Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week?

Today, Andrea and Taleesa are discussing the benefits of their weekly executive meetings, which have significantly improved their business productivity and organization, emphasizing consistent scheduling and a comprehensive agenda. 

Join both Andrea and Taleesa as they give you the inside scoop to hosting your own executive meetings, including actionable steps and organizational tools to improve productivity and communication in your medspa. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Setting up consistent meetings with your team and sharing resources 9:10
• Reviewing finances, distribution, and savings 11:32
• Strategies for client follow-ups and maintaining team accountability. 17:03
• Continuously refining your meeting processes for better results 27:14

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Is the thought of owning a medspa during the holiday season stressing you out already?

Today, Andrea and Taleesa are sharing practical strategies for esthetic practice owners to prepare for the holiday season so you can have stress-free Q4 that maximizes your business potential while preserving your peace of mind.

Listen to this episode to get a roadmap for a lucrative Q4 holiday season that you can still enjoy without being overstressed and overwhelmed. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why it’s so important to plan ahead for the holiday season 3:25
• Why early photo shoots matter 15:20
• How your past successful promotions can help you for the holidays 30:05
• Getting a head start on planning Q4 events now 37:50

Links:

Picture Perfect Photography Guide:

https://smithandcrawfordstore.com/products/picture-perfect-photography-guide

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you struggling to get your med spa noticed online without spending a fortune on marketing?

In today’s episode, Andrea and Taleesa are giving you six creative and affordable SEO strategies to help your med spa get found online without spending thousands of dollars on marketing.

Join Andrea and Taleesa to learn some budget-friendly SEO tactics that will boost your visibility on Google and Instagram and attract more clients without breaking the bank.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• What is SEO and the Google update 5:15
• How you can use client testimonials 20:44
• Getting Google reviews 25:15
• Optimizing your Instagram content and profile for SEO 32:04

Links:

$24 Profile Guide:

https://shop.smithandcrawford.com/products/polished-profile

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you ever wondered how Disney characters relate to your medspa’s marketing strategy? 

Today, Andrea and Taleesa are talking about different marketing strategies using Disney characters as metaphors and talking about how you can leverage different marketing channels effectively for your practice.

Listen to this fun episode to gain insights into building a strong brand and discover how to approach your marketing with confidence and intentionality - all through the unique lens of Disney character traits.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Belle and email marketing 5:44
• Rapunzel and video content 30:14
• Mary Poppins and marketing materials 43:10
• Woody from Toy Story as the perfect character for Google Reviews 47:37

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you looking for some fun ideas to keep your clients happy this summer? 

In today’s episode, Andrea and Taleesa are giving you 10 fun and engaging summer specific ideas to use at your medspa so your clients' experience is memorable and enjoyable. 

Join both Andrea and Taleesa to get some fun and actionable summer ideas to enhance your client experience so you keep clients coming back every season. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Offering a fun summer treat to your clients 6:54
• Encouraging your clients to have fun and carefree while they are in your medspa 13:15
• Giving your medspa a tropical feeling 15:05

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers?

Today, Andrea and Taleesa are going over their experience and results of the Instagram growth challenge they did on their Instagram business page including what worked for them and what didn’t. 

Listen to this episode to learn valuable insights about content strategy, audience engagement, and why it’s so important to experiment in your marketing approach.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The Instagram growth challenge and what needed to be done daily 2:36
• Challenge execution and initial results 6:00
• Positives of the challenge 10:15
• Negative aspects of the challenge 32:00

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you tired of spending hours struggling to create social media content?

In today’s episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice. 

Join both Andrea and Taleesa to get a step-by-step guide to outsourcing your social media and creating a monthly content strategy that works for you.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Challenges in hiring an assistant to help with social media 6:20
• Planning and scheduling your content 14:25
• Creating and approving content 31:20
• Designing and finalizing content 44:10

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you tired of spending money on marketing strategies that don’t work for your medspa? 

Today, Andrea and Taleesa are talking about the pros and cons of organic content, boosting, and using ads for your aesthetic practice.

Listen to this episode to learn which marketing strategy is the best fit for you and what will actually grow your aesthetic practice without wasting time and money.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Understanding organic content and the drawbacks 2:35
• The positives and negatives of boosting posts 20:20
• Using ads for your medspa 29:50

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you drowning in daily tasks and wondering how to reclaim your time?

Today, Andrea and Taleesa are sharing the benefits of hiring local assistants for your medspa versus hiring a virtual assistant. They’re also giving you a list of tasks you can outsource once you hire your own assistant that will help you grow your business with ease and boost your efficiency. 

Join Andrea and Taleesa in this episode to learn what you can outsource and how to find your perfect fit for an assistant. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you should consider a local assistant instead of a virtual one 2:36
• What you can outsource to your local assistant 10:16
• How you can find your own local assistant 44:22

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Do you feel like your website isn’t converting clients like it should? 

In today’s episode, Andrea and Taleesa are giving you their seven most controversial website opinions and sharing some of the common website issues they’ve seen when working with medspa clients. 

Join Andrea and Taleesa to learn how to create a website that not only looks professional but also authentically represents your brand, engages potential clients, and stands out amongst your competitors. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Do you really need individual service pages? 13:36
• How to make your personality shine on your website 18:25
• Why avoiding stock images is so important and what you can do instead 25:40
• Why you need to regularly update your website 27:00

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/