Step into a BBL masterclass with Kathy Taranto in this clinical episode. Discover powerful insights to elevate your BBL treatments and take your business to new heights. From deciphering between BBL, FYBBL, and BBL HERO technologies to ensuring precise Fitzpatrick skin type choices, Kathy equips you with essential tools for success. Learn how to seamlessly integrate advanced BBL treatments, enhancing efficiency and efficacy. Don't miss this treatment-packed chat to unlock the full potential of your BBL device!

Hot topics in this episode:

• Choosing the correct Fitzpatrick Skin Type
• Avoiding complication in BBL treatments
• Benefits of BBL HERO
• Achieving safe and thorough results
• Transition from BBL to FYBBL to BBL HERO
• Steps of BBL treatments and adding FYBBL or HERO
• Treating with BBL in the summer

MINT Training Resources based on today’s discussion:

• Learn more about BBL and BBL HERO with MINT’s in-depth E-course.  
• Ensure your clients and team are safe when using lasers with a special E-course featuring esteemed laser specialist Patrick Clark. Check out the Laser Physics and Safety course today. 
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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In this engaging bi-weekly series, join our clinic's management team as we review the successful—and not so successful—initiatives and processes that fueled our clinic's growth in the previous month. We're here to provide you with real numbers, valuable insights, and actionable ideas that you can implement in your own practice.

In this week’s episode, we take a close look at May 2022. From effective retail product management to fruitful partnerships with local businesses for fundraisers, you'll get an exclusive first-hand look at the inner workings of our clinic. Don't miss this opportunity to gain valuable knowledge and inspiration for your own practice!

Hot topics in this episode:

• Moving away from discounting promotions
• Eye bundle as flash sale and creating bundles at lower price points
•  Balancing talking points in short appointments and leveraging front desk staff
•  Managing and reviewing retail product offerings
• Offering excellence at a higher price point for services versus a cheaper price
• Using events to boost services
• Connecting with partners for fundraising and events
• Vetting equipment
• Identifying candidates for summertime laser treatments
• Promoting seasonal top-of-mind services during summer

MINT Training Resources based on today’s discussion:

• Get insider tips on all things marketing including promotions and sales in MINT’s Marketing E-course. 
• Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more. 
• Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Join hosts Kathy and Matt Taranto in this illuminating episode of Making a Multi Million Dollar Medspa Podcast as they explore the art of navigating seasonal fluctuations in the aesthetics industry. They’ll discuss the tools they provide their performance-based employees during slow times. From relationship building and effective follow-up communication strategies to capitalizing on events and reviewing your current clients’ charts, they’ll help to provide your team with helpful information for keeping busy in lulls.

In this episode we discuss:
• Seasonal fluctuations in business
• Performance-based compensation in slow times
• Value of relationship building
• Follow up communications
• Booking follow up consultations
• Capitalizing on events in lulls


MINT Training Resources based on today’s discussion:
• Find staff that are committed to growing their business! Follow along with our Superstar Staffing E-course to find the right fit for your clinic!
• Give your clients more when they come into your clinic with an outstanding consultation. Learn the steps to The Perfect Consultation in our E-course.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
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Links for Ads:
• Virtual Event Hosting

In this episode, we have the pleasure of hosting Dr. Lina Vargas, a highly accomplished Cardiac and Vascular Surgeon with a passion for excellence. Dr. Vargas shares her expertise and insights on a wide range of topics, including the significance of listening to your gut in the hiring process and the art of building exceptional teams. She also delves into the challenges she faced as a business owner when opening her own private practice, Lumina Vein & Aesthetics Institute in Orlando, Florida. 

Dr. Vargas provides valuable knowledge on treating veins using Sclero versus ND/YAG techniques and offers guidance on getting started and training in Sclerotherapy. She emphasizes the business value of treatments that don't require an MD's supervision and provides practical social media strategies to take some stress off of practitioners. Join us for this enlightening episode, as Dr. Lina Vargas shares her wealth of experience and insights for success.

