On today’s episode, Ashley chats with Miracle Workman, a seasoned aesthetician from Wasilla, Alaska. With nine years of experience in the aesthetics industry, Miracle shares her journey, challenges, and successes. She dives deep into the world of finances, client care, and the importance of retail in running a successful aesthetics business. This episode is a goldmine for licensed aestheticians looking to enhance their practices and achieve a balanced, profitable career.

• Miracle's journey in the aesthetics industry, from post-high school uncertainty to finding her passion through a laser appointment experience.
• Working in various roles, from a fast-paced waxing salon to a med spa, and how these experiences shaped her skills and confidence.
• The impact of COVID-19 on Miracle's career, including the influence of a facial from Ashley in Pasadena and the decision to start her own business.
• Navigating the challenges of the pandemic and the realization that starting a business during such times builds resilience and strength.
• The importance of understanding the difference between revenue and profit, and the misconceptions around "six-figure" success.
• Breaking down expenses: The reality of high expenses in aesthetics, especially with high-ticket retail brands and consumables.
• The importance of investing in your business and understanding cost per service to ensure profitability.
• The significance of retail in an aesthetics business and how it can contribute to overall revenue and client satisfaction.
• Treating clients like gold: Ashley & Miracle’s shared approach to client care, including offering drinks, snacks, and goody bags.
• How and when to raise prices, the importance of not undercharging, and maintaining a sustainable business model.
• Miracle shares her journey to achieving a flexible work schedule that fits her lifestyle while maintaining impressive financial results.
• The role of retail in creating a sustainable business and extending the client experience beyond the treatment room.
• Miracle's advice on showing up consistently, whether on social media or in your business practices, to achieve long-term success.
• TikTok success: Miracle's journey to gaining over 700,000 followers on TikTok and her tips for creating engaging content.
• Diversifying content and leveraging social media platforms to grow your business and reach a wider audience.

Follow Miracle Workman:

• Instagram: @miracletheesti
• TikTok: @miracletheesti
• Website: https://www.miracleworkman.com

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

In today’s episode, Ashley dives deep into the world of Aesthetics with Jenn Mills, a Licensed Aesthetician of 11 years from New Orleans. Jenn shares her extensive knowledge and experiences, discussing the evolution of the aesthetic industry, the impact of social media on beauty standards, and her own journey as a trendsetter in the community. Whether you’re a skincare enthusiast or a licensed professional, Jenn’s insights provide a rare look into the intricacies of aesthetics and the passion that drives its practitioners.

Key points from this episode include:

• How the role of aestheticians has evolved beyond traditional boundaries due to social media and brand partnerships.
• Insights into how platforms like Instagram have transformed client expectations and the aesthetic industry's approach to beauty.
• The importance of understanding client needs and the impact of societal beauty standards on personal self-esteem.
• Jenn’s thoughts on the emerging trends and the future direction of skincare practices.
• The critical role of aestheticians in educating clients about products and treatments and the increased responsibility due to influencer-informed consumerism.
• The significance of brand partnerships for aestheticians and how these relationships influence their business and client trust.
• The importance of continuous education and staying updated with the latest research and techniques to provide the best care possible.
• The conversation touches on the importance of ethical marketing and being transparent with clients about what skincare products contain and how they work.
• Significant changes in how aesthetic education will be delivered in the future, emphasizing the need for more scientifically rigorous and comprehensive training programs.

Find Jenn on Instagram:
@ritualbodystudio

Book a facial with Jenn in New Orleans:
ritualbodystudio.com

Brands Jenn Loves:
Biojuve
SIV
Marie Veronique

Education Jenn Recommends:
Integrative Certification
learnskin.com 

Integrative dermatology symposium
https://integrativedermatologysymposium.com/

Check out The Golden Touch Hands-On Facial Training Workshop

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

Dive into this raw, must-listen to episode as Ashley peels back the curtain on the transformative shifts happening at Golden Experience Guide! From exhilarating personal updates to major business revelations, discover how we're navigating the messy middle of redefining partnerships and reshaping our platform.

CLICK HERE TO JOIN THE GOLDEN TOUCH WORKSHOP IN JULY!

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

In this episode, Ashley chats with Celebrity Chef Danielle Bruno about the power of food as medicine, Kambo therapy for healing trauma and their upcoming Gourmet Glow Event in Newport. 

Follow Danielle on Instagram: @chefdaniellebruno

If you wanto join Gourmet Glow: you can buy a ticket here!

If you want to learn more about Danielle's Kambo Experience, click here to check out Tiffany Solomon!

Reminder: Ashley's 2024 Mastermind, which is currently in its second quarter focusing on marketing strategies and client engagement is still open for enrollment!
Join the Mastermind and gain access to an exclusive Instagram group chat, and the "Superpower Your Solo Practice" masterclass. 

