Making a (Multi) Million Dollar MedSpa

In this season finale, Kathy and Nurse Practitioner, Meredith Keller delve into the often-taboo subject of female sexual health, shedding light on how diVa Vaginal Rejuvenation can bring about life-changing results. Join in as they discuss the roadblocks faced in identifying suitable candidates for diVa and exploring potential risks associated with the treatment. Meredith will share tips for incorporating diVa education into consultations and appointments, ensuring patients have a comprehensive understanding of the procedure. 

As demand for diVa continues to grow, we explore the reasons behind this trend, offering insights into the transformative potential of this innovative solution for female sexual health.

Hot topics in this episode:

• The taboo topic of female sexual health 
• How diVa can provide life-changing results
• Roadblocks of identifying candidates for diVa
• Risks of the treatment
• Incorporating diVa education into consultations and appointments
• Growth in demand of diVa

MINT Training Resources based on today’s discussion:

• Perfect the treatment that is impacting the lives of women around the world. Check out our diVa Vaginal Rejuvenation E-course. 
• Incorporate diVa education into consultations with excellence using The Perfect Consultation E-course. 
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Join us for an enriching episode where we explore the remarkable synergy between retail expertise and aesthetics management. In this conversation, Kathy hosts AesthetiCare Practice Manager, Rick Dunn to uncover the strategies and tactics that go into being a successful aesthetics manager. Rick shares a key to his success—a 30-year background in retail—and how it has contributed to his growth as a manager in medical aesthetics. 

From adeptly managing staff vacations to the importance of crafting comprehensive corrective treatment plans, this episode provides a captivating inside look at the strategies employed in our clinic. Don’t miss this compelling episode as we uncover the skills that have propelled Rick’s pursuit of excellence. 

Hot topics in this episode:

• Utilizing retail/service industry experience in aesthetics clinics
• The benefits of reporting off of the Adkins calendar
• Managing staff vacation and time off 
• Pitfalls of selling from your own pocketbook
• The effects of consistency in within your practice
• Providing full treatment plans then tailoring to clients
• Making small improvements in your clinic to keep it fresh
• Planning and building a new space
• Considerations when moving to a new building

MINT Training Resources based on today’s discussion:

• Interested in finding your own amazing Rick Dunn? Check out our Superstar Staffing E-course! 
• Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more. 
• Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Step into the latest episode where our management team delves deep into August 2022. This exciting month is packed with a treasure trove of insights, ranging from summer promotions and flash sales to revamped pricing structures. Plus, our team shares a range of tactics to help you make the most of your connections with product reps. Matt and Rick discuss the difficulty of letting go of high revenue generators when they don’t align with the company culture. It's an honest conversation about making hard decisions for the good of the collective group. 

Don't miss out on this illuminating conversation as we pull back the curtain on our very own clinic, offering an exclusive window into the dynamic world of medical aesthetics management.

Hot topics in this episode:

• Monthly growth report for Leawood and Liberty
• Tighten & Tone bundle details for summer
• Zero-clinic-cost Flash sale for Neurotoxins and Filler 
• Working with your product and device reps
• Updating your client on technology you’re vetting
• Providing info to your front desk to improve calls
• Maintaining SEO and your website
• Making treatments special for customers
• Ideas for blogs and boosting SEO
• Get employee buy-in through leading by example
• Setting expectations at hire
• Letting good people go for the betterment of the whole

MINT Training Resources based on today’s discussion:

• Explore the opportunities of body services in our Emsulpt and Coolsculpting E-courses.  
• Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more.
• Become an expert in injectables with our Injectables-focused E-courses: Neurotoxins and Dermal Filler. 
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Step into a BBL masterclass with Kathy Taranto in this clinical episode. Discover powerful insights to elevate your BBL treatments and take your business to new heights. From deciphering between BBL, FYBBL, and BBL HERO technologies to ensuring precise Fitzpatrick skin type choices, Kathy equips you with essential tools for success. Learn how to seamlessly integrate advanced BBL treatments, enhancing efficiency and efficacy. Don't miss this treatment-packed chat to unlock the full potential of your BBL device!