In this episode we discuss:

• Listening to your gut in the hiring process
• Building exceptional teams
• The challenges of being a business owner
• Opening a private practice
• Treating veins using Sclero vs Nd:YAG
• Getting started and training on Sclerotherapy
• The value of treatments that don’t require an MD
• Social media strategy and tips for making it easy

MINT Training Resources based on today’s discussion:

• Interested in building a team of amazing staff? Checkout our Superstar Staffing E-course. 
• Use our Business Blueprints course to learn more about starting or growing your own practice.
• Dr. Lina Vargas loves HALO! See what her excitement is about without HALO Fractional Laser E-course. 
• Emsculpt is just one of BTL’s cutting edge technologies. Learn about the treatment with MINT’s Emsculpt E-course. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Keep up with Dr. Vargas and her team:

• Follow her on Instagram 
• Stay connected with her team 
• Visit Lumina’s website

Links for Ads:

• Virtual Event Hosting
• MINT Aesthetics

Marketing can be an intimidating, overwhelming aspect of operating a clinic. The price tag, the ever-changing trends—it’s enough to cause you to avoid it altogether. It doesn’t have to be that way. In this episode, Matt and Kathy Taranto discuss the low-cost, high return strategies that have proven to work: B2B partnerships. Strategically building relationships with other businesses can (and should) be beneficial to both parties making it an easy decision to implement into your business.  Matt will dive into selecting businesses to partner with, give real examples from their own practice, and give you some tips for getting started. Listen in on the episode to see how your clinic can utilize effective B2B partnerships to grow. 

In this episode we discuss:

• Identifying businesses to partner with
• The vital component of B2B marketing: two-way street
• Generating leads using substantial gift
• Rejection in partnership marketing
• Low-cost strategies with high return
• Finding the right person for external marketing

MINT Training Resources based on today’s discussion:

• Need more marketing help? Check out our Marketing course in MINT’s E-courses now. 
• Learn more about operating a clinic in our Business Blueprints E-course.
• If you’re looking for customized Business Consulting specifically for aesthetics clinics, look no further. Check out MINT’ Business Consulting options. 
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Join us as we dive into an inspiring conversation with Vee Ibrahim. Vee's journey in the aesthetics industry has been marked by remarkable growth and accomplishments, serving as a true inspiration. With a diverse background—from surgical tech in the Army to yoga teacher on the weekends— Vee has gained a wealth of experiences that have shaped her path to become a successful business owner. Throughout the episode, Vee generously shares highlights from her journey and underscores the importance of curiosity, active listening, and fostering a culture of excellence. Her professionalism combined with her refined thoughtfulness gives amazing insight into goal setting and the path to success. Get ready to be inspired as Kat engages in this captivating conversation with Vee Ibrahim!

In this episode we discuss:

• The importance of persistence and curiosity
• Paying for speed through training
• Recruiting and building a strong team
• Maintaining a culture of excellence and training
• Organizing your clinical with short, daily meetings

MINT Training Resources based on today’s discussion:

• In the market to hire a new provider? Follow along with our Superstar Staffing E-course to find the right fit for your clinic!
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Keep up with Vee:

• Visit her website
• Read her bio

Beyond the providers and front desk staff, there is a lot of work behind the scenes within an aesthetics practice—enter clinic managers! From building relationships with the staff to handling client complaints, the job is never done. Exceptional managers, like Tracie Duke of AesthetiCare, make these tasks seem small. Tracie has worked at AesthetiCare for nearly 5 years as the Assistant Manager. Her poise, intention, and thoughtfulness have gained her massive respect from her staff and the executive team alike. She continues to build her skills by developing leadership and management style as her experience grows. Join the conversation as Kathy talks with Tracie about her day-to-day responsibilities, team building tactics, quality reporting benefits, and more! 

