How do you fairly (and profitably) pay your team retail commissions without chaos? In this episode, Daniela draws from two decades in aesthetics to walk you through the who, how much, when, and why of spa retail commission - not just to boost revenue, but to build trust and client outcomes.

Whether you’re a spa CEO creating or refining your commission policies, you’ll get:

• Clear roles for front desk vs. provider retail

• A commission tier framework tied to retail-to-service ratios

• Onboarding commission policies and credit-time windows

• Common retail commission missteps to avoid - like blind payouts or policy gaps

Plus: No one gets left behind - this structure drives better results for clients, providers, and your growth. 

What you’ll learn during this episode:

• Who on your team should earn retail commission—and for what items

• How to tier commission using retail-to-service percentage benchmarks

• The power of a 90-day probation period for new staff

• Best practices for crediting repurchases and event sales

• How to standardize product recommendations for consistency and trust

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

If you’ve noticed your spa website’s clicks going down but impressions going up, you’re not imagining things—and you’re not alone.

In this episode, we break down what’s happening with Google’s new AI Overviews and why SEO is evolving fast. You’ll learn how AI is reshaping how clients search, how your spa can stay visible, and how to make AI work for you (not against you).

Whether you’re doing your own marketing or working with an SEO team, these strategies will help you protect your rankings, build trust, and stay booked—even as AI changes the game.

What you’ll learn during this episode:

• What Google’s AI Overviews mean for spa traffic and trust

• How to optimize your website and blog for AI search visibility

• SEO tactics for 2025: long-form content, FAQs, and credibility signals

• How to rethink metrics and diversify your attention strategy

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Inflation is squeezing margins across every corner of the spa industry - from skincare products to payroll. But there’s a smarter way forward. In this episode of Spa Marketing Made Easy, Daniela walks you through five proactive strategies to stay profitable, intentional, and allows you to cut costs without cutting the experience:

• Know your true cost-per-treatment and key KPIs

• Raise prices confidently without fear

• Build $10K+/mo in recurring revenue with memberships

• Streamline operations and get back 20-30% of your time

• Reduce payroll costs by up to 25% by training your team on AI

Tune in to reframe inflation as opportunity—not obstacle—and learn how to emerge stronger than ever.

What you’ll learn during this episode:

• The essential financial metrics every spa owner must track

• Pricing psychology and when to say goodbye to low-profit clients

• Membership structures that deliver breathing room for CEOs

• Practical cost-cutting strategies that don't affect experience

• How to empower your team to use AI

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

AI is transforming how spa owners market, hire, and lead—and the shift is happening fast. In this episode, Daniela reveals how to actually use ChatGPT to grow your spa by getting ultra-clear on your Ideal Client Avatar.

Discover how spa CEOs can use simple prompts to attract aligned, rebooking clients, save time on marketing, and reduce burnout—all while building a boutique brand that feels authentic and sustainable.

Whether you’re just dabbling in AI or ready to go all-in, this episode will help you train ChatGPT to become your secret marketing assistant (with soul).

What you’ll learn during this episode:

• Why 40–45% of small businesses will use AI by 2026—and what it means for spas

• How to use ChatGPT to define your Ideal Client Avatar (ICA)

• Prompts that create emotionally resonant marketing content

• How ICA clarity leads to better clients, fewer refunds, and scalable growth

• Pro tips to train ChatGPT on your tone, voice, and unique spa brand

Resources Mentioned in Episode #444:  AI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal Clients

• Download the freebie - 26 ChatGPT Prompts for Spa

• McKinsey Report

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

What if you could start every month knowing your spa’s core expenses were already covered?

In this episode, we dive into the power of spa memberships—not just as a revenue stream, but as a business-transforming foundation. You’ll learn how even just 50–100 members can generate $10K+ in recurring monthly revenue, reduce your stress, improve client retention, and position you as a Spa CEO.

Whether you're solo or scaling a team, memberships are the bridge between burnout and balance.

What you’ll learn during this episode:

• The difference between monthly, annual, and "bank-style" membership models

• Why being booked out isn’t the same as being profitable

• The psychology behind recurring revenue—and why clients love it too

• How to structure a "Founding Member" offer and build $30K/month memberships in 12 months

• Tips for client journey mapping, agreements, tracking, and sustainability

Resources Mentioned in Episode #443: $30K Months from Memberships? The Spa Revenue Strategy You’re Not Using (Yet)

• Membership Best Practices Guide

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Looking to build a profitable, systemized spa that pays you $100K+ without burning out? It all starts with retail.

