The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures?

In this solo episode of Spa Marketing Made Easy, I’m diving into the six most common reasons spa owners don’t scale to a million-dollar business—and how to fix them.

From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth.

What you’ll learn during this episode:

• Why recurring revenue is the bedrock of scalable med spa success

• The biggest mistake spa owners make with pricing—and how to correct it

• The key metrics that actually matter (and how to track them)

• How to identify and lead with your highest-profit services

• The simple structure behind sales funnels and why you need one

• Why your strategic partnerships and network are the ultimate growth accelerator

Resources Mentioned in Episode #428: Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That

• Learn more at americanmedspa.org (AMSPA data source)

• Access our Spa Capacity Calculator inside APA - become a member here!

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Do you believe you don’t have time to network or that relationship marketing just isn’t for you? If so, you’re not alone—and you might be holding back your spa’s true growth potential.

In this episode of Spa Marketing Made Easy, we’re busting the six biggest myths Spa CEOs believe about relationship marketing. These misconceptions could be limiting your visibility, customer loyalty, and overall growth.

From strategic partnerships to authentic community engagement, I’m sharing actionable strategies that will help you shift your perspective, build meaningful connections, and unlock new opportunities for long-term success.

Whether you’re an introvert, unsure where to start, or worried you can’t track ROI—this episode is your guide to turning relationships into revenue.

What you’ll learn during this episode:

• Why authentic relationship marketing is essential to spa growth

• The six biggest myths holding back spa CEOs—and how to bust them

• Real-world strategies to build strategic partnerships and expand visibility

• How to create a systemized approach to relationship marketing—even if you’re short on time

• The power of small, consistent action for long-term success

Resources Mentioned in Episode #426: 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth

• Listen to EP 424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business

• Learn more about Successful Ads Club

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

When business slows or budgets tighten, giving a raise might not be feasible—but that doesn’t mean you can’t show your team how much they matter. In this episode of Spa Marketing Made Easy, I’m sharing 10 powerful and practical ways you can make your team feel valued, even when financial rewards aren’t an option.

As Spa CEOs, our job is to lead from the heart while keeping our business financially strong. From creating a culture of appreciation to offering flexible scheduling and professional development opportunities, this episode is packed with ideas that foster loyalty, boost morale, and help you build a workplace your team loves to be part of.

What you’ll learn during this episode:

• The power of personalized appreciation and recognition

• Creative, cost-effective rewards that truly matter

• How flexible scheduling and time off impact team morale

• Simple team rituals that boost culture and bonding

• How to encourage feedback and give your team a voice

Resources Mentioned in Episode #426: 10 Ways to Make Your Team Feel Valued

• Book: The 5 Love Languages of the Workplace by Gary Chapman

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

In this powerful episode of Spa Marketing Made Easy, we’re diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy.

I’m joined by Susanne Schmaling, a seasoned aesthetic industry professional and the force behind the Esthetics Council. With over 30 years of experience and a passion for protecting our profession, Susanne champions professional standards, skills education, and legislative representation for estheticians nationwide. Her clinical skincare and curriculum development expertise has shaped educational frameworks across the industry, empowering practitioners with science-based approaches to skin health.

We cover the real impact of state regulations, and what you need to know to keep your business—and your license—safe.

This conversation is a must-listen for every Spa CEO who wants to be informed, empowered, and ready to protect the future of our profession.

What you’ll learn during this episode:

• The current challenges surrounding the state-by-state scope of practice regulations

• What aestheticians need to know about memos vs. legally binding regulations

• How industry professionals can get involved in protecting their licenses and practices

• Legislative updates from Illinois, Texas, Idaho, and more

• Why education, clarity, and advocacy are key to preserving our profession

Resources Mentioned in Episode #425: Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling

• Visit the Esthetics Council website

• Connect with the Esthetics Council on Facebook and Instagram

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve.

In this Spa Marketing Made Easy episode, I’m pulling back the curtain on how we’re using ChatGPT to streamline content creation, optimize lead flow, and free up valuable time to focus on what truly matters—building real human-to-human connections. I’ll share the exact process we used to train ChatGPT to match our brand voice, plus the specific prompts you can start using today to improve your social media, ads, SEO, and referral marketing.

AI isn’t a magic bullet, but it can be a powerful tool to future-proof your spa business when used strategically. Tune in to learn how to work smarter, not harder—and don’t forget to grab our free guide with 26 ChatGPT prompts to start implementing these strategies today!

What you’ll learn during this episode:

• How to train ChatGPT to match your brand voice

• Specific prompts to improve your social media, ads, & SEO

• Why AI is a tool, not a replacement—and how to use it wisely

Resources Mentioned in Episode #424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business

• Download our free guide with 26 ChatGPT prompts that help you save time, attract more clients, and streamline your marketing!

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen!

With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves. 

What you’ll learn during this episode:

• How to get your signature products off the ground as a self-funded product creator 

• The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand 

• The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line 

• What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory 

Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group

• Learn more about mSEED Group on their website 

• Follow mSEED group on Instagram

• Connect with Anthony on Instagram, TikTok and LinkedIn 

• Listen to our past episode mentioned with Jamie Kern Lima - Episode 211: Going from Underestimated to Unstoppable 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously. 

Your alarm bells and skepticism might be triggered, and that’s good! As a Spa CEO, it’s critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take off fast and with a lot of power (and profitability). One of those pathways is acquisition – either you acquire a business or yours gets acquired. 

Joining me on Episode 422 is Susan Wos, a former hairstylist and salon owner who now helps sell beauty industry businesses across the U.S. through her company, Salonspa Connection. Susan has sold beauty industry businesses of all shapes and sizes since 2019. She now has a team of 17 brokers and assistants working with her to help Spa CEOs layer acquisition into their overarching entrepreneurial growth and wealth-building strategy.

