The Beauty Biz™ Show

Welcome back to the Beauty Biz Show! In this episode, AGLOW Airbrush Tanning founder Kara Holden joins Lori to talk about how she turned a single spray tanning studio into a four-location New England business. Tune in to hear why spray tanning is one of the most underrated revenue streams in the beauty industry, how to choose the right solution for every skin tone, and what it takes to build a beauty concept that can truly scale.

" I always say this, like, line of getting your aces in your places. So finding the right people to fill those right tasks, [makes] delegating and duplicating and putting the systems in place that much easier." - Kara Holden

Learn more about The Beauty Biz Show at https://loricrete.com/248-kara-holden

Welcome back to the Beauty Biz Show! In this episode, Lori shares a story about the dream she carried from a tiny Vermont town all the way to Los Angeles — and the moment her father's words changed the direction of her life. Tune in to hear why every big dream needs at least one person who believes in it, how to stop saying "I wish" and start saying "I will," and what Lori's newest experience Dreams is all about.

"Sometimes your dream needs somebody who believes in it." - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/247-dreams

Welcome back to the Beauty Biz Show! In this episode, esthetician Jenna Conklin joins Lori for an honest conversation about building businesses, building wealth, and building a life you love as an esthetician. Tune in to hear why saying yes even when you're scared is the fastest path to growth, and what every esthetician playing small needs to know about betting on themselves.

" When you want it bad enough, you will find a way. And when you don't, you find an excuse." - Jenna Conklin

Learn more about The Beauty Biz Show at https://loricrete.com/246-jenna-conklin

Welcome back to the Beauty Biz Show! In this episode, Sorella Apothecary ambassador and Denver-based esthetician Ida Chorney joins Lori for a fresh-from-the-floor recap of the Vegas Be+Well show. Tune in to hear why regenerative skincare ingredients like exosomes and peptides are taking over the industry, what the energy on the show floor is telling us about where estheticians are headed, and why building a sustainable business matters just as much as mastering the latest treatment.

" it's really easy to compare your chapter one to somebody else's chapter 10 and think, "I'm not where I'm supposed to be." - Ida Chorney

Learn more about The Beauty Biz Show at https://loricrete.com/245-ida-chorney

Welcome back to the Beauty Biz Show! In this episode, Lori gets real about why more information isn't the answer to esthetician success — and what actually is. Tune in to hear what Lori witnessed at her Bozeman retreat that changed how she thinks about esthetician growth, why your creativity and intuition will always outperform AI-generated content, and how simplifying your client experience could be the most profitable move you make this year.

" You already know what you need to know. Now you need to put it out into the world." - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/244-pause-that-pays/

Welcome back to the Beauty Biz Show! In this episode, Lashify founder and CEO Sahara Lotti joins Lori to talk about inventing the world's first DIY lash extension system and what it really takes to protect a one-of-a-kind innovation. Tune in to hear how Sahara built an entirely new lash-making process from scratch, why protecting your innovation matters, and what estheticians need to know about bringing Lashify into their treatment rooms.

" Do everything yourself. Learn every aspect of your business yourself… Do not let other people know more about your business than you do, because you will set yourself up for failure." - Sahara Lotti

Learn more about The Beauty Biz Show at https://loricrete.com/sahara-lotti-lashify

Welcome back to the Beauty Biz Show! In this episode, Adipeau founder Ivan Galanin joins Lori to talk about the science of skin regeneration and the future of skincare. Tune in to hear how AI is changing the beauty industry, why facial volume matters more than you think, and what estheticians need to know about supporting healthy, resilient skin as clients age.

" I don't think many people understand that the rules of the game have already been changed." - Ivan Galanin

Learn more about The Beauty Biz Show at https://loricrete.com/ivan-galanin-adipeau

Welcome back to the Beauty Biz Show! In this episode, glō Luxury Oils founder Megan Ulrichs joins Lauren to talk all things holistic beauty. Tune in to learn how glō Luxury Oils came to be, and hear Megan's advice for creating a heart-centered beauty business.

" You have the answers, and to trust yourself, and to step into your inner knowing… that is one of the most empowering, immediate, inner-radiant plays you can make." - Megan Ulrichs

Learn more about The Beauty Biz Show at https://loricrete.com/megan-ulrichs

Welcome back to the Beauty Biz Show! In this heartfelt episode, Lori talks about what it's like when you lose yourself as an esthetician. Tune in to hear how you can reset, plus a big announcement about the Beauty Biz Club.

" The best leaders don't always push harder." - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/when-you-lose-yourself

Welcome back to the Beauty Biz Show! In this episode, Paume founder Amy Welsman joins Lori to discuss all things hand care and entrepreneurship. Tune in to learn how Paume came to be and how they are redefining hand care.

" The journey of the entrepreneur… Your resiliency, your tolerance for chaos… it changes over the years. I feel like I could literally handle anything at this point." - Amy Welsman

Learn more about The Beauty Biz Show at https://loricrete.com/239-paume