2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode.

Join Andrea and Taleesa as they share some of the lessons they’ve learned from 2025, chat about new ways to grow your business while prioritizing what’s important, and give you real-life tips to make 2026 your best year yet!

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Recognizing what projects will bring you ROI 8:06
2. Why you should be celebrating small wins 13:23
3. Staying organized and focused with weekly meetings 17:30
4. Creating better boundaries 25:18

Links:

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you been wondering what marketing and business strategies you can use to grow your business as we approach the new year? 

Today, Andrea and Taleesa are giving you the 12 days of Christmas- Medspa edition. They’re going through the 12 things you should be doing to get a thriving and fully booked business going into 2026.

Listen to this fun seasonal episode to get 12 practical tips that will help you to elevate your esthetic practice so you can start the new year on the right step. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• How many emails you should be sending per year 8:48
• Why you need to be doing professional photo shoots and how many you need to have 16:47
• The nine essential marketing materials you need 31:12
• Eleven automations every medspa needs 40:03

Links:

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you looking for creative ways to add a touch of luxury and festive charm to your medspa this holiday season?

In today’s episode, Andrea and Taleesa are sharing fun gift ideas for you and your clinic that can help create a luxurious feeling for your medspa so you can elevate the experience for both clients and your staff. 

Join both Andrea and Taleesa for this episode to get practical ways to bring some extra luxury and joy to your medspa this holiday season. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Creating a luxurious atmosphere 4:59
• Team gifts and break room improvements 9:49
• How you can enhance the client experience 25:19

Links:

Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you been struggling with last minute gift ideas you can offer to your medspa clients this holiday season?

Today, Andrea and Taleesa are giving you 10 easy gift ideas for your esthetic practice and how you can market them effectively to capitalize on Christmas without added stress. 

Listen to this seasonal episode to get practical advice on how you can offer something special to your clients this Christmas season and the last minute marketing strategies you can use to get these packages in front of your audience. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Stocking stuffer station 12:52
• Couples or bestie package 16:26
• Treatment sampler package 22:02
• Marketing strategies for last minute sales 32:06

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you struggling to boost engagement on your Instagram and wondering how you can build a deeper connection with your audience while generating leads?

In today’s episode and fourth part of the Social Success Series, Andrea and Taleesa are chatting about different engagement strategies and the importance of engagement in social media marketing including how these strategies can lead to increased community building and stronger client relationships for your esthetic practice. 

Join Andrea and Taleesa in this episode to get actionable steps for improving your Instagram engagement so you can grow trust and build community.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The importance of engagement on Instagram 2:35
• Outbound engagement 5:28
• Why you need to be replying to stories and DM’s 11:57
• Manychat and increasing engagement 16:58
• Common pitfalls that kill engagement 24:07

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Do you want to learn how to master your Instagram Reels so you can attract more clients for your esthetic practice?

In today’s episode and third part of the Social Success Series, Andrea and Taleesa are talking about the essential components of creating high-converting Instagram Reels and why it’s so important to stay consistent while leveraging different types of Reels content across your profile. 

Listen to this episode to get a blue print on what types of Reels you should be creating and how often you need to post so you can build trust and attract new clients to your practice. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The importance of a hook 10:49 
• Different types of Reels content 15:55
• The secret sauce with algorithm and engagement 21:32
• Audio strategies 25:59
• Common Reels mistakes 29:59

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering how you can master your Instagram stories so you can transform the way your esthetic practice connects with clients?

In today’s episode and second part of the Social Success Series, Andrea and Taleesa are diving into how you can leverage your Instagram stories to showcase your brand’s personality and foster deeper connections with your clients.

Join both Andrea and Taleesa to learn actionable strategies for using Instagram stories to boost your engagement and grow your business.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The benefits of posting live stories 4:20
• Types of different stories 7:14
• Different story categories 29:22
• Common story mistakes 39:55

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Do you want to learn how to use your Instagram feed into a powerful marketing tool that attracts and engages your ideal clients?

In today’s episode, Andrea and Taleesa are chatting about the importance of using Instagram for your esthetic practice including why it’s so important to have professional posts on your feed and how you can uplevel your content by using the right mix of posts, captions, and content planning.

Listen to this first episode of the Social Success Series to learn how to professionally optimize your Instagram feed to attract and engage your ideal clients. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The importance of making your Instagram look professional and cohesive 3:10
• Captions for SEO and how they can help with Google search results 20:40
• Strategies for boosting posts 28:11
• Why you always need a pinned post & what it should be 35:58

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you been looking for ways you can gain support for your business and in your personal life so you can transform your practice without overwhelm? 

Today, Andrea and Taleesa are talking about the importance of support in business and your personal life, including why it’s so important to delegate certain tasks to improve both efficiency and mental health.

Listen to this episode to learn practical strategies for getting essential support in your esthetic practice and your home, so you can prioritize your own well-being while growing your business at the same time. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Marketing support for your business 10:07
• Why you should consider hiring an esthetician 17:41 
• The importance of in-home support 21:15
• Making sure you have an emotional support system 35:15

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you curious about which marketing strategies are truly beneficial and which ones might be holding your business back?

Today, Andrea and Taleesa are chatting about recognizing and avoiding common pitfalls and “tricks” when marketing your medspa and the “treats” or effective marketing strategies you can use to make a difference in your practice. 

Listen to this episode to get actionable advice on how to identify and move away from common marketing “tricks” that don’t deliver real results and how you can grow a stronger, more professional brand. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Some of the most common marketing “tricks” 4:50
• Effective marketing strategies 24:35
• How you can build a strong brand 31:30

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: [email protected]

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/