Making a (Multi) Million Dollar MedSpa

In this episode, Kat talks with Brenda Bohnenkamp, Clinic Director of Coachlight Clinic & Spa in Des Moines. Brenda reflects on the journey the growth of her business has taken. From transitioning from being involved in multiple roles to delegating responsibilities, Brenda shares the experiences that have shaped her day-to-day and clinic. She discusses the importance of having experienced office managers and the challenge of letting go of control. They discuss incentives and competitions to motivate the staff, the success of introducing CoolSculpting, and the growing popularity of Botox. The wide range of topics in this episode showcases the trails and successes of a prospering aesthetics clinic. 

In this episode we discuss:

• Impacts of growth on clinic operations
• Importance of having experienced staff when delegating tasks
• Use of incentives and competitions for staff
• Introducing CoolSculpting into a clinic
• Online booking as an essential tool for scheduling efficiency 
• Challenges of COVID-19 and navigating loan requirements
• Onboarding process for Cosmetic Physician Partners (CPP)

MINT Training Resources based on today’s discussion:

• Interested in adding CoolSculpting to your clinic? Train your staff with our in-depth online E-course! The E-course covers in-depth training on technology basics, treatment protocols, hands on demonstrations, and more. 
• MINT’s E-courses offer training in Neurotoxins, Dermal Fillers, and Sculptra. Dive deep into the injectables techniques for each.   
• Interested in Hands On Training in Kansas City with MINT? Learn more about what the training day includes to see if it’s right for you and your team.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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• LinkedIn

Keep up with Brenda’s Clinic:

• Follow on Instagram 

In March, MINT threw basketball out the window and hosted Aesthetics Madness on our Instagram. Each week, treatments went head-to-head with other treatments across the industry. Our followers voted for their favorite and Moxi was declared our winner!

Throughout April, we have been sharing Moxi-focused content. From treatments to training, we have given Moxi its 15 minutes of fame. As April comes to and end, we are letting it go out with a POP—a popup podcast episode that is!

In this episode, Kat shares some background on Moxi at AesthetiCare Medspa, her favorite tips and tricks for treatment, and more before we get some feedback from our providers.

If you would like to learn more about Moxi, check out our in-depth Moxi E-course. The course covers everything from consultation to room setup to protocol and settings with a broad selection of hands on treatment videos.

Thank you to everyone who has followed along with and voted on Aesthetics Madness! To share our gratitude, you can get free virtual Moxi training when you share this episode or write a review. When you're done, come back to this link to schedule your training.

We will see you soon for Season 3!

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Going back to school to continue the pursuit of a new career path seems like the ultimate deterrent for some. Yet, so many people find their passion after taking that leap. We’re so lucky that AesthetiCare Nurse Practitioner and MINT Aesthetics Trainer, Meredith Keller, did just that! As today’s guest, she shares her experience of juggling work, kids, marriage, and life while tackling nurse practitioner school. Meredith transitioned to aesthetics after spending the beginning of her career in communications and, eventually, medical nursing. It became apparent to her that by furthering her education, she would be able to work more autonomously within aesthetics. Now, Meredith splits her time between AesthetiCare as a provider and MINT Aesthetics as a trainer to share her expertise with others in the industry. Join us as we discuss learning moments, challenges in her journey, goals in her career and more!

In this episode we discuss:
• Leaving a career in cardiology for aesthetics
• Treating clients through diVa
• How going back to school supported her career growth
• Learning moments and biggest rewards
• Adding lasers into a client’s care plan
• Being a leader in retail sales while avoiding traditional sales strategy

MINT Training Resources based on today’s discussion:
• Learn more about how diVa can help clients regain control of their lives. Our diVa Vaginal Rejuvination E-course covers in-depth training on technology basics, treatment protocols, hands on demonstrations, and more.
• Use our Events E-course to learn how you can host events to bring in clients and even staff!
• Want to find awesome staff like Meredith? Our Superstar Staffing E-course takes you through the process of vetting applicants to build the team of your dreams.
• Not an E-course Subscriber? Learn more about our different E-course Subscription Options or Schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
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• LinkedIn

Keep up with Meredith:
• Follow her on Instagram
• Read her bio 

The treatment we all know and love, Botox, wasn’t even conceived until almost 1990. Over 30 years later, we live in a world that widely accepts cosmetic treatments such as this, dermal fillers, Sculptra and more. It makes sense that we are seeing a huge boom in the Botox industry. That’s where amazing staff, like Noreen Bollinger, come in. Noreen is an artist when it comes to injections having expertise in neurotoxins, dermal fillers, PDO threads, biostimulators, and PRP.  Noreen pushes herself to improve by constantly evaluating her work with a critical eye and challenging herself with every new case. She continues to perform as a stand-out among injectors within the practice. Noreen takes her work even further by working as a laser specialist as well. In this episode, we will talk with Noreen about how she came to be a leader in injectables, advice she has for others in the industry, how to handle difficult clients, and what she’s looking toward in the future of aesthetics. 

