Justin sits down with Luke, a family nurse practitioner and owner of a men's health clinic, to discuss Luke's inspiring leap from urgent care employee to full-time business owner. Within a year of opening his clinic, Luke has built a thriving practice with 135 recurring patients, all while maintaining weekend hours and avoiding debt.

Throughout the conversation, Justin and Luke explore practical strategies for growth. They dig into key topics like leveraging Facebook communities for free, organic marketing, using Google Ads with LegitScript certification, and optimizing operations through efficient patient tracking and refill systems. Luke also outlines his future plans for scaling, including when to hire additional staff and how to manage financial risk.

Packed with actionable advice, this episode is a must-listen for any NP ready to start or grow their own cash-based practice while keeping costs low and maximizing profitability.

Ever feel like your money’s just sitting there, going nowhere while it could be working harder for you? You’re not alone. Most nurse practitioner entrepreneurs overlook how vital it is to build a financial portfolio that grows alongside their practice. This episode is here to change that.

Justin dives straight into practical strategies that make sense. He walks you through setting up the right emergency fund for personal and business needs, opening a brokerage account, and investing in growth and passive income assets like stocks, bond funds, and short-term treasuries (BIL, anyone?). Whether you’re trying to balance growth versus income strategies or thinking about reinvesting into your own practice, Justin breaks it all down into clear, manageable steps that deliver results.

If you’re ready to stop letting your money gather dust and start building real wealth, this episode is exactly what you need. Hit play and take control of your financial future.

If you’re running a cash-based practice, diversification isn’t optional, it’s survival. This solo episode is all about adding complementary services to protect and grow your income. With weight loss clinics and GLP-1 medications becoming oversaturated and market shifts happening constantly, you can’t afford to rely on just one revenue stream anymore.

Justin breaks down practical ways to expand your service line with options like hormone replacement therapy, alternative weight loss meds, peptides, vitamins, and more. But this isn’t about throwing spaghetti at the wall to see what sticks. Justin explains how to choose services that truly complement your core offering, which ones to avoid altogether, and how to set yourself up operationally (think separate LLCs and clean workflows) so your practice stays organized and scalable.

He also gets real about the state of the industry, from the glut of weight loss clinics out there to the challenges and opportunities that come with being versatile. If you want actionable ideas to diversify, boost your revenue, and future-proof your practice, this episode lays it out in plain terms. Don’t just listen to it. Take action.

Kate returns to share what happens after you get LegitScript certified and how to turn that into serious marketing muscle for your practice.

We cut straight to the point on what works and what doesn’t when running Google Ads, from keyword targeting to creating offers that actually bring in paying patients. Kate opens up about tracking ad performance yourself instead of handing it all off to expensive agencies, so you can get better results by keeping control where it matters.

We also dig into strategies for making your practice stand out in today’s ultra-competitive telemedicine and cash-pay clinic markets. And Kate reveals her next big move: a course designed to teach nurse practitioners how to handle LegitScript certification and marketing in-house, saving time, money, and frustration.

If you’re ready to outmaneuver the competition and grow a thriving, independent practice, this episode is packed with actionable tips you can start using today. Don’t just listen to this one, put it into action.

If your business feels like it’s running you into the ground, it’s time to make a shift. On Episode 176 of the podcast, Justin unpacks the two hats every nurse practitioner entrepreneur must master: the clinician and the business owner.  

This episode dives into the key mindset shifts you need to stop blending these roles and start thriving. From practical time-blocking strategies to setting non-negotiable boundaries around pricing and policies, you’ll learn how to protect your energy while growing your income.  

If you’ve caught yourself juggling patient care with half-finished emails or squeezing bookkeeping between visits, this episode is your call to action. Time to step into the CEO role your business and sanity need.  

Listen now and learn how to make your business work for you.

Are you ready to make the leap from employee to entrepreneur? This week on The Elite NP Show, we sit down with Candice, a family nurse practitioner with nearly a decade of primary care experience, who’s gearing up to launch her very own wellness practice focused on hormone replacement therapy and weight loss.

Discover how to leverage your existing knowledge and skills to carve out new opportunities, even in regulated industries. We’ll walk you through practical strategies for navigating a non-compete agreement, balancing your time as a full-time employee, and building a side gig into a thriving business. Plus, learn why offering complementary services is your secret weapon to staying ahead in a rapidly shifting healthcare landscape.

Listen now and empower yourself to turn your professional experience into entrepreneurial success!

Are your investments truly paying off? Whether it’s the stock market, real estate, or your own business, every dollar should work harder for you.
In this value-packed episode of The Elite NP Show, host Justin Allan dives into high-impact investments for nurse practitioners and healthcare professionals. Discover smart marketing strategies, tips for hiring the right staff, and how to scale your practice successfully. Whether you’re growing your nurse practitioner business or boosting your healthcare practice, this episode is full of actionable advice to help you maximize returns and achieve long-term success.

You’ll learn how to assess every decision with one key question, why reinvesting in your business often outperforms traditional assets, and where to focus your efforts for both financial and time freedom.

"You’ll make more money investing in your business than in the stock market, real estate, or Bitcoin. Always ask yourself, will this investment increase my bottom line?"

Tune in now and start making informed decisions to grow your practice and your income.

👉 Ready to take your investments and decision-making to the next level? Check out our courses designed to help you make smart choices and maximize your business growth.

https://courses.elitenp.com/

Are you trying to stand out in a saturated market? Most practices work hard to serve everyone but end up serving no one particularly well. This week on Episode 173: From Saturated to Specialized, we’re talking with Natalia, a family nurse practitioner who runs her own practice but is starting to feel the effects of a crowded field.

Together, we discuss why rebranding her practice to focus on veterans and first responders might be the game-changing strategy she needs. Natalia shares her experience using VA disability exams as a successful revenue stream and considers how narrowing her niche could attract loyal, cash-pay patients. We also explore actionable steps to set your practice apart, build a sustainable patient panel, and avoid burnout.

If you're ready to stop competing and start specializing, this episode is packed with practical tips to take your business to the next level.

To watch the video on YouTube you can watch it here: https://youtu.be/49zK9ivoKf8

When passion isn’t profitable, you’ve got tough choices to make

Episode 172 dives straight into the brick wall many nurse practitioners hit when their "dream" clinic just won’t pay the bills. Johanna shares her reality check running an aesthetics and weight loss clinic that drains more money than it brings in. But here’s the hard truth: we show why doubling down on something just because you want it to succeed won’t make the numbers work.  

We pull apart what’s actually working for Johanna (her profitable VA exams) and lay out the blueprint for scaling what pays, not what drains you. You’ll hear plain advice on letting go, cutting unnecessary expense, and leaning hard into objective business decisions.  

If you’re trying to force a business to succeed while ignoring where your real money is coming from, you’ll want to hear this. Stop working harder for less. Get the clarity and action steps you need to make your next move profitable.  

If you want to watch the video, check out https://youtu.be/mZBwTMuQOA4

 In this episode, we explore Laura’s journey through the ups and downs of building a practice that accepts insurance. Her story highlights a common pitfall: letting a single bad experience, like working with an unreliable medical biller, affect major business decisions. 

Justin talks to Laura about how the right team can make or break your trajectory and why it’s critical not to let one person shift the entire course of your business. Whether you're debating cash vs. insurance or struggling with a toxic hire, this episode is a reminder to take control, make smart adjustments, and keep your long-term vision intact.