Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn (https://www.keepwhatyouearn.com/medspas), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them understand their numbers, strengthen their cash flow, and build med spas that aren’t just profitable, but scalable assets.In this episode, we cover:✅ Shannon’s 5-Step Profitable Scaling Playbook for med spas✅ Why “offer profit” is the foundation of every healthy business✅ How to analyze treatment margins, and know when to adjust pricing✅ What an ideal operating profit looks like for a growing med spa✅ Simple ways to manage cash flow (and avoid constant stress over money)✅ How to increase customer lifetime value and recurring revenue✅ The steps to building enterprise value, even if you never plan to sell✅ Common money habits that separate thriving med spas from struggling ones✅ When (and how) debt can actually help you grow—and when it’s dangerousThis episode is packed with financial insight and practical advice for med spa owners who want to scale smart, keep more of what they earn, and turn their practices into thriving, long-term businesses.About Shannon Weinstein of Keep What You Earn (https://www.keepwhatyouearn.com/medspas)Shannon Weinstein is a fractional CFO for med spas and the host of the Keep What You Earn podcast. After 15 years in Big Four accounting and Fortune 50 finance, Shannon left corporate to help small business owners understand their numbers and grow profitability. Her mission? To translate the language of finance and prove that accountants can, in fact, have personality.When she’s not helping practice owners strengthen their businesses, Shannon is podcasting, teaching, and sharing her love for simplifying money management for entrepreneurs.Find out more about KWYE CFO services:Cash Flow Forecast Template: https://docs.google.com/spreadsheets/d/1Ols2mduGzaUqjP6-mL_ACdRW3HYm1GPKmi0amHiYDHA/viewWebsite: https://www.keepwhatyouearn.com/medspasPodcast: https://www.keepwhatyouearn.com/podcastInstagram Accounts: https://www.instagram.com/keepwhatyouearn/https://www.instagram.com/shannonkweinstein/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing