Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything.

"We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece." - Wende Zomnir.

Learn more about this episode of The Beauty Biz Show at loricrete.com/199

Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business.

"Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete.

Learn more about The Beauty Biz Show at http://www.loricrete.com/198

In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm. 

"What you put out is what you create and what you receive in your space." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/197

Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state.

"We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrina Scott.

Learn more about this episode of The Beauty Biz Show at loricrete.com/196

In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client.

"Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/195

Listen in to learn how to give yourself grace and ways you can feel put together at work even when you feel broken inside.

"People come to us to look and feel better and at work, we need to show up from a place of calm and giving." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/194

Listen in as Lori shares what highly successful aestheticians talk about when they get together.

"You have to think differently to welcome new and different into your life." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/193

Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born.

"The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/192

Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world.

"You can't have one foot in and one foot out." - Cherrie Sludock.

Learn more about this episode of The Beauty Biz Show at loricrete.com/191

Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers.

"It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete.

Learn more about The Beauty Biz Show at http://www.loricrete.com/190