Hot topics in this episode:

• Choosing the correct Fitzpatrick Skin Type
• Avoiding complication in BBL treatments
• Benefits of BBL HERO
• Achieving safe and thorough results
• Transition from BBL to FYBBL to BBL HERO
• Steps of BBL treatments and adding FYBBL or HERO
• Treating with BBL in the summer

MINT Training Resources based on today’s discussion:

• Learn more about BBL and BBL HERO with MINT’s in-depth E-course.  
• Ensure your clients and team are safe when using lasers with a special E-course featuring esteemed laser specialist Patrick Clark. Check out the Laser Physics and Safety course today. 
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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In this engaging bi-weekly series, join our clinic's management team as we review the successful—and not so successful—initiatives and processes that fueled our clinic's growth in the previous month. We're here to provide you with real numbers, valuable insights, and actionable ideas that you can implement in your own practice.

In this week’s episode, we take a close look at May 2022. From effective retail product management to fruitful partnerships with local businesses for fundraisers, you'll get an exclusive first-hand look at the inner workings of our clinic. Don't miss this opportunity to gain valuable knowledge and inspiration for your own practice!

Hot topics in this episode:

• Moving away from discounting promotions
• Eye bundle as flash sale and creating bundles at lower price points
•  Balancing talking points in short appointments and leveraging front desk staff
•  Managing and reviewing retail product offerings
• Offering excellence at a higher price point for services versus a cheaper price
• Using events to boost services
• Connecting with partners for fundraising and events
• Vetting equipment
• Identifying candidates for summertime laser treatments
• Promoting seasonal top-of-mind services during summer

MINT Training Resources based on today’s discussion:

• Get insider tips on all things marketing including promotions and sales in MINT’s Marketing E-course. 
• Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more. 
• Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Join hosts Kathy and Matt Taranto in this illuminating episode of Making a Multi Million Dollar Medspa Podcast as they explore the art of navigating seasonal fluctuations in the aesthetics industry. They’ll discuss the tools they provide their performance-based employees during slow times. From relationship building and effective follow-up communication strategies to capitalizing on events and reviewing your current clients’ charts, they’ll help to provide your team with helpful information for keeping busy in lulls.

In this episode we discuss:
• Seasonal fluctuations in business
• Performance-based compensation in slow times
• Value of relationship building
• Follow up communications
• Booking follow up consultations
• Capitalizing on events in lulls


MINT Training Resources based on today’s discussion:
• Find staff that are committed to growing their business! Follow along with our Superstar Staffing E-course to find the right fit for your clinic!
• Give your clients more when they come into your clinic with an outstanding consultation. Learn the steps to The Perfect Consultation in our E-course.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
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In this episode, we have the pleasure of hosting Dr. Lina Vargas, a highly accomplished Cardiac and Vascular Surgeon with a passion for excellence. Dr. Vargas shares her expertise and insights on a wide range of topics, including the significance of listening to your gut in the hiring process and the art of building exceptional teams. She also delves into the challenges she faced as a business owner when opening her own private practice, Lumina Vein & Aesthetics Institute in Orlando, Florida. 

Dr. Vargas provides valuable knowledge on treating veins using Sclero versus ND/YAG techniques and offers guidance on getting started and training in Sclerotherapy. She emphasizes the business value of treatments that don't require an MD's supervision and provides practical social media strategies to take some stress off of practitioners. Join us for this enlightening episode, as Dr. Lina Vargas shares her wealth of experience and insights for success.

