Med Spa CEO

Visibility is no longer optional, it's required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best.

HIGHLIGHTS

• What my daughter's nonprofit store taught me about visibility and impact.

• How college sports and creative careers now require a media presence.

• The one thing your business can't ignore in 2025.

• 3 mindset shifts to make media work for your business.

• Ways to make your video content echo your core offers.

• How Ask Heather AI can help you with ideation, offers, and content messaging.

RESOURCES + LINKS

Try Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I'm joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we've built these exact strategies into our Heather AI tools to help your team train faster, close with more confidence, and MORE. Get ready to stand out, charge more confidently, and attract your best-fit clients in 2025 and beyond.

HIGHLIGHTS

• What a signature menu is and why every Med Spa needs one.

• The marketing mistake most clinics make with à la carte menus.

• How decision fatigue affects your patients.

• Why my most controversial ad worked.

• The danger of being "affordable" without a pricing strategy.

• How I help teams shift their mindset around charging more.

• The most important strategy for competition-proofing your Med Spa.

• What it really looks like to become a category of one.

• The growth shift top clinics are already making for 2026.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Get Ask Heather AI HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Feel like your services are getting lost in a saturated market? It's not about reinventing the wheel, it's about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status!

HIGHLIGHTS

• The difference between Red Ocean and Blue Ocean in marketing.

• How "zhuzhing" existing services can 10x your perceived value.

• The 3 levels of the Brand Power Ladder.

• How to go from generic to branded CSPs.

• How Keller's Brand Equity Model applies to your med spa offers.

• Examples of products with premium pricing power.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

What if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom GPTs I built to help my clients implement my frameworks faster, more efficiently, and with less burnout, and how Mike's agency uses AI to automate lead booking, retention, and reactivation without sacrificing that human touch. Get ready to work smarter, grow faster, and scale like the top Med Spas!

HIGHLIGHTS

• The 3 GPTs I built to multiply the impact of my coaching.

• How my custom GPT bots help clients with menu creation, consultations, and content.

• How team members use AI to handle objections and improve sales.

• Mike's system for using AI to book, retain, and reactivate patients 24/7.

• The hybrid approach that keeps your brand human while scaling your systems.

• The one question you need to ask to know if this AI ecosystem is right for you.

RESOURCES + LINKS

Learn more from Mike LeMieux HERE

Apply for The Med Spa Advantage HERE

Check out Unstoppable Brand Free Training HERE

Get Ask Heather AI HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mike LeMieux: @mikelemieux

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

You don't have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn't work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I've built this exact strategy into Ask Heather AI. Get ready to stop crash discounting and start selling like a premium brand.

HIGHLIGHTS

• How crash discounting trains your audience to expect price drops.

• What makes a value-add irresistible without sounding salesy.

• The White Glove Promotion mindset that attracts high-integrity buyers.

• How to incentivize without cheapening your brand.

• How I coach clients to maintain a premium identity while increasing conversions.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Success doesn't happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it's a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get ready to stop waiting for traction and start creating it on purpose.

HIGHLIGHTS

• The launch boulder metaphor that changes how you show up in the early stages.

• How to manufacture proof, momentum, and belief in your offer.

• Bonus strategies to drive urgency and early results.

• The win-plan question I ask in every launch planning session.

• How I used this exact strategy to build buzz and buy-in for Ask Heather AI.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Hustle doesn't scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more sustainability, joy, and freedom in your business journey.

HIGHLIGHTS

• How building a home support team changed my business trajectory.

• How nervous system regulation affects clarity, energy, and decision-making.

• Somatic tools, coaching, and belief work I use to stay mentally strong.

• How I engineer "safety" before big launches or high-pressure weeks.

• How saying "NO" more often helped me protect my time, energy, and focus.

• The most overlooked ritual that's helped me lead with more longevity and joy.

• The mindset shift that helps you enjoy growth instead of just surviving it.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

What if the reason your team isn't closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you've worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and reinforce high-converting sales behavior on demand. Get ready to ditch robotic scripts and build a team that sells with the same energy and expertise as you!

HIGHLIGHTS

• The 7 psychology principles that will upgrade your team's sales skills.

• How to model high-converting consults without micromanaging.

• The crawl-walk-run method to level up consultations.

• Why your team's belief, not the script, drives premium sales.

• How to use AI to boost confidence, refine consults, and scale results.

• The leadership shift that helps your team sell with YOUR conviction.

• The most effective way to train new team members quickly.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Want to know the secret behind high-performing leaders and premium sales? It's not just your strategy, it's your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from.

HIGHLIGHTS

• Why your ENERGY is your #1 sales and leadership tool.

• How toxic team members lower your team's effectiveness.

• Steps to audit and realign your energy with your business vision.

• How to embody enthusiasm without faking it.

• The FASTEST way to reconnect with purpose and conviction.

• Ways to build a workplace that energizes you and your team.

RESOURCES + LINKS

Save your seat for the FREE live workshop: Build an Unstoppable Brand

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Most content sounds the same, and that's exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it's written for "everyone and no one." I break down what "authority-infused content" actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!

HIGHLIGHTS

• The #1 content mistake Med Spa owners make.

• What "to whom it may concern" content looks like.

• How to shift from vendor-sounding copy to brand authority.

• The 70/30 rule for high-converting content.

• Tools to help you create authority-infused content faster and easier.

RESOURCES + LINKS

Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience

Grab Cashflow Content to start creating offer-backed content that sells HERE

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist