Feel like your services are getting lost in a saturated market? It’s not about reinventing the wheel, it’s about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status!

 

HIGHLIGHTS

• The difference between Red Ocean and Blue Ocean in marketing.

• How “zhuzhing” existing services can 10x your perceived value.

• The 3 levels of the Brand Power Ladder.

• How to go from generic to branded CSPs.

• How Keller’s Brand Equity Model applies to your med spa offers.

• Examples of products with premium pricing power.

 

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE 

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com