In this episode we discuss:

• How she got into the industry
• Challenging yourself for growth
• Maintaining a healthy amount of fear when injecting
• Dealing with difficult injector clients
• Slow progression of units in facial filler
• Referring back to before and after photos for client reassurance

MINT Training Resources based on today’s discussion:

• Want to be a Dermal Filler expert like Noreen? MINT’s Dermal Filler E-course is perfect for learning the basics of filler.
• Get more awesome team members like Noreen with our Superstar Staffing E-course. We’ll walk you through the essentials of vetting and hiring the best team possible.
• There’s more to injections than fillers. Explore the opportunities of Neurotoxins and Sculptra through MINT’s online E-courses.  
• Schedule a Demo to see the learning content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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• Facebook
• LinkedIn
  
  

Keep up with Noreen:

• Follow her on Instagram
• Read her bio

There’s always more work behind the curtain, and being an aesthetics provider is no different. Each day, our team is putting in tremendous effort to create excellent experiences for our clients. Join us in this episode as we talk with Laura Madsen, licensed Aesthetician with more than 20 years in the industry. Aside from being a provider with AesthetiCare, she also works with MINT Aesthetics training other clinics on laser treatments. Today, Laura will share her favorite treatments, interactions with clients, and best practices as a provider. We love having Laura on our team and hope you’ll enjoy getting to know her, too. 

In this episode we discuss:

• How she entered the industry as a makeup artist
• Handling difficult cases and clients
• The importance of clear communication before, during and after treatment
• Rewarding experiences through acne scar treatment
• Providing great customer service within the Client/Provider relationship
• Managing your schedule as a provider

MINT Training Resources based on today’s discussion:

• See what all the excitement is about with BBL and Moxi! Our BBL and Moxi E-courses cover in-depth training on technology basics, safe-start settings, treatment protocols, hands on demonstrations, and more.  
• Want to learn more about Microneedling? MINT’s online E-course offers an abundance of information and training for your convenience. 
• Hire your own awesome staff like Laura with the Superstar Staffing E-course!
• Ready to subscribe to MINT’s E-courses? Purchase your subscription or schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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• Facebook
• LinkedIn

Keep up with Laura:

• Follow her on Instagram
• Read her bio

Marketing is an essential aspect of a growing business. From events and emails to online presence and SEO, a marketing team works to maintain a consistent, valuable relationship with customers. At AesthetiCare, our marketing team does all that and more! 

Marketing Director, Karen Cobb, and External Marketing Coordinator, Laurie Morrissey, are sharing their stories on this week’s episode. Karen, a graphic designer by education, has been working with AesthetiCare for 5 years. While Karen handles the day-to-day and manages the internal work of a marketer, Laurie focuses on connecting with clients and businesses outside of the office. Together, AesthetiCare’s Dream Team of Marketing leads the communication between business and client while driving steady growth. Join us as we dive into the intricacies of marketing a medspa, virtual versus live events, and giving your website the attention it needs. We’ll also discuss creating a productive marketing team through tackling projects individually and as a whole. 

In this episode we discuss:

• How to operate individually as a team
• Where to invest more of your marketing energy
• Creating a calendar to plan your marketing initiatives
• Implementing eCommerce into your website
• How to plan successful virtual and in-person events
• Building relationship with other business in the community

MINT Training Resources based on today’s discussion:

• Ready to build an awesome team? Our Superstar Staffing E-course takes you through the process of vetting applicants to build the team of your dreams. 
• Need support with your marketing efforts? Check out our E-course on Marketing Training.
• Train your team like AesthetiCare with our online E-course subscriptions for onboarding or ongoing training for your clinic. Schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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• Facebook
• LinkedIn

Keep up with Karen and Laurie:

• Follow Karen on Instagram
• Read Karen’s bio
• Follow Laurie on Instagram
• Read Laurie’s bio

The relationships we share with our clients are what keeps them coming back month after month, year after year. At AesthetiCare, our providers build these connections and care for them to the best of their ability. That’s what makes a great team, and ultimately, a successful medspa. In this episode, we talk with Ardeth Arman, our shining star of sclerotherapy. A former NICU nurse and 10 year member of the AesthetiCare team, Ardeth has forged some of the deepest, most caring relationships with our clients. She shares her journey that brought her to aesthetics, why she loves being in the industry, and how she cares for the clients she sees. We love Ardeth and are so excited to share her story with you. 

