Aesthetic Pulse

By Smith and Crawford CompanyBusiness Entrepreneurship Marketing

Aesthetic Pulse episodes

October 22Autopsy of a No-Show: Finding the Cause of Death Behind Every Empty Chair
Have you ever had a promising new client book an appointment—then disappear without a trace?

In this week’s episode, Andrea and Taleesa explore why you might get no-show clients at your medspa and break down the common causes and how you can avoid them.
Listen to this episode to learn how to identify why clients no-show and use targeted reminders, follow-ups, and personal touchpoints to help prevent it.
If you enjoyed this episode, please share, rate and review it!
Also mentioned in today’s episode:
Why no-shows cost more than an empty appointment slot 3:28
Five common causes of no-shows 5:38
How to review your last 10–15 no-shows to find patterns 19:00

Links:
https://smithandcrawford.com/quick-links
Email us: [email protected]
28 min
October 15Gift Cards Without the Cheap Feeling: How to Sell Them Like a High-End Offer
Do you want your gift cards to feel like a luxurious gift, not just a piece of paper this holiday season?
Today, Andrea and Taleesa share how you can make your medspa gift cards feel like premium gifts and use them to boost your holiday and Black Friday sales.
Join Andrea and Taleesa to learn how to create an effective Black Friday offer that attracts both existing and new clients through a premium gift card experience.
If you enjoyed this episode, please share, rate and review it!
Also mentioned in today’s episode:
Why your gift cards should feel luxurious 5:37
Creating tiered value 18:01
Treating gift cards like an experience 24:45

Links:
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
30 min
October 08What Your Team Needs From You For Q4
Is your team truly prepared for the Q4 rush, or are there gaps in your training and systems to address before the holidays?
In this episode, Andrea and Taleesa are helping you prepare for Q4 by sharing ways you can train and motivate your team, improve systems, and gather team feedback so you’re ready for the busy holiday season.
Listen to this episode to learn how you can prepare your team and systems for Q4 so you can serve clients smoothly, keep your staff motivated, and make the most of this holiday season.
If you enjoyed this episode, please share, rate and review it!
Also mentioned in today’s episode:
Clarify the Q4 plan and staffing 5:09
How you can train and motivate your team 12:17
Smooth operations and gather feedback before the holidays 19:22

Links:
Webinar link: https://smithandcrawford.com/webinar-registration
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
29 min
October 01Your Content Is Training Your Audience (Whether You Meant To or Not)
Is your marketing attracting the clients you want—or training the wrong audience to watch?
Today, Andrea and Taleesa explain how your medspa’s social media content shapes the audience it attracts and share three common traps that attract followers who might never become clients.
Join Andrea and Taleesa to learn how you can use transformation, client-focused education, and value-added incentives in your marketing to attract more ideal clients.
If you enjoyed this episode, please share, rate and review it!
Also mentioned in today’s episode:
Peer trap content and how to avoid it 4:10
Discount trap content 12:49
Content that actually attracts the right clients 23:32

Links:
Webinar link: https://smithandcrawford.com/webinar-registration
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
36 min
September 24Foundational Fix Part 4: One Machine, Not a Pile of Parts
Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment?
In this final part of the Foundational Fixes series, Andrea and Taleesa explain how to turn your scattered marketing efforts into a connected, cohesive marketing framework that consistently moves clients from first touch to booked appointment.
Listen to this episode to learn how to map your own client journey, spot the “leaks” in your process, and tighten everything up so your Q4 marketing feels consistent, connected, and easier to manage.
If you enjoyed this episode please share, rate and review it!
Also mentioned in today’s episode:
Why isolated pieces of marketing don’t equal a strategy 3:51
The anatomy of a connected marketing system 9:15
Mapping the client journey and finding leaks in the system 15:29

Links:
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
34 min
September 17Foundational Fix Part 3: The Silent Reason They Didn't Book
How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you?

