In this episode, Justin talks with Brian, a family nurse practitioner in South Florida who’s ready to launch his part-time men’s health clinic while juggling shift work, a newborn, and Miami’s competitive market. They walk through choosing the right location, avoiding corporate clinic pitfalls, setting a realistic startup budget, and running lean during the first year. 

Justin breaks down the pros and cons of adding functional medicine, how to price and structure memberships, and why social media consistency can become a major lead source. If you’re planning to open a men’s health or TRT practice, especially in a crowded area, this conversation gives you a clear blueprint for getting started the right way.