Med Spa CEO

If you think that funnels are only for online marketers running paid ads, THINK AGAIN. In this episode, I break down the strategy around organic funnels and share exactly how to build one that attracts premium clients who are already pre-sold on what you do. Whether you've been relying on word of mouth, paid ads, or social media with no real structure, I break down a simple way to create an organic funnel that builds your authority, showcases your signature offers, and pulls in the right people without being salesy. Plus, I also share a lesson from the luxury brand Burberry and how it applies to your practice.

HIGHLIGHTS

• Why you need ORGANIC funnels.

• What an organic funnel actually is (and how it's different from paid ads).

• Examples of how you can use real-life funnels.

• 3 part content strategy to see your signature offers.

• Tools to automate your DMs and email opt-ins

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

I've been collecting your HOTTEST questions over the past few months and I'm answering the ones I get asked the most. I'll share the mindset and strategy shifts that need to happen if you want to raise your prices, confidently sell your signature packages, and attract high-end clients who DON'T question your rates. I also share my favorite metaphor for navigating underperforming team members, why most owners delay scaling, and how to rewire your beliefs to attract premium clients. Tune in for answers that are going to help you protect your peace and your profit.

HIGHLIGHTS

• What to do when someone isn't ready to buy your signature package.

• How to raise your prices without losing loyal clients.

• How to attract high-end clients who don't question your pricing.

• The #1 mistake Med Spa owners make when trying to scale.

• Whether you should start with packages OR memberships.

• Why you need to raise prices BEFORE launching a membership.

• Ways to handle underperforming team members (especially when you don't want to fire them).

• The #1 priority every Med Spa CEO must remember.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

The Med Spa Courses and Programs HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Have you struggled to confidently sell high-ticket treatments or felt the need to justify your rates? In this episode, I sit down with Dr. Gabrielle Freedman, a chiropractor who transformed her sales approach and saw a massive increase in package conversions. She shares the common mistake that was holding her back, the mindset shift that changed everything, and the simple tweaks that made her patients excited to invest in premium treatments. Tune in for strategies to close more sales and deliver outstanding patient results.

HIGHLIGHTS

00:00 Meet Dr. Gabrielle Freedman, a family chiropractor.

03:00 How a patient's reaction sparked the launch of her weight loss program.

07:00 The packaging treatments that changed her approach to sales.

10:00 What keeps seasoned practitioners excited?

13:30 How excitement and enthusiasm make patients say YES.

18:15 Why presenting the full solution (NOT just parts of it) improves sales and results.

23:30 How to remove financial hesitation to sell with ease.

26:00 What to do when lead flow drops and how to make every consultation count.

32:15 How do you present treatments so patients feel excited (not overwhelmed)?

34:00 What's next for Dr. Gabrielle and her growing business.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Gabrielle: @gabriellefreedman

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Wondering how to truly differentiate your practice? You've got to listen to my conversation with Christa Elza, a functional medicine powerhouse who's cracked the code on creating comprehensive health packages that actually get results. We dive into how packaging your services, whether in functional medicine or aesthetics, can transform your patient experience and your bottom line. Christa also shares her journey from feeling frustrated in primary care to building a holistic practice that empowers patients and gives providers confidence. It's time to stands out, serve at a higher level, and break free from the one-size-fits-all approach.

HIGHLIGHTS

01:28 - Who is Christa Elza?

03:15 - How does she work with patients as a functional medicine practitioner?

07:15 - Why are more women wanting help with their testosterone?

09:08 - What were your biggest lessons learning to run a practice?

11:00 - How did telehealth change the medical field?

13:05 - What have been her biggest wins in Heather's "Med Spa Advantage" program?

15:45 - Why all providers would see better results if they sold in packages vs one-off services.

20:40 - How to help your patients avoid decision fatigue.

25:30 - The most impactful lessons "Med Spa Advantage" helped her implement in her practice.

29:20 - Why having support is the secret to success!

31:00 - How to overcome the drama and fear in your own mind.

