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Justin Yovino, MD, talks about his journey from struggling under employment to opening his booked out surgical practice in Beverly Hills.
Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.
From Struggling to Booked Out in Beverly Hills
Indeed, some surgeons build a practice.
However, a few build a brand.
Then, you meet someone who builds both.
And, they do it by working differently from day one.
This week's episode on "From Struggling to Booked Out in Beverly Hills" on "Beauty and the Biz," I interviewed Dr. Justin Yovino.
Additionally, he is a board-certified plastic surgeon.
Moreover, he is the founder of Ideal Face & Body in Beverly Hills.
However, his path was anything but traditional.
In fact, his early career looked nothing like his current success.
Beforehand, before becoming known for "awake surgery," natural fat transfer and meticulous liposuction results, Dr. Yovino was:
- First, sharing office space with an older surgeon
- Second, taking ER recon and insurance cases to survive financially
- Third, being paid $200 for complex procedures
- Fourth, learning slowly, one case at a time
- Fifth, saying yes when others said no
Eventually, those choices paid off.
Ultimately, they positioned him to become one of the most in-demand surgeons in Beverly Hills.
In this episode of "From Struggling to Booked Out in Beverly Hills," he explains:
- First, the turning point that changed everything
- Second, how he built a niche with awake surgery
- Third, how Lifestyle Lift and AirSculpt helped grow his brand
- Fourth, what he would do differently if starting today
- Fifth, how he and his anesthesiologist wife built a "dual-engine" practice
- Sixth, why hiring associates failed — and what he learned
Finally, Dr. Yovino reveals the one business decision he nearly skipped.
Consequently, that decision became the best move of his career.
Therefore, don't miss this episode.
PS: Indeed, this is your last chance to complete the Cosmetic Practice Accelerator Scorecard.
Ultimately, most surgeons uncover revenue leaks they never knew existed.
Enjoy!
Catherine Maley, MBA
Practice Growth Resources:
- Convert Consults with The Converting Academy
- Retain Patients with KiSS Loyalty Club
- Cosmetic Practice Vault Library
- Schedule Your Practice Growth Strategy Review
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Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
Visit Dr. Yovino's website
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