In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention.

Our Small Event 2025 Numbers

• Number of events: 48
• Consultations booked: 564
• Average client spend: $3500 annually
• Potential new revenue at average spend is $1.9M  

Talking Points

• AesthetiCare’s real metrics from small, in-clinic events
• How Client Parties and GNOs actually work
• Why hosting benefits both the clinic and the host
• What a successful event night looks like
• Using skincare partners to elevate giveaways
• Who from your team should attend and why
• The importance of consistent follow-up
• Tracking performance and improving each event
• Why committing to events for a full year matters

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Resources in this Episode:

Events: Big, Small, & Virtual E-courses

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MINT Aesthetics 

Online E-courses

In-Person Training