34:00 - Where to connect with Christa Elza.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Christa: @christaelza

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

If your Med Spa membership is just a discount program, you're missing a huge opportunity. In this episode, featuring my interview on Mike LeMieux's Behind the Needle podcast, I talk about how to create a results-driven membership that makes it easier for your team to sell high ticket treatment plans, enhance patient compliance, and drive long-term results. I also share the strategy we use to package treatments into signature offers that eliminate decision fatigue and make it easier for clients to say yes.

HIGHLIGHTS

• Why most Med Spa memberships fail.

• How to design a membership that increases patient retention and loyalty.

• The framework to create signature packages that drive higher value sales.

• How to eliminate decision fatigue and make it easy for clients to say yes.

• The mindset shift your team needs to sell premium treatments with confidence.

• A consult process that makes selling feel effortless.

RESOURCES + LINKS

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mike LeMieux: @mikelemieux

Mike's MedSpa Marketing: @medspa_media

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Is your social media actually bringing in paying clients or just engagement? If you're posting without a clear roadmap to sales, you're leaving money on the table. In this episode, I break down a powerful system that guides potential clients from your content to your offers. I share how to use ManyChat, email sequences, and strategic content that boosts both engagement and conversions. Say goodbye to random content that doesn't convert and start building an automated sales system that consistently attracts high-value clients.

HIGHLIGHTS

• The difference between random content and content that actually drives revenue.

• How to create magnetic funnels that convert followers into paying clients.

• The framework to turn social media engagement into booked appointments.

• The best way to use lead magnets to pre-sell premium treatments.

• How to double your consultation bookings without constantly chasing leads.

• The secret to make social media work for you.

RESOURCES + LINKS

DM me "Authority" on @heatherterveen for more details on The Authority Method

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

What if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it's either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media strategy so your best-fit clients are coming in ready to buy.

HIGHLIGHTS

• The four biggest mistakes Med Spa owners make with social media.

• Tips to create content that both serves and sells at the same time.

• How to create a content roadmap that leads directly to your offers.

• Ways to build an intentional magnetic content ecosystem.

• Strategic content shifts to boost your revenue in 2025.

RESOURCES + LINKS

Get on the waitlist for The Authority Method → DM me on Instagram @heatherterveen

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Are you wasting money on ads? If your paid ads aren't converting into bookings, the problem isn't just targeting — it's what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it's not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead.

HIGHLIGHTS

00:00 Meet Med Spa marketing expert, Mike LeMieux.

06:15 The biggest mistake Med Spa owners make with paid ads.

13:30 How to get the best ROI on your paid ads.

19:30 The best follow-up system for turning leads into loyal patients.

24:00 The #1 thing the most successful MedSpa owners do differently.

26:30 Why boosting posts isn't enough (and what to do instead).

28:45 The two types of content every Med Spa owner should focus on.

RESOURCES + LINKS

Learn more + work with Mike HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mike LeMieux: @mikelemieux

Mike's MedSpa Marketing: @medspa_media

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Selling is NOT sleazy — it's an act of service. In this episode, I debunk common misconceptions about selling and explain why it's critical to your med spa's success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity.

HIGHLIGHTS

• Why selling is the ultimate act of service for your clients.

• The hidden costs of under-recommending treatments.

• The reason why 70% of businesses fail.

• The CARES consult framework for selling premium solutions.

• How increasing ticket values by 5% can boost profits by up to 95%.

• Strategies to boost team confidence and consistency in sales.

RESOURCES + LINKS

Learn more about the Five-Figure Consults System HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Premium patients won't trust you with their results if you don't trust yourself to charge what you're worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients.

HIGHLIGHTS

• Why affordability is unsustainable for your businesses.

• The mindset shift you need to attract premium patients.

• How your pricing conveys your expertise and authority.

• The hidden cost of under-recommending treatments.

• Why premium pricing increases loyalty and profits.

• How to overcome your team's price sensitivity beliefs.

RESOURCES + LINKS

Learn more about the Premium Patient Magnet Toolkit HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com