Kate, an FNP who’s running a solid wellness clinic and looking to expand into men’s health joins Justin for a very interesting conversation. While men’s health is a great addition, Justin emphasizes why she shouldn’t abandon the steady revenue she’s making from weight loss and GLP-1s.

Key takeaway: Don’t throw away a profitable service—build alongside it.

Kate’s strategy? Keep the weight loss revenue flowing while growing men’s health on the side. This way, if GLP-1s become less viable in the future, she won’t be left scrambling. Justin also dives into the importance of LegitScript certification for online advertising, highlighting how Kate’s already seeing a strong return after just a few weeks.

If you’re building a wellness practice, this episode is packed with smart, strategic advice to help you diversify, grow, and protect your business.