The Elite Nurse Practitioner Show

FNP Christian is one month into his brand new endeavor—a weight loss and hormonal health practice! His business is growing quickly, and Christian is in need of guidance to set up a strong foundation for longitudinal success. Word of mouth and referrals from a trusted personal trainer are doing the job for now, but marketing must ramp up for this practice to thrive.  

Christian gets expert recommendations from Elite NP founder Justin Allan, including steps for web development, paid media strategies, and important PR tactics. He learns the importance of distinguishing his business from the rest, including ways to find inspiration from others while creating a unique image. Justin provides recommendations for efficient EMR systems, POS software, compounding pharmacies, and more. Listen in to learn how a weight loss clinic is made from scratch. It may be easier than you think!  

Jessica is an FNP working full time in a bustling mobile urgent care. Grappling with bouts of burnout since the onset of the COVID-19 pandemic, Jessica is desperate for a change. She now sees the true worth of her license and recognizes her talents as a provider, and is embarking on a new endeavor in the dermatology and aesthetics space.  

As Jessica begins this startup journey alongside a skilled esthetician, she taps into Justin’s keen business expertise. In this episode, we delve into how an NP’s talents and practice authority can be properly utilized to develop a comprehensive service menu. We talk risk management best practices, the benefits of a PLLC, and the specific actions required to break free from the medical industrial complex.  

Becky is an RN working as a nurse educator for a pharmaceutical company. While she enjoys the perks this job offers, she’s drawn to her true passion: functional medicine. After finding healing from a chronic illness through functional medicine, she has now decided to become certified as an FNP and provide care to those in need. She chats with Justin to learn how to hit the ground running after graduation and become a practice owner fast.  

It’s rare that one of our guests has yet to earn their license, but this is a great opportunity for Becky to learn from the best. She can start off on the right foot, using the Elite NP model to get ahead. Becky learns that NP school is what you make of it, so it’s important to forge relationships with like-minded professionals and choose clinical rotations wisely. She walks away with everything she needs to be an NP entrepreneur, so now it’s time to get certified!  

 After the loss of an important partnership that took away half of her practice’s patients, FNP Jamie is on the upswing with a revamped business model. While there are factors stacked against her—including a small rural patient population and the loss of multiple employees within recent years—Jamie is learning from past mistakes and setting up a positive future. A collective 22 years in healthcare has cultivated a strong medical toolkit, and it’s time to sharpen her business skills to flourish financially.  

Justin demonstrates best practices for “doing business as” multiple entities, and the most streamlined ways to integrate services (including medical weight loss and IV treatments). He stresses the importance of knowing your audience, and using digital channels in calculated ways to reach niche populations. Listen in for this inspiring story that demonstrates the perseverance of the Elite NP community, and how it’s never too late to become your best self.  

Jen is a former CNA and current FNP with over twenty years of experience in the healthcare field. She currently works part time in community health and addiction medicine, and has recently taken on a side hustle as an independent provider offering weight loss, HRT, and medical marijuana. Intrinsic business instincts have informed strategic decisions related to insurance acceptance and practice designation, and she now enlists Justin’s help to determine the best use of her time.  

This astute nurse practitioner started her business to be a boss, not give herself another job. She wants to take on this endeavor solo, build a better lifestyle, and find where she flourishes in clinical settings. In this episode, Jen and Justin set this entrepreneur’s priorities straight, create a roadmap for success, and build a stronger patient base in a challenging regional market.  

Hospitalist, clinical education program director, family and acute care nurse practitioner. NP Nick wears many hats, and his practice extends into several high-demand niche areas. Equipped with a solid knowledge base and a strong plan for a membership-based integrative medicine practice, this aspiring NP entrepreneur enlists Justin to help iron out the final details.  

Together, Nick and Justin develop a competitive pricing model for a functional clinic offering hormone replacement therapy, peptides, and weight loss services. Nick learns to develop a web presence that communicates his core philosophies while prominently advertising the full scope of his service menu. The two also get candid about the best ways to foster comfort and trust with male hormone replacement clients, and how to be both a medical resource and a friendly face for those in need. 

Ashley is an NP who has experienced the pitfalls of a salaried position firsthand. After being laid off from a psychiatric healthcare platform due to business restructure, this six-year FNP has balanced three remote part time positions in mental health, weight loss, and urgent care medicine. She has set a goal to take her future into her own hands and developed a solid business plan for a functional psychiatric clinic.  

In this episode, Ashley and Justin lay the groundwork for an efficient startup strategy. Ashley gets valuable advice on property rental, insurance logistics, marketing, and more. By embodying the Elite NP model, this astute nurse practitioner entrepreneur can move away from the harmful business practices of the healthcare industrial complex and treat patients on her terms

With five years of experience at a skilled nursing facility as a bedside RN position, Sarah is an NP who supports patient wellness through each stage of life. This demanding full-time position has left her burnt out and underpaid, inspiring her to branch out independently. However, her recent relocation to a restrictive state poses significant challenges in establishing a private practice.  

Justin creates a roadmap for Sarah to navigate rigid regulations while maximizing her income with a telemedicine-based primary care practice. By conducting detailed market research, Sarah evaluates potential competition and profit margins of a wellness and functional medicine niche. After this eye-opening chat, Sarah is primed for success and is ready to build a business from the ground up.  

Today, we speak with a talented provider who proves that the Elite NP Model really works! Carley is an FNP who has worked in an urgent care clinic and currently runs a thriving medical weight loss clinic that grosses over $70,000 per month. Despite working in an extremely rural area in Iowa, business is booming. Her practice has branched out into hormone replacement and IV therapies, and Carley has expanded her income by practicing at another off-site clinic.  

By engaging her community, building trust, and providing excellent care, Carley has eliminated the need for paid marketing campaigns and relies completely on word of mouth to attract patients. She and Justin cook up even more innovative ways for Carley to leverage her expertise and boost her projected yearly income even higher.  

As NPs, it can be difficult to recognize the true value of our work while navigating the healthcare industry. Lisa, an FNP with a history in ER medicine and a 14-year tenure at a privately-owned women’s health clinic, is overworked, underpaid, and ready for a change. She recognizes the financial prosperity and freedom that comes with business ownership. It’s time for her to broaden her horizons and open a private practice, but she’s not sure where to start.  

Here, Lisa weighs the pros and cons of various niche specialties—and determines whether it’s worth it to return to school. Justin encourages this veteran NP to leverage the skills she already has, utilizing these strengths to build a patient base and practice medicine on her own terms. He recommends a collection of Elite NP courses that can help Lisa figure out which focus areas would fit her work style best, including weight loss, functional medicine, and more.