In this episode we discuss:

• Listening to your gut in the hiring process
• Building exceptional teams
• The challenges of being a business owner
• Opening a private practice
• Treating veins using Sclero vs Nd:YAG
• Getting started and training on Sclerotherapy
• The value of treatments that don’t require an MD
• Social media strategy and tips for making it easy

MINT Training Resources based on today’s discussion:

• Interested in building a team of amazing staff? Checkout our Superstar Staffing E-course. 
• Use our Business Blueprints course to learn more about starting or growing your own practice.
• Dr. Lina Vargas loves HALO! See what her excitement is about without HALO Fractional Laser E-course. 
• Emsculpt is just one of BTL’s cutting edge technologies. Learn about the treatment with MINT’s Emsculpt E-course. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Keep up with Dr. Vargas and her team:

• Follow her on Instagram 
• Stay connected with her team 
• Visit Lumina’s website

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Marketing can be an intimidating, overwhelming aspect of operating a clinic. The price tag, the ever-changing trends—it’s enough to cause you to avoid it altogether. It doesn’t have to be that way. In this episode, Matt and Kathy Taranto discuss the low-cost, high return strategies that have proven to work: B2B partnerships. Strategically building relationships with other businesses can (and should) be beneficial to both parties making it an easy decision to implement into your business.  Matt will dive into selecting businesses to partner with, give real examples from their own practice, and give you some tips for getting started. Listen in on the episode to see how your clinic can utilize effective B2B partnerships to grow. 

In this episode we discuss:

• Identifying businesses to partner with
• The vital component of B2B marketing: two-way street
• Generating leads using substantial gift
• Rejection in partnership marketing
• Low-cost strategies with high return
• Finding the right person for external marketing

MINT Training Resources based on today’s discussion:

• Need more marketing help? Check out our Marketing course in MINT’s E-courses now. 
• Learn more about operating a clinic in our Business Blueprints E-course.
• If you’re looking for customized Business Consulting specifically for aesthetics clinics, look no further. Check out MINT’ Business Consulting options. 
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. 

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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Join us as we dive into an inspiring conversation with Vee Ibrahim. Vee's journey in the aesthetics industry has been marked by remarkable growth and accomplishments, serving as a true inspiration. With a diverse background—from surgical tech in the Army to yoga teacher on the weekends— Vee has gained a wealth of experiences that have shaped her path to become a successful business owner. Throughout the episode, Vee generously shares highlights from her journey and underscores the importance of curiosity, active listening, and fostering a culture of excellence. Her professionalism combined with her refined thoughtfulness gives amazing insight into goal setting and the path to success. Get ready to be inspired as Kat engages in this captivating conversation with Vee Ibrahim!

In this episode we discuss:

• The importance of persistence and curiosity
• Paying for speed through training
• Recruiting and building a strong team
• Maintaining a culture of excellence and training
• Organizing your clinical with short, daily meetings

MINT Training Resources based on today’s discussion:

• In the market to hire a new provider? Follow along with our Superstar Staffing E-course to find the right fit for your clinic!
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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• LinkedIn

Keep up with Vee:

• Visit her website
• Read her bio

Beyond the providers and front desk staff, there is a lot of work behind the scenes within an aesthetics practice—enter clinic managers! From building relationships with the staff to handling client complaints, the job is never done. Exceptional managers, like Tracie Duke of AesthetiCare, make these tasks seem small. Tracie has worked at AesthetiCare for nearly 5 years as the Assistant Manager. Her poise, intention, and thoughtfulness have gained her massive respect from her staff and the executive team alike. She continues to build her skills by developing leadership and management style as her experience grows. Join the conversation as Kathy talks with Tracie about her day-to-day responsibilities, team building tactics, quality reporting benefits, and more! 

In this episode we discuss:

• Hiring process within the clinic
• Evaluating equipment for purchase
• The benefits of having quality reports
• Creating a positive company culture
• Taking the time to build relationships with your team

MINT Training Resources based on today’s discussion:

• In the market to hire a new provider? Follow along with our Superstar Staffing E-course to find the right fit for your clinic! 
• Learn more about the critical considerations when bringing new technology into the practice with our Business Blueprints E-course.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.

Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. 

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• Facebook 
• LinkedIn 

Keep up with Tracie:

• Follow her on Instagram 
• Read her bio