Also, stay tuned for a chance to secure your spot at Ashley's 2nd hands-on facial workshop launching soon in July, which includes a ticket to the Gourmet Glow Event. 

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

Ashley chit-chats with Licensed Aesthetician + Fellow Podcaster Kirsten Goetzelman, founder of Enso Wax and a multifaceted entrepreneur in the beauty industry. They delve into the complexities of identity, the juggling act of managing multiple roles, and the profound impact of understanding one’s Human Design on personal and professional development. The conversation also covers the significance of community, the power of self-care, and strategic insights into brand partnerships, all while navigating the ever-evolving landscape of the industry. This episode offers a treasure trove of wisdom for skin and waxing professionals, exploring themes of innovation, growth, and the relentless pursuit of passion

Find Kirsten on Instagram @tampawaxer

Check out The Waxing Guide

Listen to The Waxing Podcast

• Unique insights from Kirsten, Licensed Aesthetician and the founder of Enso Wax in Tampa, Florida
• Podcasting to share insights and experiences
• Juggling multiple roles within the beauty industry
• Discussion of Human Design, particularly the roles of Projectors and how understanding one's design can influence personal and professional growth
• The importance of guiding and influencing others while recognizing the need for self-care and boundary-setting in their professions
• The significance of community within the beauty industry and how personal backgrounds shape professional ethos and the drive to create inclusive, supportive spaces
• Being driven to focus on innovation, customer feedback, and the desire to solve industry-specific problems
• Discussion on self-care practices, including physical activities like Pilates and mental health strategies such as following uplifting social media accounts and learning new skills
• The importance of continuous learning and personal development, both within their field and in broader interests, to maintain balance and growth
• Navigating Brand Partnerships and Market Presence
• Insights into working with brands, the importance of alignment with personal and professional values, and tips for building meaningful partnerships in the beauty industry.
• Emphasis on authenticity, mutual benefit, and the strategic approach to collaborations and endorsements.

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

Ashley talks with award winning Licensed Aesthetician, Naikia Simone, all about the tremendous benefits of community, networking, financials and taxes in this resource packed episode.

Find Naikia on Instagram @naikiasimone

Book a Facial in Palm Beach, Florida with Naikia: www.artofaesthetics.co

Find Tiffany Aliche aka The Budgetnista (she has tons of resources on her page as well as her Get Good With Money Book that features a workbook) https://www.instagram.com/thebudgetnista/

Beauty Professionals United Group Coaching Link: https://artofaesthetics.thrivecart.com/elevateceocoaching/

CPA for Beauty Pros: Kahla King, The King Firm https://thekingfirm.net/

• Learn from Naikia Simone, a Licensed Aesthetician, Beauty Business Coach, and an eight-time international award-winning professional, we talk all about her journey of becoming the proud founder of Art of Aesthetic Skin Studio and her transition to a full-time entrepreneur.
• Dive into an open discussion about finances, including overcoming common misconceptions and the importance of pricing your services appropriately
• Gain practical advice on managing your business finances, from budgeting to understanding the true value of your services.
• Naikia shares her personal story, revealing the steps and transitions in her career that led to her success. This includes insights into moving from corporate roles to embracing full-time entrepreneurship and the lessons learned from pursuing passion over paycheck.
• Discussions on finances, budgeting, and pricing within her coaching and mentoring for Aestheticians. Learn the importance of having a clear understanding of your costs to appropriately charge for your services, ensuring a profitable and sustainable business.
• Hear about strategies and tools, like QuickBooks, that can simplify and enhance your approach to business finances. Learn from real-life challenges and solutions on handling taxes, investments, and planning for future growth.
• Hear about the importance of community and mutual growth among beauty and wellness professionals
• Creating networks that foster learning, support, and professional development.
• Gain access to recommended financial literacy programs, tools, and personal experiences that highlight the importance of continual learning and investing in oneself for both personal and professional development.

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

Ashley is joined by Garrett Carnegie, Licensed Aesthetician of over 10 years, to get candid about the beauty school experience, his origin story, and his philosophies when it comes to “selling” retail! In this episode you can expect:

• An introduction to Gorgeous Garrett, a charismatic Licensed Esthetician & Educator with a passion for aesthetics, sparked by his personal battles with acne scarring.
• The journey from experimenting with Amazon chemical peels to becoming a Licensed Aesthetician
• Insights into Garrett’s career progression, from working with DermaQuest to venturing into entrepreneurship, to becoming an Aesthetics Instructor at Paul Mitchell Beauty School
• A detailed account of Garrett’s teaching experiences and the drive to improve industry education.
• Mentions of M.A.D. Skincare, @theaestheticianrevolution and Golden Experience Guide’s Free Brand Partnership Resource Guide
• The very real, raw challenges you can expect in beauty school.
• The significance of patience, perseverance, and the ability to adapt in building a successful practice and clientele.
• Strategies for converting clients from specific services to comprehensive skin treatments.
• The discussion on the potential impact of deregulation in the aesthetics industry and the importance of advocating for professional standards.
• Personal anecdotes and advice on client relations, emphasizing the power of education, authority and agency to foster trust and results.

