In this inspiring episode, Ashley sits down with the dynamic Michael Razzano to discuss his journey of creating impactful social media content as an aesthetician, balancing expertise with relatability, and building authentic engagement online. Michael shares actionable insights, personal habits, a refreshingly honest perspective on imposter syndrome and the power of showing up authentically.

What You'll Learn in This Episode:

• The Origin Story
  • Michael reveals what inspired him to create his signature social media content and how his approach has evolved by focusing on his audience and key metrics.
• Strategies for Growth
  • Actionable tips for aestheticians to grow their online presence, including the importance of just posting the content, finding inspiration in complementary creators, and stepping out of your own head.
• Balancing Expertise and Relatability
  • Insights on staying approachable while showcasing expertise and why "perfectionism is boring." Michael highlights accounts that inspire him, like:
    • Brock Johnson
    • Unfiltered Injector
    • Amir_the_vet
    • Hair by Carlos
• Favorite Editing Tools
  • Michael’s go-to apps for creating polished content:
    • Veed
    • Splice
    • Instagram’s in-app editor
• Overcoming Imposter Syndrome
  • How Michael handles self-doubt and avoids comparison by focusing on habits and beliefs that ground him in his authenticity, including letting his guard down and embracing imperfection.

This episode is packed with relatable advice and practical tools for anyone in the aesthetics or wellness industry looking to elevate their online presence while staying true to their unique voice.

Resources Mentioned:

• Brock Johnson on Instagram
• Unfiltered Injector on Instagram
• Amir_the_vet on Instagram
• Hair by Carlos on Instagram

Editing Tools: Veed, Splice, TikTok

Follow Michael on Social Media:

 https://www.instagram.com/michaelrazzanoskin 

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

In this heartfelt episode Ashley sits down with Analisa, the visionary behind Find Your Glow in Spokane, Washington. Analisa shares her inspiring journey from struggling with acne and self-image to creating a space of healing and empowerment for women through her holistic approach to skincare and self-care.

Together, they dive into topics like:

• The transformative power of self-care rituals and energy management.
• Overcoming burnout and shifting from scarcity to abundance.
• Practical tips for integrating self-care into a busy entrepreneur’s schedule.
• The importance of honoring feminine cycles in business and life.
• Staying authentic and avoiding comparison traps in the digital age.

This episode is packed with actionable advice, personal stories, and golden nuggets to inspire beauty professionals and entrepreneurs alike to cultivate balance, creativity, and joy in their personal and professional lives.

Key Takeaways:

• Prioritize a morning ritual, even if it’s just 30 minutes of meditation and journaling.
• Schedule self-care like an appointment to ensure it happens.
• Trust the process and embrace the natural cycles of energy and creativity.
• Honor your unique gifts and focus on your personal lane, rather than comparing to others.
• Your hands are your most powerful tool as an aesthetician—lean into your innate magic.

Where to Find Analisa:

• Instagram: @findyourglow_
• Website: findyourglow.co

Special Mentions:

• Book Recommendation: WomanCode by Alisa Vitti https://a.co/d/7kaoQs1
• Tool Recommendation: Oura Ring for tracking cycles

Connect with Ashley Curtis:

• Instagram: @goodskincircle
• Learn more about Ashley's workshops, courses, and mentorship opportunities: www.agelessashley.com

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

On today’s episode, Ashley chats with Cara Alwill, bestselling author, empowerment coach, and creator of Cara Says It All, formerly @thechampagnediet! She shares her journey from self-publishing to working with major publishers like Penguin Random House and back to self-publishing—highlighting the power of authenticity, bold action, and trusting your inner voice. What to expect:

• Cara’s strategies for overcoming fear and making unapologetic moves that have shaped her career.
• Reciprocity in partnerships
• How to ensure your business decisions and partnerships reflect your personal values and foster abundance.
• Cara’s tips for blending personal and professional content to create a meaningful connection with your audience.
• Why putting "skin in the game" can lead to greater personal and professional growth.
• Balancing work and personal life, especially as female entrepreneurs, and the importance of honoring creative cycles and hormonal rhythms.

Key Takeaways:

• Authenticity is your superpower — Stop waiting for permission—take action and own your story.
• Know your audience — Engage authentically by adding value and showing behind-the-scenes moments.
• Prioritize self-care — Balance work with personal time, honoring your body and creative flow.
• Invest in personal growth — Even small investments in yourself can lead to big shifts.

Special Offers:

33% off a GOLDEN TICKET

https://www.goldenexperienceguide.com/offers/nuLzLvuj?coupon_code=GOODSKINCIRCLE

Connect with Cara:

• Instagram: @TheChampagneDiet
• Substack: carasaysitall.substack.com
• Girl Code: https://a.co/d/aF50W0R
• Literary Queens launches in January 2025.

