Success doesn't happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it's a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get ready to stop waiting for traction and start creating it on purpose.

HIGHLIGHTS

• The launch boulder metaphor that changes how you show up in the early stages.

• How to manufacture proof, momentum, and belief in your offer.

• Bonus strategies to drive urgency and early results.

• The win-plan question I ask in every launch planning session.

• How I used this exact strategy to build buzz and buy-in for Ask Heather AI.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com