In this episode, Justin is joined by Misty Ford, a family nurse practitioner who has spent years building successful clinics for other providers and is now preparing to launch a wellness practice of her own. 

Together, they work through everything from choosing the right services and creating a brand that clearly communicates value, to finding effective ways to market the practice and connect with the right patients. They also discuss why focusing on complementary services, instead of trying to offer everything, can create a stronger patient experience and a more sustainable business. 

Whether you're preparing to open your first practice or refining your vision before launch, this conversation is full of practical ideas for building a business that's focused, memorable, and positioned for long-term growth.