Aesthetic Pulse

Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face? 

Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighting your products and services.

Join both Taleesa and Andrea in this informative episode to learn how you can create fun, appealing content that still showcases your personality without showing your face. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Using engagement tools without showing your face 3:31
• Making your reels informative and professional 26:10
• Collaborating with other clinicians 26:25
• Leveraging your email marketing to stand out from the crowd 29:50

Links:

125 Story Ideas: http://smithandcrawford.com/125-story-ideas

Contact us: [email protected]

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-membership

If you’ve been struggling with optimizing your website and bringing in sales, then this episode is for you! 

Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can’t afford to make them and how you can fix them to turn your website into a lead generator.

Join Taleesa and Andrea in this informative episode to learn everything you need to get your website looking cohesive and bringing in return visits. .

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Quality and transparency in website builds 6:07
• Implementing effective copy 12:38
• Making sure you are legally compliant on your website 17:55
• SEO and email marketing and why you need them 27:15
• One of the biggest mistakes you could be missing with Google 35:30

Links:

Website Guide:

http://smithandcrawford.com/10-mistakes

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-membership

Have you been struggling with building a brand identity for your med spa? 

Today, Andrea and Taleesa are diving into the importance of branding in the med spa industry, and emphasizing the need for cohesive branding across all of your social platforms as well as in your physical storefront. They’re chatting about why you need to have a custom logo and how having unique elements can help you stand out. 

Join Taleesa and Andrea in this episode to learn how you can build your brand identity and elevate your brand to create a high-end, luxury experience for your clients.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you should have multiple variations of your logo 4:02
• Using textures and other unique elements to elevate your brand content 9:51
• Owning your branding assets and having a brand guide 21:30
• The importance of having branded photography 31:36

Links:

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-membership

Are you a med spa owner who’s been wondering how you can market your weight loss membership effectively?

In today's episode, Taleesa and Andrea are talking about offering weight loss and wellness memberships in med spas, the importance of giving comprehensive support to your clients when they’re going through the program and how you can market your membership to new clients.

Join Taleesa and Andrea to learn how to make a content marketing strategy for your weight loss membership and how you can showcase client transformations and provide nutritional guidance so your potential clients feel comfortable.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The challenges and opportunities for weightloss and wellness programs 2:57
• Content strategy for weight loss programs 12:23 
• Compliance and consistency in marketing 25:38
• The weight loss and wellness marketing membership 30:01

Links:

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://aestheticallymarketing.circle.so/checkout/weight-loss-and-wellness

https://smithandcrawford.com/aesthetically-membership

Have you ever been stuck on what you should or shouldn't be posting on your social media accounts? 

In today's episode, Taleesa and Andrea are diving into the most effective and ineffective Instagram strategies for med spa accounts including what you need to be posting to gain connection with your followers and what you should avoid sharing. 

Join Taleesa and Andrea to get all of your questions about Instagram content answered. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• 3 things not to post on Instagram 3:35
• What you should be posting on Instagram 17:27
• The importance of personal stories and emotional connection 25:47

Links:

http://smithandcrawford.com/ig-profile-perfector

https://smithandcrawford.com/aesthetically-membership

Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on? 

Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it’s important to have a clear strategy and to diversify when marketing.  

Listen to this episode for the details about where and how often you should be posting and what tech you need to make your life easier and less overwhelming. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Tech needed and the importance of using Canva Pro 2:45
• Which social media platforms you should be using 7:43
• Email marketing and automations 14:09
• SMS messaging and strategic use 23:41
• Posting frequency 25:20

Links:

https://smithandcrawford.com/content-calender

https://smithandcrawford.com/aesthetically-membership

Do you want to create captivating promotional packages that help you stand out from your competition? 

Today, Taleesa and Andrea are discussing the importance of having promotional packages as a Med Spa, and emphasizing why you should be focused on results rather than just discounts so you can create a base of loyal clients. 

Join Taleesa and Andrea in this value-packed episode to learn how you can create effective custom packages that bring in long-lasting ideal clients. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you need to focus on results rather than just the monetary discount 1:40
• The benefits of having multiple modalities in a package 14:10
• Using creative themes in promotional packages 14:30
• How using constant promotions can affect your margins 31:40

Links:

https://smithandcrawford.com/aesthetically-membership

Have you been thinking about using ChatGPT for business content but you’re not sure how to use it?

On today’s episode, Taleesa and Andrea are chatting about the significance of blogging for SEO and why it’s so important to create valuable content that addresses the needs of your target audience. They’re also chatting about how you can use Chat GPT for generating high-quality blog content.

Join Taleesa and Andrea to learn more about how you can start utilizing this important feature to grow your business. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you should consider hiring a professional for SEO content 6:20
• The pros and cons of using ChatGPT for blogs 9:19
• The benefits of using ChatGPT for blog posts and how you can use it 11:20

Links:

https://smithandcrawford.com/killer-blog

https://smithandcrawford.com/aesthetically-membership

Have you been holding back from showing up on your Instagram stories because you’re not sure what to post?

Today, Taleesa and Andrea are talking about the importance of using Instagram stories and showing your face to build a connection and establish trust with your audience. In this episode, they’re providing tips on how you can fit stories into your busy schedule, overcome self-doubt and come up with engaging content. 

Join Taleesa and Andrea to learn more about how you can start utilizing this important feature to grow your business. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• How you can fit Instagram stories into your busy schedule 7:47
• Ideas for stories content that will help clients see you as relatable 19:09
• Seasonality in content creation 21:37
• The importance of consistency and using a scheduling tool 30:09

Links:

http://smithandcrawford.com/125-story-ideas

https://smithandcrawford.com/aesthetically-membership

Have you been wondering how you can step up your Instagram account so it’s attracting your perfect clients?

Today, Taleesa and Andrea are diving into the topic of optimizing your Instagram account from start to finish so you can use your profile to attract clients and showcase your services and expertise. They’re sharing all of the essential elements for a med spa’s social media profile. 

Join Andrea and Taleesa as they give you a step-by-step guide on making your Instagram profile clear and engaging and how you can make intentional content that will bring new clients easily. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Beginner friendly Instagram optimization 1:49
• Using SEO on your profile 3:14
• How to show your personality on your profile 8:09
• Diversifying content on your profile 22:03
• Making your profile look high-end 42:35

Links:

Email us: [email protected]

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco