To celebrate the launch of YŪGEN Magazine Volume 4, we’re revisiting one of our most powerful conversations with our newest cover star, Jenny McCarthy.

In this special re-release, Dr. Ekta Yadav sits down with Jenny to explore the journey behind Formless Beauty, her cosmetics line born from personal health battles, scientific curiosity, and an unshakable commitment to transparency. What began as a search for safe, high-performance products evolved into a mission to challenge misleading “clean beauty” claims and rebuild consumer trust through evidence-based formulation.

Jenny opens up about her diagnosis with a genetic mutation, her autoimmune struggles, and the wake-up call that sparked a total shift in how she approached beauty, wellness, and advocacy. Together, they discuss the darker side of the “clean” movement — from regulatory gaps to the dangers of marketing to young consumers — and how Formless Beauty is redefining what integrity in beauty truly looks like.

As YŪGEN Volume 4 goes live, this episode offers a deeper look at the story behind our cover star — one of purpose, perseverance, and the courage to create something that truly serves others.

🔗 Read Jenny’s exclusive cover story in YŪGEN Volume 4, available NOW on APPLE BOOKS and SAYUGEN.COM!

Follow YŪGEN's pages on Instagram and TikTok!

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In this masterclass episode of Skin Anarchy, Dr. Ekta Yadav sits down with Dr. Julie Faitg, Senior Manager of Applied Research and Regulatory Affairs at Timeline, to uncover how mitochondrial science is transforming the future of skin longevity.

Dr. Faitg challenges the familiar “powerhouse” analogy, instead calling mitochondria the “CEO of the cell.” Far from passive energy producers, these organelles orchestrate communication, repair, and renewal—directly influencing collagen production, elasticity, and cellular resilience. “If your mitochondria aren’t healthy,” she explains, “the entire cascade of cellular function begins to falter.”

Through vivid analogies, Dr. Faitg describes how mitochondria behave differently across tissues—fueling endurance in muscles, focus in the brain, and regeneration in the skin. This adaptability, she notes, is what makes them the foundation of both vitality and longevity.

The conversation dives into mitochondrial resilience, the skin’s ability to repair and recover from stress. Aging begins when this resilience declines, leading to diminished energy, slower renewal, and visible signs of fatigue.

Dr. Faitg highlights Timeline’s breakthrough ingredient, Mitopure® (Urolithin A)—a clinically validated compound that triggers mitophagy, the process of recycling damaged mitochondria. In trials, topical Mitopure® improved collagen expression, hydration, and firmness while reducing inflammation and UV-induced stress.

Developed in Switzerland under rigorous safety and precision standards, Timeline’s skincare line redefines beauty as m—a shift from treating the surface to revitalizing the source.

🎧 Listen to this episode to explore how mitochondrial health holds the key to radiant, resilient, and truly ageless skin.

Learn more about Timeline and shop their products on their website and social media.

Chapters:

0:02 – Episode Introduction & Guest Welcome

1:01 – Why Mitochondria Matter & Overview

3:34 – Mitochondria Across Different Tissues

5:22 – Mitochondria’s Role in Skin Vitality

7:04 – Dysfunction, Aging & Skin Longevity

12:19 – Mitochondrial Resilience & Oxidative Stress

18:48 – Clinical Studies & Observed Effects on Skin

21:32 – Delivery Systems, Penetration, & Safety Considerations

25:40 – Translating Swiss Science from Lab to Product

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In this special Fashion Friday episode of Skin Anarchy, Dr. Ekta Yadav welcomes back fragrance expert Olya Bar for the highly anticipated Fall Fragrance Guide 2025. Together, they explore this season’s most sophisticated scent evolutions—where vanilla and oud take on richer, moodier, and more nuanced dimensions.

Olya shares how her personal and professional journey has refined her olfactory taste—moving from novelty toward depth and balance. “It’s not about losing interest, it’s about refinement,” she says, reflecting on how motherhood and her role at Europerfume have shifted her appreciation for scent.