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

On today’s episode Ashley is joined by the brilliant and inspiring Maria Ramos, founder of The Money Making Esthetician Facebook group—a thriving community designed to empower beauty and wellness professionals to confidently embrace their value, raise their standards, and grow their businesses.

Maria and I dive into how estheticians can use AI tools like ChatGPT to streamline their workflows, craft authentic marketing content, and even refine their pricing strategies. Maria shares her personal experiences with AI, including how it’s saved her time and money, helped her overcome limiting beliefs, and supported her in growing a community centered on empowerment and financial literacy.

We also touch on key risks to be mindful of when using AI, why staying authentic is critical, and how AI can help you connect with your ideal golden client. This episode is packed with actionable insights you can start using in your business today!

Plus, I share some exciting news: Registration is now open for my masterclass, Pricing on Purpose! This class is perfect if you’re ready to:

• Raise your prices with confidence in 2025.
• Build trust while increasing your revenue.
• Determine your real cost per service.
• Calculate and track your profit margins for maximum ROI.
• Register here: https://www.goldenexperienceguide.com/offers/NDTLVkcg

✨Special Offer: https://www.goldenexperienceguide.com/offers/nuLzLvuj?coupon_code=ALIGNMENT

 Register before my birthday on December 3rd and use code ALIGNMENT for a discount! Plus, you’ll be entered into a drawing to win a Golden Ticket for an all-access pass to all my 2025 classes.

What You'll Learn in This Episode:

• How AI can save you time, money, and mental energy in your business.
• The importance of tailoring your marketing to your ideal golden client.
• Risks of relying too much on AI and tips for staying authentic in your messaging.
• Maria’s inspiring story of resilience and how she built The Money Making Esthetician group.
• Practical prompts you can use with AI to make smarter business decisions.

Links Mentioned in This Episode:

• Register for Pricing on Purpose Masterclass: https://www.goldenexperienceguide.com/offers/NDTLVkcg
• Rock Your Retail: https://www.goldenexperienceguide.com/offers/oYCj2KR8
• The Money Making Esthetician Facebook Group: https://www.facebook.com/groups/1409647245887211/
• Blog post that was referenced: https://www.themoneymakingesti.com/post/how-ai-can-transform-your-esthetician-business
• Maria’s Instagram: @themoneymakingesthetician

Join the Conversation:

 Follow me on Instagram @goodskincircle and let us know your biggest takeaway from this episode!

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

On today’s episode, Ashley chats with Dr. Kayla Osterhoff, Neuropsychophysiologist, Women’s Health Expert, & Hormone Expert who provides incredible insights for aestheticians, wellness providers, and female entrepreneurs ready to leverage the science of female biology. Here’s what you can expect:

• Why the 24-hour work cycle is failing women
• The three hormones every woman needs balanced
• Skin cycles & the hidden power of tracking phases
• The data gap: why most health studies don’t apply to women
• Tips for Aestheticians to use cycle phases to enhance client results
• Using AI to access the latest research on hormones and skin care
• Syncing your work to your cycle for resilience and better productivity

Follow Kayla:

herbiorhythm.com

@dr.kaylaosterhoff

Kayla’s Recommended Follows:

@dr.carriejones

@drnashawinters

@dr.amybkillen

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

Ashley returns after a two-month hiatus, feeling more aligned and energized than ever. She shares her insights on navigating the holiday season as a licensed aesthetician, why it’s essential to honor your worth, and how to confidently set your pricing without giving in to the enourmous pressure of discounts. You can expect:

• Why competing on price is unsustainable
• How to attract clients who value your expertise
• Creative ways to add value without reducing your income
• Actionable steps to boost your confidence

Sign up for The Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

In today's episode Ashley is diving into a hot topic: Should you go solo or build a team in the aesthetics industry? She shares her journey from starting solo, growing a team, and ultimately scaling back. Whether you're an aesthetician just starting your career or ready to expand, this episode covers the pros and cons of both paths to help you decide what’s right for your career. What you can expect:

• The benefits of being a solo practitioner, from flexibility to full creative control.
• The power of building a team and how it can help you scale.
• Why hiring independent contractors or renters could be the perfect middle ground.
• Key questions to ask yourself when deciding between solo and team.
• The freedom and focus that comes with working solo.
• The challenges of managing a team and keeping employees booked.
• The perks of hiring contractors or renters vs. full-time employees.
• How to align your business decisions with your values and goals.

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

On today’s episode, Ashley chats with Isabel Vitale, founder of SIV Biome Balancing Serum, and they delve into the fascinating world of the skin’s microbiome. Isabel shares her unique journey into skincare, the creation of SIV, and how this innovative product is revolutionizing the industry by addressing skin health more nuancedly and in a way that focuses on barrier health. Discover practical tips for incorporating SIV into professional skincare routines, the importance of a holistic approach to skin health, and how this brand truly supports the Aesthetician’s mission.

