the way I show up in bigger rooms today. I also talk about why you don't have to be the most experienced or qualified person in the room to have something valuable to say.

We'll get into how to make other people feel valuable, develop your own point of view, communicate with more authority, and become the kind of leader people want to listen to.

And most importantly, I'm sharing why I believe confidence isn't something you need to have before you take the leap. Confidence is built through experience. You show up, you do the thing, and eventually you realize you can.

Click here to access the recording of our Too Busy to Learn AI Workshop, plus the companion workbook to help you put what you learn into action.

Offer ends October 3.

Resources

→ Watch this episode on YouTube

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

What happens when your business slows down, your team isn't retaining clients, or your employees aren't taking initiative? Too often, we look for an external fix, a new device, more advertising, a new hire, or someone to blame.

In this episode, I'm breaking down why sustainable growth starts from the inside out. I'm unpacking two real questions from med spa owners: how to attract more patients after making a major investment, and how to build a team that takes ownership and creates lasting client relationships.

We'll talk about the difference between using a tool to enhance an already-healthy business and expecting that tool to solve a fundamental business problem, why your customer experience is one of your most powerful growth engines, and what it really takes to build an A-player team.

Because your people, your systems, your leadership, and the experience you create are what ultimately drive sustainable growth, not one device, one tactic, or one employee.

READY TO PUT AI TO WORK IN YOUR BUSINESS?

Join us this week for our AI Workshop designed to help founders use AI to save time, streamline their business, and get more done.

📅 September 16, 2026 | 4 PM PT / 7 PM ET

Register now!

Resources

→ Watch this episode on YouTube

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

In this bonus replay episode, I'm revisiting one of my favorite conversations from the Fierce Factor: one of the most dangerous myths women are taught about success, that "playing it safe" is the responsible choice.

This conversation was sparked by a reflection on 2016, the year I started KLC and the year my brother passed away, and a question that stopped me in my tracks: Is my life truly better because I chose growth over safety? What I've learned over the past decade is this: safety is often conditional, and comfort can be far more limiting than risk.

I take you back to my corporate career at Bayer Healthcare, a role that looked secure by every traditional measure. Great pay, benefits, prestige, and a clear path forward… until one unexpected call from HR shattered the illusion of stability. That moment changed how I understand security, responsibility, and agency, especially for women.

We'll talk about why big companies are often romanticized as "safe," why small business ownership is framed as risky, and how that mindset shows up when women build their own companies. I'll also share a powerful story about growth, discomfort, and why the very tension we try to avoid is often what prepares us for our next level.

If you're craving expansion but feel stuck optimizing for familiarity instead of fulfillment, this bonus replay is your invitation to rethink what safety really means, and to consider whether the boldest move might actually be the most responsible one.

READY TO PUT AI TO WORK IN YOUR BUSINESS?

Join us for our upcoming AI Workshop designed to help founders use AI to save time, streamline their business, and get more done.

📅 September 16, 2026 | 4 PM PT / 7 PM ET

Register now!

Resources

→ Watch this episode on YouTube

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

If the thought of raising your prices makes you want to crawl under a rock, this episode is for you.

In this episode of Business on Top, I'm breaking down why premium pricing is such an important part of building a profitable, sustainable business, and how to know when it's time to increase your prices without disrupting the client experience.

I'm walking you through the signs that your pricing is out of alignment, from rising operating costs and shrinking margins to clients expecting discounts or becoming less aligned with the experience you want to provide. I'm also sharing the practical strategies I use with our highest-level clients to evaluate margins, identify your most valuable offers, communicate a price increase with confidence, and stop making decisions based on what you think your clients can or can't afford.

Because your clients aren't buying a transaction. They're investing in transformation. And if you want to build a business with strong profit margins, exceptional client experiences, and the freedom to serve fewer clients at a higher level, your pricing needs to reflect the value you actually provide.

Resources

→ Watch this episode on YouTube

→ Download my Price Increase Communication Template

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

In this special episode of Business on Top, I'm answering real questions from women navigating the complexities of growing and scaling their businesses.