Vanilla emerges as the star of the season, but far from the sugary gourmand stereotype. Olya highlights new interpretations—like Vanille Mathonie by Reserve and Afrique, a cinnamon-tinged tropical warmth, and Vanille Poudrée Extrait by Matiere Premiere, a sensual, boozy evolution of the original. Even bolder options like Mancera’s Brown Sugar Oud Vanilla blend sweetness with smoky, resinous complexity.

The conversation deepens with oud—a timeless yet polarizing note. Olya demystifies its origin, quality variations, and artistry, spotlighting approachable scents like Chabaud’s Mysterious Oud and the enduring Montale Dark Aoud. A rising trend? Tropical oud fusions, marrying exotic brightness with earthy warmth.

As the fragrance landscape matures, Olya encourages a slower, more intentional approach to scent—treating perfume as a “tasting experience” rather than a trend chase. This fall, she says, is about substance over sugar—fragrances that embody identity, depth, and quiet sophistication.

🎧 Listen to the full episode for Olya’s complete fragrance picks and insights into the evolving artistry of modern perfumery.

Shop Olya Bar's Fall Fragrance recommendations HERE! Follow her on Instagram and LinkedIn.

Chapters:

0:02 – Episode Introduction & Guest Welcome

1:32 – Olya’s Personal & Professional Updates

4:09 – Vanilla Fragrances Overview

7:26 – Reserve & Afrique Vanilla Highlights

9:59 – Matier Premier Vanilla Extract

11:01 – Fugazi Vanilla Haze & X-Straight

14:00 – Atelier Dessauve & Mancera Vanilla

18:49 – Lisse & BDK Parfums Vanilla

21:30 – Transition to Oud: Origins, Types & Key Highlights

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In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Dr. Sarah Allen, double board-certified physician, founder, and chief medical officer of Skin Clique, to explore how mobile aesthetics are transforming skin health and access to care.

Dr. Allen’s journey began with a negative patient experience—one that left her feeling dismissed and unseen. That moment sparked her mission to build Skin Clique, a brand dedicated to ensuring no one feels brushed aside when seeking aesthetic or wellness treatments.

Unlike rushed, one-size-fits-all clinic visits, Skin Clique delivers care where patients feel most comfortable—in their homes, virtually, or at one of 50+ locations nationwide. Every provider arrives with a fully equipped “mobile office,” ensuring the same safety and protocols as a traditional clinic. But the real difference is time: providers spend meaningful sessions understanding goals, tailoring treatments, and building long-term trust.

Beyond aesthetics, Skin Clique embraces what Dr. Allen calls “confidence medicine”—a holistic approach that includes neuromodulators, fillers, microneedling, hair restoration, weight management, and medical-grade skincare. It’s not about quick fixes, but about strategies that support both beauty and health over time.

The episode also dives into the brand’s rigorous training model, which mirrors medical residency more than industry crash courses. With mentorship, continuing education, and strict credentialing, Skin Clique raises the bar for safety and standards across aesthetics.

From accessibility to longevity-driven skincare, Dr. Allen shows why Skin Clique is more than an aesthetics brand—it’s a movement toward medicine that prioritizes trust, personalization, and empowerment.

🎧 Tune in to hear how Skin Clique is redefining the future of aesthetics and why the most powerful beauty treatments start with confidence.

To learn more about Skin Cliques, visit their website and social media.

CHAPTERS:

0:00 – Intro & Guest Welcome

1:23 – Dr. Allen’s Journey into Medicine

2:31 – Inspiration for SkinClick & Patient Experience

3:00 – Mobile & Accessible Aesthetics Model

5:00 – Flexibility, Autonomy & Provider Satisfaction

8:06 – Personalized Aesthetic Treatments & Planning

11:41 – Overview of SkinClick Treatments

13:03 – Holistic & Longevity-Focused Approach

17:11 – Safety, Protocols & Regulatory Compliance

19:35 – Provider Training & Continuing Education

25:01 – Longevity Medicine & Foundational Wellness

27:06 – Patient Guidance & Choosing the Right Practice

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In this special Fashion Friday episode of Skin Anarchy, Dr. Ekta Yadav sits down with actress-turned-entrepreneur Lois Robbins, founder of WATSKIN, the sun-protective lifestyle brand that proves fashion and function can coexist beautifully.

