Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Exploring how fintech has transformed the patient experience over the last two decades, Robin and Ben Brideaux, SVP of Financial Services at Nextech, discuss the evolution of payment technology and the effects of integration into platforms like Nextech. 

Find out:

• How embedding payment options into an all-in-one system adds real value to your practice
• Why investing in seamless financial solutions is key to staying competitive
• The value of using a PCI-compliant, healthcare-specific payment system to protect patient data, similar to HIPAA standards
• How embedded payment options save time, letting you do more of what you love 
• Why taking your ROI seriously is a must for long-term success

About Ben Brideaux

Ben Brideaux is a seasoned SaaS and fintech executive with expertise in scaling embedded financial products. As Senior Vice President of Financial Services at Nextech, he leads the company’s financial services and payment programs, aiming to make its integrated payments product top-tier.

Connect with Ben on Linkedin

Guest
Ben Brideaux, SVP, Financial Services
Nextech

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

What’s trending in aesthetics right now? Dr. Patrick Basile and Robin explore the data in the ASPS 2023 Procedure Statistics, discussing why certain procedures lead the way and how trends drive what people consider the “ideal” body today.

Robin and Dr. Basile discuss:

• Why liposuction is the top cosmetic procedure year after year
• The rise of the “ballet body” trend and its impact on plastic surgery
• Are we seeing the end of the dramatic BBL and breast implant era?
• Knowing when it’s better to say “no” to a potential patient
• Dr. Basile’s predictions for future procedure trends
• What’s behind the increase in breast reduction surgeries among younger women
• The booming growth of the med spa industry
• Why the people answering your phones should know what you do

About Dr. Patrick Basile

For Dr. Patrick Basile, growing his practice wasn’t about rushing or chasing profits. Instead, he took a “slow and steady wins the race” approach. 

His focus has always been on giving patients the best possible experience, knowing that happy patients naturally spread the word—creating the most powerful marketing of all: personal recommendations.

Dr. Basile is a board-certified plastic and reconstructive surgeon known both nationally and internationally. He served as an active-duty plastic surgeon with the US Navy and held faculty positions at both Johns Hopkins University and the University of Pittsburgh. Now, he runs a boutique practice in Jacksonville Beach, Florida, where he’s recognized for his personalized approach to patient care. Dr. Basile employs the latest techniques and technology to deliver natural, beautiful results.

Links

Learn more about Jacksonville Beach plastic surgeon Dr. Patrick Basile

Follow Dr. Basile on Instagram @drpatrickbasile

Check out the 2023 ASPS Plastic Surgery Statistics Report

Guest
Patrick Basile, MD
Patrick L. Basile Plastic Surgery & Wellness

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

When it comes to selling your practice, many doctors are going at it alone.  But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return.

Bill Walker and Tyler Terry discuss:

• What the top aesthetic entrepreneurs are doing differently
• How to prepare yourself now, so you’re ready to sell when the time comes
• Strategies to scale faster and improve operational performance
• Why investors are snapping up aesthetic practices and what they’re looking for
• The key elements of due diligence and what to expect from buyers
• What questions buyers typically ask post-acquisition
• Current market values for aesthetic practices
• Critical insights for doctors being approached by private equity
• Why it’s risky to rely on just one modality or provider

This episode was recorded live at the 2024 ASPS meeting in San Diego, California. 

About Bill Walker

Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions. 

Links

Learn more about Aesthetic Brokers

Connect with Bill on LinkedIn

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Guest
Bill Walker, Founder & CEO
Aesthetic Brokers

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics.

Hear insights from our conversations with plastic surgeons on the current state of the industry, including:

• New ways to drive add-on revenue and enhance the patient experience 
• Rising demand for regenerative medicine and other patient-requested treatments
• Innovative ways plastic surgeons stay ahead of the curve with non-surgical procedures

This episode was recorded live at the 2024 ASPS meeting in San Diego, California. 

Links

About Anna Browning
Anna is Nextech’s Vice President of Sales, and she's been with us for an impressive 12 ½ years. A true networking pro, she effortlessly balances leading our sales team, staying connected with friends, and making time for her family.
Find Anna on LinkedIn

Hosts
Robin Ntoh, VP of Aesthetics
Nextech

Tyler Terry, Director of Sales, MedSpa
Nextech

Guest
Anna Browning, VP of Sales
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.
 
Karen shares her go-to strategies for standing out in the competitive world of aesthetics:

• Offering self-service options like online scheduling for added convenience
• Creating memorable patient experiences with sensory touches, like music and scents
• Building trust through authentic patient stories
• Offering flexible appointment times for busy patients
• Keeping your photo galleries fresh and updated
• Packaging recovery essentials for an easy post-treatment experience
• Tailoring the experience to the age group of your patients
• Going beyond with extra services that show you care

Links

Learn more about KZA

Connect with Karen on LinkedIn

About Karen Zupko

Karen's expertise stems from decades of consulting, coaching, and training thousands of physicians, managers, and staff nationwide. Specializing in aesthetics, she covers all aspects of practice management, including marketing, financial management, and leadership. After 12 years at the American Medical Association, Karen founded KZA in 1985, which has since grown into a full team of consultants skilled in management, marketing, coding, technology, and clinical operations.

Guest​​
Karen Zupko, Founder & Consultant
KZA

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience. 

Hear his insights on turning reviews into new clients and using feedback to improve services. Find out why Michael isn’t afraid to be an early adopter of new software, what excites him most about the changes happening in the aesthetics industry, and how he and AmSpa are working to educate med spas in Florida (and everywhere!) on practice safety.

Michael and Tyler cover:

• How to create an environment where patients feel comfortable
• The must-haves for building your med spa, from software to services you offer
• Why taking a "slow and steady" approach is key when adopting new technologies
• How to future-proof your business and stay ahead of industry trends
• The impact of AI on the aesthetics industry
• Bridging the gap between social media trends and what’s realistic for patients

Links

Learn more about Erasable Med Spa

Follow Erasable on Instagram @erasablemedspa

Connect with Michael on LinkedIn

About Michael Zanetti

Michael Zanetti is a limited partner and strategic advisor to Erasable Medical Spa in Tampa, Florida. After serving in the U.S. Army for 9 years, Michael went on to get his MBA and apply what he learned during his years of service in a practical business environment.

Guest
Michael Zanetti, Limited Partner & Strategic Advisor
Erasable Med Spa

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Coding and billing pro John Gwin shares the most useful key performance indicators (KPIs) to help your practice grow and succeed. 
Hear John’s money-saving insights on:

• Advice for dealing with the complexities of insurance billing
• The need for strong financial controls and regular checks on your accounts
• How to decide whether your practice should accept insurance or focus on cash pay services
• How to protect your practice from risks like embezzlement and fraud
• Why it's crucial to stay on top of your practice's finances and plan ahead for potential challenges

About John Gwin

John Gwin is the CEO and co-founder of The Auctus Group, a revenue cycle management consultancy. With experience in medical billing and practice management, John brings his entrepreneurial spirit and passion for leadership to drive growth and development at The Auctus Group.

Follow John on LinkedIn

Learn more about The Auctus Group

Host
Robin Ntoh, VP of Aesthetics
Nextech

Guest
John Gwin, CEO
The Auctus Group

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

From his nearly two decades of experience helping aesthetic practices, Glen Holden from CareCredit (a Synchrony company) shares valuable insights for increasing revenue including:

• The best time to talk about financing with patients
• How to present financing as a payment option
• Benefits of integrating financing options like CareCredit into your practice
• The importance of training staff to have smooth conversations with patients about payment options

About Glen Holden

As the Vice President of Strategic Technology Partnerships at Synchrony, Glen Holden accelerates the growth of health and wellness products, including CareCredit.

Follow Glen on LinkedIn

Learn more about Synchrony

Learn more about CareCredit

Host
Robin Ntoh, VP of Aesthetics
Nextech

Guest
Glen Holden, VP of Strategic Technology Partnerships
Synchrony (CareCredit)

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Dr. Michael Edwards is a board certified plastic surgeon, a lifelong learner, a leader, and a longtime champion of patient education. 

For those who believe delivering the best possible consultation is the single most important factor for practice success, hear Dr. Edwards’ essential advice, including: 

• How to truly listen to patients and not just wait to speak
• The first thing you should do before you invest in technology or software 
• Why patient safety should always be a top priority 
• The importance of including staff in training and implementation of anything new

About Dr. Michael Edwards

Dr. Michael Edwards is recognized as one of America's and Las Vegas' top plastic surgeons and served as ASAPS president in 2014. He is a trusted expert in breast revision, breast augmentation, breast reduction, and breast lift.

Learn more about Las Vegas plastic surgeon Dr. Michael Edwards

Follow Dr. Edwards on Instagram @drmedwards

Learn more about TouchMD 

Host
Tyler Terry, Director of Sales, MedSpa at Nextech

Guest

Michael Edwards, MD, FACS
Plastic Surgery Vegas

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.
Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatolgy, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

A new FTC rule banning non-compete agreements goes into effect this September. While this rule might be better for workers, it raises new questions for practice owners about hiring and retaining valuable staff. 

With Nextech VP of Aesthetics Robin Ntoh and two of the aesthetic industry’s most experienced practice management consultants, Amy Anderson and Mara Shorr, we look closely at the reasons someone might think the grass is greener somewhere else and discuss what really motivates a valuable team member to stay. 

Guests 

Amy Anderson, Co-Founder
BrinsonAnderson Consulting

In her 20+ year career, Amy Anderson has worn virtually every hat, from front desk receptionist, prior authorizations, billing and accounts receivables, to management, human resources, strategic marketing, and business administration. She intimately understands what it takes to run a practice. Her passion is to coach her clients into becoming the best version of themselves.

Connect with Amy on Instagram @amyandersonmba
Connect with Amy on LinkedIn 

Mara Shorr, Consultant
BrinsonAnderson Consulting

Mara Shorr has 15 years of experience guiding aesthetic practices across toward their strongest operational, administrative, and financial health. She has served as an editorial board member for DERMASCOPE magazine, writes for numerous aesthetic industry publications, and is a respected international speaker and key opinion leader for nearly a dozen aesthetic industry conferences annually, as well as a proud textbook chapter author for The Business of Plastic Surgery: Volume 2.

Connect with Mara on Instagram @marashorr
Connect with Mara on LinkedIn   

Links 

FTC Announces Rule Banning Noncompetes 

Learn more about Brinson Anderson & download the Brinson Anderson new practice startup checklist

Follow Brinson Anderson on Instagram @brinsonandersonconsulting

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Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram at https://www.instagram.com/nextechglow/