Spa Marketing Made Easy Podcast

SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story


Listen Later

Candice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team.

In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what’s possible when faith, leadership, and purpose-driven business align.

Whether you’re still in the treatment room or on your way out, this episode will give you a fresh wave of motivation—and a reminder that leadership is about lifting others as you climb.

What you’ll learn during this episode:

  • How Candice transitioned from employee to 7-figure spa owner

  • The role of transparency and teamwork in her success

  • What she did when she couldn’t make payroll—and how that moment changed her leadership

  • Why she’s prioritizing financial literacy and sustainable growth

  • Her vision for franchising and the legacy she’s creating

Resources Mentioned in Episode #438:  Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story

  • Follow Candee Skin on Instagram → @candice.mjohnson

  • Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/ 

  • Visit Candice's website → http://candeeskin.com/ 

 Listen to the full episode here: https://www.addoaesthetics.com/podcast/ep438

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

 

ABOUT THE SPA MARKETING MADE EASY HOST 

 

 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

...more
View all episodesView all episodes
Download on the App Store

Spa Marketing Made Easy PodcastBy Daniela Woerner: Licensed Aesthetician

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

257 ratings


More shows like Spa Marketing Made Easy Podcast

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,589 Listeners

The Chalene Show | Diet, Fitness & Life Balance by Chalene Johnson

The Chalene Show | Diet, Fitness & Life Balance

7,262 Listeners

The Beauty Biz™ Show by Lori Crete

The Beauty Biz™ Show

281 Listeners

The Mindset Mentor by Rob Dial

The Mindset Mentor

13,537 Listeners

Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

Well-Oiled Operations with Stacy Tuschl

519 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,048 Listeners

The Cathy Heller Podcast with Cathy Heller by Cathy Heller | QCODE

The Cathy Heller Podcast with Cathy Heller

7,643 Listeners

The Rachel Hollis Podcast by Three Percent Chance

The Rachel Hollis Podcast

16,737 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

886 Listeners

Thriving Stylist Podcast by Britt Seva

Thriving Stylist Podcast

2,100 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

839 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,578 Listeners

The blondEST by Savanna Boda

The blondEST

1,009 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

899 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

123 Listeners