I'm sharing my candid perspective on the biggest mistake I see seven-figure founders making, whether work-life balance is actually possible, how to build a business that supports your life, and what to do when your partner doesn't understand or support your business investments.

I'm also breaking down what I would look at first if someone handed me a million-dollar med spa and sharing why I believe the value of coaching goes far beyond what you learn in the curriculum. For me, it's about proximity, perspective, and surrounding yourself with people who expand your belief in what's possible.

If you're building a business and want it to support the life you actually want to live, this episode is full of honest insights, practical questions, and a few hard truths I think every ambitious founder needs to hear.

Resources

→ Watch this episode on YouTube

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

In this episode of Business on Top, I'm getting a little more personal and reflecting on the experiences, failures, discipline, and perseverance that have shaped the leader I am today.

I spend so much time focused on growth and what's next that I rarely stop to recognize the experiences that gave me the skills and confidence to pursue those goals in the first place. In this episode, I talk about the importance of acknowledging the wisdom we've already earned through the challenges, failures, and moments when we had to get back up and keep going.

I also share a personal story from my childhood and competitive soccer years, where I learned one of my most important lessons about leadership: your performance in the game is built through what you do in practice. The discipline and consistency we develop when no one is watching ultimately determine how we show up when it matters most.

This episode is a reminder to give yourself credit for who you've already become, and to recognize that the experiences that shaped you are the foundation for everything you're capable of becoming next.

Resources

→ Watch this episode on YouTube

→ Learn more about Aesthetic Business School

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

I believe one of the biggest challenges in the aesthetics industry isn't clinical skill, it's business education.

In this episode of Business on Top, I'm sharing why so many talented providers struggle with leadership, finances, hiring, and scaling their practices, despite being exceptional at what they do. If you've ever felt confident in the treatment room but uncertain reading your financials, leading a team, or making strategic business decisions, this conversation is for you.

I dive into why this gap exists, how it keeps high-achieving founders stuck, and why mastering your craft isn't enough to build a sustainable, profitable business. I also share why I created Aesthetic Business School, a six-week accelerator designed to give aesthetic founders the practical business education they never received in school.

We'll talk about leadership, financial literacy, hiring, KPIs, operations, and the mindset shift required to step into the role of CEO. My goal is to help you stop relying on talent alone and start building a business that creates freedom, impact, and long-term success.

If you're ready to think like a business owner, not just a provider, this episode is for you.

Resources

→ Watch this episode on YouTube

→ Learn more about Aesthetic Business School

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm

In Part 2 of this series, I'm continuing the conversation around the six stages every business moves through and the leadership evolution required to successfully navigate each stage of growth.

As your business grows, your role as a founder has to evolve. The strategies, habits, and decisions that helped you build your business are not always the same things that will help you scale it. In this episode, I'm breaking down the final four stages of business growth: Toddler, Teenager, Young Adult, and The Zone, and the mindset shifts required to move from being the person who does everything to the leader who builds something that can thrive beyond them.

I'll share why founders often get stuck in "management by interruption," how constantly solving problems for your team can unintentionally create dependency, and why true leadership is about developing people who can think, decide, and lead without you. We'll also talk about navigating growth, protecting your culture, making intentional decisions about what to add and what to eliminate, and building a company where leadership exists at every level.

The ultimate goal isn't to become unnecessary. It's to become irreplaceable in a completely different way.

Because extraordinary businesses aren't built by founders who do everything forever, they're built by leaders who evolve alongside the business they're creating.

In this episode, I also share why we created Aesthetic Business School, a six-week program designed to help aesthetic and wellness founders build the leadership, systems, and business foundations required to move from exceptional provider to exceptional CEO.

If you're ready to build a business that creates more impact, more freedom, and more sustainability, this episode is for you.

Resources

→ Watch this episode on YouTube

→ Learn more about Aesthetic Business School

→ Subscribe to our weekly newsletter, The Blueprint

→ Learn more & book a call with our team to learn if the POP Leadership Academy is right for you!

→ Follow Kaeli on Instagram: @kaeli.lindholm