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

Ashley chats with Attorney & Operations Expert Danielle Stead about all things legal, protecting your business with contracts and everything in between!

Connect with Danielle on Instagram for more insights on transparency, authenticity, and setting boundaries in your business: @danielle.stead

Invest in Your Hiring Guide

In this episode, you can expect to:

• Learn strategies for maintaining ethical integrity during employee/employer contract negotiations.
• Discover the balance between professional interests + rights through real client stories.
• Be prepared for potential risks and ethical dilemmas of editable contracts.
• Get expert advice on utilizing contracts safely to protect your interests and those of your clients.
• Understand the importance of knowing the origin, age, and creator of your contracts.
• Ensure your legal documents are up-to-date and crafted with professional guidance.
• Learn how to gain client satisfaction and trust with what you include in your terms of service to ensure clarity, fairness, and mutual respect.
• Strategize clear communication with clients and why no guarantees on results will prevent misunderstandings and legal issues.
• Hear insights into handling cancellations with nuance and establishing clear policies without compromising client relationships.
• Learn what you need to set up in your business's infrastructure before diving into hiring and scaling.
• Expert advice on documentation and agreements needed to protect your business and dispute chargebacks effectively.
  
  

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

On today’s episode, Ashley sits down with Claudia Fabian, a beauty industry veteran with over three decades of experience. Claudia shares her journey from makeup artist and esthetician to becoming a celebrated Instagram beauty influencer, amassing over 190K followers. She discusses her decision to embrace her natural grey hair and use her platform to champion age positivity and glamour at any age. With candid stories from her illustrious career and her mission to shift the beauty industry's narrative around aging, Claudia challenges ageism and encourages a focus on skin health over anti-aging. Listen as Claudia, who has worked in high-profile salons and spas and held executive positions with major skincare brands, offers a fresh perspective on embracing beauty at every stage of life. Follow her transformative beauty insights and join the movement towards a more inclusive and age-positive beauty industry.

What to expect & resources: 

• how to foster inclusivity 
• insights on the impact of language in marketing and client communication.
• strategies for developing strong relationships with clients.
• insights from working on the vendor side.
• balancing what clients want with professional advice.
• the importance of keeping products in stock.

Educational Resources:

• Lift & Sculpt Facial Massage Self-Paced Course by Alex Pentecost: Visit here
• Rock Your Retail Self-Paced Course by Ageless Ashley: Visit here
• the importance of positive energy flow between client and aesthetician.
• listening to your intuition during client sessions.
• advice against blindly following industry trends.
• tips for creating an appealing service menu.
• highlighting great brand partners exclusive to aestheticians, like DMK & Circadia.
• recommendations for a smaller, more discerning service menu.
• staying inspired through community involvement.
• moving away from the term "medical grade".
  
  Social Media
• Lydia Sarfati's Instagram: @Lydia.sarfati
• Discussion on skincare brands and their ethos.
• Mention of Ultraceuticals / peel, @thebeautydebut, pro-aging.

Resources on Menopause from Claudia:

• Instagram: @Whatthemenopause, @MenopauseMatters
• Books: "The Natural Menopause Method" by Karen Newby, "The Menopause Manifesto" by Dr. Jen Gunter, "The Menopause Guidebook" by The North American Menopause Society, "Breaking the Age Code" by Becca Levy.

This episode offers a wealth of knowledge on maintaining professionalism and personal growth in the aesthetics field, focusing on client care, industry trends, and personal development.

Work With Me

Golden Touch Workshop

GOLDEN EXPERIENCE GUIDE

Join Joshua in an enlightening conversation with Aesthetician and Human Design expert, Mikaela Maclean.  Uncover the significance of recognizing emotional authorities in relationships, business, and purchasing decisions. Gain insights into enhancing client experiences in the treatment room by embracing tactile touch as a means to soothe emotional authorities. Plus, learn valuable strategies for sales interactions, empowering clients to decide at their own pace, in alignment with their emotional authority.

Tune in for an episode packed with practical wisdom and actionable tips to navigate the complexities of human emotion in both personal and professional spheres.

Mikaelas Special Offerings:

Get your FREE Human Design chart here!

Grab a personalized guided meditation for your unique Human Design here!

GOLDEN EXPERIENCE GUIDE
Superpower Your Solo Practice 2024 Mastermind
Book Private 1:1 Virtual Mentorship with Ashley