The trick to reaching the right patients isn’t using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty.

Looking to the future, Influx Marketing's Max Baybak sees marketing in aesthetics built on diversified, authentic branding and smarter use of technology. Practices that connect with patients on a personal level—whether by channel or message—will stand out.

Learn why a more integrated tech stack is key to retention, how to market toward different age groups, and how AI agents could end up taking on busywork so humans can focus on high-value patient relationships.

In the end, your brand will be the tie-breaker. Strong, authentic branding builds trust, loyalty, and what Max calls “return on brand.”

About Max Baybak

Max Baybak is the co-founder and Chief Growth Officer at Influx Marketing, where he helps aesthetic practices grow with smart, creative strategies. With 17 years in marketing—and more than a decade focused specifically on aesthetics—he’s done it all: from digital ads and SEO to automation, PR, and social media. Max has led successful campaigns for everyone from scrappy startups to Fortune 500s, and he’s passionate about bringing that same level of strategy and results to the aesthetics industry.

Connect with Max on LinkedIn

Learn more about Influx Marketing

Check out the Next Level Practices podcast

Check out The Technology of Beauty Podcast with Dr. Grant Stevens

Guest
Max Baybak, Co-Founder & Chief Growth Officer
Influx Marketing

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City

Robin Ntoh and Tyler Terry share insights about the practical ways AI is transforming aesthetics, from streamlining research and sales to cutting hours of admin time.

They share real-life examples of how AI agents improve efficiency and help med spas automate setup tasks, and debate whether tools like scribing actually fit in aesthetics. 

Hear about the growing trend of wellness integration, as more med spas blend aesthetics with peptides, GLP-1s, and IV therapies and learn how personalization and smart automation boost retention and revenue.

Recorded live at the ASPS Annual Meeting in New Orleans.

Hosts
Robin Ntoh, VP of Aesthetics
Nextech

Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City

Why isn’t CRM a bigger conversation for practices in 2025? Many owners aren’t tracking the right numbers, so they can’t see the gap they’re leaving without one.

Here’s the reality: most med spas convert only 20-30% of patients. With a focused sales strategy and the right CRM, that number can climb to 70-80%, tripling revenue from the same leads.

A CRM puts all your leads—from social, email, website forms, and phone—into one place and shows exactly where they are in the pipeline. Jared explains the two KPIs every practice should measure: conversion from lead to consult and consult to patient.

A CRM is your secret sauce for acquisition, retention, and everything in between, and the glue that holds marketing, sales, and service delivery together. Jared and Robin share why sales are worth the investment, how to track ROI, and how automations free your team to focus on what really matters.

About Jared Rohrer
CEO, Aesthetic Conversion

Jared Rohrer is the CEO of Aesthetic Conversion, a web agency that specializes in serving the medspa and plastic surgery community. With seven years of experience in the industry, Jared has become a recognized thought leader in the field, regularly speaking at conferences such as Beauty Through Science and Aesthetic Next. He is also a Key Opinion Leader for Galderma and Revision Skincare, companies known for their innovative and effective aesthetic products.

Connect with Jared on LinkedIn

Learn more about Aesthetic Conversion

Listen to Aesthetic Conversion’s podcast, The Patient Magnet Podcast

Guest
Jared Rohrer, CEO
Aesthetic Conversion

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City

John Wheeler shares the financial metrics every med spa owner should be tracking, and why the right partnerships are like a “professional marriage.” 

At the heart of Alpha’s strategy is a simple but powerful belief: details matter. From websites to treatment protocols, every touchpoint is crafted to be best-in-class—because in John’s words, “everybody else’s ceiling is our floor.”

Alpha Aesthetics Partners is quickly becoming one of the biggest names in medical aesthetics, growing to 27 locations with plans for much more. CEO John Wheeler credits the company’s success to an unshakable focus on culture, guided by core values like partner obsession and best in class everything.

About John Wheeler

John Wheeler, the Chief Executive Officer of Alpha, is dedicated to partner obsession, making it his top priority and motivation each day. He focuses on ensuring the business operates smoothly and that partners have the best experience possible. In his role, John meets with each partner monthly for a 360-degree check-in, working to build and maintain Alpha's vibrant culture. He strives to nurture the amazing and fun tribe that is Alpha, ensuring a positive and collaborative environment for all.

Learn more about Alpha Aesthetics Partners

Connect with John on LinkedIn

Follow John on Instagram @johnwheeler.alpha

Follow Alpha Aesthetics Partners on Instagram @partnerwithalpha

GuestJohn Wheeler, CEOAlpha Aesthetics Partners

Host

Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City

Drawing from more than a decade of experience in dermatology, Dr. Rachel Pritzker founded The Derm Collective as a place where clinical care meets aesthetics.

Now that cosmetic treatments are a part of her practice, she’s not just about fillers and lasers. She still treats acne, moles, and rashes—and takes insurance—while delivering a holistic patient experience that cuts through the noise of aesthetic marketing. Her practice is a calm, trusted space where patients of all generations feel guided, not sold to.

Dr. Pritzker shares why culture matters, how growth should be intentional, and why authenticity is the true differentiator in a crowded market. In an industry moving fast, her approach is about being the steady, trustworthy voice patients are looking for.

About Dr. Rachel Pritzker

Dr. Pritzker is a board-certified dermatologist, fellowship trained in cosmetic injectable dermatology and procedural dermatology, and is renowned for her expertise in laser, cosmetic, and dermatologic surgery. She thrives on creating tailored solutions for her patients’ unique dermatological concerns, whether addressing rashes and acne, engaging in skin cancer awareness discussions, or delivering cosmetic injectables and laser treatments. 

