Making a (Multi) Million Dollar MedSpa

Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!

In today's discussion:

• Things that have changed in the clinic
• Combination therapies
• Pre and post treatment protocols
• PIH treatment and prevention protocol
• The 7/47 Study
• Keeping patients in your practice
• Utilizing low dose Accutane
• The father/daughter relationship in medicine
• Managing work and family
• What's next for Dr. Austin
  
  

Resources from this episode:
Renato Saltz Book (7-47 Study)
Dr. Austin's First Podcast Episode
PIH treatment and prevention protocol
Microneedling RF with Genius E-course
Sofwave Training
Essentialism Book

Links from the episode:
Vrtly Screen Management
Online E-courses
MINT Certificates

Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.

In today's discussion:

• Tech for the aesthetics industry
• Focusing on the big problems
• Taking the risk to start your own business
• Cruciality of retention rates
• Membership models
• The value of an add on vs a discount
• The must-haves of a business plan
• Growing up on northern Vancouver Island
• Vrtly Screen Management
• Success of digital marketing
• Streamlining & ease for clients
• Advertisements that actually work

This episode is Ad free thanks to Vrtly! Sign up at the link below. 

Links from the episode:
Vrtly Screen Management
Episode #31 - Meet Dr. Molly Austin
Cosmetic Physician Partners

We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors. 

During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube.

In today's discussion:

• What our annual event is
• Educational sessions
• Engaging clients when they’re there
• Promotions and Giveaways
• Working with local businesses
• Charity involvement at your event
• Training and live demos
• Tour of our space at the event

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:

Events: Big, Small, & Virtual

AesthetiCare 411

Charity Podcast
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings

NOMINATE A CLINIC

Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa. If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you. 

In today's discussion:

• How MNRF works
• How AesthetiCare uses MNRF
• Conditions to treat
• Combination therapy
• Pricing for stacking treatments
• Post care
• What are the contraindications

Microneedling RF Course
New content going live on Thursday, September, 26

Our LIVE Podcast

Thursday, September 26 @ 4:30PM Central on Instagram Live

Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
Virtual Training
Hands-On Training
The Perfect Consultation
NOMINATE A CLINIC

Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered!

In today's discussion:

• Utilizing golf tournaments to market your aesthetics business
• Offering the Trans4mation Facial (FREE consultation included)
• Gathering contact information through strategic giveaways
• Value of the first visit and a comprehensive consultation
• Assessing the cost and return on tournament sponsorships
• Choosing the right giveaway to generate interest
• The importance of post-sponsorship follow-up
• Measuring the success of sponsorship efforts

Our LIVE Podcast

Thursday, September 26 @ 4:30PM Central on Instagram Live

Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC

Brittany Wilson, owner of Rae Aesthetic, shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won’t want to miss this one. 

In today's discussion:

• Journey to aesthetics
• Using education as sales strategy
• Social media
• Membership Programs
• Patreon for training
• Business & Staff Management
• Creating content that works
• Maintaining a work-life balance
• Collaborations

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
Brittany Wilson Instagram
Rae Aesthetic Instagram
Brittany Patreon
Vrtly Screen Management
Online E-courses
Tuesday Training

NOMINATE A CLINIC

In this episode, Kathy shares her journey as a mother and entrepreneur in the dynamic field of aesthetics. Discussing the challenges and successes she has experienced while balancing her personal and professional life, she emphasizes the importance of personal growth, clarity, and redefining success beyond traditional metrics. Kathy chats about the impact of building a motivated team and recognizing the fluidity of balance, offering practical strategies to help listeners lead with purpose and grow authentically in their careers and lives. Tune in for valuable tools and inspiration to navigate your own journey in aesthetics.

In today's discussion:

• Giving yourself grace
• Finding balance in the moment
• Determining your purpose
• Taking the first step
• Impacts of failures and wins 
• Building a team personally and professionally
• Prioritize what matters most and leave the rest
• Caring for yourself to show up better
• Small changes for big impacts in your life

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings

NOMINATE A CLINIC

Dive into this episode with AesthetiCare Nurse Practitioner, Blake Bryant as he gives you the scoop on the Social Psychology lesson within MINT’s Online E-courses. Kat and Blake discuss the importance of consultations, impacts of social psychology, and how providers can leverage these concepts in aesthetics. Bake also shares the background of AesthetiCare’s new Revive and Thrive Hair Restoration Program. The conversation further delves how the team onboarded the program and what’s coming in the future.

In today's discussion:

• The Consultation & Social Psychology
• Client relationships
• Handling clients & recognizing red flags
• AesthetiCare's Hair restoration program
• Implementing a hair growth program in your clinic
• Ways to approach and discuss hair restoration
  
  

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
Social Psychology lesson
Charting & Documentation E-course (COMING SOON)
Hair Restoration at AesthetiCare
Clinics To Watch
MINT Online E-courses
Tuesday Trainings

NOMINATE A CLINIC

Great ready for Season 6 of the Making A (Multi) Million Dollar Medspa Podcast!

Don't forget, we will be releasing content every Monday instead of Wednesday. So mark your calendars because it all kicks off on Monday, August 26. See you soon!

Get the answers to all your injectables questions! Our nurse and injectable expert, Noreen, shares her takes on the questions you submitted. Have more questions? Feel free to contact us at [email protected].

Questions: 

• Filler or neurotoxin?
• What determines which type/size of needle you use?
• What do you think of SkinVive?
• If you were a new provider, what zones would recommend learning first?
• How do you tell someone they don’t need more filler?
• How can I improve my treatments and technique? 
• How do you decide which brand/type of neurotoxin to use on a client?
• When should I do filler: before or after lasers?
• What are your thoughts on the studies coming out showing that filler is lasting much longer than previously thought?
• Does skincare really affect the results of injectables?
• How do you stay up to date on new products?
• What tips do you have for an aesthetician looking to support the injectors in my clinic?
• When do you talk about cost of the treatment with the client?
• Do you prefer treating older or younger clients?
• What is your protocol when complications arise?

Nominate Clinics To Watch/Providers To Watch
Register for Virtual Immersion