After the loss of an important partnership that took away half of her practice’s patients, FNP Jamie is on the upswing with a revamped business model. While there are factors stacked against her—including a small rural patient population and the loss of multiple employees within recent years—Jamie is learning from past mistakes and setting up a positive future. A collective 22 years in healthcare has cultivated a strong medical toolkit, and it’s time to sharpen her business skills to flourish financially.  

Justin demonstrates best practices for “doing business as” multiple entities, and the most streamlined ways to integrate services (including medical weight loss and IV treatments). He stresses the importance of knowing your audience, and using digital channels in calculated ways to reach niche populations. Listen in for this inspiring story that demonstrates the perseverance of the Elite NP community, and how it’s never too late to become your best self.  

Jen is a former CNA and current FNP with over twenty years of experience in the healthcare field. She currently works part time in community health and addiction medicine, and has recently taken on a side hustle as an independent provider offering weight loss, HRT, and medical marijuana. Intrinsic business instincts have informed strategic decisions related to insurance acceptance and practice designation, and she now enlists Justin’s help to determine the best use of her time.  

This astute nurse practitioner started her business to be a boss, not give herself another job. She wants to take on this endeavor solo, build a better lifestyle, and find where she flourishes in clinical settings. In this episode, Jen and Justin set this entrepreneur’s priorities straight, create a roadmap for success, and build a stronger patient base in a challenging regional market.  

Hospitalist, clinical education program director, family and acute care nurse practitioner. NP Nick wears many hats, and his practice extends into several high-demand niche areas. Equipped with a solid knowledge base and a strong plan for a membership-based integrative medicine practice, this aspiring NP entrepreneur enlists Justin to help iron out the final details.  

Together, Nick and Justin develop a competitive pricing model for a functional clinic offering hormone replacement therapy, peptides, and weight loss services. Nick learns to develop a web presence that communicates his core philosophies while prominently advertising the full scope of his service menu. The two also get candid about the best ways to foster comfort and trust with male hormone replacement clients, and how to be both a medical resource and a friendly face for those in need. 

Ashley is an NP who has experienced the pitfalls of a salaried position firsthand. After being laid off from a psychiatric healthcare platform due to business restructure, this six-year FNP has balanced three remote part time positions in mental health, weight loss, and urgent care medicine. She has set a goal to take her future into her own hands and developed a solid business plan for a functional psychiatric clinic.  

In this episode, Ashley and Justin lay the groundwork for an efficient startup strategy. Ashley gets valuable advice on property rental, insurance logistics, marketing, and more. By embodying the Elite NP model, this astute nurse practitioner entrepreneur can move away from the harmful business practices of the healthcare industrial complex and treat patients on her terms

With five years of experience at a skilled nursing facility as a bedside RN position, Sarah is an NP who supports patient wellness through each stage of life. This demanding full-time position has left her burnt out and underpaid, inspiring her to branch out independently. However, her recent relocation to a restrictive state poses significant challenges in establishing a private practice.  

Justin creates a roadmap for Sarah to navigate rigid regulations while maximizing her income with a telemedicine-based primary care practice. By conducting detailed market research, Sarah evaluates potential competition and profit margins of a wellness and functional medicine niche. After this eye-opening chat, Sarah is primed for success and is ready to build a business from the ground up.  

Today, we speak with a talented provider who proves that the Elite NP Model really works! Carley is an FNP who has worked in an urgent care clinic and currently runs a thriving medical weight loss clinic that grosses over $70,000 per month. Despite working in an extremely rural area in Iowa, business is booming. Her practice has branched out into hormone replacement and IV therapies, and Carley has expanded her income by practicing at another off-site clinic.  

By engaging her community, building trust, and providing excellent care, Carley has eliminated the need for paid marketing campaigns and relies completely on word of mouth to attract patients. She and Justin cook up even more innovative ways for Carley to leverage her expertise and boost her projected yearly income even higher.  

As NPs, it can be difficult to recognize the true value of our work while navigating the healthcare industry. Lisa, an FNP with a history in ER medicine and a 14-year tenure at a privately-owned women’s health clinic, is overworked, underpaid, and ready for a change. She recognizes the financial prosperity and freedom that comes with business ownership. It’s time for her to broaden her horizons and open a private practice, but she’s not sure where to start.  

Here, Lisa weighs the pros and cons of various niche specialties—and determines whether it’s worth it to return to school. Justin encourages this veteran NP to leverage the skills she already has, utilizing these strengths to build a patient base and practice medicine on her own terms. He recommends a collection of Elite NP courses that can help Lisa figure out which focus areas would fit her work style best, including weight loss, functional medicine, and more. 

Monica is a midwife, family NP, and psych NP who works part-time at a mental health clinic while running a psychiatric side practice. As an expectant mother, Monica is in search of an income stream that is flexible, time-efficient, and low overhead. Her new path in psychiatric medicine led to the startup of her independent business that is supported through a popular telemedicine platform. While she enjoys the “hands-off” nature of the site, Justin poses some important questions that Monica should consider before
 taking the plunge full time.  

In this episode, Justin outlines the pros and cons of practicing through online third-party healthcare corporations—including the specific terms of insurance credentialling, patient retention, charting, and more. This serious brainstorming session gives Monica inspiration for new ways to become more independent, including the integration of more providers and an expanded service menu.  

This episode features Misty, a seasoned RN turned NP who works part time in a wound care clinic while running her own practice. Misty’s eclectic private clinic focuses on aesthetics, hormone replacement, medical weight loss, and IV hydration services. With lofty goals to open a second practice and overcome the growing pains of the startup phase, she utilizes Justin’s keen business instincts to grow and thrive financially.  

Using the Elite NP Model, Misty brainstorms the next steps of her career. It’s time to make an exit from her staff job and instead cultivate new specialty skills that provide value to her independent practice. By leveraging professional and personal connections, this business-minded NP aligns her priorities and develops a strategic future roadmap.  

Janelle is an acute and adult care NP with an eclectic career spanning across the internal medicine, cardiology, and general medicine fields. She dreams of sharing the wisdom gained throughout her decade of experience--developing a comprehensive mentorship program for emerging NPs. With the help of Justin and the Elite NP Model, Janelle learns how to educate others, build a thriving business, and balance her current responsibilities with the demands of her academic pursuits.  

This sage NP inspires others to forge their own path, scaling a business slowly and sustainably to phase out of demanding clinical roles. Janelle proves that NPs can help others and make a difference in their community as a business owner.  Tune in for an eye-opening lesson on ways to develop individuality, find your “special talent”, and broadcast positive messaging to others embarking on their career journey.