Justin sits down with Luke, a family nurse practitioner and owner of a men's health clinic, to discuss Luke's inspiring leap from urgent care employee to full-time business owner. Within a year of opening his clinic, Luke has built a thriving practice with 135 recurring patients, all while maintaining weekend hours and avoiding debt.

Throughout the conversation, Justin and Luke explore practical strategies for growth. They dig into key topics like leveraging Facebook communities for free, organic marketing, using Google Ads with LegitScript certification, and optimizing operations through efficient patient tracking and refill systems. Luke also outlines his future plans for scaling, including when to hire additional staff and how to manage financial risk.

Packed with actionable advice, this episode is a must-listen for any NP ready to start or grow their own cash-based practice while keeping costs low and maximizing profitability.