In this episode we discuss:

• Hiring process within the clinic
• Evaluating equipment for purchase
• The benefits of having quality reports
• Creating a positive company culture
• Taking the time to build relationships with your team

MINT Training Resources based on today’s discussion:

• In the market to hire a new provider? Follow along with our Superstar Staffing E-course to find the right fit for your clinic! 
• Learn more about the critical considerations when bringing new technology into the practice with our Business Blueprints E-course.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Keep up with Tracie:

• Follow her on Instagram 
• Read her bio 

In this episode, Kat talks with Brenda Bohnenkamp, Clinic Director of Coachlight Clinic & Spa in Des Moines. Brenda reflects on the journey the growth of her business has taken. From transitioning from being involved in multiple roles to delegating responsibilities, Brenda shares the experiences that have shaped her day-to-day and clinic. She discusses the importance of having experienced office managers and the challenge of letting go of control. They discuss incentives and competitions to motivate the staff, the success of introducing CoolSculpting, and the growing popularity of Botox. The wide range of topics in this episode showcases the trails and successes of a prospering aesthetics clinic. 

In this episode we discuss:

• Impacts of growth on clinic operations
• Importance of having experienced staff when delegating tasks
• Use of incentives and competitions for staff
• Introducing CoolSculpting into a clinic
• Online booking as an essential tool for scheduling efficiency 
• Challenges of COVID-19 and navigating loan requirements
• Onboarding process for Cosmetic Physician Partners (CPP)

MINT Training Resources based on today’s discussion:

• Interested in adding CoolSculpting to your clinic? Train your staff with our in-depth online E-course! The E-course covers in-depth training on technology basics, treatment protocols, hands on demonstrations, and more. 
• MINT’s E-courses offer training in Neurotoxins, Dermal Fillers, and Sculptra. Dive deep into the injectables techniques for each.   
• Interested in Hands On Training in Kansas City with MINT? Learn more about what the training day includes to see if it’s right for you and your team.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Keep up with Brenda’s Clinic:

• Follow on Instagram 

In March, MINT threw basketball out the window and hosted Aesthetics Madness on our Instagram. Each week, treatments went head-to-head with other treatments across the industry. Our followers voted for their favorite and Moxi was declared our winner!

Throughout April, we have been sharing Moxi-focused content. From treatments to training, we have given Moxi its 15 minutes of fame. As April comes to and end, we are letting it go out with a POP—a popup podcast episode that is!

In this episode, Kat shares some background on Moxi at AesthetiCare Medspa, her favorite tips and tricks for treatment, and more before we get some feedback from our providers.

If you would like to learn more about Moxi, check out our in-depth Moxi E-course. The course covers everything from consultation to room setup to protocol and settings with a broad selection of hands on treatment videos.

Thank you to everyone who has followed along with and voted on Aesthetics Madness! To share our gratitude, you can get free virtual Moxi training when you share this episode or write a review. When you're done, come back to this link to schedule your training.

We will see you soon for Season 3!

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Going back to school to continue the pursuit of a new career path seems like the ultimate deterrent for some. Yet, so many people find their passion after taking that leap. We’re so lucky that AesthetiCare Nurse Practitioner and MINT Aesthetics Trainer, Meredith Keller, did just that! As today’s guest, she shares her experience of juggling work, kids, marriage, and life while tackling nurse practitioner school. Meredith transitioned to aesthetics after spending the beginning of her career in communications and, eventually, medical nursing. It became apparent to her that by furthering her education, she would be able to work more autonomously within aesthetics. Now, Meredith splits her time between AesthetiCare as a provider and MINT Aesthetics as a trainer to share her expertise with others in the industry. Join us as we discuss learning moments, challenges in her journey, goals in her career and more!

In this episode we discuss:
• Leaving a career in cardiology for aesthetics
• Treating clients through diVa
• How going back to school supported her career growth
• Learning moments and biggest rewards
• Adding lasers into a client’s care plan
• Being a leader in retail sales while avoiding traditional sales strategy

MINT Training Resources based on today’s discussion:
• Learn more about how diVa can help clients regain control of their lives. Our diVa Vaginal Rejuvination E-course covers in-depth training on technology basics, treatment protocols, hands on demonstrations, and more.
• Use our Events E-course to learn how you can host events to bring in clients and even staff!
• Want to find awesome staff like Meredith? Our Superstar Staffing E-course takes you through the process of vetting applicants to build the team of your dreams.
• Not an E-course Subscriber? Learn more about our different E-course Subscription Options or Schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
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Keep up with Meredith:
• Follow her on Instagram
• Read her bio