Med Spa CEO

Great CEOs don't wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it's the missing link in your business growth. I share tips for how to build your "creative muscle", the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren't just operators, they're innovators.

HIGHLIGHTS

• Why creative thinking IS strategic thinking for Med Spa CEOs.

• What it means to be the creative director of your business.

• Daily habits to build your creative muscle.

• How I use sketchbooks and Ask Heather AI to amplify creative direction.

• Ways to practice your daily expression.

RESOURCES + LINKS

Learn more about Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand.

HIGHLIGHTS

• Why most Med Spa owners unintentionally create a commodity business.

• The 3 pillars of an unstoppable brand.

• What Habit Salon does differently that draws clients from across the country.

• Why unique intellectual property is the foundation of brand authority.

• The mindset shift to help you stop thinking about competitors.

• What belief-driven sales really means.

RESOURCES + LINKS

Join our free live training to Build An Unstoppable Brand

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

There's a belief that the more you THINK about something, the better it will be. But in business? That's RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was "perfect," why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go.

HIGHLIGHTS

• What Minimum Viable Magic means.

• Why action creates confidence and NOT research!

• How to pre-sell new packages, programs, or offers with intention.

• The mindset shift top-performing CEOs use to launch faster.

• ONE question to help you identify what you've been avoiding.

• Why you don't need a funnel or website to start selling your next offer.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Back by popular demand — it's another Q&A episode! I answer some of the most common questions I've received from clients and podcast listeners just like you. I talk about the new practice in today's market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you're curious about pricing menus or creating effective social media content, I've got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice.

HIGHLIGHTS

• What I'd focus on FIRST if I were launching a new practice today.

• Why building a "concept" clinic gives you a premium edge over commodity-based practices.

• The #1 mindset shift that helped me scale faster.

• How to get team buy-in when launching new services or packages.

• The BIGGEST mistake med spas make with social media content.

RESOURCES + LINKS

Submit a question for a future episode, email us at [email protected] with the subject line: Podcast Question.

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Pricing is subjective, and the truth is, you're probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it's time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag.

HIGHLIGHTS

• The 3 filters of the Pricing Matrix.

• How your pricing beliefs influence your team's performance.

• The big mistake most providers make when launching memberships.

• What to do if your market feels "too rural" or "too competitive".

• How to stop projecting your money stories to your clients.

• Why your signature menu is your most powerful pricing tool!

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it's the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry!

HIGHLIGHTS

• Why AI is the most disruptive tool for the internet.

• How I use custom-developed GBTs (not basic plug-ins!) to accelerate client results.

• How Ask Heather AI supports faster implementation of signature systems.

• The 3 core AI assistants we've built.

• How technology helps you train team members and standardize high performance outcomes.

• Why AI won't replace human coaching.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Are you ready to unlock the power of AI to grow your business FASTER? In this episode, I'm pulling back the curtain on how I'm personally using artificial intelligence to supercharge my productivity. I'll share real-world strategies that'll help you leverage AI to grow your practice, save time, and create more space for what truly matters. Whether you're a tech newbie or curious about AI's potential, you'll walk away with actionable insights that can transform how you work and live.

HIGHLIGHTS

• Tools to become faster and more efficient in your work (and life!)

• How to use AI as a content creation brainstorming partner.

• What I'm doing with custom AI for my business.

• Ways voice riffing with AI can improve strategic thinking.

• Using AI to enhance human connection, not replace it.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Tired of exhausting, discount-driven events that drain your team and barely move the needle? I've got a game-changing strategy for you! In this episode, I'm sharing my approach for events that will help you attract your dream patients, position yourself as an absolute expert, and triple your event revenue — all while keeping your sanity intact. I'll walk you through my SPA framework that transforms in-person events from big, chaotic shebangs to focused, premium experiences that actually grow your business. Trust me, you do NOT want to miss these insights that could completely transform how you approach marketing and client engagement in your practice!

HIGHLIGHTS

• My event strategy to boost revenue (without giving away tons of discounts).

• The power of doing quarterly focused events to attract premium, dream clients.

• Tips to create more meaningful connections with your patients.

• How to position yourself as the expert authority.

• The benefit of focusing on a very specific type of dream patient/client.

• How to host events without all the stress.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

Ever wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry.

HIGHLIGHTS

• How Tommie Jo went from solo provider to confident CEO of a growing Med Spa.

• Strategies to confidently present $15–18K treatment plans.

• How to eliminate decision fatigue for your patients.

• Structure treatment plans that clients say YES to.

• Tips to train your team for consistent and high-level outcomes.

• Why having a clear POV positions you as an industry authority.

RESOURCES + LINKS

Learn more about Driftless Aesthetics HERE

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Follow Driftless Aesthetics: @drift.lessaesthetics

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist

If quarterly planning sounds boring, you've been doing it WRONG. In this episode, I give a sneak peek into what I teach in The Med Spa Advantage for how to have your most profitable next 90 days. I break down how to do a thinking audit, how to get clear on your biggest priorities, and why inaction is costing you more than imperfect execution. I also share what I've learned about making decisions as a CEO, how to plan promotions that actually support your signature offers, and what to avoid if you're stuck in overthinking mode. Get ready to take radical ownership of your next quarter.

HIGHLIGHTS

• Why quarterly planning outperforms yearly goal-setting.

• Why you need to plan for failure.

• How to know which strategies to listen to (and which to cut).

• What to include in your quarterly game plan.

• The strategic questions I ask when planning quarterly promotions and events.

• Why every team member needs clarity on what's coming next.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mentioned in this episode:

Join the Med Spa Advantage Waitlist!

Ready to build a more profitable med spa? Join The Med Spa Advantage waitlist for first access to Heather’s live coaching on pricing, consultations, marketing, and revenue growth. Get on the waitlist at https://courses.heatherterveen.com/msa-waitlist