Lois’s journey began with a personal health scare that forced her to rethink her relationship with the sun. Diagnosed with squamous cell carcinoma and genetically predisposed to melanoma, she was determined to protect her skin without giving up her love for chic, sophisticated style. When she couldn’t find options that matched her needs, she designed her own—and strangers quickly began asking where they could buy them. That moment sparked the birth of WATSKIN.

Unlike traditional swimwear or activewear, WATSKIN bridges the gap with UPF 50+ designs that feel like a second skin while offering body-inclusive fits and effortless sophistication. From the pool to dinner, each piece is made to transition seamlessly, creating a new category in fashion: stylish sun-protective lifestyle wear.

In this episode, Lois opens up about what it takes to build a brand with purpose, the cultural shift toward prioritizing sun safety, and how WATSKIN is reshaping the way we think about skin health and everyday style. She also shares candid lessons from her own entrepreneurial journey—why resilience, curiosity, and the courage to ask the right questions matter most.

🎧 Tune in to hear how WATSKIN is turning necessity into innovation and why sun-safe style is the future of fashion.

To learn more about WATSKIN, visit their website and social media.

CHAPTERS:

0:02 – Introduction & Guest Welcome

0:50 – Lois’s Health Journey & Inspiration for Watskin

1:44 – Early Designs & First Feedback

3:06 – Launching the Brand & Overcoming Challenges

4:54 – Sun-Protective Clothing: Fashion Meets Function

8:07 – UPF Fabrics & Material Selection

11:00 – Brand Mindset & Differentiation

13:07 – Educating Consumers on a New Category

20:31 – Entrepreneurial Advice & Lessons LearnedPlease fill out this survey to give us feedback on the show!

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Join us for a deep dive into the supplement world with Kelin Marquet, chemical engineer turned wellness entrepreneur and founder of Why Not Natural. In this episode of Skin Anarchy, Dr. Ekta Yadav uncovers how Kelin’s science-first approach is challenging the noise and misinformation that often surround nutritional supplements.

Kelin shares her unlikely journey—from working on North Sea oil rigs to creating a supplement brand built on integrity. Frustrated by misleading labels and cheap fillers, she set out to raise the bar with the Why Not Natural Standards: verified potency through third-party testing, zero unnecessary additives, and clinically proven, highly bioavailable ingredients.

You’ll hear Kelin break down how to read a supplement label like a pro. She explains why the form of a nutrient matters—think chelated minerals for better absorption or methylcobalamin for a more effective B12—and what to avoid, from proprietary blends to hidden fillers like titanium dioxide.

The conversation also explores common misconceptions, including collagen’s role in skin health. While collagen supplements can help, Kelin highlights the essential nutrients—vitamin C, zinc, vitamin D, and omega-3s—that support your body’s natural collagen production for lasting results.

Whether you’re a wellness enthusiast or simply overwhelmed by the supplement aisle, this episode is packed with practical advice to help you shop smarter and choose supplements that actually deliver. Tune in to discover how Why Not Natural is redefining supplement integrity and empowering you to make confident, informed decisions about your health.

To learn more about Why Not Natural, visit their website and social media.

CHAPTERS:

0:03 – Introduction & Guest Welcome

1:22 – Kelin’s Background & Path to Entrepreneurship

3:00 – Common Supplement Marketing Pitfalls

4:59 – Why Not Natural Standards & Quality Benchmarks

8:10 – Magnesium, Chelation, and Bioavailability

11:34 – Collagen Insights & Supporting the Body

14:32 – Key Label Red Flags for Consumers

19:56 – Core Products & Customer Favorites

22:44 – Closing Remarks & Takeaways

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Join us on Skin Anarchy as Dr. Ekta Yadav sits down with Theresa Plavoukos, founder of Fat Mermaid, for a deep dive into beauty that begins from within. With over 25 years of experience spanning L’Oréal, Estée Lauder, and luxury fragrance development, Theresa shares how her extensive background in product innovation inspired her to create a collagen supplement that’s as fun as it is effective.

