Making a (Multi) Million Dollar MedSpa

In this episode of Making a (Multi) Million Dollar Medspa, Kathy is joined by her husband and business partner, Matt Taranto to break down why training and team development are non-negotiable for sustainable medspa growth. They discuss how treating education as a long-term investment — not an expense — leads to stronger culture, better retention, and higher provider performance. The conversation reinforces a core truth of top-performing clinics: the best-trained teams don’t just deliver better outcomes — they attract talent, earn client trust, and scale smarter.

• Why training drives retention, not just skill development
• Treating education as a long-term business investment
• Protecting training investments without damaging culture
• Identifying hiring red flags 
• Using KPIs to guide individualized education plans
• Eliminating territorial behavior to strengthen teams
• Leveraging slower months for focused skill-building
• Reinforcing learning through ongoing accountability
• Positioning ongoing training as a market differentiator

Click here for your downloadable resource.

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MINT Aesthetics 

Online E-courses

In-Person Training

In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention.

Our Small Event 2025 Numbers

• Number of events: 48
• Consultations booked: 564
• Average client spend: $3500 annually
• Potential new revenue at average spend is $1.9M  

• AesthetiCare’s real metrics from small, in-clinic events
• How Client Parties and GNOs actually work
• Why hosting benefits both the clinic and the host
• What a successful event night looks like
• Using skincare partners to elevate giveaways
• Who from your team should attend and why
• The importance of consistent follow-up
• Tracking performance and improving each event
• Why committing to events for a full year matters

Click here for your downloadable resource.

Wellness training is coming to MINT! Follow us on Instagram or email us at [email protected] to get updates as our training programs and new content are released. 

Resources in this Episode:

Events: Big, Small, & Virtual E-courses

Ad Links: 

MINT Aesthetics 

Online E-courses

In-Person Training

IT'S THE SEASON FINALE!

In this season finale, Kathy Taranto sits down with Dr. Melinda Silva, a board-certified physician and owner of Silva MD in San Diego, to explore the philosophies, mindset shifts, and patient-care strategies that have made her a leader in the world of hormone replacement therapy.

Dr. Silva shares her personal journey from family medicine to aesthetics and how she built a practice rooted in empowerment, hormone health, and whole-patient transformation. From redefining confidence to building a team that aligns with your core values, Dr. Silva offers expert insights and heartfelt encouragement for providers working in the aesthetic and wellness space.

• How Dr. Silva’s personal health transformation reshaped her practice
• The ongoing gaps in women’s hormone health and care
• Her transition from family medicine into aesthetics and wellness
• Using bodybuilding as a tool for strength, wellness, and mindset
• Common myths about hormone replacement therapy
• Why providers should evaluate all hormones—not just a select few
• How to begin offering hormone services as a new provider
• The emotional side of aesthetics and supporting patients through aging
• How comprehensive medical training enhances patient outcomes
• Encouraging collaboration across the wellness and aesthetics industries
• The role of self-care and confidence in patient success
• The top peptides to consider introducing in your practice
• How kindness and compassion impact overall health and wellbeing

Wellness training is coming to MINT! Follow us on Instagram or email us at [email protected] to get updates as our training programs and new content are released. 

Resources in this Episode:

Silva MD

Dr. Silva's Book: Aging Gracefully and Strong: ABCs of YOUthful Living

Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter

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MINT Aesthetics 

Online E-courses

Renee John Uniforms

Tuesday Trainings at MINT

In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.

Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.

Talking Points

• The story behind AesthetiCare’s End of Summer Party
• What it takes to plan a large-scale event
• Marketing strategies that drive attendance and sales
• How the team prepares for success
• Post-event follow-up and lessons learned

Resources Mentioned

• AesthetiCare Medspa 
• MINT Aesthetics
• Cosmetic Physician Partners (CPP) 

Ad Links & Mentions

• Online E-courses
• Events: Big, Small & Virtual E-course
• Superstar Staffing E-course
• Tuesday Training
• Renee John Uniforms

Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at [email protected].

