Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships.

With Dr. Regina Fearmonti and Dr. Stanley Okoro, we’ll hear:

• How to attract and retain new non-surgical patients
• The importance of staying authentic as a plastic surgeon
• The value of lifetime patients
• Turning one-time surgical patients into lifelong non-surgical clients
• Why patient education is so important
• What they wish patients knew before stepping into their office
• Why patients should trust doctors more than what they see on social media

The surgeons also touch on the realities of before and after photos, stressing the importance of reminding patients that achieving the “after” involves more than just the procedure itself; there’s a recovery period too. It's not as simple as a quick car wash!

Plus, ever wonder what Drs. Okoro and Fearmonti would be doing if they weren’t plastic surgeons? Find out how they’d be using their creative talents.

About Dr. Regina Fearmonti

Board-certified plastic and reconstructive surgeon Dr. Regina Fearmonti practices at Alon Aesthetics Plastic Surgery in South Texas, specializing in breast reconstruction, body contouring, and complex breast surgery. She is the medical director of SKIN@Alon.

Learn more about San Antonio plastic surgeon Dr. Regina Fearmonti

Follow Dr. Fearmonti on Instagram @drreginafearmonti

Connect with Dr. Fearmonti on LinkedIn

About Dr. Stanley Okoro

Dr. Stanley Okoro, known as "The Bow Tie Doctor," is a double board-certified plastic surgeon based in Atlanta, with international practices in Lagos and Abuja, Nigeria. He specializes in cosmetic and reconstructive surgery for the breast, body, and face.

Learn more about Marietta plastic surgeon Dr. Stanley Okoro

Follow Dr. Okoro on Instagram @georgiaplastic

Connect with Dr. Okoro on LinkedIn

Guests
Regina Fearmonti, MD
Alon Aesthetics Plastic Surgery

Stanley Okoro, MD
Georgia Plastic & Reconstructive Surgery

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

From the truth about Instagram follower counts vs. engagement to what you can and can’t say about GLP-1s in your ads, Erica Crawford joins the podcast to dismantle some of the most widely held beliefs in aesthetic practice marketing.

Get the real numbers behind successful practices (spoiler: huge follower counts aren’t everything), hear why 1-star reviews aren’t always bad, and why social media should never distract you from lovingly maintaining your website.

Erica and Robin cover:

• The do’s and don'ts to avoid getting a lawsuit when marketing GLP-1s
• How GLP-1 patients could be your future face lift and tummy tuck patients
• Why marketing is a lot like managing your finances
• SEO vs. local optimization – what's the difference?
• Why seeing only 5-star reviews can be a red flag (we’re looking for that 4.8!)
• How to respond to Google reviews without violating HIPAA 
• What types of content you should outsource vs. what’s better handled in-house
• Why your email and text message lists are gold—the cheapest, highest ROI tools in your marketing arsenal

About Erica Crawford

Erica is a seasoned public relations and digital marketing expert specializing in medical aesthetics. She helps practices grow, speaks at industry events, and leads Influx Marketing, a firm focused on aesthetic medical practice marketing.

Links

Learn more about Influx Marketing

Follow Influx on Instagram @influxmarketing

Connect with Erica on LinkedIn

Host
Robin Ntoh, VP of Aesthetics
Nextech

Guest
Erica Crawford, President
Influx Marketing

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Katrina Whitehair, a former practice administrator turned aesthetic practice consultant, shares her essential strategies for creating value and making meaningful changes in a practice.

Katrina and Robin cover:

• Why keeping great talent is just as important as patient retention
• How aligning missions should start right at the interview stage
• The importance of clear values and a mission statement for long-term success
• Why practice administrators are the unsung heroes of the industry
• The risks of not investing in staff education
• How administrators can support providers by offering meaningful help and structure
• The dangers of not automating key processes
• Why consulting services aren’t worth the investment if you're not ready to embrace change

About Katrina WhitehairKatrina Whitehair is a former practice administrator and current aesthetic practice consultant with over 18 years of experience in the aesthetic medicine and ophthalmology fields. In her current role at BSM Consulting, she provides support to medical aesthetic practices, helping them improve efficiency, expand, and succeed.