Discover the science behind liquid marine collagen—the most bioavailable form for hair, skin, and nail health. Theresa explains how its low molecular weight allows for quick absorption and superior efficacy compared to traditional powders or bovine formulas. The result: visible improvements in skin glow and hair strength without the guesswork or mess.

The brand’s playful name, Fat Mermaid, reflects its philosophy: lush, vibrant beauty fueled by nutrient-rich support. Behind the whimsical branding is serious science, with every batch produced in FDA-inspected, GMP-certified facilities and third-party tested for purity and amino acid transparency.

Designed for real life, Fat Mermaid’s collagen is unflavored, versatile, and easy to use. Whether you add it to coffee, smoothies, or take it as a one-ounce shot, its built-in dosing cup ensures the perfect clinically recommended amount every time.

This episode is your insider look at how Theresa merges rigorous clinical standards with approachable, joyful design—proving that inner beauty can be both efficacious and delightful. Tune in to hear how Fat Mermaid is making bioavailable beauty effortless and inspiring.

To learn more about Fat Mermaid, visit their website and social media.

CHAPTERS:

0:02 – Introduction & Guest Welcome

0:59 – Theresa’s Beauty Industry Background

4:01 – Origins of Fat Mermaid & Personal Inspiration

6:50 – Naming the Brand & Marine Collagen Choice

10:00 – Bioavailability of Liquid Marine Collagen

13:26 – Collagen Types & Type I for Hair, Skin, Nails

17:07 – Unflavored Product & Supplement Stacking

24:04 – Scientific Validation, Testing & Transparency

29:03 – Sustainability & Marine Collagen Source

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On this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Tomara Watkins, President of Buttah Skin, to explore how the brand is redefining inclusivity, innovation, and culture in the beauty industry.

Tomara’s journey into leadership is as inspiring as it is unconventional—starting at the makeup counter, moving through digital marketing in its earliest days, and eventually rising to the top of Buttah Skin by embracing curiosity and mastering every corner of the business. Her story is a testament to resilience, creativity, and the value of asking the right questions.

Founded in 2018 by actor Dorian Renaud, Buttah Skin was built on the idea that melanin-rich skin deserves dedicated, effective care—not an afterthought. From tackling dark spots and hyperpigmentation to creating dermatologist-backed formulations, the brand has stayed true to that vision under Tomara’s leadership.

Listeners will get an inside look at hero products like the Tea Tree & Aloe Exfoliating Scrub and the Sterling Silver Eye Cream Applicator, both designed with intention and tested across diverse skin tones. Every launch reflects Buttah’s commitment to innovation with purpose, even if that means delaying revenue to get it right.

But what truly sets Buttah apart is its culture. With a team that represents a wide range of backgrounds and traditions, the brand honors diversity not just in its products but in every campaign and celebration. Tune in to hear how Buttah Skin blends science, heritage, and heart to set a new standard for inclusive skincare.

To learn more about Buttah Skin, visit their website and social media. 

CHAPTERS:

(0:54) Early Inspirations & Entry into Beauty

(2:14) From Makeup Artist to Digital Marketing

(3:37) Becoming President of Buttah Skin

(4:31) Challenges in Digital Marketing’s Early Days

(7:00) Origins of Buttah Skin

(10:42) Hero Products & Innovation

(13:40) Eye Cream Applicator & Design Story

(15:29) Marketing, Authenticity & Brand DNA

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In this special masterclass of Skin Anarchy, Dr. Ekta sits down with Jamie Holmes, Chief Brand Officer of Timeline, to rethink skincare through the lens of longevity. Instead of chasing “anti-aging,” Timeline centers skin health span—keeping skin energetic, resilient, and vibrant for as long as possible. Holmes frames aging as a privilege and makes the case for supporting biology, not hiding it.

At the heart of the conversation is Urolithin A, the postbiotic behind Timeline’s proprietary MitoPure®. You’ll hear how this molecule triggers mitophagy—the cellular cleanup that renews tired mitochondria—so skin can generate more energy and recover from stressors faster. After a decade of research in nutrition, Timeline translated the clinically precise dose into topicals, creating a tight edit of formulas that show measurable gains in hydration and elasticity in as little as 15 days.

Jamie opens the lab door on formulation philosophy: no label dusting, just actives at proven concentrations, iterated for texture, absorption, and real-world performance. Even the details matter—the sustainable glass and aluminum, hygienic pumps, and that buttery-yellow hue that reflects MitoPure’s natural color—turning daily care into a gender-inclusive ritual. The lineup is intentionally minimalist, designed to slip into any routine and serve both biohackers and skincare newcomers who want evidence over hype.

If you’re curious about mitochondria as the next frontier in beauty—or you’re simply ready to trade quick fixes for cellular results—this episode is your guided tour. Tune in to learn how Timeline is redefining beauty with science you can feel and results you can see.

To learn more about Timeline, visit their website and social media.

CHAPTERS:

(0:02) – Introduction and Welcome

(1:05) – Redefining Anti-Aging and Skin Health Span

(3:30) – Mitochondria and Cellular Function

(5:20) – Early Signs of Aging and Skincare Gaps

(6:26) – Timeline’s Ingredient Integrity and Active Formulations

(8:00) – Urolithin A and MitoPure Science

(10:23) – Transition from Nutrition to Skincare

(14:44) – Product Development, User Experience, and Packaging

(20:08) – Longevity Consumer Mindset and Unisex Approach

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Join us for a first-look launch exclusive on Skin Anarchy as Dr. Ekta sits down with Keith O'Brien, the CEO of Hydrinity Accelerated Skin Science, to explore how regenerative medicine is transforming skincare. With a background in wound care, spine surgery, and oncology, Keith has applied the principles of rapid healing, pH balance, and inflammation control to aesthetics, creating products designed to repair, regenerate, and restore the skin.

Hydrinity just launched their NEW RetaXome™ Daily Retinal Hydrator which is a proprietary, next-generation retinal-infused exosome that sets the new gold standard in regenerative retinoid therapy, offering high-dose, targeted delivery deep into the dermis — where it matters most.

Hydrinity goes beyond facial care, addressing the unique needs of the body with formulas like the Encore Body Hydrator, which penetrates deeply with low molecular weight hyaluronic acid and high-dose antioxidants like Kakadu plum–derived vitamin C. Each product is designed with regenerative principles in mind: balancing pH, reducing inflammation, and supporting the skin’s natural repair mechanisms.

Science drives efficacy, but luxury isn’t forgotten. Hydrinity formulations are clean, free from unnecessary dyes and fragrances, and crafted to feel as good as they perform.

For Keith, consistency is key, and Hydrinity bridges the gap between biotech innovation and everyday beauty rituals. This episode offers a sneak peek into the future of skincare—where healing, science, and luxury intersect. Tune in to hear Keith O'Brien share the story behind Hydrinity, the science driving their formulations, and how regenerative medicine is reshaping both face and body care.

To learn more about Hydrinity, visit their website and social media

CHAPTERS:

(0:02) Introduction & Guest Welcome

(1:07) Hydrinity Origins & Wound Care Background

(3:06) Expanding from Facial to Body Care

(7:30) Scientific Principles: pH, Inflammation & Regenerative Medicine

(11:20) Luxury Meets Science: Form, Function & Sensory Experience

(16:11) Protocols, Estheticians & Evidence-Based Practice

(19:01) Daily Habits & Importance of Body Skincare

(21:18) New Product Launch: Hydrinity Retinol & Innovation

(24:20) Retinol Therapy: Results, Stability & Gold Standard

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