In this episode, we dive deep into the Retail Reversal strategy: we reward retail purchases with complimentary services - driving loyalty, boosting results, and maximizing revenue. And the great thing? It will cost you about the same as offering 10% off products.  Yep, you heard that right. 

We cover why retail is essential (when clients buy 3+ products, they’re 90% more likely to rebook!), how to systemize ordering and product rep relationships, and how to run a promotion that’s a win–win for your spa and your clients.

What you’ll learn during this episode:

• Real-world stats proving retail boosts rebooking and retention

• How to order strategically and build rep relationships to save 25%

• The step-by‑step of running a Retail Reversal promo (e.g. “Spend $200, get a free peel”)

• A breakdown of costs, ROI, and promotion design

• How to launch, track success, and measure a 10–15% retail lift

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Halfway through 2025 - and halfway to your goals. This episode uncovers a powerful Mid‑Year Spa CEO Review process designed to help you reflect, reset, and reclaim momentum for the rest of the year.

We walk through 5 critical steps to assess your business - check key metrics, align your goals, and reclaim dedicated CEO time - plus a downloadable worksheet to guide your decisions.

What you’ll learn during this episode:

• How to pause and assess your top 3 goals from January

• The metrics every spa CEO should review 

• How to debrief your business: what's working, and what to pivot

• Why calendar-blocked CEO time is non-negotiable

• How to create a clear action plan for Q3–Q4, with realignment or reinvention

• Downloadable mid‑year review worksheet included

Download your FREE Mid-Year Spa CEO Business Review Worksheet

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

If medically assisted weight loss is part of your revenue stream, this episode is non-negotiable.

I sat down with attorney, spa owner, and compliance educator Courtney Walker to unpack the current chaos around GLP-1s—semaglutide, tirzepatide, and the like.

From cease and desist letters to compounding confusion to trademark traps, Courtney breaks down what’s really going on and how you can move forward with confidence. Whether you’re all-in on weight loss programs or just exploring, you need to know your legal and operational options.

What you’ll learn during this episode:

• What’s changing around compounded GLP-1s—and why it matters for spa owners

• The real difference between legal risk vs. operational compliance

• How cease and desist letters work—and what to do if you receive one

• What pharmaceutical companies are targeting next

• How to vet pharmacies, avoid marketing violations, and stay in your lane legally

Resources Mentioned in Episode #EP 440:  Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker

• Courtney on Instagram: @itscourtapproved

• www.courtapprovedaesthetics.com

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework - a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Ads are always changing—but your budgeting system shouldn’t.

In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually be spending on marketing—based on three common business stages:

• Maintenance: Hold steady & replace lost clients

• Growth: Scale month-over-month

• Hyper Growth: Seize big promotional moments like Black Friday

Learn the exact percentage of revenue you should allocate in each stage, plus how to measure ad performance vs. SEO or referrals—so your marketing dollars aren’t a guess, but a powerful investment.

What you’ll learn during this episode:

• How to identify your current stage: maintenance, growth, or hyper growth

• What % of revenue to invest in marketing during each phase

• Why budgeting by stage protects your profits and alerts you if you're under-investing

• How to split your marketing dollars between ads and “analog” tactics (50/50)

• Why tracking lead source quality is critical: SEO vs ads vs referral

Resources Mentioned in Episode #439:  Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?

• Register for the webinar on How Spa Owners & Aestheticians Are Using Social Ads to Get More Clients on Autopilot

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework - a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Candice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team.

In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what’s possible when faith, leadership, and purpose-driven business align.

Whether you’re still in the treatment room or on your way out, this episode will give you a fresh wave of motivation—and a reminder that leadership is about lifting others as you climb.

What you’ll learn during this episode:

• How Candice transitioned from employee to 7-figure spa owner

• The role of transparency and teamwork in her success

• What she did when she couldn’t make payroll—and how that moment changed her leadership

• Why she’s prioritizing financial literacy and sustainable growth

• Her vision for franchising and the legacy she’s creating

Resources Mentioned in Episode #438:  Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story

• Follow Candee Skin on Instagram → @candice.mjohnson

• Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/ 

• Visit Candice's website → http://candeeskin.com/ 

 Listen to the full episode here: https://www.addoaesthetics.com/podcast/ep438

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!