Episode Highlights:

• Isabel's journey into skincare and the creation of SIV.
• Transition from no skin issues to severe breakouts in college.
• Working with pediatricians and dermatologists, noticing widespread inflammatory conditions.
• Inspiration from podcasts like Andrew Huberman's and learning about the skin microbiome.
• Initial struggles with finding products targeting the skin microbiome.
• Discovery and collaboration with Kiran Krishnan on spore-based probiotics.
• Formulating SIV in the kitchen with spores and oils, leading to significant results in reducing acne and inflammation.
• Connection between skin barrier and microbiome health.
• Concept of "leaky skin" and its implications.
• SIV's mechanism: using quorum sensing microbes to balance the skin's microbial environment.
• Proper application techniques and recommended amounts (one to two drops).
• Combining SIV with other skincare products, including retinoids and exfoliants.
• Ensuring clients don't overuse products like hypochlorous acid sprays.
• Testimonials and long-term benefits seen in users, including improved skin tone and hydration.
• Discussing complementary products and brands like Marie Veronique and DMK.
• Shifts in the aesthetics industry towards a more holistic approach.
• Importance of professional education and diligent product research.
• The evolving role of Aestheticians
• Use of SIV post-treatments like dermaplaning, microdermabrasion, and chemical peels.
• Importance of gentle treatments and corneotherapy in maintaining skin health.
• The balance between exfoliation and nourishing the skin.
• Plans for backbar sizes and potential new products in development.
• SIV's commitment to supporting aestheticians and improving industry practices.

Where to Find SIV:

• Instagram: @sivcare

Buy SIV:

https://www.evolveskinandwellness.com/product/siv-biome-balancing-serum/

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

In this heartwarming and insightful episode, Ashley interviews Leah Klasovsky, the passionate founder of Leahlani Skincare. Leah shares her journey from a poetry teacher aspirant to a successful Licensed Aesthetician Entrepreneur, discussing the pivotal moments that led her to create her brand. They delve into the intricacies of formulating skincare products, the importance of grounding and setting boundaries, and the joys and challenges of working with family.

Things We Discussed:

• Leah's transition from aspiring poetry teacher to aesthetician and skincare brand founder.
• The inspiration behind Leahlani Skincare, including the creation of her first product, Honey Love Exfoliator.
• Overcoming challenges and obstacles in starting and nurturing a skincare brand.
• The importance of grounding, setting boundaries, and avoiding burnout in the treatment room.
• The role of family in Leah’s business and tips for successfully working with family members.
• Leah’s commitment to high-quality, botanically-based ingredients and how she chooses them.
• The significance of offering a unique and thoughtful product line, with insights into the formulation process.
• Leahlani Skincare's approach to working with passionate aestheticians who align with their ethos.
• Leah’s dedication to supporting and connecting with the aesthetician community.
• The transformative and healing power of esthetician work.

Connect with Leah Klasovsky:

• Website: https://www.leahlaniskincare.com
• Backbar for Aestheticians: https://www.leahlaniskincare.com/pages/backbar
• Instagram: https://www.instagram.com/leahlaniskincare

Host Information:

• https://www.instagram.com/goldenexperienceguide/

Additional Resources:

• Listen to Leah’s podcast “Shell Me About It” for more insights into her journey and business: https://www.leahlaniskincare.com/pages/shell-me-about-it

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley

In today’s episode, Ashley interviews Laticia Kristine, the inspiring woman behind No Filter Aesthetics. Laticia shares her journey from battling cystic acne to building a successful skincare clinic, discussing key challenges and insights along the way. They also explore the concept of her personal branding on IG, the “Scandalous Aesthetician" and delve into brand partnerships, mentorship, and the future of the aesthetics industry.

Things We Discussed:

• Laticia's beginnings in the aesthetics industry, driven by her own struggles with cystic acne.
• Transition from corporate spa work to aesthetics school and a focus on makeup artistry.
• Building a six-figure business on the East Coast specializing in brow waxing and makeup.
• Founding and evolving No Filter Aesthetics through multiple rebrands and overcoming challenges.
• The creation and purpose of "The Scandalous Esthetician" personal brand.
• Importance of thorough research and communication before partnering with skincare brands.
• Avoiding brands that go direct to consumer and advocating for nationalized standards and improved education.
• Offering one-off mentorship sessions tailored to individual needs.
• Balancing self-care with business growth and focusing on personal happiness.

Connect with Laticia Kristine:

• Website: https://nofilteraesthetics.com
• Instagram: @scandalous.aesthetician

Host Information:

@goldenexperienceguide in Instagram

Additional Resources:

• Episode with Athena on intellectual property https://podcasts.apple.com/us/podcast/the-estie-bestie-tea-time/id1628151650?i=1000655967738

GOLDEN EXPERIENCE GUIDE
Pricing on Purpose Live Masterclass on December 30th
Book Private 1:1 Virtual Mentorship with Ashley