In this episode, Justin sits down with a chiropractor who is preparing to become a nurse practitioner and is looking to expand his existing practice by integrating medical services.

They walk through how to approach this transition strategically, including how to introduce services like hormone therapy and injections, how to ease into a new scope of practice, and how to use an existing patient base to build momentum.

The conversation also highlights practical ways to grow without relying on paid advertising, focusing instead on word of mouth, patient experience, and simple content strategies that build trust and visibility over time.

Overall, this episode offers a clear and grounded look at how to expand a practice step by step while creating new opportunities for growth and long-term success