Are you trying to figure out how to price your services? You're not alone. Most NPs get stuck here, paralyzed by what the competition is doing.

In this episode, Justin talks with Laquisha Stahl, a nephrology NP who just launched her own functional medicine practice. She’s navigating the same questions you are: Should you list prices on your website? How do you attract patients without a huge marketing budget? How do you balance a full-time job while building your own business?

They cut through the noise and discuss real-world strategies for setting prices, acquiring your first patients, and building a practice on the side without burning out. Justin breaks down why you shouldn't get hung up on web traffic numbers and how to build a client base organically.

If you’re ready to launch a wellness, HRT, or functional medicine practice, this episode provides the practical, no-nonsense roadmap to get started.

In this episode, Justin talks with Kelly Dugan, a nurse practitioner who spent years in urology before realizing the field had an untapped opportunity: bringing urology consults directly to nursing homes and assisted living facilities. Kelly shares her journey from ER nurse to private practice, what it was like getting bought out by private equity, and why she’s now building her own mobile urology service.

They discuss the realities of credentialing, malpractice insurance, and billing, but Justin emphasizes a key lesson, don’t get stuck on small details. The most successful NPs focus on patient care, customer service, and getting started. If you’re an NP looking to launch a niche practice or escape the corporate grind, this episode will inspire you to take the leap.

In this episode, Justin talks with Tiffany Balin, a nurse practitioner who grew her practice from a single rented room to a thriving 1,800 sq. ft. clinic with over 400 patients, all in just one year. Tiffany shares how she achieved this growth without paid marketing, the power of word of mouth, when to bring on another provider, and how she’s transitioning to a membership model.

If you’re an NP looking to start or scale your practice, this episode offers real-world lessons on growth, marketing, and avoiding burnout.

In this solo episode, Justin dives into the essentials of creating a business that’s not just a job in disguise, but a sellable asset. He explains the critical steps to transition from being self-employed to a true entrepreneur, including removing yourself from daily operations, developing robust standard operating procedures (SOPs), and ensuring clean financial records.

Justin also highlights the importance of recurring revenue streams, growth potential, and regulatory compliance to make your business attractive to buyers. Whether you’re looking to sell your practice or build a business that runs independently, this episode provides actionable insights to help you achieve financial freedom.

In this solo episode, Justin breaks down the crucial difference between being a true entrepreneur and simply being a self-employed nurse practitioner. Too many NPs start businesses that end up owning them, trading time for money with no end in sight. Justin dives into how to build a business that actually works for you, not one that drains your time, energy, and freedom. 

Learn how to think like an entrepreneur, calculate the return on both your money and your time, and why reinvesting strategically is key to long-term success and autonomy.

If your goal is time freedom, not just income, this episode is your blueprint.

Are you ready to break free from the grind? Join Justin as he chats with Christopher, a seasoned family nurse practitioner making the leap from high-volume primary care to launching his very own men's health and weight loss clinic.

This episode dives deep into the challenges and mindset shifts required to move from employee to business owner. Christopher opens up about his battle with analysis paralysis and shares his struggles in building a practice from scratch. Justin delivers no-nonsense, practical advice to get started fast, covering essential steps like securing a DEA license, malpractice insurance, setting up a simple website, and navigating EMRs and payment processors.

Most importantly, they discuss how to separate your clinician identity from your business identity and evaluate the return on your time and money. It’s time to stop overthinking and start building.

If you're a nurse practitioner or healthcare provider ready to take control of your career and income, this episode is for you. Listen now for actionable advice and the motivation you need to move forward

Justin sits down with Luke, a family nurse practitioner and owner of a men's health clinic, to discuss Luke's inspiring leap from urgent care employee to full-time business owner. Within a year of opening his clinic, Luke has built a thriving practice with 135 recurring patients, all while maintaining weekend hours and avoiding debt.

Throughout the conversation, Justin and Luke explore practical strategies for growth. They dig into key topics like leveraging Facebook communities for free, organic marketing, using Google Ads with LegitScript certification, and optimizing operations through efficient patient tracking and refill systems. Luke also outlines his future plans for scaling, including when to hire additional staff and how to manage financial risk.

Packed with actionable advice, this episode is a must-listen for any NP ready to start or grow their own cash-based practice while keeping costs low and maximizing profitability.

Ever feel like your money’s just sitting there, going nowhere while it could be working harder for you? You’re not alone. Most nurse practitioner entrepreneurs overlook how vital it is to build a financial portfolio that grows alongside their practice. This episode is here to change that.

Justin dives straight into practical strategies that make sense. He walks you through setting up the right emergency fund for personal and business needs, opening a brokerage account, and investing in growth and passive income assets like stocks, bond funds, and short-term treasuries (BIL, anyone?). Whether you’re trying to balance growth versus income strategies or thinking about reinvesting into your own practice, Justin breaks it all down into clear, manageable steps that deliver results.

If you’re ready to stop letting your money gather dust and start building real wealth, this episode is exactly what you need. Hit play and take control of your financial future.

If you’re running a cash-based practice, diversification isn’t optional, it’s survival. This solo episode is all about adding complementary services to protect and grow your income. With weight loss clinics and GLP-1 medications becoming oversaturated and market shifts happening constantly, you can’t afford to rely on just one revenue stream anymore.

Justin breaks down practical ways to expand your service line with options like hormone replacement therapy, alternative weight loss meds, peptides, vitamins, and more. But this isn’t about throwing spaghetti at the wall to see what sticks. Justin explains how to choose services that truly complement your core offering, which ones to avoid altogether, and how to set yourself up operationally (think separate LLCs and clean workflows) so your practice stays organized and scalable.

He also gets real about the state of the industry, from the glut of weight loss clinics out there to the challenges and opportunities that come with being versatile. If you want actionable ideas to diversify, boost your revenue, and future-proof your practice, this episode lays it out in plain terms. Don’t just listen to it. Take action.

Kate returns to share what happens after you get LegitScript certified and how to turn that into serious marketing muscle for your practice.

We cut straight to the point on what works and what doesn’t when running Google Ads, from keyword targeting to creating offers that actually bring in paying patients. Kate opens up about tracking ad performance yourself instead of handing it all off to expensive agencies, so you can get better results by keeping control where it matters.

We also dig into strategies for making your practice stand out in today’s ultra-competitive telemedicine and cash-pay clinic markets. And Kate reveals her next big move: a course designed to teach nurse practitioners how to handle LegitScript certification and marketing in-house, saving time, money, and frustration.

If you’re ready to outmaneuver the competition and grow a thriving, independent practice, this episode is packed with actionable tips you can start using today. Don’t just listen to this one, put it into action.