The trick to reaching the right patients isn’t using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty.

Looking to the future, Influx Marketing's Max Baybak sees marketing in aesthetics built on diversified, authentic branding and smarter use of technology. Practices that connect with patients on a personal level—whether by channel or message—will stand out.

Learn why a more integrated tech stack is key to retention, how to market toward different age groups, and how AI agents could end up taking on busywork so humans can focus on high-value patient relationships.

In the end, your brand will be the tie-breaker. Strong, authentic branding builds trust, loyalty, and what Max calls “return on brand.”

About Max Baybak

Max Baybak is the co-founder and Chief Growth Officer at Influx Marketing, where he helps aesthetic practices grow with smart, creative strategies. With 17 years in marketing—and more than a decade focused specifically on aesthetics—he’s done it all: from digital ads and SEO to automation, PR, and social media. Max has led successful campaigns for everyone from scrappy startups to Fortune 500s, and he’s passionate about bringing that same level of strategy and results to the aesthetics industry.

Connect with Max on LinkedIn

Learn more about Influx Marketing

Check out the Next Level Practices podcast

Check out The Technology of Beauty Podcast with Dr. Grant Stevens

Guest
Max Baybak, Co-Founder & Chief Growth Officer
Influx Marketing

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City