Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice?

In today’s episode, Andrea and Taleesa are comparing football positions to marketing tactics and sharing how you can improve your overall growth and client loyalty through better marketing.

Listen to this fun episode to get tips on setting up a clear and practical marketing strategy for your business. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Offensive marketing strategies 7:20
• Defensive marketing strategies 23:20
• Marketing strategy and client loyalty 34:18
• Understanding your market and staying competitive 38:42

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa? 

Today, Andrea and Taleesa are talking about the importance of hosting events in Q4 and sharing some of their favorite event themes for October, November, and December. 

Join Andrea and Taleesa to learn tips for planning, promoting, and executing successful events including how you can leverage these opportunities for client retention so you can end 2025 with a bang.  

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you should host events in Q4 2:29
• Client retention and relationship building through events 6:26
• Easy and fun event themes for the fall 9:26

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice?

In today’s episode, Andrea and Taleesa are diving into some of the best ways you can use AI in your esthetic practice to enhance your marketing and content. 

Listen to this helpful episode to get tips on how you can use AI for your business without becoming overly reliant and replacing your creativity. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Using AI and ChatGPT for your personal life 5:33
• Using AI for your esthetic practice 15:35
• How you can make sure you don’t become too reliant on AI for your marketing 26:53
• What you should avoid using AI for in your business 30:05

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week?

Today, Andrea and Taleesa are discussing the benefits of their weekly executive meetings, which have significantly improved their business productivity and organization, emphasizing consistent scheduling and a comprehensive agenda. 

Join both Andrea and Taleesa as they give you the inside scoop to hosting your own executive meetings, including actionable steps and organizational tools to improve productivity and communication in your medspa. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Setting up consistent meetings with your team and sharing resources 9:10
• Reviewing finances, distribution, and savings 11:32
• Strategies for client follow-ups and maintaining team accountability. 17:03
• Continuously refining your meeting processes for better results 27:14

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Is the thought of owning a medspa during the holiday season stressing you out already?

Today, Andrea and Taleesa are sharing practical strategies for esthetic practice owners to prepare for the holiday season so you can have stress-free Q4 that maximizes your business potential while preserving your peace of mind.

Listen to this episode to get a roadmap for a lucrative Q4 holiday season that you can still enjoy without being overstressed and overwhelmed. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why it’s so important to plan ahead for the holiday season 3:25
• Why early photo shoots matter 15:20
• How your past successful promotions can help you for the holidays 30:05
• Getting a head start on planning Q4 events now 37:50

Links:

Picture Perfect Photography Guide:

https://smithandcrawfordstore.com/products/picture-perfect-photography-guide

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you struggling to get your med spa noticed online without spending a fortune on marketing?

In today’s episode, Andrea and Taleesa are giving you six creative and affordable SEO strategies to help your med spa get found online without spending thousands of dollars on marketing.

Join Andrea and Taleesa to learn some budget-friendly SEO tactics that will boost your visibility on Google and Instagram and attract more clients without breaking the bank.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• What is SEO and the Google update 5:15
• How you can use client testimonials 20:44
• Getting Google reviews 25:15
• Optimizing your Instagram content and profile for SEO 32:04

Links:

$24 Profile Guide:

https://shop.smithandcrawford.com/products/polished-profile

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you ever wondered how Disney characters relate to your medspa’s marketing strategy? 

Today, Andrea and Taleesa are talking about different marketing strategies using Disney characters as metaphors and talking about how you can leverage different marketing channels effectively for your practice.

Listen to this fun episode to gain insights into building a strong brand and discover how to approach your marketing with confidence and intentionality - all through the unique lens of Disney character traits.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Belle and email marketing 5:44
• Rapunzel and video content 30:14
• Mary Poppins and marketing materials 43:10
• Woody from Toy Story as the perfect character for Google Reviews 47:37

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you looking for some fun ideas to keep your clients happy this summer? 

In today’s episode, Andrea and Taleesa are giving you 10 fun and engaging summer specific ideas to use at your medspa so your clients' experience is memorable and enjoyable. 

Join both Andrea and Taleesa to get some fun and actionable summer ideas to enhance your client experience so you keep clients coming back every season. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Offering a fun summer treat to your clients 6:54
• Encouraging your clients to have fun and carefree while they are in your medspa 13:15
• Giving your medspa a tropical feeling 15:05

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers?

Today, Andrea and Taleesa are going over their experience and results of the Instagram growth challenge they did on their Instagram business page including what worked for them and what didn’t. 

Listen to this episode to learn valuable insights about content strategy, audience engagement, and why it’s so important to experiment in your marketing approach.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The Instagram growth challenge and what needed to be done daily 2:36
• Challenge execution and initial results 6:00
• Positives of the challenge 10:15
• Negative aspects of the challenge 32:00

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you tired of spending hours struggling to create social media content?

In today’s episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice. 

Join both Andrea and Taleesa to get a step-by-step guide to outsourcing your social media and creating a monthly content strategy that works for you.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Challenges in hiring an assistant to help with social media 6:20
• Planning and scheduling your content 14:25
• Creating and approving content 31:20
• Designing and finalizing content 44:10

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/