Join Justin in his conversation with with Amanda, a part-time urgent care provider, and 1099 entrepreneur offering weight loss, HRT, and vitamin injections in her practice. Amanda is passionate about her services, but like many new business owners, she’s struggling with getting patients through the door and making real money.

Justin helps Amanda uncover a crucial truth, at this stage—she's her own biggest obstacle. Overcomplicating pricing, being too flexible with rates, and hesitating to market boldly are all common mistakes. They discuss the importance of standing firm on pricing (the right clients will pay!), using free marketing tools effectively, and simplifying the process to create a steady, profitable business.

If you’ve ever doubted your worth or felt stuck in your business, this episode is packed with the motivation and strategy you need to turn things around!

Join Justin in this special episode, a taste of the exclusive ENIC podcast, as he dives into one of the most overlooked but critical aspects of being a nurse practitioner entrepreneur—having an exit strategy. If you've ever thought about selling your practice but don’t know where to start, this episode breaks it all down.

Learn why selling your business can be the fastest path to financial freedom, how private equity firms and brokers evaluate your clinic, and the key steps you must take to make your business attractive to buyers. Whether you're ready to cash out or just want to prepare for the future, this episode gives you the insider knowledge to navigate the process like a pro.

In this episode, Justin is joined by Mary, an FNP who’s navigating the early stages of her practice while she works full-time at urgent care and PRN teaching. With so many entrepreneurs feeling the pressure to constantly market, expand, and add new services, Mary is learning an important lesson—sometimes, the best move is to wait.

Justin and Mary discuss how not every business needs rapid scaling right away. If things are growing steadily with minimal effort, it’s okay to let them unfold naturally. But what if things aren’t progressing? That’s when it’s time to pivot and take action.

This episode is a reassuring listen for anyone feeling unsure about their next steps. Sometimes, all you need is someone to tell you that you’re on the right track. Keep going.

In this episode, Justin sits down with Amanda, an adult acute care NP balancing a part-time job at a scale nursing facility while running her own wellness practice. Her business has reached autopilot but feels stagnant—now, she’s looking for ways to market and grow.

Justin breaks down the importance of focusing on revenue-generating services early on, even if they’re not your passion. With so many options on the table, Amanda needs to refine her approach based on competition and market demand—whether that means choosing a short-term opportunity or investing in a long-term, more traditional model.

Success isn’t just about working hard; it’s about working smart. Get out there, scale your services, and deliver convenience. And don’t miss Amanda's final question—it’s a game-changer, and Justin’s insight could be exactly what you need to hear.

Listen to Justin sit down with Rachel, an ambitious Acute Care Nurse Practitioner (ACNP) who’s ready to take her business to the next level without letting outside opinions keep getting in the way. Whether it’s doubt from others or the pressure to follow someone else’s path, Rachel is learning that real success comes from focusing on her vision, not the noise around her.

Justin shares a game-changing tip on identifying whether something —be it advice, an opportunity, or even self-doubt—can truly help you grow and become a better person or just hold you back. Together, they dive into the importance of tuning out negativity, trusting your instincts, and staying locked in on what will make you a better entrepreneur.

If you’ve ever struggled with letting outside voices influence your decisions, this episode is a must-listen. It’s time to block out the haters and move forward with confidence!

Kate, FNP, and entrepreneur, who’s embracing the ENP model by balancing part-time work while running her own thriving practice sits down with Justin to discuss her next steps. Kate’s business is doing well, but like many solo entrepreneurs, she’s at a crossroads: How do you grow beyond what you can do alone?

Together, Justin and Kate tackle the challenges of hiring and scaling, emphasizing the crucial shift from solo success to building a team for long-term growth. They discuss how you can operate a successful business solo, but to truly grow and avoid plateauing, you need to invest in the right help. Don’t miss Justin's practical advice, including an estimate of the monthly earnings you should aim for before taking the leap into hiring.

In this episode, Justin dives into the powerful strategy of reinvesting your business earnings with guests Mike and Amy, a married couple of entrepreneurs who’ve experienced incredible growth by putting this concept into practice.

Together, they unpack the idea of 1.5x growth—a practical approach to scaling your business at a sustainable pace. From hiring the right team members to expanding the services you offer in your practice, Justin, Mike, and Amy explore how reinvesting profits can help you build a steadier, faster-growing business.

In this episode, Justin is joined by Misty, an NP who’s seeking guidance on opening a men’s health and weight loss-focused clinic in an already crowded market. Together, they dive into the challenges of starting a business in a saturated area and explore how to stand out while staying true to your vision.

Justin shares practical advice on setting realistic expectations and reminds us that success isn’t always about building a million-dollar empire—it’s about creating a profitable, sustainable business that fits your goals and lifestyle. If you’ve ever dreamed of starting your own clinic or business but felt daunted by the competition, this conversation will leave you inspired and empowered to take the leap with clarity and confidence.

Meet Sarah, an RN on a fast track to her FNP license. With an eclectic knowledge base in both the OR and aesthetics medicine, Sarah has embarked on a practice ownership journey within the last year. She’s in the initial stages of offering hormonal and weight loss therapies—with a specific goal to support patient emotional health through full-body physical transformation. 

Sarah has all the motivation needed to thrive as an NP entrepreneur, but she needs guidance to lay the foundation for a practice that generates significant revenue from the jump. Justin’s main advice? “Be ready”. Before graduation and boards, it’s crucial for Sarah to rent an affordable office space, lay out a strategic marketing plan, and accumulate all the supplies needed to prescribe medicine. By the end of this episode, this emerging NP is ready to forge ahead and gain professional independence. 

Amber was once on a road so familiar to NPs: constantly on call at a hectic pain management clinic, burnt out, overwhelmed, and spending excessive time away from family. She didn’t know another life was possible until she stumbled upon the Elite NP Model by chance: and the rest was history! This Mayo Clinic-educated endocrinology expert has 14 years of experience under her belt, and she is now determined to channel her hard earned expertise into an independent practice. 

She teams up with Justin to brainstorm some strategies to tackle essential business functions. In this episode, our guest learns top ways to maximize profit and patient retention at a hybrid weight loss, HRT, primary care, and mental health practice. We cover the importance of efficient staffing, tiered pricing, telemedicine solutions, and more.