In this episode we discuss:

• How she came to aesthetics
• The process of transitioning from NICU to Sclerotherapy
• What she loves about being part of the AesthetiCare team
• How strives to care for her clients
• Her introduction and learning process with Sclerotherapy
• What she is most excited about in the industry

MINT Training Resources based on today’s discussion:

• Want to hire awesome staff like Ardeth? Our Superstar Staffing E-course takes you through the process of vetting applicants to build the team of your dreams.
• Curious to know more about Ardeth’s industry standouts? Learn more about Sculptra.
• Train your team like AesthetiCare with our online E-course subscriptions for onboarding or ongoing training for your clinic. Schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

• Instagram
• Facebook
• LinkedIn

Keep up with Ardeth:

• Instagram
• Read her bio

SEASON 2 IS JUST ONE WEEK AWAY!

This season on Making A (Multi) Million Dollar MedSpa Podcast, we are talking with sister company, AesthetiCare's star staff! These amazing team members are incredible providers and excellent employees. We are so excited to bring their stories to other clinics in hopes of sharing best practices when working with clients.

To learn more about MINT Aesthetics or any of the training resources we offer, visit our website. 


Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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• YouTube

Starting a medspa can be a daunting undertaking, but the rewards are so worth it! Leaning into the learning curve and being open to the process can make a huge difference when just starting out. Navigating the pitfalls, determining what services to offer, and learning the equipment capabilities are just a few of the major tasks that come with building a clinic. Our guest this week, Dr. Andrea Tse, left a career in Anesthesiology to take on the world of Aesthetics. Dr. Tse created Optimal U Medical Aesthetics in Sacramento, CA to breathe positivity and grace into the aging process. Throughout her journey, she has embraced the learning moments and continued to grow her practice, so much so that her husband is following her lead and diving into the aesthetics industry too. From biggest takeaways to key training, this episode will take you through the early life of a medspa and how aesthetics goes beyond that youthful glow. 

In this episode you’ll learn:

• What she is most excited about in the industry
• Her favorite treatment for slowing the aging process
• Combining IV therapy with aesthetics
• Her biggest learning moments in beginning the medspa
• Making the decision to leave a career to start in Aesthetics
• Looking toward the future of the industry

MINT Training Resources based on today’s discussion:

• Want to learn the process for using BBL?  Our BBL E-course covers in-depth training on technology basics, safe-start settings, treatment protocols, hands on demonstrations, and more.
• Need assistance with Marketing & Sales for your clinic? MINT’s Marketing E-courses offer a range of essential business functions for operating your medspa. 
• Interested in Dr. Tse’s shameless plug for becoming an E-course Subscriber? Learn more about our different E-course Subscription Options.
• Schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

• Instagram
• Facebook
• LinkedIn

Learn more about Dr. Andrea Tse:

• Check out her practice: Optimal U Medical Aesthetics
• Connect with her on Instagram and Facebook

If we had a dollar for every time someone asked us “what’s it like working with your spouse?”…. let’s just say we’d have a lot of dollars!  You’d be surprised to learn that there are actually quite a few practices in our industry who are run by husband and wife teams. We love talking to other (crazy) couples who chose to combine their personal and business lives, and learn how they split responsibilities, compare office dynamics, and what works best for them.

This week’s podcast guests are a fellow husband and wife power couple, Dr. Steven and Sara Camp from Camp Plastic Surgery & Aesthetics. These two have an amazing practice in Fort Worth, Texas, and make working with your spouse look easy! Tune in as we talk about the different roles they play, how their surgical and nonsurgical services complement each other, and their advice on some of the speed bumps and hurdles that come with opening a practice.

In this episode you’ll learn:

• The dynamics behind working together and their different roles in the practice
• How they limit turnover and build an amazing team
• What they are most excited about in the industry
• How they keep open communication with their team
• What have been some of the struggles they’ve overcome in building their business
• Their advice for people starting their own practices

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MINT Training Resources based on today’s discussion:

• Looking for tips on building an amazing team? Our Superstar Staffing E-course is jam packed with how we hire, staff incentive examples, on-boarding training plans, and more!
• Need some guidance on starting your own practice and building your business? Our Business Blueprints E-course is a great option for clinic owners looking for additional resources on equipment purchasing, business financials, and more. 
• Not an E-course Subscriber? Learn more about our different E-course Subscription Options or Schedule a Demo to see our E-course content for yourself 
• Interested in coming to Kansas City for business consulting or clinical training?  Learn more about MINT Private Training and Consulting. 

Connect with MINT on 

• Instagram - @mintaesthetics
• Facebook - MINT Aesthetics
• LinkedIn – MINT Aesthetics

Learn More about Dr. Steven and Sara Camp: 

• Check out their practice Steven Camp MD Plastic Surgery & Aesthetics 
• Connect with them on Instagram @stevencampmd and Facebook