Kate, FNP, and entrepreneur, who’s embracing the ENP model by balancing part-time work while running her own thriving practice sits down with Justin to discuss her next steps. Kate’s business is doing well, but like many solo entrepreneurs, she’s at a crossroads: How do you grow beyond what you can do alone?

Together, Justin and Kate tackle the challenges of hiring and scaling, emphasizing the crucial shift from solo success to building a team for long-term growth. They discuss how you can operate a successful business solo, but to truly grow and avoid plateauing, you need to invest in the right help. Don’t miss Justin's practical advice, including an estimate of the monthly earnings you should aim for before taking the leap into hiring.

In this episode, Justin dives into the powerful strategy of reinvesting your business earnings with guests Mike and Amy, a married couple of entrepreneurs who’ve experienced incredible growth by putting this concept into practice.

Together, they unpack the idea of 1.5x growth—a practical approach to scaling your business at a sustainable pace. From hiring the right team members to expanding the services you offer in your practice, Justin, Mike, and Amy explore how reinvesting profits can help you build a steadier, faster-growing business.

In this episode, Justin is joined by Misty, an NP who’s seeking guidance on opening a men’s health and weight loss-focused clinic in an already crowded market. Together, they dive into the challenges of starting a business in a saturated area and explore how to stand out while staying true to your vision.

Justin shares practical advice on setting realistic expectations and reminds us that success isn’t always about building a million-dollar empire—it’s about creating a profitable, sustainable business that fits your goals and lifestyle. If you’ve ever dreamed of starting your own clinic or business but felt daunted by the competition, this conversation will leave you inspired and empowered to take the leap with clarity and confidence.

Meet Sarah, an RN on a fast track to her FNP license. With an eclectic knowledge base in both the OR and aesthetics medicine, Sarah has embarked on a practice ownership journey within the last year. She’s in the initial stages of offering hormonal and weight loss therapies—with a specific goal to support patient emotional health through full-body physical transformation. 

Sarah has all the motivation needed to thrive as an NP entrepreneur, but she needs guidance to lay the foundation for a practice that generates significant revenue from the jump. Justin’s main advice? “Be ready”. Before graduation and boards, it’s crucial for Sarah to rent an affordable office space, lay out a strategic marketing plan, and accumulate all the supplies needed to prescribe medicine. By the end of this episode, this emerging NP is ready to forge ahead and gain professional independence. 

Amber was once on a road so familiar to NPs: constantly on call at a hectic pain management clinic, burnt out, overwhelmed, and spending excessive time away from family. She didn’t know another life was possible until she stumbled upon the Elite NP Model by chance: and the rest was history! This Mayo Clinic-educated endocrinology expert has 14 years of experience under her belt, and she is now determined to channel her hard earned expertise into an independent practice. 

She teams up with Justin to brainstorm some strategies to tackle essential business functions. In this episode, our guest learns top ways to maximize profit and patient retention at a hybrid weight loss, HRT, primary care, and mental health practice. We cover the importance of efficient staffing, tiered pricing, telemedicine solutions, and more. 

Tracy, Elite NP's latest podcast guest, proves that it's never too late to shake up your NP career. As an FNP with nearly 30 years of experience, Tracy currently works in a retail walk-in clinic, working through the weekend in 10–11-hour shifts. Finding inspiration from the Elite NP model, she has taken the plunge into practice ownership: cultivating a brand new wellness clinic offering weight loss, HRT, and IV infusion. This is an exciting development in her clinical journey, opening doors to financial freedom, work-life balance, and new opportunities to flex critical skills. As with any business development journey, Tracy is experiencing some growing pains and setbacks as she gets settled and develops a substantial patient base. 

Tracy taps into Justin's expertise to ease these anxieties and gain confidence during this new endeavor.  She learns what's "normal" and what isn't during the grueling startup process, and gets actionable tips to navigate roadblocks. Listeners learn how to prioritize tasks during a time crunch and identify lucrative additions to a clinic service menu. These two NP entrepreneurs also get into the mind of a typical patient to develop clinical protocols that mesh well with lifestyle habits and health goals. 

Jennifer is a true NP rockstar, creating a pediatric neurology clinic just two weeks ago and building her patient base exponentially since then. After a tenure at the first children’s hospital in the state of Montana, she’s taken the skills she’s learned in this fascinating field and embarked on a business development journey. Today, she consults with Justin on how to get the word out about this practice and heal children in need across the nation.  

In this episode, we weigh the importance of both free and paid modes of marketing content distribution. What are the best ways to get the word out without breaking the bank? Jennifer learns how far face to face interaction can truly go, and areas to focus on when attracting a solid base of loyal patients. Jennifer’s story shows that the Elite NP model can be applied to virtually any practice in the field of medicine, and that success can be achieved with just a few simple strategies.  

In this episode we chat with yet another NP bogged down by the hospital hustle. Jen, an FNP with decades of experience in addiction medicine, has pivoted from an inpatient setting to weight loss medicine. While she has tailored her business according to the Elite NP model, utilizing connections, and referring hospital patients, her profits are still falling short. Here, she brainstorms with Justin on ways to boost her business without getting burnt out.  

Jen learns that an expanded service menu may be the way to go, and is curious about hormone replacement therapy. Integrating HRT into an independent NP practice can be hugely beneficial, and provide significant relief to patients of all genders. Listen in to learn how an eclectic clinical environment can improve patient retention, solve staff redundancy, and generate profit.  

FNP Christian is one month into his brand new endeavor—a weight loss and hormonal health practice! His business is growing quickly, and Christian is in need of guidance to set up a strong foundation for longitudinal success. Word of mouth and referrals from a trusted personal trainer are doing the job for now, but marketing must ramp up for this practice to thrive.  

Christian gets expert recommendations from Elite NP founder Justin Allan, including steps for web development, paid media strategies, and important PR tactics. He learns the importance of distinguishing his business from the rest, including ways to find inspiration from others while creating a unique image. Justin provides recommendations for efficient EMR systems, POS software, compounding pharmacies, and more. Listen in to learn how a weight loss clinic is made from scratch. It may be easier than you think!  

Jessica is an FNP working full time in a bustling mobile urgent care. Grappling with bouts of burnout since the onset of the COVID-19 pandemic, Jessica is desperate for a change. She now sees the true worth of her license and recognizes her talents as a provider, and is embarking on a new endeavor in the dermatology and aesthetics space.  

As Jessica begins this startup journey alongside a skilled esthetician, she taps into Justin’s keen business expertise. In this episode, we delve into how an NP’s talents and practice authority can be properly utilized to develop a comprehensive service menu. We talk risk management best practices, the benefits of a PLLC, and the specific actions required to break free from the medical industrial complex.