What you’ll learn during this episode:

• What Susan is seeing in the current beauty and wellness landscape regarding acquisitions, private equity, and market trends

• What types of businesses are entrepreneurs looking to acquire, and what kinds of spa and aesthetic practices make for a lucrative acquisition 

• The ins and outs of the business buying process (both from the seller and buyer perspective) and what assets carry the highest value 

• What to expect when entertaining an acquisition offer and how to go about valuing a business to sell or buy, plus Susan’s top tips for those looking to build acquisition into their growth strategy

Resources Mentioned in Episode #422: Growth Through Acquisition with Susan Wos of Salonspa Connection

• Learn more about Salonspa Connection on their website 

• Check out Salonspa Connection’s free Valuation Calculator here

• Connect with Susan Wos on LinkedIn 

• Follow Salonspa Connection on Facebook and Instagram 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing. 

That’s why this year, I’m focusing on teaching you how to focus on profitability. In this episode of Spa Marketing Made Easy, I’ll discuss three steps you can take today to help increase your profit margins to continue growing your business and being financially sound, even if the economy or your environment is unstable. 

What you’ll learn during this episode:

• Why profit needs to be the number one KPI you understand how to grow in your spa business and why it’s so critical to your company and personal success

• What you’re missing out on if you’re solely focusing on the bigger-picture numbers, like top-line revenue, without digging into the data on how much of that revenue you get to keep 

• The three key ways you can increase your spa’s profit margins (great news – you can get started with all of them today!)

• How your profits can continue to grow even during tight economic conditions or uncertain times

Resources Mentioned in Episode #421: 3 Ways to Increase Your Spa’s Profit Margins

• See all our upcoming events under our “Virtual Events” tab, and be sure to check out our upcoming masterclass on March 10, 2025 on “The Art of Pricing Your Services for Maximum Profit and Experience”

• Click here to learn more about becoming a member of the Addo Professional Association

• Explore tools mentioned in this episode including Loom, Otter.ai, Canva, and ChatGPT

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Here on Spa Marketing Made Easy, we’ve had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those vendor and partner relationships is something we’ve yet to cover in a dedicated episode. That’s why I’m so thrilled to have Danielle Cobo joining me on the mic for this episode, as she’s a rockstar at helping both Spa CEOs and aesthetic vendors go deep so they can build relationships that spur incredible results. 

With over 15 years of corporate experience, including 7 years leading a high-performing team for one of the top Medical Aesthetic companies in the world, Danielle knows how to increase sales, productivity, and employee retention. Through keynote speeches, corporate programs, and one-on-one coaching, Danielle has taught thousands of people how to achieve their career goals with unstoppable confidence and live their best lives. 

She’s also the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, a mom to thrill-seeking 7-year-old twin boys, and a military spouse. From her professional prowess to her personal drive, she has a wealth of knowledge to share that I know will leave you feeling inspired and empowered as you work to grow and scale this year. 

What you’ll learn during this episode:

• Why it’s critical to understand the perspective of your vendor partners, so you know how to leverage their skills and resources best 

• Key activities that help to make partnerships a supportive relationship that garners the best results 

• How to align your needs as a spa owner with the nature of your vendor’s role and understanding whether they’re a brand rep, consultant, etc. 

• Danielle’s tips for setting expectations and fostering a space for clear communication, as well as how to work together with your vendors to reach goals throughout the year

Resources Mentioned in Episode #420: Building Strong Relationships with Your Vendors with Danielle Cobo

• Learn more about Danielle and her work on her website: www.DanielleCobo.com

• Connect with Danielle Cobo on LinkedIn, Facebook, Instagram, and YouTube

• Read Danielle’s book, “Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals”

• Tune in to the Unstoppable Grit Podcast with Danielle Cobo

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the creator of Addo Professional Association, a spa association for aesthetic professionals, founder of Addo Wellness Institute®, a revolutionary, hybrid-learning spa business training academy, and the host of the Top 50 podcast, Spa Marketing Made Easy.

In the aesthetics industry since 2006, Daniela has consulted and trained with the top physician-dispensed brands and dermatologists as well as supported thousands of aesthetic professionals in our courses, trainings, and coaching programs.

Daniela is on a mission to transform overworked aestheticians into spa CEOs, building a business around a life they love with the strategic systems needed for true freedom, flexibility, and financial growth.

The Spa Marketing Made Easy podcast has over 400 published episodes, over 1 million downloads, hit the Top 100 in its first 10 months, and now ranks in the top 1% of all podcasts.

After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. That's why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and how paid ads fit into the picture. 

Tara is an advertising expert with over 10+ years of experience running ads for clients across a wide array of industries and with a variety of budgets. She is also the founder of Successful Ads Club, where she has taught thousands of business owners to rapidly scale their revenue through the power of Facebook and Instagram ads.

In today's episode, we're talking about the current paid ads landscape, what to expect in the year ahead, how to claim your slice of the pie, and how to set yourself up for ad success. Whether you've never put a single cent behind ads or you're a seasoned spa owner who currently leverages them, there are tips and insights for every skill level in this episode!

In this episode, we discuss:

• Recent big changes to Meta and how that will affect business owners leveraging paid advertising on Facebook and Instagram 

• Policies to be mindful of to keep your ads up and running and predictions of what to expect in 2025

• Tara’s top tips on building a successful ads stack and what stands to be your biggest competitive advantage in the year ahead

• Utilizing the power of AI in your advertising creative process 

• The four key types of ads to build into your successful advertising foundation

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep419

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.