The Porefessionals

How do you create content that actually connects with people—and grow your brand online without feeling like you have to become someone completely different on social media?

In this episode of The Porefessionals, we sit down with Elle from Create With Elle for a conversation about content creation, social media, personal branding and what it really takes to build an engaging online presence.

We talk about finding your voice online, creating content people actually want to watch, showing up consistently, building trust with your audience and navigating the pressure that comes with putting yourself—and your business—on social media.

If you're an esthetician, beauty professional, entrepreneur, content creator or small business owner looking to improve your social media strategy and create stronger content, this episode is packed with relatable conversation and ideas you can take into your own brand.

In this episode, we talk about: • Content creation and social media strategy • Building an authentic personal brand • Creating engaging Instagram content • Growing a business through social media • Finding your voice and style as a creator • The realities of consistently showing up online • Marketing yourself without losing your personality • Content creation for beauty professionals and entrepreneurs

Follow The Porefessionals and subscribe on Spotify or Apple Podcasts so you don't miss upcoming conversations about skincare, esthetics, beauty, wellness, business and the ever-changing beauty industry.

Korean skincare has taken over our feeds—but what makes it different, and does every K-beauty trend deserve the hype?

In this episode, we share our honest thoughts on Korean skincare, multi-step routines, glass skin, trending products, and the difference between great marketing and what your skin may actually need. Whether you're an esthetician, skincare lover, or simply curious about K-beauty, this conversation will help you look beyond the trends and make more informed skincare choices. Cecia's discount code: CCSKIN https://bykinaesthetics.com/

Adapinoid is becoming one of the biggest buzzwords in skincare—but is it actually different from retinol and adapalene?

In this episode, we break down what adapinoid is, why it is gaining attention in the acne and skincare world, and what estheticians and acne-prone clients should consider before adding it to a routine. We're talking through the science, the marketing, the potential benefits, and whether this trending ingredient deserves the hype.

Porefessionals is back for another season!

In this episode, we're catching up on everything that happened over the summer, sharing life and business updates, and talking about what we've been up to while the podcast was on break. We also give you a look at what to expect this season, the conversations we're excited to have, and what's next for the podcast.

From esthetics and skincare to business, career changes, growth, and everything happening behind the scenes, this episode is the perfect catch-up before we jump into a brand-new season.

We're excited to be back — and there's a lot coming.

We are back! Season 3 (?) of the Porefessionals Podcast is back and better than ever. Cecia made an app!!! We can't wait to tell you all about it. Download it here: https://www.porevia.app/

We are here (a little unhinged) to give you our summer skincare tips. What to swap out and change in your skincare routine to help with the heat of summer. We are taking our usual summer break and will return in the fall. Have a good summer and wear your sunscreen:)

We had a chance to sit down with Frances Edison of Blushed Ambition, a esthetic educator out of Arizona to give us her perspective on what to expect when graduating from esthetics school, where to seek extended education, and how to prepare yourself for the work force.

Cara is taking the mic solo on this one to answer all your burning questions! Expect practical takeaways, mindset shifts, and the kind of real talk you only get from years of hands-on experience.

Cecia is solo for this one to announce something SO exciting - she's launching an app!! We all need a acne lifestyle app in our lives and finally someone has created it.

On this episode we are so excited to have Cati Stephenson of Esthetics by Cati to chat about AI and working smarter, not harder