Kate, an FNP who’s running a solid wellness clinic and looking to expand into men’s health joins Justin for a very interesting conversation. While men’s health is a great addition, Justin emphasizes why she shouldn’t abandon the steady revenue she’s making from weight loss and GLP-1s.

Key takeaway: Don’t throw away a profitable service—build alongside it.

Kate’s strategy? Keep the weight loss revenue flowing while growing men’s health on the side. This way, if GLP-1s become less viable in the future, she won’t be left scrambling. Justin also dives into the importance of LegitScript certification for online advertising, highlighting how Kate’s already seeing a strong return after just a few weeks.

If you’re building a wellness practice, this episode is packed with smart, strategic advice to help you diversify, grow, and protect your business.

In this episode, Justin chats with Jenn, a nurse practitioner juggling a lot—including a profitable primary care practice. The key takeaway? If something in your business is working, don’t walk away from it.

Even if it’s not your passion, a steady income stream is worth preserving. Justin shares how to turn that service line into sustainable, possibly passive income by hiring help, so Jenn can free herself up to focus on the things she does want to pursue.

Bottom line: you don’t have to love every part of your business—but if it’s making money, find a way to keep it alive.

This episode is packed with smart advice for any NP entrepreneur thinking about scaling, simplifying, or pivoting without leaving money on the table.

In this episode, Justin dives into a high-level conversation about business growth, risk-taking, and building something big—before you feel “ready.” Today's guest is Alex an RN who isn’t letting titles or timing hold her back. She’s taking smart, strategic steps to scale her practice now, while she works toward her NP license.

From hiring providers and working with a medical director to setting up protocols and investing in her future, she’s proof that you can build as you go.

If you’ve ever told yourself you need to wait for the “right time” or “right credentials” to start—this one’s for you.

No matter where you are in your journey, there’s always a way forward if you stay focused and use what you’ve got.

In this episode, Justin speaks with Vince, a psychiatric Nurse Practitioner in the early stages of launching his private practice. Like many new business owners, Vince is navigating common challenges—gaining traction, getting found online, and balancing startup costs.

Together, they explore simple, effective steps to help Vince move forward without being overwhelmed. From finding the right space for a Google listing to staying focused on what truly matters, Justin reminds Vince—and all of us—that success is a process, and progress is just around the corner.

If you’re just getting started, this is your reminder: If you want real growth, you have to show up fully—half effort gets half results.

In this episode, Justin sits down with Mercy, an FNP working full-time in oncology while launching her new practice offering TRT, weight loss, and IV infusion services. Like many new entrepreneurs, she’s eager to grow and attract more clients—but growth takes time, and patience is key.

Justin and Mercy discuss why having a strong foundation is crucial when starting a business. Instead of constantly chasing new ideas, it’s important to focus on refining what you already offer and allowing your service lines to grow naturally. Success doesn’t happen overnight, but with the right mindset and consistency, the results will come.

If you’re in the early stages of your business and feeling frustrated with slow growth, this episode is a must-listen. Stay the course, trust the process, and watch your business thrive!

In this episode, Justin is joined by Kary, an FNP launching her med spa and women’s health practice while balancing a job and deciding between cash-based or insurance billing. With so many decisions ahead, it’s easy to get caught up in trying to create the perfect setup—but Justin reminds Kary of an important lesson: you don’t have to reinvent the wheel.

They discuss the power of using what’s already in front of you—whether it’s existing referral networks, available resources, or insurance opportunities—to build a strong foundation. Success isn’t about forcing everything to fit your ideal vision; it’s about adapting and maximizing what’s already there.

If you’re launching or growing a business and feeling stuck on decisions, this episode will give you a fresh perspective on working smarter, not harder!

Join Justin in his conversation with with Amanda, a part-time urgent care provider, and 1099 entrepreneur offering weight loss, HRT, and vitamin injections in her practice. Amanda is passionate about her services, but like many new business owners, she’s struggling with getting patients through the door and making real money.

Justin helps Amanda uncover a crucial truth, at this stage—she's her own biggest obstacle. Overcomplicating pricing, being too flexible with rates, and hesitating to market boldly are all common mistakes. They discuss the importance of standing firm on pricing (the right clients will pay!), using free marketing tools effectively, and simplifying the process to create a steady, profitable business.

If you’ve ever doubted your worth or felt stuck in your business, this episode is packed with the motivation and strategy you need to turn things around!

Join Justin in this special episode, a taste of the exclusive ENIC podcast, as he dives into one of the most overlooked but critical aspects of being a nurse practitioner entrepreneur—having an exit strategy. If you've ever thought about selling your practice but don’t know where to start, this episode breaks it all down.

Learn why selling your business can be the fastest path to financial freedom, how private equity firms and brokers evaluate your clinic, and the key steps you must take to make your business attractive to buyers. Whether you're ready to cash out or just want to prepare for the future, this episode gives you the insider knowledge to navigate the process like a pro.

In this episode, Justin is joined by Mary, an FNP who’s navigating the early stages of her practice while she works full-time at urgent care and PRN teaching. With so many entrepreneurs feeling the pressure to constantly market, expand, and add new services, Mary is learning an important lesson—sometimes, the best move is to wait.

Justin and Mary discuss how not every business needs rapid scaling right away. If things are growing steadily with minimal effort, it’s okay to let them unfold naturally. But what if things aren’t progressing? That’s when it’s time to pivot and take action.

This episode is a reassuring listen for anyone feeling unsure about their next steps. Sometimes, all you need is someone to tell you that you’re on the right track. Keep going.

In this episode, Justin sits down with Amanda, an adult acute care NP balancing a part-time job at a scale nursing facility while running her own wellness practice. Her business has reached autopilot but feels stagnant—now, she’s looking for ways to market and grow.

Justin breaks down the importance of focusing on revenue-generating services early on, even if they’re not your passion. With so many options on the table, Amanda needs to refine her approach based on competition and market demand—whether that means choosing a short-term opportunity or investing in a long-term, more traditional model.

Success isn’t just about working hard; it’s about working smart. Get out there, scale your services, and deliver convenience. And don’t miss Amanda's final question—it’s a game-changer, and Justin’s insight could be exactly what you need to hear.