Aesthetic Pulse

Have you ever wondered what the exact steps are you need to take to make sure your event is successful?

Today, Andrea and Taleesa are diving into the 2nd portion of how you can host an event for your medspa and giving you the action steps you can take to have a memorable and profitable event. 

Listen to this episode to get the blueprint you need to make sure your event goes off without a hitch, brings in new clients and creates a memorable experience for everyone. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• What you should be doing 2 months before the event to prepare 2:39
• Building excitement for your event 8:39
• What you need to do a week before the event 13:26
• Ensuring a successful experience the day of 19:41

Links:

Contact us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Today, Andrea and Taleesa discuss the importance of hosting quarterly events for esthetic practices, and how it can help businesses generate significant cash injections and build new client relationships. 

Join Andrea and Taleesa and they highlight the benefits of hosting events for your business and how it can help you bring in more revenue and also foster a sense of community. . 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you should be hosting quarterly events 2:31
• Normalizing services and building trust 11:10
• Establishing expertise 17:10
• Building community 20:32

Links:

Contact us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

In today’s Halloween themed episode, Andrea and Taleesa are talking about common marketing mistakes they see med spa's make and relating them to popular movie “villains.” They're also giving you some tips on how you can make sure you can avoid becoming these villains this Halloween!

Listen to this fun episode to hear some mistakes you might be making and how you can avoid them. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The importance of being approachable and not making fun of clients 9:24
• Making sure you’re engaging with followers and not ghosting your audience 17:47
• Showing your face and personality in marketing 20:57
• The importance of fair and transparent agreements 25:45

Links:

Contact us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering how you can end this year on a high note with the holiday season? 

Today, Andrea and Taleesa are diving into all of the do’s and don’ts for medspa owners during the holidays and giving you all of the strategies you need for a successful Q4. 

Join both Andrea and Taleesa for this episode as they give you a blueprint for holiday success. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Looking at your past successes and repeating promos 6:32
• Making sure your clients can benefit from the promo 9:29
• Planning in advance 18:10
• Making sure you can still enjoy your holiday season 21:49

Links:

Contact us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

On today’s episode, Andrea and Taleesa are giving you the inside scoop on how you can work with Smith and Crawford Company including the details of their three main offerings: branding, websites, and memberships.

Join Andrea and Taleesa in this important episode to learn how you can work with them and how your business could benefit from Smith and Crawford Company. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The branding process and client experience 7:00
• Websites and the importance of user experience 12:50
• The membership and content creation 20:30
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Links:

Contact us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering what pitfalls you should avoid when first opening your med spa? 

Today, Andrea and Taleesa are going over some of the most common mistakes they see new med spa owners make, why these mistakes can be detrimental and how you can avoid making them. 

Listen to this episode to learn how you can build a strong brand identity and grow your business the right way from the start. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you should avoid over-investing in technology 2:40
• How you can have a strong brand identity 9:00
• Why you need to focus on your speciality 21:45

Links:

Contact us: [email protected]

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-membership

Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face? 

Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighting your products and services.

Join both Taleesa and Andrea in this informative episode to learn how you can create fun, appealing content that still showcases your personality without showing your face. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Using engagement tools without showing your face 3:31
• Making your reels informative and professional 26:10
• Collaborating with other clinicians 26:25
• Leveraging your email marketing to stand out from the crowd 29:50

Links:

125 Story Ideas: http://smithandcrawford.com/125-story-ideas

Contact us: [email protected]

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-membership

If you’ve been struggling with optimizing your website and bringing in sales, then this episode is for you! 

Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can’t afford to make them and how you can fix them to turn your website into a lead generator.

Join Taleesa and Andrea in this informative episode to learn everything you need to get your website looking cohesive and bringing in return visits. .

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Quality and transparency in website builds 6:07
• Implementing effective copy 12:38
• Making sure you are legally compliant on your website 17:55
• SEO and email marketing and why you need them 27:15
• One of the biggest mistakes you could be missing with Google 35:30

Links:

Website Guide:

http://smithandcrawford.com/10-mistakes

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-membership

Have you been struggling with building a brand identity for your med spa? 

Today, Andrea and Taleesa are diving into the importance of branding in the med spa industry, and emphasizing the need for cohesive branding across all of your social platforms as well as in your physical storefront. They’re chatting about why you need to have a custom logo and how having unique elements can help you stand out. 

Join Taleesa and Andrea in this episode to learn how you can build your brand identity and elevate your brand to create a high-end, luxury experience for your clients.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you should have multiple variations of your logo 4:02
• Using textures and other unique elements to elevate your brand content 9:51
• Owning your branding assets and having a brand guide 21:30
• The importance of having branded photography 31:36

Links:

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-membership

Are you a med spa owner who’s been wondering how you can market your weight loss membership effectively?

In today's episode, Taleesa and Andrea are talking about offering weight loss and wellness memberships in med spas, the importance of giving comprehensive support to your clients when they’re going through the program and how you can market your membership to new clients.

Join Taleesa and Andrea to learn how to make a content marketing strategy for your weight loss membership and how you can showcase client transformations and provide nutritional guidance so your potential clients feel comfortable.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The challenges and opportunities for weightloss and wellness programs 2:57
• Content strategy for weight loss programs 12:23 
• Compliance and consistency in marketing 25:38
• The weight loss and wellness marketing membership 30:01

Links:

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://aestheticallymarketing.circle.so/checkout/weight-loss-and-wellness

https://smithandcrawford.com/aesthetically-membership