In this episode, Kathy sits down with Robyn Jennett of Coachlight in Des Moines, Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales.

Talking Points:

• Featured treatments & services
• Sofwave as a standout treatment
• Introducing a new retail line
• Revision CMT for post-procedure care
• Setting intentional goals
• What drives Robyn’s success
• Aligning first product recs with skin goals
• Scheduling corrective check-ins
• Introducing retail during the consultation
• Managing client expectations
• Outlining requirements from the start
• Designing the maintenance phase
• Rebooking before the client leaves
• Focusing on providing genuine support

Resources:

Coachlight

Sofwave E-course

Retail Sales Online Training

Ad Links:

Online E-courses

Podcast Feedback

When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner!

Talking Points:

• AesthetiCare and our focus on results-driven treatments
• Grow through great team members and smart service additions
• Add devices that create new revenue, not compete with existing services
• Attend industry meetings and conferences
• Talk to reps and providers to learn about new tech
• Contact clinics already using the device for honest feedback
• Book demos when the full team can attend
• Create a clear pitch to get team buy-in
• Include marketing team in demos and early planning
• Train providers thoroughly with hands-on sessions
• Build a plan to collect quality before & after photos
• Keep website and messaging condition-focused (e.g., acne, skin laxity)
• Set internal contests and team goals for new services
• Celebrate early wins to build momentum
• Host virtual events to promote and educate clients on new treatments

Resources:

AesthetiCare Medspa

Incredible Marketing

AIG Virtual Events

Ad Links:

Online E-courses

Tuesday Training

In this episode, Kathy sits down with AesthetiCare injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results.

We recommend watching this episode on YouTube to see the amazing Before & After results achieved by Blake. 

Discussion Topics:

• Cadaver training for injectables
• Training in your injectable journey
• Client treatment plan
• Client concerns
• Post treatment follow up
• Services after initial treatment
• Front desk consultation booking incentives
• Annual treatment plans
• Customizing plans for the individual

Episode Sponsors:

• AesthetiCare Medspa
• Renee John Uniforms
• Vrtly Screen Management

Interested in learning about AesthetiCare's consultation structure? We offer training through our Online E-courses, Virtual Training, and In-Person Consulting. Book training with MINT. 

In this episode, we're breaking down the most common mistakes providers make when it comes to laser and energy-based treatments—and more importantly, how to avoid them.

From over-relying on energy levels to skipping test spots, Kathy dives into the nuances of treatment planning and patient safety. She discusses why higher energy doesn’t always mean better results, how to select the right technique on purpose, and what it really means to understand your settings—not just individually, but in how they interact.

In today's discussion:

• Using higher energy for better results
• Correct candidates for specific settings
• Balancing protection and shielding with cooling
• Understanding how settings interact
• Skipping test spots
• When in doubt, slow down
• Overlap: overtreating vs. undertreating
• Understanding different techniques and when to use them
• Choosing a technique on purpose
• Assuming more passes = better results
• Assuming sun exposure means no treatments
• Not adjusting settings across multiple treatments
• Not understanding skincare's role in treatment outcomes

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:
Renee John Uniforms
Vrtly Screen Management
Online E-courses

In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses.

In today's discussion:

• Evolving injection protocols
• Her start in the industry
• Breaking into aesthetics back then
• Navigating tough clients
• Building confidence and skill
• Lifting up fellow providers and women
• Favorite treatments over time
• Managing complications
• Memorable moments in aesthetics
• Tips for new nurses
• Battling burnout

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what’s changed, what’s stayed the same, and what he’s most excited for in the future of aesthetics.

In today's discussion:

• Popular aesthetic treatments in the 1990s
• How technology and devices have evolved over the decades
• The growing role of skincare in today’s clinics
• Industry favorites and trends we loved “back in the day”
• Innovations and advancements we’re excited about moving forward

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses