Are you trying to stand out in a saturated market? Most practices work hard to serve everyone but end up serving no one particularly well. This week on Episode 173: From Saturated to Specialized, we’re talking with Natalia, a family nurse practitioner who runs her own practice but is starting to feel the effects of a crowded field.

Together, we discuss why rebranding her practice to focus on veterans and first responders might be the game-changing strategy she needs. Natalia shares her experience using VA disability exams as a successful revenue stream and considers how narrowing her niche could attract loyal, cash-pay patients. We also explore actionable steps to set your practice apart, build a sustainable patient panel, and avoid burnout.

If you're ready to stop competing and start specializing, this episode is packed with practical tips to take your business to the next level.

To watch the video on YouTube you can watch it here: https://youtu.be/49zK9ivoKf8