When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner!

Talking Points:

• AesthetiCare and our focus on results-driven treatments
• Grow through great team members and smart service additions
• Add devices that create new revenue, not compete with existing services
• Attend industry meetings and conferences
• Talk to reps and providers to learn about new tech
• Contact clinics already using the device for honest feedback
• Book demos when the full team can attend
• Create a clear pitch to get team buy-in
• Include marketing team in demos and early planning
• Train providers thoroughly with hands-on sessions
• Build a plan to collect quality before & after photos
• Keep website and messaging condition-focused (e.g., acne, skin laxity)
• Set internal contests and team goals for new services
• Celebrate early wins to build momentum
• Host virtual events to promote and educate clients on new treatments

Resources:

AesthetiCare Medspa

Incredible Marketing

AIG Virtual Events

Ad Links:

Online E-courses

Tuesday Training

In this episode, Kathy sits down with AesthetiCare injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results.

We recommend watching this episode on YouTube to see the amazing Before & After results achieved by Blake. 

Discussion Topics:

• Cadaver training for injectables
• Training in your injectable journey
• Client treatment plan
• Client concerns
• Post treatment follow up
• Services after initial treatment
• Front desk consultation booking incentives
• Annual treatment plans
• Customizing plans for the individual

Episode Sponsors:

• AesthetiCare Medspa
• Renee John Uniforms
• Vrtly Screen Management

Interested in learning about AesthetiCare's consultation structure? We offer training through our Online E-courses, Virtual Training, and In-Person Consulting. Book training with MINT. 

In this episode, we're breaking down the most common mistakes providers make when it comes to laser and energy-based treatments—and more importantly, how to avoid them.

From over-relying on energy levels to skipping test spots, Kathy dives into the nuances of treatment planning and patient safety. She discusses why higher energy doesn’t always mean better results, how to select the right technique on purpose, and what it really means to understand your settings—not just individually, but in how they interact.

In today's discussion:

• Using higher energy for better results
• Correct candidates for specific settings
• Balancing protection and shielding with cooling
• Understanding how settings interact
• Skipping test spots
• When in doubt, slow down
• Overlap: overtreating vs. undertreating
• Understanding different techniques and when to use them
• Choosing a technique on purpose
• Assuming more passes = better results
• Assuming sun exposure means no treatments
• Not adjusting settings across multiple treatments
• Not understanding skincare's role in treatment outcomes

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:
Renee John Uniforms
Vrtly Screen Management
Online E-courses

In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses.

In today's discussion:

• Evolving injection protocols
• Her start in the industry
• Breaking into aesthetics back then
• Navigating tough clients
• Building confidence and skill
• Lifting up fellow providers and women
• Favorite treatments over time
• Managing complications
• Memorable moments in aesthetics
• Tips for new nurses
• Battling burnout

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what’s changed, what’s stayed the same, and what he’s most excited for in the future of aesthetics.

In today's discussion:

• Popular aesthetic treatments in the 1990s
• How technology and devices have evolved over the decades
• The growing role of skincare in today’s clinics
• Industry favorites and trends we loved “back in the day”
• Innovations and advancements we’re excited about moving forward

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

Today’s episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest sponsor, AesthetiCare Medspa. The winning result? A total game-changer.

Kathy sits down with the provider behind the top treatment, Sammy Williams, to uncover exactly how she achieved such a standout outcome. From the client’s initial skin concerns to age-related changes and the VISIA consultation that helped shape the plan, we’re diving deep into every step of the process.

Whether you're a provider looking to up your treatment game or a client curious about what it takes to get real results—this episode is packed with gems.

In today's discussion:

• Client concerns and skin condition
• Age-related skin changes in women
• VISIA consultation insights
• Prepping the skin with medical-grade skincare
• Skin prep and brightening recommendations
• Treatment reveal and timeline
• Treatment settings and technique discussion
• Energy delivery and overlap considerations
• Post-care protocols
• Long-term plan and next steps for the client

Links & Resources:
MINT Online E-courses
The Perfect Consultation
Alastin Aluminate A-Luminate Brightening Serum
Avène Thermal Spring Water
Intense Hydration Face Mask
CLn® Facial Cleanser
Revision CMT Post-Procedure Cream
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!

In today's discussion:

• Recruit help
• Round up or add a donation at checkout 
• Invite the charity to attend events
• Dedicate tips from bar/performance
• Match donations on patient accounts
• Give access to physical item donations
• Choose an organization that fuels your passion
• Reach out to those you’ve donated to
• Generate donation items from partner businesses
• Build exciting, comprehensive packages
• Pick the right time to participate
• Say yes to others, so they say yes to you
• Don’t be afraid to ask
• Focus on the impact

Links & Resources:

MINT Online E-courses

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!

In today's discussion:

• Lessons from experience
• Emergence of preventative health
• Navigating economic downturns
• Outdated vs. game-changing technology
• Future trends in aesthetics
• Industry-shifting devices and services
• Key lessons learned

Links & Resources:

MINT Online E-courses
Episode #57 - The New Menopause with Dr. Mary Claire Haver

Ads from the episode:
Vrtly Screen Management
Tuesday Training
Online E-courses

Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.

In today's discussion:

• Building brand recognition within your local community
• Connecting with other businesses for collaboration
• Finding like-minded businesses that align with your goals
• Hosting small, impactful events
• Organizing give-back events to engage your community
• Defining the goal of each event for maximum success
• Customizing events to fit your brand and audience
• Starting small: One event a month to build momentum
• Social media strategies that are working today
• Using AI to streamline marketing and operations

Links & Resources:

LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course

Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers

Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance. 

They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth.

In today's discussion:

• Essential Numbers for Owners:
  • Net revenue
  • Revenue generated per hour worked
  • Return on investment (ROI) by service type
• Key Metrics for Providers:
  • Service-to-product ratio
  • Revenue generated by services
• Managing & Supporting Providers:
  • Encouraging collaboration and training among providers
  • Knowing when to let go of underperforming providers
• Using Reports to Drive Success:
  • Running and analyzing key reports (including AesthetiCare’s approach)
  • How to effectively pull and interpret reports
  • Monthly meetings: Reviewing numbers and setting goals
• Setting Goals for New Clinics:
  • Establishing benchmarks for financial and operational success

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC