Are you accidentally hitting the brakes on your marketing when you should be stepping on the gas during summer?

In today’s first part of the Summer Momentum series, Andrea and Taleesa are talking about how medspa owners can use the slow summer to strategically strengthen their business, especially marketing and systems, so that the holiday season is smoother and more profitable.

Join both Andrea and Taleesa as they give you tips on how you can refresh and ramp up your marketing materials and transform your summer from a slowdown into a growth season.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Using summer to refresh physical marketing materials 3:30
2. Create a focused plan to increase Google reviews 12:06
3. Email & SMS automations and strengthening systems 20:00

Links:

Work with us:

https://smithandcrawford.com/dfy

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering how you can grow your medspa’s revenue without packing your schedule with more appointments?

Today, Andrea and Taleesa are giving you strategies on how you can increase your revenue strategically through things like upsells, and memberships so you don’t have to rely on booking more appointments.

Listen to this episode to learn how strategies like personalized consultations and thoughtful follow-ups turn clients into loyal, long-term superfans who refer others and grow your revenue all without adding more hours to your schedule.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Making more money without booking more appointments 2:20
2. Retail systems, auto-ship, and skincare bundles 5:29
3. Upsells that feel natural and boost results 13:27
4. Treatment plans, personalized consults, follow-ups & memberships 17:51

Links:

Work with us:

https://smithandcrawford.com/dfy

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you actually cashing in on wedding season, or are you just letting thousands of dollars slip by every year?

In today’s episode, Andrea and Taleesa are talking about how you can turn wedding season into a major revenue driver by packaging services for the entire bridal party, and leveraging local collaborations and events to attract high-value bridal clients to your practice.

Join Andrea and Taleesa to learn how you can design profitable 12-, 6-, and 3-month bridal packages and market them to brides so you can capitalize on wedding season and get clients that keep coming back for more.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Bridal Timeline Strategy (12, 6, 3 Months Out) 6:49
2. Bridal Party Packages & Group Incentives 18:52
3. Local Collaborations & Bridal Events 20:50
4. Why Bridal Clients Have Huge Lifetime Value 27:23

Links:

Work with us:

https://smithandcrawford.com/dfy

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

What if one epic content day could keep your feed glowing with a year’s worth of scroll-stopping content?

Today, Andrea and Taleesa are diving into how you can plan and execute a highly organized, multi-location branded photo shoot that fuels months of organic, on-brand content for your medspa. They are also going over what pitfalls you should avoid so you can walk away with tons of video and photo content for your business.

Listen to this episode to get a blueprint on how you can plan the perfect photo shoot, gain months worth of content and save money, stress, and creative energy by doing it right.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Why organic photography is a non‑negotiable for your aesthetic practice 1:00
• Using Pinterest to organize your photo shoot 7:05
• Hiring a videographer for maximum content 17:50
• Hiring a hair and makeup artist 19:04

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

In this special 100th episode of the Aesthetic Pulse podcast, Andrea and Taleesa are celebrating a major milestone and unpacking the most common marketing pain points medspa owners face—and how to fix them.

Join both Andrea and Taleesa in this episode to learn how to turn your biggest medspa marketing complaints into clear, practical solutions you can actually implement.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Pushing past disliking social media 4:30
• What to do when you cannot find good help 14:28
• Problems with your website 24:59
• How to move past generic branding 31:25

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Is your medspa’s digital presence cluttered with outdated bios, broken links, and old promos that could be quietly eroding patient trust?

In today’s episode, Andrea and Taleesa are talking about the importance of digital spring cleaning for your business and why you should be regularly updating your marketing assets to maintain professionalism and trust.

Join both Andrea and Taleesa to get a practical brand-refresh checklist so that your online presence feels current and conversion-ready.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Refresh Instagram bio & pinned posts 4:50
2. Auditing your website 8:40
3. Clean up your booking system 15:17
4. Audit your email list and automations 17:48

Links:

https://polished-profile.teachery.co/polished-profile

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again?

Today, Andrea and Taleesa are talking about the importance of creating high-converting Q2 packages that tap into the real-life deadlines your clients care about most—vacations, weddings, graduations, reunions, and summer events.

Listen to this episode to learn how to design and market the perfect transformational package for your clients, that will keep them coming back for more.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why Q2 is transformation season 3:45
2. Bridal transformation packages 9:27
3. Graduation & young adult confidence packages 14:38
4. Local collabs & focused marketing 26:39

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa?

In today’s episode, Taleesa is sharing her strategy that led to over a million organic views in 30 days on her personal Instagram page including the mindset shift she made to stop chasing trends and start making content she enjoys.

Join Taleesa in this episode to learn how you can make creating content fun again and stop obsessing over vanity metrics.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. The mindset shift 2:56
2. Having fun and using a variety of content formats 7:30
3. Consistency over perfection 11:09
4. Using trial reels strategically 16:46

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice?

Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops.

Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using 60‑, 45‑, and 30‑day timelines so that you get a high-converting event that doesn’t disappoint.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why events matter and high-conversion power of in-person events 2:42
2. 60 days out: Foundation phase 7:31
3. 45 days out: Build your assets 13:19
4. 30 days out: Visibility push 23:12

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are your holiday social posts actually elevating your Medspa’s brand, or just filling your feed with off-brand filler content?

In today’s episode, Andrea and Taleesa are talking about the pitfalls of holiday marketing for esthetic practices, particularly with St. Patrick's Day and giving you tips on how you can align your holiday content and branding so your marketing doesn’t look low-effort.

Join both Andrea and Taleesa as they share how you can incorporate holiday elements into your existing brand colors so you can maintain your brand consistency and trust.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why most holiday marketing fails 4:53
2. Strategies for effective holiday content 13:01
3. Leveraging your stories for holiday content 18:00
4. The importance of strategy over posting for social pressure 28:35

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/