Learn more about The Derm Collective North Shore

Follow Dr. Pritzker on Instagram @drrachelpritzker

Follow The Derm Collective on Instagram @thedermcollectivenorthshore

Guest
Rachel Pritzker, MD, Co-Founder, Board-Certified Dermatologist
The Derm Collective North Shore

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City

It’s not marketing’s fault—you’re probably losing most of your opportunities at the front desk. That first call matters, and you need someone who knows how to guide the right patients through.

When your front desk knows your technology, your treatments, and how to handle tough questions, they’re more likely to turn inquiries into appointments.

To set the front desk up for success, Mara Shorr of ACG Practice Partners shares her best tips: fast but effective onboarding, solid scripting, and tools to help your team speak with confidence.

About Mara Shorr

Mara Shorr has 15 years of experience guiding aesthetic practices across toward their strongest operational, administrative, and financial health. She has served as an editorial board member for DERMASCOPE magazine, writes for numerous aesthetic industry publications, and is a respected international speaker and key opinion leader for nearly a dozen aesthetic industry conferences annually, as well as a proud textbook chapter author for The Business of Plastic Surgery: Volume 2.

Learn more about ACG Practice Partners

Follow Mara on Instagram @marashorr

Connect with Mara on LinkedIn

Guest
Mara Shorr, Senior Consultant
ACG Practice Partners

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City

Growth and profitability all starts with having solid financial data. Without it, you’re basically flying blind.

Financial expert Jessica Nunn shares the top five best and worst things aesthetic practices can do when it comes to their bottom line. When you understand your finances, you can actually be profitable instead of just hoping for the best.

Jessica breaks down some of the most common mistakes she sees from her work with hundreds of aesthetic professionals of all sizes and stages of growth. 

About Jessica Nunn

Jessica Nunn founded Maven Financial with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goals, paying their employees, paying themselves, and providing for their families. Her job is to make the complex world of revenue, profitability, and key performance indicators clear and simple. 

Learn more about Maven Financial Partners

Follow Maven Financial Partners on Instagram @mavenfinancial

Guest
Jessica Nunn, Founder & CEO
Maven Financial Partners

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City

As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff.

For Katie, safety and compliance always come first, even in a beauty-forward environment. Her mantra is safety first, beauty second. 

When it comes to performance management, Katie’s team keeps a close eye on metrics like total revenue, revenue per hour, and revenue per visit to gauge each provider’s impact.

As the business grew to four locations, she learned the challenges of scaling and standardizing clinical care while making sure they never lost the personal touch. 

About Katie Martin, PA-C

Katie Martin, PA-C is a Physician Associate specializing in medical aesthetics since 2015. Her passion is in education — clients, injectors and industry professionals. Katie is the Vice President of Clinical Operations and an advanced injector at HTB Aesthetics in Southern California. As a GAIN trainer for Galderma, she travels the country to train other injectors in safe techniques with natural results.
 
Connect with Katie on LinkedIn

Follow Katie on Instagram @katie.the.injector

Learn more about Holden Timeless Beauty

GuestKatie Martin, PA-C, Vice President of Clinical OperationsHolden Timeless Beauty

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City

What if your team and your patients felt like family and everyone’s on the same page? That’s the culture Sara Camp has built at Camp Plastic Surgery in Fort Worth, where transparency (yes, even finances) is part of daily life.

Sara Camp, nurse practitioner turned practice co-owner, shares how she and Dr. Steven Camp built the practice from scratch by making company culture and core values the foundation of everything they do.

From hiring and firing based on core values to weekly team huddles on patient care, marketing, finances, and technology, their approach creates alignment and loyalty that patients notice the second they walk in.

Hear Sara’s insights on common practice growth mistakes, how to recognize your star players in meaningful ways, and ways to use technology to streamline operations while improving the patient experience.

About Sara Camp

Sara Camp is a highly accomplished nurse practitioner and business leader. She leads the business and marketing efforts at Camp Plastic Surgery, supporting her husband, Dr. Steven Camp. She serves as Adjunct Faculty at TCU, mentoring future aesthetic nurses, and was recognized with the Entrepreneur of Excellence award by Fort Worth Inc. in 2022. 

Follow Sara on Instagram @saracampplasticsurgerywife

Connect with Sara on LinkedIn

Learn more about Camp Plastic Surgery

Guest
Sara Camp, Practice Manager, Head of Marketing & Co-Founder
Camp Plastic Surgery

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance.

Known for being at the forefront of surgical innovation, Dr. Epstein shares his excitement about new, minimally invasive breast augmentation techniques coming soon to the U.S., offering tiny incisions, fewer complications, and lightning-fast recoveries.

Add in smart software tools like Nextech and a seamless blend of surgical and non-surgical services under one roof, and it’s clear: Dr. Epstein’s approach is all about smarter systems and better results. 

About Mark Epstein, MD

Dr. Epstein is a dual board-certified plastic surgeon with over 30 years of experience using the most cutting-edge technology and surgical techniques. Dr. Epstein is the inventor of many surgical instruments and stays on the forefront of surgical technology.

Learn more about Long Island plastic surgeon Dr. Mark Epstein

Follow Dr. Epstein on Instagram @dr.markepstein

Connect with Dr. Epstein on LinkedIn

Request a demo for TouchMD

Learn more about Clarity Performance

Guest
Mark Epstein, MD
Epstein Plastic Surgery

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow