Janelle is an acute and adult care NP with an eclectic career spanning across the internal medicine, cardiology, and general medicine fields. She dreams of sharing the wisdom gained throughout her decade of experience--developing a comprehensive mentorship program for emerging NPs. With the help of Justin and the Elite NP Model, Janelle learns how to educate others, build a thriving business, and balance her current responsibilities with the demands of her academic pursuits.  

This sage NP inspires others to forge their own path, scaling a business slowly and sustainably to phase out of demanding clinical roles. Janelle proves that NPs can help others and make a difference in their community as a business owner.  Tune in for an eye-opening lesson on ways to develop individuality, find your “special talent”, and broadcast positive messaging to others embarking on their career journey.  

After experiencing postpartum depression as a new mom, PMHNP Amy was inspired to create a mental health clinic specializing in reproductive psychology. Offering medication management through an integrative mental health lens, Amy’s clinic is a place for her to display her skills and explore her niche without inhibition. With the practice generating over $10,000 per month after only six months in operation, Amy seeks ways to keep the momentum going and pinpoint areas of potential expansion.  

What are the best ways to manage administrative duties without compromising clinical components? How can NPs prevent “compassion fatigue” with large caseloads?  Do we really have to spend money to make money? Justin addresses these questions and more in our latest episode.  

Taking the plunge into business ownership as an NP can be tricky. Amber, an FNP whose scope of practice spans from telemedicine case management to hormone replacement and ketamine infusion, connects with Justin Allan for valuable business development strategies.

 This ambitious medical entrepreneur works to grow an independent practice in multiple states while remaining employed, using her free time effectively to make smart money moves.  

Justin gives Amber tailored advice according to her niche specialties, helping to brainstorm logistical models to streamline care protocols. We take a deep dive into strategic debt spend down practices, and how to use credit cards and business loans to boost financial well-being. This episode discusses the value of a standard operating procedure, best practices for navigating non-competes, and optimizing digital platforms to attract specific patient demographics. 

Today we speak with Kimberly, an adult and women’s health nurse practitioner working in the VA hospital system. A Navy veteran, Kimberly pivoted to an NP career after working as a dental hygienist for over 20 years. She plans to work under the federal medical system to earn a substantial pension, while simultaneously operating her own practice to generate supplementary income.  

In this episode, Kimberly learns how to bring her practice to life. She has all the puzzle pieces needed to flourish in her field: an LLC, a payment processing platform, a telemedicine model, and a potential brick and mortar location. Justin uses his expertise to give Kimberly actionable steps for the creation of a thriving business. We cover the ideal strategies for developing a niche, running a cash-only practice, dealing with competition from large-scale healthcare entities, and more.  

Mandy is a former pediatric ER nurse who opened a wellness and aesthetics practice in 2023. She adopted the principles of holistic and functional medicines to address the many failings of the American healthcare system. After partnering with a dedicated functional medicine nurse to expand the practice’s patient base via telemedicine, she now aims to return to her roots as a pediatric specialist.  

Mandy’s main priority is quality pre and post-natal health— developing solid relationships with moms and caring for their children from the newborn stage and beyond. Tune in to hear Justin’s strategies for attracting key client demographics, navigating state restrictions, and building a concierge medicine model. We’ll cover logistical best practices, including the creation of independent LLCs, malpractice insurance, budgeting, and more. 

This week’s episode explores one clinician’s journey from RN to NP. Eric, a labor and delivery nurse turned nurse practitioner, has dreams of becoming the owner of a men’s health clinic. Justin provides expert advice for making the most of these transitionary periods, including ways to find financial freedom from the jump.  

Eric’s story is highly relatable to many NPs, including those struggling to navigate the hyper-competitive medical job market while grappling with student loan debt. Listeners will learn actionable strategies for securing passive income through telemedicine and subscription-based practice models, and ways to gain credibility within niche practice areas.  

Meet Rob, a family nurse practitioner who recently founded a men’s health and weight loss side practice. Rob has found success by following the Elite NP model, building a niche business and developing strategies to further expand his clinic. In this episode, Rob taps into Justin’s clinical and business development expertise to create punchy marketing initiatives, target potential clients, and streamline operational processes.  

Tune in to learn the pros and cons of this clinical focus, with actionable tips to quickly cultivate a self-sustaining business. We cover key tactics for establishing a recurring patient base, effectively addressing unique health challenges to gain trust and loyalty.  

Michael, an NP with extensive experience in geriatric medicine and exercise science, is the new owner of an independent practice specializing in weight loss medicine, functional primary care, and hormone therapies. Here, he speaks with Justin about the growing pains of his new clinic and how to make the most of his time and startup capital. This conversation highlights the importance of marketing in the growth of medical businesses, and how to tailor service menus based on the needs of served communities. 

Our latest episode is an ideal case study for regimented business development. Learn how to transform your practice from a “shell” into a thriving presence within your regional market. Topics include vendor vetting processes, real estate acquisition, digital
 outreach, and more.  

This episode features husband-and-wife duo Megan and Jamison—two medical professionals interested in starting up a psychiatric wellness clinic. Justin provides the couple with step-by-step tips for building a business from the ground up, including strategic accreditation, identification of target populations, and insurance logistics. We address the pros and cons of Medicaid and Medicare acceptance and suggest ways to introduce supplementary services into focused practices.  

Our guests are now equipped with the knowledge and confidence needed to cultivate their practice and serve patients with diverse needs. Listeners can learn how to incorporate functional medicine principles into their mental health toolkit and build trust within their client base.  

Today we speak with Gina and Stephanie, two multidisciplinary NPs who co-run a practice specializing in weight loss medicine, mental health care, and LGBTQ+ focused services. During this in-depth discussion, Justin provides actionable tips for creating a cohesive brand and robust SEO marketing strategy to foster business growth and visibility. Gina and Stephanie learn to blend their skill sets to create holistic treatment models for clients, using a synergistic referral system to promote patient retention. 

This episode also focuses on the intricacies of time management for medical providers. These ambitious NPs learn how to prioritize tasks in strategic ways—juggling education, charting, business development, and more. Tune in for a lowdown on the best ways to
 promote wellness in vulnerable populations while flourishing under the Elite NP Model.