Links

Learn more about BSM Consulting

Connect with Katrina on LinkedIn

Host
Robin Ntoh, VP of Aesthetics
Nextech

Guest
Katrina Whitehair, Consultant
BSM Consulting

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.
Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

For Dr. Jeff Healy, success as a plastic surgeon all starts with kindness. Find out how owning the patient relationship sets him apart, his top advice for surgeons just starting out, and why Tyler nicknames him the “Bill Belichick of the OR.”

Tyler and Dr. Healy discuss:

• The challenges of opening a private practice (because medical school definitely doesn’t teach you how to run a business)
• What it’s like competing in Hawaii’s unique market
• How he makes big investment decisions for his practice and the people he trusts to guide him
• Why he’s an early adopter but stays selective about what new tech and treatments to bring in
• The convenience of having injectables and surgery all under one roof

About Dr. Jeff Healy

Dr. Jeff Healy is a board-certified plastic surgeon based in Aiea, Hawaii, just outside of Honolulu. A former military surgeon who achieved the rank of Lieutenant Colonel, Dr. Healy retired after 23 years of service in the US Army and US Air Force reserves. He's passionate about providing exceptional care and top notch results.

Links

Learn more about Hawaii plastic surgeon Dr. Jeff Healy

Follow Dr. Healy on Instagram @doctorhealy

Guest
Jeff Healy, MD
Healy Plastic Surgery

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Exploring how fintech has transformed the patient experience over the last two decades, Robin and Ben Brideaux, SVP of Financial Services at Nextech, discuss the evolution of payment technology and the effects of integration into platforms like Nextech. 

Find out:

• How embedding payment options into an all-in-one system adds real value to your practice
• Why investing in seamless financial solutions is key to staying competitive
• The value of using a PCI-compliant, healthcare-specific payment system to protect patient data, similar to HIPAA standards
• How embedded payment options save time, letting you do more of what you love 
• Why taking your ROI seriously is a must for long-term success

About Ben Brideaux

Ben Brideaux is a seasoned SaaS and fintech executive with expertise in scaling embedded financial products. As Senior Vice President of Financial Services at Nextech, he leads the company’s financial services and payment programs, aiming to make its integrated payments product top-tier.

Connect with Ben on Linkedin

Guest
Ben Brideaux, SVP, Financial Services
Nextech

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

What’s trending in aesthetics right now? Dr. Patrick Basile and Robin explore the data in the ASPS 2023 Procedure Statistics, discussing why certain procedures lead the way and how trends drive what people consider the “ideal” body today.

Robin and Dr. Basile discuss:

• Why liposuction is the top cosmetic procedure year after year
• The rise of the “ballet body” trend and its impact on plastic surgery
• Are we seeing the end of the dramatic BBL and breast implant era?
• Knowing when it’s better to say “no” to a potential patient
• Dr. Basile’s predictions for future procedure trends
• What’s behind the increase in breast reduction surgeries among younger women
• The booming growth of the med spa industry
• Why the people answering your phones should know what you do

About Dr. Patrick Basile

For Dr. Patrick Basile, growing his practice wasn’t about rushing or chasing profits. Instead, he took a “slow and steady wins the race” approach. 

His focus has always been on giving patients the best possible experience, knowing that happy patients naturally spread the word—creating the most powerful marketing of all: personal recommendations.

Dr. Basile is a board-certified plastic and reconstructive surgeon known both nationally and internationally. He served as an active-duty plastic surgeon with the US Navy and held faculty positions at both Johns Hopkins University and the University of Pittsburgh. Now, he runs a boutique practice in Jacksonville Beach, Florida, where he’s recognized for his personalized approach to patient care. Dr. Basile employs the latest techniques and technology to deliver natural, beautiful results.

Links

Learn more about Jacksonville Beach plastic surgeon Dr. Patrick Basile

Follow Dr. Basile on Instagram @drpatrickbasile

Check out the 2023 ASPS Plastic Surgery Statistics Report

Guest
Patrick Basile, MD
Patrick L. Basile Plastic Surgery & Wellness

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

When it comes to selling your practice, many doctors are going at it alone.  But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return.

Bill Walker and Tyler Terry discuss:

• What the top aesthetic entrepreneurs are doing differently
• How to prepare yourself now, so you’re ready to sell when the time comes
• Strategies to scale faster and improve operational performance
• Why investors are snapping up aesthetic practices and what they’re looking for
• The key elements of due diligence and what to expect from buyers
• What questions buyers typically ask post-acquisition
• Current market values for aesthetic practices
• Critical insights for doctors being approached by private equity
• Why it’s risky to rely on just one modality or provider

This episode was recorded live at the 2024 ASPS meeting in San Diego, California. 

About Bill Walker

Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions. 

Links

Learn more about Aesthetic Brokers

Connect with Bill on LinkedIn

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Guest
Bill Walker, Founder & CEO
Aesthetic Brokers

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics.

Hear insights from our conversations with plastic surgeons on the current state of the industry, including:

• New ways to drive add-on revenue and enhance the patient experience 
• Rising demand for regenerative medicine and other patient-requested treatments
• Innovative ways plastic surgeons stay ahead of the curve with non-surgical procedures

This episode was recorded live at the 2024 ASPS meeting in San Diego, California. 

Links

About Anna Browning
Anna is Nextech’s Vice President of Sales, and she's been with us for an impressive 12 ½ years. A true networking pro, she effortlessly balances leading our sales team, staying connected with friends, and making time for her family.
Find Anna on LinkedIn

Hosts
Robin Ntoh, VP of Aesthetics
Nextech

Tyler Terry, Director of Sales, MedSpa
Nextech

Guest
Anna Browning, VP of Sales
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.
 
Karen shares her go-to strategies for standing out in the competitive world of aesthetics:

• Offering self-service options like online scheduling for added convenience
• Creating memorable patient experiences with sensory touches, like music and scents
• Building trust through authentic patient stories
• Offering flexible appointment times for busy patients
• Keeping your photo galleries fresh and updated
• Packaging recovery essentials for an easy post-treatment experience
• Tailoring the experience to the age group of your patients
• Going beyond with extra services that show you care

Links

Learn more about KZA

Connect with Karen on LinkedIn

About Karen Zupko

Karen's expertise stems from decades of consulting, coaching, and training thousands of physicians, managers, and staff nationwide. Specializing in aesthetics, she covers all aspects of practice management, including marketing, financial management, and leadership. After 12 years at the American Medical Association, Karen founded KZA in 1985, which has since grown into a full team of consultants skilled in management, marketing, coding, technology, and clinical operations.

Guest​​
Karen Zupko, Founder & Consultant
KZA

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience. 

Hear his insights on turning reviews into new clients and using feedback to improve services. Find out why Michael isn’t afraid to be an early adopter of new software, what excites him most about the changes happening in the aesthetics industry, and how he and AmSpa are working to educate med spas in Florida (and everywhere!) on practice safety.

Michael and Tyler cover:

• How to create an environment where patients feel comfortable
• The must-haves for building your med spa, from software to services you offer
• Why taking a "slow and steady" approach is key when adopting new technologies
• How to future-proof your business and stay ahead of industry trends
• The impact of AI on the aesthetics industry
• Bridging the gap between social media trends and what’s realistic for patients

Links

Learn more about Erasable Med Spa

Follow Erasable on Instagram @erasablemedspa

Connect with Michael on LinkedIn

About Michael Zanetti

Michael Zanetti is a limited partner and strategic advisor to Erasable Medical Spa in Tampa, Florida. After serving in the U.S. Army for 9 years, Michael went on to get his MBA and apply what he learned during his years of service in a practical business environment.

Guest
Michael Zanetti, Limited Partner & Strategic Advisor
Erasable Med Spa

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow