Marketing can be an intimidating, overwhelming aspect of operating a clinic. The price tag, the ever-changing trends—it’s enough to cause you to avoid it altogether. It doesn’t have to be that way. In this episode, Matt and Kathy Taranto discuss the low-cost, high return strategies that have proven to work: B2B partnerships. Strategically building relationships with other businesses can (and should) be beneficial to both parties making it an easy decision to implement into your business.  Matt will dive into selecting businesses to partner with, give real examples from their own practice, and give you some tips for getting started. Listen in on the episode to see how your clinic can utilize effective B2B partnerships to grow. 

In this episode we discuss:

• Identifying businesses to partner with
• The vital component of B2B marketing: two-way street
• Generating leads using substantial gift
• Rejection in partnership marketing
• Low-cost strategies with high return
• Finding the right person for external marketing

MINT Training Resources based on today’s discussion:

• Need more marketing help? Check out our Marketing course in MINT’s E-courses now. 
• Learn more about operating a clinic in our Business Blueprints E-course.
• If you’re looking for customized Business Consulting specifically for aesthetics clinics, look no further. Check out MINT’ Business Consulting options. 
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. 

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