In this third episode of the Foundational Fix Series, Andrea and Taleesa are diving into how you can reduce booking friction for your medspa before Q4 by simplifying your customer-facing content and auditing every path from interest to appointment.
Join Andrea and Taleesa in this episode to learn how to make your booking experience seamless and simple so your buyer can stop being confused and start being confident.
If you enjoyed this episode please share, rate and review it!
Also mentioned in today’s episode:
Why a confused buyer doesn’t buy 3:40
Where confusion hides in your business 7:36
How to run a practical new-client audit before Q4 14:25

Links:
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
35 min
September 10Foundational Fix Part 2: Why Your Content Keeps Falling Flat (And the Fix)
Do you feel like your content should be working but it still isn’t resonating or converting with potential clients?
In today’s second episode of the Foundational Fix series, Andrea and Taleesa are giving you tips on how to create service-specific content around emotions and desired outcomes rather than just focusing on treatments and devices.
Listen to this episode to learn a simple framework you can use to create content that focuses on real emotions, fears, and private thoughts your clients are having and how you can make sure your captions are emotionally resonating with potential clients.
If you enjoyed this episode please share, rate and review it!
Also mentioned in today’s episode:
Content fails at translation, not ideas 2:40
The feeling is the message, not the treatment or device 4:14
The 3 content buckets + the “removal test” framework 20:52

Links:
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
37 min
September 03Foundational Fix Part 1: You Can't Sell to Everyone (And Should Stop Trying)
Are you still trying to market to “everyone” and wondering why your content isn’t converting the right clients for your medspa?
In this first episode of the Foundational Fix series, Andrea and Taleesa are talking about the importance of targeting ideal clients in your marketing instead of trying to appeal to everyone so your content connects more deeply and converts better.
Join Andrea and Taleesa to learn why trying to market to “everyone” is quietly sabotaging your results and how you can shift your marketing to focus on a clearly defined ideal client.
If you enjoyed this episode please share, rate and review it!
Also mentioned in today’s episode:
Why you shouldn’t be marketing to everyone 4:30
Demographics vs. depth 10:35
Client snapshot framework 17:23

Links:
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
36 min
August 27Back to School, Back to the Grind: Your September Checklist to Make This Q4 Your Best Year Yet
September is here and it’s officially time to shift out of summer mode and get your medspa ready for Q4.
Today, Andrea and Taleesa are giving you a September checklist to set up a successful Q4 for your medspa. They’re giving you 10 key tasks so you’re prepared and less stressed when the busy holiday season hits.
Join Andrea and Taleesa to learn how to use September intentionally to set up a calm, profitable Q4 for your practice.
If you enjoyed this episode please share, rate and review it!
Also mentioned in today’s episode:
Upgrade your physical and digital gift cards before Q4 7:11
Why you should book a Q4 photo shoot in September and batch seasonal content 9:11
Setting up key automations now before the busy season 12:05

Links:
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
28 min
August 20You Don't Have a Marketing Problem. You Have a Psychology Problem
Do you ever wonder if your med spa marketing is actually connecting with how your clients feel, or just talking about services on a surface level?
In this episode, Andrea and Taleesa are talking about how you can apply six powerful sales psychology principles to your medspa marketing so more of your content actually converts into bookings.
Listen to this episode to get ideas on how you can rewrite posts, promos, and website copy to feel more human and trustworthy so your marketing can be an effective conversion tool.
If you enjoyed this episode please share, rate and review it!
Also mentioned in today’s episode:
Emotional Buying vs Logical Buying 3:21
Social Proof & Trust Building 13:27
Identity-Based Marketing & Cognitive Ease 22:29

Links:
Work with us:
https://smithandcrawford.com/dfy
Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule
Estie Social Suite:
https://smithandcrawford.com/aesthetically-social-suite
Show transcripts: https://smithandcrawford.com/notes
Email us: [email protected]
Join our newsletter: https://smithandcrawford.com/newsletter
https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10
https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08
https://smithandcrawford.com/
42 min

About Aesthetic Pulse

From the publisher's feed

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses.