In this episode, Justin talks with Brian, a family nurse practitioner in South Florida who’s ready to launch his part-time men’s health clinic while juggling shift work, a newborn, and Miami’s competitive market. They walk through choosing the right location, avoiding corporate clinic pitfalls, setting a realistic startup budget, and running lean during the first year. 

Justin breaks down the pros and cons of adding functional medicine, how to price and structure memberships, and why social media consistency can become a major lead source. If you’re planning to open a men’s health or TRT practice, especially in a crowded area, this conversation gives you a clear blueprint for getting started the right way. 

In this episode, Justin reconnects with Alex, a registered nurse who’s taking the leap into entrepreneurship before she even finishes NP school. Alex is launching her hormone and weight loss wellness clinic while working full-time, managing school, and preparing to graduate in 2026. Justin walks her through the essential startup steps, creating SOPs as she builds, structuring provider contracts, choosing the right revenue streams, avoiding common time sinks, and navigating safe prescribing and compounding options. 

They also cover smart marketing for new clinics, how to pace growth during slow seasons, and the mindset shifts needed to stay focused, sane, and profitable. If you’re an RN or NP student looking to open your practice early, this episode offers a clear blueprint for doing it right. 

In this solo episode, Justin breaks down the mindset shifts every nurse practitioner entrepreneur must make to achieve real success. From moving beyond scarcity thinking to taking full ownership of your outcomes, he explains why your internal operating system matters more than any business strategy. 

Justin shares eight core principles: abundance, responsibility, creation over consumption, decision-making, systems, big-picture thinking, high-level peers, and identity rewiring, and shows how each one shapes your income, confidence, and long-term growth. If you're ready to level up your mindset and operate like the successful NP you want to become, this episode lays the groundwork.

In this episode, Justin gets real about what it takes to become a millionaire nurse practitioner. It’s not luck, you have to create your own opportunities by putting yourself out there and taking smart risks. He shares why following the non-negotiable principles, like being your own boss, building a scalable business, letting your money work for you, avoiding consumer traps, and building multiple income streams, is critical for lasting wealth.

Justin breaks down how persistence, learning from failure, and changing your mindset will separate you from everyone stuck in the same old system. You’ll also hear how leverage and delegation aren’t optional if you want to reach the next level. If you’re ready to take control and design your own financial future, this podcast will give you the practical blueprint to start making it happen.

In this episode, Justin opens up about one of the biggest challenges nurse practitioners face when starting or growing a business, fear. Whether it’s fear of failure, fear of losing stability, or fear of not being “ready,” these thoughts can stop even the most capable NPs from moving forward. 

Justin shares honest stories from his own journey, explains why fear is often just misplaced focus, and offers practical ways to push past anxiety and self-doubt. If you’ve ever felt stuck or afraid to take the next step, this conversation will help you shift your mindset and start taking real action toward your goals.

In this episode, Justin dives into the three main types of practices nurse practitioners can build: brick-and-mortar, telemedicine, and hybrid. Whether you're just starting out or looking to grow, Justin shares the real pros and cons of each model, pulling from his years of experience working with hundreds of NPs.

He keeps it real with practical tips on leases, marketing, and keeping costs in check, while explaining why the hybrid model might just be the best of both worlds. If you're trying to figure out the right path for your practice, this episode is full of relatable, actionable advice to help you make it happen.

Building a business is tough, but losing yourself in the process can be even tougher. In this episode, Justin gets real about the hard lessons he learned from growing multiple businesses, including medical clinics and real estate investments. He opens up about the personal sacrifices, stress, and obsessive habits that nearly cost him his peace of mind, important relationships, and true joy.

The good news? He didn’t stop there. Justin shares the breakthrough strategies that helped him reclaim his balance and find a healthier way forward. From setting firm boundaries and managing intrusive thoughts to practicing meditation and learning when to stop chasing “more,” this episode is filled with practical insights for any entrepreneur.

Whether you’re just getting started or scaling your hustle, you don’t need to sacrifice your well-being for financial freedom. Tune in and learn how to keep growing without losing yourself.

In this episode, Justin sits down with Chad, a family nurse practitioner and military veteran with nearly a decade of experience in pain management. Chad is ready to break free from the “golden handcuffs” of his current role to launch a men’s health practice focused on testosterone replacement therapy, peptides, weight loss, and PRP treatments. His goal? To create a niche practice tailored to dads, veterans, and first responders.

They explore the challenges of entering a saturated men’s health market, the pros and cons of telemedicine versus a brick-and-mortar setup, and the importance of standing out in a competitive space. Justin shares why having a physical office can boost credibility and patient acquisition, while also offering practical advice on navigating licensing, DEA requirements, and non-competes. They also discuss creative ways to market a telemedicine practice, from leveraging local communities to building an online presence.

If you’re dreaming of starting your own niche clinic but feel stuck in a secure job, this episode is packed with actionable insights to help you take the leap with confidence.

Are you stuck in a high-stress specialty, dreaming of building something on your own? So was Ryan Parnham.

In this episode, Justin talks with Ryan, a pulmonary critical care NP who is building a men's health telemedicine practice while still working his full-time job. Ryan is passionate about preventative medicine and helping men get real, lasting results, not just a prescription.

They cut through the usual excuses and dive into what it really takes to build a practice on the side:

• Balancing partnerships when you have different risk tolerances.
• Pricing your services to be profitable without scaring away patients.
• The pros and cons of telemedicine versus a physical clinic.
• Why word-of-mouth is more powerful than expensive ads.

If you’re tired of the hospital grind and want to build a business that gives you freedom, this episode lays out the practical steps to get started. Stop waiting for the perfect time. The time is now.

Are you trying to figure out how to price your services? You're not alone. Most NPs get stuck here, paralyzed by what the competition is doing.

In this episode, Justin talks with Laquisha Stahl, a nephrology NP who just launched her own functional medicine practice. She’s navigating the same questions you are: Should you list prices on your website? How do you attract patients without a huge marketing budget? How do you balance a full-time job while building your own business?

They cut through the noise and discuss real-world strategies for setting prices, acquiring your first patients, and building a practice on the side without burning out. Justin breaks down why you shouldn't get hung up on web traffic numbers and how to build a client base organically.

If you’re ready to launch a wellness, HRT, or functional medicine practice, this episode provides the practical, no-nonsense roadmap to get started.